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Email Preheader Best Practices

SendX

In emails, the little summary below the subject line is called a preheader. Knowing how to craft a catchy preheader can be a game changer to your email open rates which can improve your email engagement and ultimately drive more conversions. It's like a sneak peek that can make people curious about what's inside.

Practices 319
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5 Best Practices to Deliver Email Campaigns to Business Emails

SendX

Waves of new marketing strategies may pop up every year, but email campaigns remain one of the most effective options to date. In fact, studies show that most smartphone users prefer to receive brand communication via email, and the average ROI for email marketing is $36 for every $1 spent.

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5 Great Email Salutation Examples (And 3 Not-so-great Ones)

SendX

Learn the best practices of email salutations and get inspired by 5 great email salutation examples and 3 not-so-great ones to start your marketing emails.

Examples 221
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5 Great Email Signature Examples to Follow

SendX

On average, more than 300 billion emails are sent and received on a global scale every day. The email marketing industry is set to reach $17.9 Despite these amazing statistics, many still treat their email signatures like an afterthought, which is a big mistake! billion by 2027.

Examples 322
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Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

Instead of finding customers with mass advertising and email blasts, marketers must now focus on being found and learn to build continuous relationships with buyers. How email and social media can supercharge your lead generation strategies. In this webinar, you will learn: The fundamentals of effective lead generation.

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How to Drive Conversions With Evergreen Emails

SendX

In digital marketing, maintaining engagement and driving conversions through email campaigns can be overwhelming. Yet, there's a promising solution: the evergreen email sequence. In this guide, we'll delve into evergreen email sequences, exploring their potential in email marketing—from key components to crafting compelling content.

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Aesthetic Email Design: Making Your Emails Beautiful

SendX

Since the dawn of the digital age, emails have been the go-to RSVP for connecting with the crowd—whether that's your squad or a swarm of eager customers. And let's be real, the competition for the coolest email on the block gets fiercer every year.

Design 221
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Salesforce’s 8th State of Marketing Report

Salesforce surveyed 6,000 marketing leaders worldwide to discover how marketers are: Embracing AI to operate more efficiently Removing silos and leveraging AI to enhance the customer experience Innovating to meet evolving customer needs Preparing for the retirement of third-party cookies By submitting this form, you agree to have your contact information, (..)

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Customizing for Every Customer: How 1:1 Personalization Drives ROI

In this eBook, Salesforce explores why it’s important to communicate with your customer as an individual and how you can: Create personalized experiences across channels with data, AI, and machine learning Increase the ROI of every site visit Build customer loyalty with trust By submitting this form, you agree to have your contact information, including (..)

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your contact information, including email, passed (..)

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Redefining the CDP: 8 Data-Driven Designs for Successful Customer Journeys

With helpful diagrams and simple explanations in each use case, see how Salesforce’s CDP, Data Cloud for Marketing, powers personalized, real-time experiences across marketing, with capabilities that include: Optimizing ad spend Powering dynamic website content Increasing upselling and cross-selling Resolving service cases with marketing data By submitting (..)

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Your Ultimate Guide to the Trends Shaping Marketing Data

By submitting this form, you agree to have your contact information, including email, passed on to the sponsors of this asset for the purpose of following up on your interests. The role of data in marketing-led growth and customer experiences. Trends in cross-channel marketing and analytics.

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Empathy: Your Lead Generation Superpower

Speaker: Brian Carroll, CEO & Founder of markempa

Create nurturing emails that emotionally resonate and inspire action. Attend this webinar with Brian Carroll, author of Lead Generation for the Complex Sale , and learn the following: How to understand customer motivation and increase conversion. Move from campaigns to conversations to get better results.

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6 Proven B2B Marketing Strategies and How to Use Them

By submitting this form, you agree to have your contact information, including email, passed on to the sponsors of this asset for the purpose of following up on your interests. How to make the most of every campaign. Key takeaways from each story on how you can apply their tactics to your own strategy.

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100 Pipeline Plays: The Modern Sales Playbook

Sell more with proven templates - Customize our winning email and script templates and add them to your workflows for more wins. Apply tested plays to your funnel - Use real-world scenarios, triggers, actions and expected results to improve your entire funnel.