Litmus

JUNE 23, 2023

Did you know there is a preview text hack you can use to make the most of this valuable email real estate? Because your email’s preview text in the inbox shows at least as many characters as your subject line —(and in some cases, much more) it can be difficult to optimize. Email clients are always changing (on average, every 1.2

Deliverability 142

Deliverability Paid Search Agency Display Email Marketing 142

ConvertKit

APRIL 26, 2019

You’ve done the work necessary to attract more email subscribers and entice them to sign up for your email list. You’ve created email opt-in forms that can be easily placed on your website and blog. Each lead magnet you’ve published has a corresponding landing page and email sequence connected to it.

Deliverability 93

Deliverability CAN-SPAM Click Rate Domain 93

Marketing Insider Group

AUGUST 4, 2020

What do Francis Bacon and Japanese manufacturers have in common? They both came to the conclusion that validating your assumptions before acting on them was a good idea. Instead, we need to understand and embrace the full range of activities within the PDCA cycle so we can put it to work for us. What is PDCA (Plan Do Check Act)?

Planning 355

Planning Lead Ranking Work Management Marketing Qualified Leads 355

Optinmonster

APRIL 4, 2024

Are you looking for the best Mailchimp alternatives to supercharge your email marketing ? Mailchimp is one of the most popular email marketing services, but its popularity doesn’t make it the one-stop solution for all digital marketers. Also, consider how much time they’ll have to devote to email marketing.

Enterprise Management 60

Enterprise Management Email Marketing Marketing Automation Services Work Management 60

ConvertKit

MARCH 25, 2019

You’ve done the work necessary to attract more email subscribers and entice them to sign up for your email list. You’ve created email opt-in forms that can be easily placed on your website and blog. Each lead magnet you’ve published has a corresponding landing page and email sequence connected to it.

Deliverability 93

Deliverability CAN-SPAM Domain Click Rate 93

Martech

NOVEMBER 6, 2023

Metrics to measure email outreach Here’s an overview of the core metrics we use to track outreach performance: Deliverability rate This metric is about ensuring your emails reach your recipient’s inbox. Engagement rate Traditionally, businesses heavily relied on email open rates as the go-to metric for gauging lead engagement.

Outreach 122

Outreach Email Marketing Optimization Lead Scoring 122

Valasys

AUGUST 6, 2021

Ever wonder how your emails got to the inbox? It is a known fact that email marketing has become the most effective form of marketing. But what if you don’t know how to improve your email deliverability rates? What is Email Marketing & Why Do You Need the Modern Email Deliverability Software Systems?

Marketing Budget 52

Marketing Budget Enterprise Management Marketing Automation Services Deliverability 52

Martech

APRIL 5, 2023

We also know businesses that keep investing in email marketing are better off when the economy improves. Besides my own recommendations, I also asked five other email experts for their best advice for recession-proof email marketing. Test one campaign-level approach against another, such as emotion versus urgency or value.

Tactics 127

Tactics Email Marketing Planning Marketing Budget 127

SendX

APRIL 26, 2021

Emails have time and time again proven themselves to be the top way to communicate with both existing and potential customers. This list is a comprehensive look at common email marketing questions, designed to provide value whether you’re a seasoned vet or a complete beginner. Is email marketing still relevant?

Email Marketing 195

Email Marketing Click Rate CAN-SPAM Deliverability 195

SendX

MAY 21, 2021

There are rumours that email marketing will soon be dead and it does not lead to good returns. I would like to answer that with some little stats - email is the third best way for content distribution among B2C marketers and In 2020 alone there were 4 billion email users globally and is set to grow to 4.6 And many more!!

Marketing Automation Services 196

Marketing Automation Services Enterprise Management Marketing Automation Work Management 196

ANNUITAS

SEPTEMBER 23, 2014

Every marketer will tell you that testing is one of the most important aspects of a successful email program. There are so many tests to run – A/B testing, subject line testing, content testing, time of day testing, etc. However, deliverability testing should always be part of every email marketer’s toolkit.

Deliverability 100

Deliverability Domain Demand Generation Agencies Demand Generation 100

Litmus

AUGUST 24, 2021

Your email’s preview text in the inbox shows at least as many characters as your subject line—and in some cases, much more. That’s valuable real estate you can use to convince subscribers that opening your emails is worthwhile. Go short and have URLs and other “non-optimized” content from your emails pulled in to fill the space.

Deliverability 144

Deliverability Display Communities Newsletter 144

DiscoverOrg

MARCH 12, 2019

Email marketing is hard. Some might argue that B2B email marketing is harder today than it was 5 years ago or 10 years ago, but I would probably counter with “its always been hard.” And I have not even mentioned the “D” word yet: daunting and difficult email Deliverability. What’s an email sender reputation?

Deliverability 214

Deliverability Validation CAN-SPAM Marketing Automation Services 214

Martech

MARCH 6, 2024

If you could increase your revenue from email just by sending messages more often, you’d do it, right? I know why many email marketers hesitate to send more messages and it has nothing to do with revenue. A carefully planned email strategy is essential for guiding your journey to higher frequency. Or to make money?

Click Rate 104

Click Rate Budget Programs Case Studies Open Rate 104

Zoominfo

JANUARY 31, 2023

ZoomInfo vs. Alternative Let’s take two sales teams: Company A uses ZoomInfo Company B uses basic contact-scraping software Each company has a team of 10 sales reps working eight hours per day. Instead, this is what the average sales rep’s day really looks like: You start the day by checking your email. What’s the difference?

Zoominfo 130

Zoominfo Enterprise Management Work Management Marketing Management 130

The Mx Group

APRIL 10, 2018

You’ve poured blood, sweat and tears into creating a killer email campaign. Your message is fine-tuned, your offer carefully crafted, and you’ve planned your A / B test for the subject lines. But all that hard work won’t pay off if your email never makes it to your intended target. And unfortunately, the stats are rough.

Deliverability 72

Deliverability CAN-SPAM Marketing Automation Services Work Management 72

DealSignal

FEBRUARY 23, 2023

While there are many tactics for generating leads, one of the most effective and affordable methods is email marketing B2B lead generation. While there are many tactics for generating leads, one of the most effective and affordable methods is email marketing B2B lead generation.

Lead Generation 98

Lead Generation Email Marketing Lead Scoring Lead Ranking 98

Martech

APRIL 4, 2024

Anybody can push the “send” button on an email campaign. But good email results depend on more than state-of-the-art technology, beautiful email designs or all the data you want. What takes email marketers from good to great? Strategic thinking is essential to email success. What’s missing?

Email Marketing 89

Email Marketing Effectiveness Work Management Planning 89

SendX

FEBRUARY 22, 2019

So here, we share our in-depth feedback and comments on using the top alternatives to MailChimp: SendX Campaign Monitor ActiveCampaign AWeber ConvertKit Constant Contact Drip Our team went deep into MailChimp, and realised that in a lot of cases, it isn’t the right fit for a lot of businesses. This is a major bummer for a lot of users!

Marketing Automation Services 192

Marketing Automation Services Work Management Paid Search Agency Budget Programs 192

SendX

JANUARY 28, 2019

The best practices mentioned in this post are exclusively meant for folks whose email list size is 100k or more. In case your email list size is less than 100k, I don't think these techniques will apply for you. Over the course of last few years, I have been helping our customers with their email marketing. Your Email.

Open Rate 158

Open Rate Work Management Marketing Management Deliverability 158

SmartBug Media

JUNE 26, 2023

Great email content is. But if that content isn’t paired with outstanding design, you’ll never get the best possible results from your campaigns. If you want to maximize the impact and efficacy of your emails, remember that how they look and function is just as important as what they say. How Does Design Impact Email Success?

Click Rate 98

Click Rate Design Tips Urgency Marketing 98

SendX

JUNE 10, 2020

Most people around the world prefer to check their emails first thing in the morning. Because according to a report by Radicati , the active email users in America came out to be 3.9 While this is true that people might open the emails but will hardly click through your content. Top 5 Bulk Email Tools for 2020 1.

Small Business Marketing 195

Small Business Marketing Marketing Automation Services Budget Programs Tools 195

SmartBug Media

JANUARY 19, 2023

We’re currently living in an age of abundance when it comes to the data that email service providers share with us, but whether or not your tech stack tells a complete picture is a different story. Revenue Attributed to a Campaign Is the email or SMS campaign bringing in the big bucks? Then something’s going right.

SMS 98

SMS Email Campaigns Campaigns Open Rate 98

sagefrog

FEBRUARY 28, 2024

In 2024, B2B email marketing is poised for transformative changes and innovative strategies for success in a saturated market. To stay ahead of the competition, it’s vital to be aware of the trends and changes redefining email marketing and how to leverage these tactics for your own sustained success.

Marketing AI 62

Marketing AI Email Marketing Practices B2B Marketing 62

SmartBug Media

FEBRUARY 28, 2023

If you’re unfamiliar with the platform, let us introduce you to this powerhouse of email and SMS marketing. Meet Klaviyo Klaviyo is an email and SMS marketing platform that integrates directly with key e-commerce platforms such as Shopify, BigCommerce, and WooCommerce. Primary Tools in Klaviyo You Should Be Using 1.

Marketing Automation Services 97

Marketing Automation Services SMS Tools Best Practices 97

Zoominfo

NOVEMBER 15, 2019

Email marketing is hard. Some might argue that email marketing is even harder today than it was a decade ago. Whether you agree with that statement, one thing is for sure: email marketing provides different challenges than it did five or 10 years ago. What’s an email sender reputation? Hint: You should be too!).

Validation 200

Validation CAN-SPAM Deliverability Marketing Automation Services 200

Martech

MAY 8, 2023

Enter the website the most common way, based on site analytics data (direct, search, referral, email, etc.). Hopefully, existing campaigns are using these milestones. Creating a data-driven marketing strategy can be intimidating. In my experience, a marketing strategy hinged on first-party data drives better business results.

Marketing & Strategy 111

Marketing & Strategy Budget Programs Advertising Benchmark Loyalty 111

Martech

SEPTEMBER 18, 2023

Summarize long email threads in the Conversations Inbox in one click using the AI-generated conversation summary. Analyze and improve sales email sequences to close more deals using two new sequence reporting metrics. Two campaign metrics will be sunset.

Top of Funnel 124

Top of Funnel Forecasting SMS Work Management 124

Salesforce Marketing Cloud

JANUARY 4, 2024

Thankfully, email makes it possible for you to gain influence with your desired audience over time. And with drip marketing, emails don’t have to live on an island unto themselves. Drip marketing is a solution for that, since it focuses on “dripping” emails into inboxes over time. Why use drip campaigns?

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

Navigate the Channel

AUGUST 23, 2023

In today’s fast-paced business landscape, B2B email communication plays a pivotal role in connecting with clients, partners, and prospects. However, sending an email is just the beginning; what truly matters is whether your email effectively lands in the recipient’s inbox and captures their attention.

B2B 65

B2B CAN-SPAM Mobile Marketing Email Campaigns 65

Litmus

JULY 8, 2021

Email analytics are powerful… and also dangerous. That’s why looking at email metrics holistically is important. Learn the four parts of the Holistic Email Metrics Matrix and what to track for each: Direct business impact. The danger of email analytics. Our Holistic Email Metrics Matrix provides that perspective.

Webinar Metrics 112

Webinar Metrics Deliverability CAN-SPAM Co-Registration 112

SendX

MARCH 30, 2020

Let me tell you what you missed while you were busy segmenting but God of email marketing was sharing tips - you can send the same email to everyone and it won’t be a sin. via GIPHY Instead, it would just be called an email blast. Few characteristics of an email blast: Email is sent only to legit subscribers (opt-in list).

Blast Campaigns 196

Blast Campaigns Opt-out CAN-SPAM Click Rate 196

SendX

MARCH 30, 2020

Let me tell you what you missed while you were busy segmenting but God of email marketing was sharing tips - you can send the same email to everyone and it won’t be a sin. via GIPHY Instead, it would just be called an email blast. Few characteristics of an email blast. The email has a universal appeal.

Blast Campaigns 195

Blast Campaigns Practices Opt-out Best Practices 195

Navigate the Channel

JULY 18, 2023

Consumers sign up for brand emails primarily for offers, sales, and discounts. 49% responded that supermarkets have successful e-mail campaigns. 49% responded that supermarkets have successful e-mail campaigns. People connect with brands they trust! 61% responded that they sign up for discounts.

Product 65

Product Ad Building CTR Allocation 65

Optinmonster

JANUARY 26, 2023

A winning email marketing strategy can help you do that! Email marketing remains the most effective way to reach customers and leads across industries. That’s why you need a strong email strategy if you want to supercharge your business growth. What Is An Email Marketing Strategy? Let’s get started!

Email Marketing 90

Email Marketing Marketing Strategy Marketing & Strategy Work Management 90

sagefrog

FEBRUARY 28, 2024

In 2024, B2B email marketing is poised for transformative changes and innovative strategies for success in a saturated market. To stay ahead of the competition, it’s vital to be aware of the trends and changes redefining email marketing and how to leverage these tactics for your own sustained success.

Marketing AI 52

Marketing AI Email Marketing Practices B2B Marketing 52

eDataSource

NOVEMBER 8, 2018

eDataSource Announces Breakthrough in Email Deliverability Monitoring Technology innovation enhances tracking capabilities even as Google’s privacy concerns restrict data for third-party email apps. The post Announcing a Breakthrough in Email Deliverability Monitoring appeared first on eDataSource.

Deliverability 40

Deliverability Lead Ranking Aggregators Privacy 40