Tue.Apr 23, 2024

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How to Maximize ROI with Email Marketing for B2B

Webbiquity

Guest post by Eduard Klein. In B2B marketing, with the constant pressure to “do more with less,” optimizing return on investment (ROI) is crucial, especially regarding brand awareness. Image credit: Pixabay on Pexels You’ve probably seen studies and statistics on the enormous ROI (return on investment) that email marketing for B2B delivers compared to other tactics.

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4 Steps To Get Started With Generative AI in B2B Marketing

Salesforce Marketing Cloud

B2B marketers are used to wearing a bunch of different hats, from planning journeys to building out first-party data and account-based marketing (ABM) strategies. If that sounds like a lot, it’s because it is. Every marketer we know could use a personal assistant , but with budget restrictions and reduced resources, that’s not always feasible. The good news is that artificial intelligence (AI) in B2B marketing can deliver the productivity boost you need.

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Google Delays Third-Party Cookie Deprecation Until Likely 2025

CMSWire

Once again, the search giant has called off third-party cookies tracking deprecation. Looking like 2025 at the moment. Continue reading.

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How to Find and Use Competitor Keywords

Ahrefs

Knowing your competitors’ keywords is the easiest form of keyword research. If your competitors rank for or target particular keywords, it might be worth it for you to target them, too.

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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What Do Customer Experience Teams Actually Look Like?

CMSWire

Most would agree that CX should be a primary focus but what do customer experience teams and leaders that support these initiatives look like? Continue reading.

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Google Privacy Sandbox and What Brands Need to Know

CMSWire

How Google Privacy Sandbox is a privacy-first alternative, and how it fits into the future of cookieless marketing and advertising. Continue reading.

Privacy 118
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What is predictive analytics?

Martech

Predictive analytics is the use of data and modeling to predict the likelihood of future outcomes based on the historical record. Machine learning algorithms can be used to analyze large quantities of data and predict outcomes at speed. Predictive analytics can be used in almost any field, from climate change to sports. In marketing, they are typically used to predict things like customer behavior, propensity to convert, propensity to churn and campaign performance.

Analytics 109
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5 Trends for the Future of Digital Experience Platforms

CMSWire

Some of the key DXP takeaways from Kentico Partner Day and the industry at large. Continue reading.

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15 Inspiring LinkedIn Post Ideas (+ Examples) for Your Page

Sprout Social

LinkedIn is one of the most effective channels for building brand awareness, connecting with customers and establishing thought leadership. Moreover, with 4 out of 5 LinkedIn members driving business decisions, the network is rated #1 for B2B lead generation. As a marketer, you cannot afford to overlook LinkedIn. But what types of content should you be posting on LinkedIn?

Linkedin 104
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4 Simple Decisions to Unlock Your Post-Cookie Targeting Strategy

The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.

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How True Classic uses post-purchase experiences to increase revenue

Martech

Consumers inundated with marketing messages are receptive when the message is about a high-priority item they’ve purchased. U.S. apparel brand True Classic has leveraged this to improve customer satisfaction and increase revenue. The company discovered this when they began sending messages to customers post-purchase with accurate shipping and delivery details.

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The CMO Isn’t Dead: Mastering the Skills of the Modern Marketing Leader

Content Standard

Across industries and business models, marketing is essential to surviving and thriving. So why the recent flurry of headlines pronouncing the death of the CMO? As usual, the truth is more nuanced than the headlines suggest. In reality, the CMO role is evolving, as it should , and companies are restructuring, as they do. But marketing’s core mission—being the expert in the customer and evolving how to build brand preference and loyalty—remains vital.

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3 considerations before leaving your martech vendor

Martech

Have you sensed that your martech solution or vendor is losing interest? Or do you have concerns that recent updates might indicate a change in strategy that could threaten your own interests? Marketers understand that not all of their relationships are perfect. Team members might talk the talk but not walk the walk. Affiliates may overpromise but underdeliver.

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Competitive insights: 6 essential market factors and how you can collect them

Sprout Social

We already instinctively look over our shoulders to see what the competition is doing. Refining this approach, by regularly conducting a competitive analysis , turns this reactive action into a proactive data source fundamental to marketing strategy. But it can be hard to decide exactly what you’re looking for. That’s where competitive insights come in.

SWOT 101
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How to Prove Marketing Value: Demonstrate Content ROI and Contribution to Sales

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

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Efficient Email Marketing: Quick Tips for Marketers Juggling Multiple Tasks

Benchmark Email

Marketers, akin to jugglers in a never-ending circus act, must deftly balance numerous tasks while keeping their eyes fixed on the ultimate prize: engaging and converting customers. Amidst this whirlwind of responsibilities, one tool stands out as both a lifeline and a potential vortex of time: email marketing. As marketers strive to harness the power… The post Efficient Email Marketing: Quick Tips for Marketers Juggling Multiple Tasks appeared first on Benchmark Email.

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Adobe adds AI tools to Photoshop powered by updated Firefly Image 3

Martech

Adobe released Firefly Image 3, the third generation of its AI-powered image generator, on Tuesday. The company claims this model understands prompts better, can provide greater detail and has “better lighting, positioning, attention to detail [and] advancements to text display.” What it is. Adobe Firefly is a generative AI tool for creating and modifying images, illustrations, and fonts.

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Light Years Ahead: Advanced Demand Generation Features That Set the Bar High

PureB2B

The post Light Years Ahead: Advanced Demand Generation Features That Set the Bar High appeared first on DemandScience.

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3 marketing motions successful B2B software companies do differently than peers

Sword and the Script | B2B

Study by Bain and Google finds that high-performing B2B software companies conduct marketing experiments, think about marketing measurement more and have brought more of martech skills back in-house There are a lot of things high-growth B2B technology companies do differently with respect to marketing than their peers: they have officers on their board of directors with marketing experience ; they respect their prospects’ time with clear, concise language; they create genuine thought leadership

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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30 Consulting Buzzwords that Work (and Don't Work) in Conversation

Hubspot

Knowing the right buzzwords can help you prove to clients that you know what you’re talking about. Yet, not all buzzwords are created equal, and some may even paint you in a bad light. In my experience as a marketing consultant, good buzzwords are widely understood, not cliche, and propel the conversation forward. After “consulting” some of the best consultants in the industry, I’ve created a list of which buzzwords/phrases can make you look like an expert and which ones you should avoid.

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How to adapt your marketing for the new era of data analytics by Salesforce

Martech

It’s no stretch to say the marketing data landscape has changed quite a bit over the past two years. For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board. Also, customers are more thoughtful than ever about what information they’re willing to share and how it’s being used.

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Manufacturing Lead Generation: 5 Strategies to Power Your Sales Pipeline

Tiecas

Manufacturing lead generation is a perennial top priority for most manufacturers. To thrive, these companies must consistently attract qualified leads to fuel their sales pipelines. However, this sales-driven environment presents unique challenges for industrial and manufacturing marketers. Some of these challenges include: Limited pool of qualified prospects: The manufacturing niche often targets specialized buyers and decision-makers.

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HubSpot Update: From CMS Hub to Content Hub

sagefrog

HubSpot is one of the most trusted resources for all things inbound—and for good reason. The brand offers intuitive, user-friendly software and advocates a forward-thinking approach to sales, marketing, and service alignment. HubSpot consistently brings innovative ideas to the table that help businesses keep up with trends and stay competitive as audience needs evolve.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Mastering Customer Insights Through Data Segmentation

CMSWire

Data-driven customer segmentation allows you to analyze if there are several distinct groups in your addressable market and what they are. Continue reading.

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Aligning Marketing Strategies with Private Equity Investment Goals

SmartBug Media

No two marketing strategies are the same—that’s just Marketing 101 info we all know. However, in the fast-paced, laser-focused, and revenue-maximizing world of private equity investment firms, marketing teams need to understand the distinct drivers and objectives that shape how these organizations operate. Without doing so, marketing teams can quickly find their work out of tune with the firm’s overall goals and initiatives.

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Pest Control Lead Generation Strategies To Help Your Growth

Go Beyond SEO

Welcome to our comprehensive guide on effective pest control lead generation strategies. As the industry continues to evolve, it’s crucial to stay ahead of the competition and implement innovative techniques to generate quality leads for your business. In this article, we will explore the key strategies that can help you maximize your reach and attract potential customers who are in need of pest control services.

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How Sales Teams Can Use Intent Data To Improve Their Sales Prospecting

NetLine

Technology and data—specifically buyer-level intent data —take a lot of the guesswork out of sales prospecting, making it more precise. Still, there are plenty of questions surrounding intent data. How can intent data help sales teams identify high-potential prospects more effectively? While there may be plenty of questions, only one is asked more often than others: How can our Sales team use it effectively?

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Sales Efficiency: How to Increase Sales Productivity and Spend More Time Selling

Lusha

As a salesperson, your primary role is to, well, sell. But according to recent research, sales reps spend only 28% of their week actively selling, down from 34% in 2018. The rest of the time gets eaten up by things like administrative tasks, tool management, data entry, and other non-selling activities. With all the other non-sales stuff getting in the way, productivity is bound to take a hit.

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Trade Show Booth Ideas to Create a Memorable Experience

SmartBug Media

Trade shows are a pinnacle event for marketing leaders. They offer a prime opportunity to showcase your brand, engage with high-value prospects, and secure leads that fuel your sales pipeline. However, with so much competition pulling for attendee attention, a standard booth simply won't cut it. In this article, we will highlight creative trade show booth ideas designed to stop attendees in their tracks and turn fleeting interactions into meaningful connections.

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Digital Audio Advertising: Everything You Need to Know

Digilant

In today’s screen-obsessed world, digital audio isn’t always at the forefront of marketing conversations—but it should be. The amount of time that U.S. adults are spending with digital audio has been growing for years. In fact, in 2024 , the average daily time spent with digital audio in the U.S. will be 1 hour and 45 minutes —a full 15 minutes more than in 2020.