Oktopost

AUGUST 1, 2024

With AI taking over more time-consuming tasks, the world is your team’s oyster, and you have much more freedom to brainstorm innovative campaigns that generate more and higher-quality leads. of marketers state generating high-quality leads is their biggest challenge. Source 7 B2B Lead Generation Ideas for 2024 1.

Lead Generation 118

Lead Generation Lead Ranking Lead Scoring Top of Funnel 118

Sprout Social

JANUARY 29, 2025

AI in content marketing is transforming how marketers like you have traditionally worked. A Sprout Social Pulse Survey from Q2 2023 reveals that 71% of social marketers have already integrated AI and automation tools into their workflows and 82% of them report positive outcomes. The reality is otherwise.

Content Marketing 126

Content Marketing Planning Work Management Paid Search Agency 126

Martech

FEBRUARY 5, 2025

Consumer trust in AI is declining while businesses’ AI adoption is growing. This creates a challenging situation for companies heavily investing in AI capabilities and technologies. The importance of AI for businesses AI has become a cornerstone of innovation and efficiency in modern businesses.

Marketing AI 93

Marketing AI Ad Building Ethics Privacy 93

Martech

APRIL 8, 2025

Businesses need to decrease customer effort if they want to improve the perception of their brand, and better search and AI experiences can help, according to a new report. Marketing strategies can leverage location-aware search to drive both online and offline conversions. While 53% of U.S. While 53% of U.S.

Business 115

Business Touchpoints Privacy Marketing Report 115

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing.

Marketing AI 142

Marketing AI Lead Ranking Work Management Lead Scoring 142

Oktopost

JULY 8, 2024

67% of marketers admit they need an up-to-date understanding of their customers’ needs and preferences, which hinders their ability to meet demand generation objectives. Source Demand Generation in 2024: What’s changed? Marketers can now access richer data and insights and powerful demand generation tools to leverage them.

Demand Generation Agencies 105

Demand Generation Agencies Demand Generation Paid Content Demand 105

Martech

MARCH 19, 2025

Marketers love AI, but consumers not so much. That’s the broad takeaway from our review of nine recent reports on AI and marketing. Understanding the specifics of what and why consumers disagree is essential for marketers if they hope to connect with consumers. Consumers feel differently, to put it mildly.

Cost 92

Cost Paid Search Agency eCommerce Privacy 92

illumin

JANUARY 14, 2025

In this article, well break down the top advertising trends for agencies, retail marketers, and the broader advertising industry. Automation and AI-Powered Advertising By 2025s end, AI and automation will be deeply embedded in the advertising process. By the end of 2025, AI tools like these will be the norm across agencies.

Advertising Agencies 101

Advertising Agencies Paid Search Agency Advertisements Advertising 101

Salesforce Marketing Cloud

JANUARY 29, 2025

The opportunity of AI is undeniable for organizations: it can fuel workflows, creativity, and innovation at unprecedented levels. Unsurprisingly, nearly 70% of senior IT leaders consider AI a top business priority. AI presents challenges tied to trust, security, and ethics, all of which extend well beyond the present moment.

Ethics 66

Ethics Privacy Privacy Protection Transparency 66

Martech

NOVEMBER 4, 2024

They are bringing entirely new behavioral patterns into the B2B buying process, and experienced marketers and sellers ignore this at their peril. Buyers expect digital-first and mobile-first communications The digital natives entering buying positions don’t care about how marketing has traditionally been done.

Tactics 135

Tactics B2B Marketing Paid Search Agency Advertising Agencies 135

Martech

JANUARY 10, 2025

Digital marketing leaders must carefully manage the reality and perceptions around personalization. A Gartner consumer survey of 2,001 respondents in April and May 2024 revealed that 63% acknowledge that brands are good at guessing what they might be interested in buying, indicating progress in personalization efforts.

Relevance 128

Relevance Advertising Agencies Ad Frequency Gartner 128

Martech

DECEMBER 16, 2024

The AI revolution is transforming the search landscape rapidly, leaving traditional SEO tactics struggling to keep up.Heres a 13-point roadmap to help you deal with changes caused by AI technologies. By adopting modern strategies, you can thrive in a world dominated by AI search and increasingly closed ecosystems.

Marketing AI 116

Marketing AI SERP Top of Funnel Digital Marketing Funnels 116

Martech

JULY 16, 2024

Marketers continue to move money into digital video despite significant doubts about audience measurement, according to a new report from the IAB. In 2024, digital video will get 52% of the video ad dollars, surpassing linear TV for the first time. Source: IAB 2024 Digital Video Ad Spend & Strategy Report Why we care.

Paid Search Agency 116

Paid Search Agency Spending Video Marketing Ads 116

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths.

Marketing AI 141

Marketing AI Paid Content Work Management Marketing Strategy 141

Martech

DECEMBER 27, 2023

In the year ahead, consumer and B2B marketers will be focusing on first-party data strategies to replace their dependence on third-party cookies. Those cookies are retiring in 2024. As the year goes on, more users and marketers will scramble to find alternatives.

Marketing AI 131

Marketing AI Lead Ranking Enterprise Management Paid Search Agency 131

Convince & Convert

DECEMBER 8, 2024

In February 2024, Google and Reddit announced a partnership that involved Googles access to Reddits content through official APIs. The partnership raised a lot of questions in the digital marketing community as it obviously made Reddit an unavoidable part of buying journeys. But theres even more to it than immediately meets the eye.

Google 140

Google Marketing & Strategy Content FAQ 140

Contently

SEPTEMBER 11, 2024

Visual marketing design trends are evolving more rapidly than ever, thanks to a highly interconnected media culture that provides nearly instant feedback. Staying on top of the latest visual marketing design trends is essential for building an enduring brand, telling engaging stories , and emotionally connecting with customers.

Marketing AI 78

Marketing AI Design Trends Marketing Strategy 78

Orange Owl Blog

DECEMBER 24, 2024

B2B Marketing Ethical and Transparent Marketing in B2B: A Pillar of Long-Term Success Vivek Goel December 24, 2024 Share : Table of Contents Introduction In the fast-paced world of B2B marketing, trust is everything. What is Ethical and Transparent Marketing in B2B?

Ethics 52

Ethics Transparency Enterprise Management Work Management 52

Martech

JULY 30, 2024

Achieving success, especially when competing against large corporations, hinges on implementing effective marketing strategies that provide a competitive advantage. Transitioning marketing as the business grows As your business expands, your marketing strategies must keep pace. Every startup begins with the goal of growth.

Startups 115

Startups Marketing Automation Services Allocation Marketing Management 115

Navigate the Channel

OCTOBER 15, 2024

In the fast-paced world of digital marketing, staying ahead of the curve is essential. As we step into 2025, it’s time to explore the three digital marketing trends that are set to make a significant impact. #1 1 – AI-Driven Marketing Artificial Intelligence (AI) is set to become the backbone of digital marketing. . #1

Marketing AI 65

Marketing AI Trends Ethics Privacy 65

Salesforce Marketing Cloud

SEPTEMBER 12, 2024

In addition, you’ll see how Einstein Trust Layer helps you implement trusted AI principles in your workflows. AI Prompt Protector: Help Astro and friends build secure AI prompts. We have a variety of sessions and workshops focused on security best practices and user permissions, AI, data governance, and building trust.

Enterprise Management 131

Enterprise Management Peer-to-peer Phishing Privacy 131

Martech

SEPTEMBER 19, 2024

That is, unless you ask Google’s Gemini, which told me 2024 is the first time. This is ironic and/or funny given the “AI is everything” theme of both conferences. Agents are the next big thing and may deliver all the promises made about AI. And now, here are this week’s AI-powered martech releases.

Marketing AI 63

Marketing AI Enterprise Management Multi-Channel Mobile Advertising 63

Contently

APRIL 1, 2025

When I asked “what’s the best approach for financial content marketing,” Google served up its familiar lineup of blue links (many from the usual suspects). 2024+ : Direct questions and answers are taking center stageless about links, more about conversations. The results prove to me that search has changed forever.

Optimization 99

Optimization Enterprise Management Lead Ranking Comparison 99

Heinz Marketing

SEPTEMBER 26, 2024

By Lisa Heay , Director of Business Operations at Heinz Marketing Planning for 2025 might be the last thing on your mind—we’re not even done with Q3! So, if you’re not already thinking about your marketing budgets for next year, you could be falling behind. First, Understand your marketing goals for 2025.

Marketing Budget Creation 98

Marketing Budget Creation Marketing Budget Planning Budget Programs 98

Inbox Insight

AUGUST 1, 2024

With technological advancements continuously changing buyer behaviors and shifting market dynamics, business leaders must stay ahead and adapt their marketing strategies to meet the demands of modern B2B buyers. Our research shows that nearly half ( 46% ) of B2B buyers now use generative AI tools for research purposes.

Trends 52

Trends B2B Marketing Research B2B Thought Leadership 52

Martech

SEPTEMBER 20, 2024

Because marketing handles so much customer data, it’s essential to know what to do when a breach happens. million, the highest average on record, according to the 2024 IBM/Ponemon Cost of a Data Breach Report. Sharing all pertinent information transparently. One of your vendors will suffer a data breach. Dig deeper: U.S.

Enterprise Management 123

Enterprise Management Work Management Marketing Management Vendors 123

Inbox Insight

AUGUST 1, 2024

With technological advancements continuously changing buyer behaviors and shifting market dynamics, business leaders must stay ahead and adapt their marketing strategies to meet the demands of modern B2B buyers. Our research shows that nearly half ( 46% ) of B2B buyers now use generative AI tools for research purposes.

Research 52

Research Trends B2B Thought Leadership B2B Marketing 52

Single Grain

APRIL 21, 2025

The relationship between artificial intelligence and search engine optimization has evolved dramatically over the past few years. In 2025, AI isn’t replacing SEOit’s revolutionizing it. This transformation presents both challenges and opportunities.

Marketing AI 52

Marketing AI Paid Content SEO Multivariate analysis 52

Sword and the Script | B2B

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. Yet it’s also interesting to note there were quite a few that didn’t mention AI at all.

Marketing AI 129

Marketing AI Paid Content Work Management PR 129

Top Rank Marketing

DECEMBER 4, 2023

As we approach 2024, content marketing is rapidly evolving. These shifts are particularly relevant for B2B marketers, who must stay ahead of the curve to remain competitive in a dynamic digital world. 1 — Data-Driven Content Strategy The integration of data analytics into content strategy is a top trend for marketers in 2024.

Marketing AI 132

Marketing AI Trends B2B Marketing Content Marketing 132

B2BMarketing.net

JANUARY 28, 2025

The need for B2B marketing leaders to understand and consider the geopolitical context in these uncertain times was really brought home for me at the Propolis Leaders Forum this year, where we brought together 100 of the brightest and best marketing leaders from across the sector.

B2B Marketing 52

B2B Marketing Work Management B2B Thought Leadership Ethics 52

Martech

DECEMBER 28, 2023

In the year ahead, digital advertisers will be looking to harness AI and new metrics in the evolving digital space. Attention metrics will capture marketers’ attention and meaningful engagement As seen in our 2024 data predictions , the phasing out of third-party cookies is almost certain.

Advertising Agencies 134

Advertising Agencies Advertisements Advertising Media 134

Lusha

OCTOBER 1, 2024

Keep reading to discover how these updates can transform your workflow and maximize the rest of 2024. It makes prospecting simple, helping you connect with the right people, companies, and markets faster than ever before. Why does AI-driven outreach matter? AI isn’t just about automation. Introducing Lusha’s Intent 2.0

Product 52

Product Privacy Outreach Intent Data 52

Martech

MARCH 27, 2025

Like many of you, I regularly incorporate AI tools to keep up with marketing and martech trends. The impact and importance of unstructured data management is going to be my theme in 2025 because I believe generative AI will make this a pressing challenge. There is so much to unpack on this single topic.

Work Management 94

Work Management Marketing Automation Services Marketing Management RFP 94

SmartBug Media

MARCH 24, 2025

Trust in healthcare institutions is declining , making it more important than ever for organizations to engage patients in meaningful, transparent ways. Embracing the Rise of Video Storytelling in Healthcare According to HubSpots 2024 Marketing Trends report, 73 percent of marketers say video helps achieve key business goals.

Marketing AI 59

Marketing AI Storytelling Branding Brand Identity 59

Litmus

JANUARY 2, 2024

As we stand on the threshold of a new year, the ever-evolving landscape of email marketing beckons us with exciting possibilities. Our goals for 2024 are bold, fresh, and vibrant—better campaigns, higher engagement rates, and a seamless brand experience. We anticipate that this number will only grow in 2024!

Tips 108

Tips Marketing Automation Services Customer Satisfaction Segmentation 108

Salesforce Marketing Cloud

FEBRUARY 19, 2025

As AI agents step into bigger roles, automating and carrying out complex tasks,accountability for mistakes like this is a real concern. When AI makes decisions on its own, who’s on the hook if things go sideways? How can you ensure AI accountability and prevent mistakes from happening in the first place?

Ethics 52

Ethics Enterprise Management Guidelines Paid Search Agency 52