Adobe Experience Cloud Blog

MARCH 6, 2017

Voice-recognition, like Apple’s Siri or Amazon’s Alexa, and image recognition in our Facebook and Google accounts are just two mainstream applications that leverage artificial intelligence (AI)—one of the newest technologies gaining widespread momentum today. What is Artificial Intelligence and Why the Increase in Attention?

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Marketing AI Work Management Marketing Management Lead Ranking 134

Outgrow

FEBRUARY 25, 2024

Well, if we are talking about AI, this is as true as it gets! As we step into 2024, the world of AI is evolving at a pace that challenges our imagination. This blog is your gateway to unraveling the latest benchmarks and groundbreaking statistics that define the current state of artificial intelligence.

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Statistics Outgrow Resource Management Stats 52

Seismic

NOVEMBER 2, 2023

When it comes to applying artificial intelligence (AI) in the workplace, it’s not a matter of if, but when. The rapid proliferation of AI, most notably of generative AI, has ushered in a new era marked by both opportunity and uncertainty. Here are the top three findings.

Marketing Analytics Tools 87

Marketing Analytics Tools Allocation Work Management Customer Satisfaction 87

Valasys

JUNE 12, 2019

Artificial Intelligence (AI) has revolutionized every aspect of our lives & B2B marketing is no different. The cognitive functions of machines are leveraged by B2B marketers in pre-cognitive marketing, delineating a paradigm shift in conventional realms of digital marketing as we know it, for good.

Marketing AI 58

Marketing AI B2B Sales B2B Marketing Top of Funnel 58

Seismic

JANUARY 21, 2021

As organizations prepare to navigate 2021 and beyond, the ability to deliver exceptional digital customer experiences will be critical for success. By 2025, Gartner projects that 80 percent of sales interactions will occur in digital channels. AI-guided selling begins with empowering a data-driven culture.

Top of Funnel 89

Top of Funnel Marketing AI Analytics Organization 89

Only B2B

JULY 14, 2023

Account-Based Marketing (ABM) has emerged as a highly effective strategy for targeting and engaging key accounts in B2B marketing. With the advancement of Artificial Intelligence (AI), ABM has witnessed a transformation, enabling marketers to deliver personalized experiences at scale and improve overall efficiency.

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Account Based Marketing Marketing AI ABM Efficiency 62

Webbiquity

JANUARY 19, 2021

Yet because the term is used in so many different contexts—from artificial intelligence (AI) applications to business intelligence to ecommerce to the Internet of Things (IoT)—there’s still a lot of confusion around it. And, by the end of 2025, we’re likely to be generating around 463 exabytes of data every day.

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Marketing AI Marketing Analytics Tools Terms and Conditions Work Management 282

ClickZ

JUNE 15, 2020

30-second summary: The global AI software market is expected to reach nearly $23 billion by 2025, according to data from Statista. AI offers several powerful functionalities within in ABM platforms to facilitate selling. If it seems like AI is everywhere these days, that’s probably because it is.

Digital Asset Management 145

Digital Asset Management Lead Ranking Lead Scoring Enterprise Management 145

Top Rank Marketing

OCTOBER 6, 2023

Social Media Today Microsoft CEO says tech giants battling for content to build AI Microsoft CEO Satya Nadella scrutinized the type of exclusive publisher partnerships put in place by the likes of search giant Google as obstacles to AI industry growth, during recent testimony in the landmark U.S. antitrust case trial against Google.

B2B Marketing 88

B2B Marketing Social Marketing Planning B2B 88

Martech Advisor

DECEMBER 17, 2019

As the countdown to 2020 begins, marketers across the globe are looking ahead. From why direct-to-consumer (D2C) companies are moving away from social media marketing channels to how voice search will influence customer experiences and buying decisions, to the critical role of AI, find out which trends will shape the future of marketing.

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Advertising Agencies Trends Paid Search Agency Budget Programs 143

Contently

FEBRUARY 16, 2023

A content marketer’s job is to create quality content that gets in front of readers organically. At the end of the day, content marketers must nurture readers throughout a buyer’s journey, driving them down the funnel and engaging with them at every stage. Consider these seven techniques: 1. Display expertise.

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Lead Ranking Marketing AI Process SEO 154

B2BMarketing.net

MARCH 12, 2024

The fundamentals of good marketing arguably never change. In response to this, we see marketing itself continue to evolve, with certain “trends” coming in or out of favor. With that in mind, we produce the annual B2B Marketing Trend Tracker survey. This report is designed to see what marketers are focusing on.

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Paid Search Agency Marketing AI Advertising Agencies Trends 94

DAGMAR Marketing

MARCH 20, 2023

With the rise of AI-generated content, the idea of replacing a human writer with various AI-tools on the market has become wildly popular. By 2025, Forrester predicts that 7% of US jobs will be replaced by cognitive technologies, such as artificial intelligence (AI), automation, machine learning, and robots.

Marketing AI 52

Marketing AI Generation Business Content 52

Martech

MARCH 14, 2023

As marketers explore this generative AI tool without restriction, CMOs must assess its impact along three key functions: content production, ideation and market research. Assessing ChatGPTs impact on key marketing functions 1. Dig deeper: Does ChatGPT pose an existential threat to marketers?

Marketing AI 124

Marketing AI Enterprise Management Paid Search Agency Work Management 124

Porch Group Media

OCTOBER 24, 2022

“Your current marketing strategy may not be relevant tomorrow.” Marketing trends change, new ones are developed, and marketing technology comes and goes. Take a look at some of these top email marketing statistics: Email marketing revenue is estimated to reach almost 11 billion by the end of 2023.

Marketing AI 81

Marketing AI Email Marketing Trends Paid Search Agency 81

Valasys

AUGUST 8, 2023

Did you know that experts predict that the world will produce a whopping 175 zettabytes of data by the year 2025? Leveraging AI for Intent-Based Data Insights can help businesses to make sense of this data and to uncover hidden insights. One of the most powerful applications of AI for data analysis is in the area of intent.

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Intent Lead Ranking Digital Asset Management Ethics 52

Marketing Insider Group

JANUARY 30, 2023

I am familiar with Qlik both from my experience in the BI, data, and analytics side of marketing and from my time at Dresner Advisory Services. And as a marketer who fancies himself a bit of a “marketing technologist” (to borrow Scott Brinker’s terminology), this really resonated with me.

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Thought Leadership Trends SME Paid Search Agency 204

6sense

NOVEMBER 9, 2021

It’s now generally accepted that artificial intelligence (AI) has graduated from an emerging technology to a mainstream tool. This technology has been tried and proven and is delivering value in a range of use cases across a wide variety of industries – but what’s the future of AI in enterprise applications?

Marketing AI 48

Marketing AI Lead Ranking Budget Programs Long Tail Marketing 48

Martech

FEBRUARY 13, 2024

Traackr, the international influencer marketing platform, is partnering with Snap Inc. Generation Z demographic by the end of 2025. But a lot of the smart action, including marketing action, has shifted to TikTok, and we now see that platform battling with the (overall smaller) Snapchat for young consumers. Why we care.

Advertising Agencies 91

Advertising Agencies Peer-to-peer API User-Generated Content 91

Sharpspring

MAY 25, 2022

Since its inception more than 30 years ago, digital marketing has turned from a new trend into a vital go-to strategy component for pretty much every organization. It’s a great time to be a digital marketer. trillion by 2025. Conversational Marketing. What innovations are emerging this year? Let’s take a look.

Marketing AI 104

Marketing AI Digital Asset Management Top of Funnel Marketing Management 104

Only B2B

SEPTEMBER 16, 2022

The B2B SaaS market is rising, so it’s obvious why the benefits are difficult to overlook. And it’s obvious that this trend is here to stay because 80% of firms want to make all of their systems SaaS by 2025. Market & Growth of B2B SaaS. The B2B SaaS market is expanding quickly globally.

Work Management 118

Work Management Marketing Management Marketing AI B2B 118

Valasys

MARCH 21, 2024

With the availability of accelerated solutions through data center transformation , it becomes easy for businesses to respond to market demands, technological changes, and customer expectations. This transformation streamlines processes, reduces time-to-market, and positions businesses as industry leaders.

Enterprise Management 40

Enterprise Management Marketing Management Allocation Planning 40

Martech

OCTOBER 25, 2022

Many customer service organizations believe “machine customers” are but a distant trend, yet they’re already here and impacting our daily lives. By 2025, nearly 40% of customers will try using a digital assistant to interact with customer service on their behalf, according to a Gartner prediction. Get MarTech! Processing.

Service 79

Service Organization Gartner Verticals 79

Adobe Experience Cloud Blog

DECEMBER 17, 2019

There are some exciting predictions about what lies ahead for marketing in my news feeds these days. Like many of us, I’m clicking and reading quite a few of these futuristic articles because I want to be aware of how marketing will innovate in 2025 and beyond. EMAIL MARKETING.

Marketing AI 174

Marketing AI Marketing Strategy Marketing & Strategy Peer-to-peer 174

Only B2B

AUGUST 21, 2023

Consequently, the demand for data cleansing automation has risen as organizations seek to streamline this vital process. This precision is not just a luxury but a necessity; according to Gartner, organizations lose $15 million annually due to poor data quality. Firstly, it significantly elevates data accuracy and quality.

Efficiency 62

Efficiency Marketing AI Automation Data Hygiene 62

Bluetext

JANUARY 29, 2024

The cybersecurity market is ever-evolving, and with it, digital marketing strategies should anticipate these trends and adapt to stay ahead of them. As utilization of AI becomes more prevalent, with access to open-source models like ChatGPT, cybersecurity providers will need to develop entirely new standards of trust.

Forecasting 26

Forecasting Trends Enterprise Management SMB 26

Pam Didner

JANUARY 5, 2020

Are you a seasoned marketer who invests in your professional growth each year? I hope this list of the best B2B marketing conferences helps you identify those that fit your business and career needs. And attending conferences is one of the key components you should add to your annual marketing activities and events.

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Conference Marketing AI Peer-to-peer B2B Marketing 105

Hubspot

FEBRUARY 2, 2017

The field of artificial intelligence (AI) is dominating both headlines and the attention of businesses -- and for good reason. In 2016 alone, at least 40 AI companies were acquired. The increasing sophistication of AI is also predicted to change the work force. EST (8 a.m. PST, 4 p.m.

Product 28

Product Practices Forrester Youtube 28

Martech

JANUARY 3, 2024

Marketers will continue to engage with audiences on social media through advertising and organic social campaigns. Here are some ways that marketers will leverage social media in 2024. Gartner recently projected 50% of consumers would “abandon or significantly limit their interactions” with social media by 2025.

Gartner 136

Gartner Advertising Agencies Paid Search Agency Ad Exchange 136

Ontraport

MARCH 1, 2021

Currently, a cycle of workplace transformation is driven by the implementation of business process automation and artificial intelligence (AI). How can we use AI and automation to make innovation and authentic human connections more effortless and meaningful, rather than, well…obsolete?

Marketing AI 59

Marketing AI Creativity Automation Fulfillment 59

Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. If you’re a marketer at a manufacturer, distributor, or engineering company, you know this firsthand. My personal thoughts and experiences as an industrial marketer and consultant. But I’m not just another marketing consultant.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Valasys

AUGUST 16, 2019

With the advent of Artificial Intelligence (AI) & Machine Learning (ML) , the present CRM systems have only evolved for the better. An important aspect of the CRM approach is the all-inclusive compilation of data from diverse sources (pathways for omnichannel marketing).

Marketing AI 40

Marketing AI Lead Ranking Marketing Management Lead Scoring 40

Ontraport

MARCH 1, 2021

Currently, a cycle of workplace transformation is driven by the implementation of business process automation and artificial intelligence (AI). How can we use AI and automation to make innovation and authentic human connections more effortless and meaningful, rather than, well…obsolete?

Marketing AI 52

Marketing AI Creativity Automation Fulfillment 52

Salesforce Marketing Cloud

DECEMBER 5, 2023

In fact, the three primary ways in which cybercriminals can access an organization are stolen credentials, phishing, and exploitation of vulnerabilities. The benefits of cybersecurity Different types of cybersecurity Different types of cybersecurity threats How is AI used in cybersecurity? trillion in 2025.

Digital Asset Management 105

Digital Asset Management Enterprise Management Work Management Marketing Management 105

The Lead Agency

AUGUST 20, 2020

B2B marketing has undergone a dramatic change in the last 5-10 years. Previously, the key focus of B2B marketing was networking with the objective of securing a face-to-face meeting with the relevant C-level executive in the target company. This was a clear differentiator that separated B2B from B2C marketing.

Marketing AI 83

Marketing AI Trends B2B Marketing Paid Search Agency 83

Televerde

DECEMBER 7, 2020

Marketers get overwhelmed. Bad leads don’t just collect dust – they drain resources and throw off marketing strategies. Marketers end up working an uphill battle against poor conversion rates, unengaged email lists, and no end in sight. Employ AI-Driven Lead Scoring Tools. Should you try to revive them or cut them loose?

Lead Scoring 59

Lead Scoring Lead Ranking Marketing AI Sales Qualified Leads 59

Content Standard

FEBRUARY 12, 2015

Marketers and researchers agree: Future digital trends are rooted in the growth and innovation of the Internet and data use. Whether the topic is convergence, big (or small) data, or commerce, shifts in the way marketers and consumers engage with digital will transform modern life.

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Activities Trends Internet Marketing Barriers 40