How to Validate Your Messaging and Positioning to Vet Your Story | What’s Your Edge?
Vision Edge Marketing
JUNE 4, 2024
Successful positioning and messaging are the ingredients for writing and telling your business’s story, so it engages customers, evokes emotions, and drives action. A successful story demands more than creative flair—it requires rigorous research , customer-centricity, and validation. We can take a lesson from the book of skilled authors, who frequently rely on feedback to refine their story.
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