Martech

DECEMBER 27, 2023

In the year ahead, consumer and B2B marketers will be focusing on first-party data strategies to replace their dependence on third-party cookies. Those cookies are retiring in 2024. As the year goes on, more users and marketers will scramble to find alternatives.

Marketing AI 124

Marketing AI Lead Ranking Enterprise Management Paid Search Agency 124

Zoominfo

DECEMBER 11, 2024

Weve witnessed sellers become their best, most efficient selves and seen marketers fully realize their TAM and identify messaging that really drives leads. But with our new WebSight Buyer ID capability, enterprise marketers and sellers can know exactly whos interested in their solutions even if theyre anonymously visiting a website.

Zoominfo 130

Zoominfo Marketing AI Marketing Analytics Tools Enterprise Management 130

Martech

DECEMBER 9, 2024

OpenAI an artificial intelligence research company created ChatGPT and launched the tool in November 2022. Then 2024 was the year of genAIs integration into marketing automation solutions. Amidst this wave of automation and innovation, the role of the human marketer is more vital than ever.

Ethics 94

Ethics Marketing & Strategy Touchpoints Marketing Automation Services 94

Martech

JANUARY 11, 2024

In 2024, this channel will grow in importance as marketers deal with the deprecation of third-party cookies and other privacy challenges. Marketers will continue to refine their email strategies because the payoff can be substantial. Here are some of the ways marketers will improve their email programs in the year ahead.

Email Marketing 124

Email Marketing Enterprise Management Marketing AI Work Management 124

Stevens & Tate

AUGUST 29, 2024

Welcome to our August 2024 edition of “What’s Trending,” where we bring you the most relevant marketing trends and insights. Stay informed and ahead of the game with our curated collection of marketing trends and reports in summer 2024. The event will have games and prizes in addition to product samples.

Paid Content 84

Paid Content Marketing AI Trends Paid Search Agency 84

Martech

APRIL 19, 2024

Consumer privacy has become a major focus in the digital advertising industry. By adopting a “privacy-by-design” approach, we can address the growing apprehension surrounding excessive data collection, build trust and foster long-term consumer loyalty — the cornerstones of economic success in the advertising industry.

Paid Search Agency 106

Paid Search Agency Privacy Advertising Agencies Multi-Touch Attribution 106

Martech

JULY 17, 2024

Eighty-three percent of Chinese business decision-makers say their organizations are using AI. To get a clearer understanding of the results, we spoke with Jonathan Moran, head of martech solutions marketing at SAS. “There are a lot of governmental mandates for the use of generative AI. This contrasts with the U.S. (65%)

Marketing AI 132

Marketing AI Lead Ranking Marketing Management Generation 132

Martech

DECEMBER 26, 2023

Marketers will improve customer experience in 2024 so brands can remain competitive and demonstrate to customers that they matter. In 2024, keys to customer success will include better personalization delivered at scale by ramped-up automation and generative AI. Every year the bar gets raised.

Marketing AI 141

Marketing AI Paid Search Agency Marketing Analytics Tools CMO 141

Martech

JANUARY 16, 2024

The new year has just begun, and the digital marketing landscape continues to evolve rapidly. AI will play a pivotal role in sculpting the future of customer acquisition, but it is still an uncharted realm of strategies and tactics. The post Webinar: AI-forward marketing in 2024 appeared first on MarTech.

Webinar Metrics 92

Webinar Metrics Lead Gen Privacy Marketing & Strategy 92

Thinkers360

MARCH 31, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (APAC). Marketing, Customer Experience, Digital Transformation Chenthil Eswaran Aspire Systems (India) Pvt. Congratulations to all who participated! CPSM Ram Ratna Group Contact DV Abhang,C.P.M.,CPSM

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

Sword and the Script | B2B

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. Yet it’s also interesting to note there were quite a few that didn’t mention AI at all.

Marketing AI 128

Marketing AI Paid Content Work Management PR 128

illumin

JANUARY 14, 2025

The future of advertising will be characterized by deeper personalization, smarter automation, immersive experiences , and a greater focus on sustainability and privacy. In this article, well break down the top advertising trends for agencies, retail marketers, and the broader advertising industry.

Advertising Agencies 101

Advertising Agencies Paid Search Agency Advertising Advertisements 101

Thinkers360

SEPTEMBER 30, 2024

Announcing the Thinkers360 Top Voices 2024 We are thrilled to introduce the second annual Thinkers360 Top Voices Award, a prestigious recognition that celebrates the outstanding contributions of our thought leaders within the Thinkers360 community. Join Enterprise Lite to work with all of these experts!

B2B Thought Leadership 144

B2B Thought Leadership Thought Leadership Enterprise Management Work Management 144

Martech

DECEMBER 28, 2023

In the year ahead, digital advertisers will be looking to harness AI and new metrics in the evolving digital space. Attention metrics will capture marketers’ attention and meaningful engagement As seen in our 2024 data predictions , the phasing out of third-party cookies is almost certain.

Advertising Agencies 125

Advertising Agencies Advertising Advertisements Media 125

Martech

MARCH 6, 2024

Marketers are ready to embrace AI in the retail media space. A majority (53%) of marketers believe AI will “significantly enhance” the way shoppers are targeted and served relevant ads, according to a survey of 200 CPG advertisers commissioned by in-store media technology company Cooler Screens. Other findings.

Marketing AI 113

Marketing AI Media Paid Search Agency Advertising 113

Thinkers360

MARCH 22, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (Europe, Africa & Middle East). Congratulations to all who participated! To find out more about how we calculate the rankings, please visit our article: Understanding the Thinkers360 Leaderboards.

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141

Martech

APRIL 29, 2024

Digital marketers are facing an increasingly regulated environment when it comes to reaching the right customer at the right time. And this new environment exists for a reason — consumers value their privacy. These insights point to ways forward for how marketers can build trust and connect more deeply with customers.

Privacy 117

Privacy Ad Building Brand Identity Branding 117

Martech

DECEMBER 2, 2024

Generative AI is making inroads in search marketing, but it needs to win consumer trust if it wants to become a “Google killer,” according to a new study by Semrush and Statista. That said, genAI’s capabilities continue to win over digital marketers who find it a big boost to productivity and ROI. A 2024 survey of U.S.

Trust Marketing 124

Trust Marketing Search Marketing Marketing AI Privacy 124

Contently

MAY 13, 2024

According to Forrester, in 2023, more than half of global marketers thought the whole thing was a bluff. But in January 2024, Google finally rolled out a new feature— Tracking Protection —that could signal the end of the third-party cookie as we know it. For marketers, this means a few things are about to change.

Top of Funnel 160

Top of Funnel Content Marketing Planning Work Management 160

Martech

FEBRUARY 15, 2024

Google has released a detailed response to claims made about Privacy Sandbox in a recent report by the IAB Tech Lab. Overall, the report appears to ignore the broader objective of Privacy Sandbox to enhance user privacy while supporting effective digital advertising.” Competition and Markets Authority.”

Privacy 111

Privacy Google Paid Search Agency Marketing Proposals 111

Litmus

FEBRUARY 8, 2024

Marketing strategies face some headwinds in 2024. They must adapt to leverage emerging technologies while operating under tighter budgets and an increased focus on accessibility and data privacy. Marketing budgets In January 2023, many experts shared dire warnings about the economy.

Marketing Budget 93

Marketing Budget Marketing Strategy Marketing & Strategy Planning 93

illumin

AUGUST 27, 2024

With the summer flying by, it’s time to look ahead to what retail trends will take the lead in fall 2024. Goldman Sachs reports in its 2024 economic forecast that inflation is easing and consumer confidence is, slowly but surely, on the rise. Social commerce continues to grow Social commerce will grow in fall 2024.

Trends 98

Trends Privacy Advertising Agencies Forecasting 98

Martech

NOVEMBER 8, 2024

Email marketers are going to have their hands full in 2025. Tight budgets, leadership that fails to understand the value of email and its underlying technology and the eternal testing of segmentation and personalization — and let’s not forget the role of AI in all of this — all remain part of the job. Processing.

Advertising Channels 102

Advertising Channels Email Marketing Deliverability Privacy 102

Oktopost

JULY 8, 2024

67% of marketers admit they need an up-to-date understanding of their customers’ needs and preferences, which hinders their ability to meet demand generation objectives. Source Demand Generation in 2024: What’s changed? Marketers can now access richer data and insights and powerful demand generation tools to leverage them.

Demand Generation Agencies 105

Demand Generation Agencies Demand Generation Paid Content Demand 105

Martech

APRIL 9, 2024

Google’s Privacy Sandbox is a space where a series of complex proposals to protect user privacy have been developed and are undergoing (or have undergone) extensive testing. Overall, the report appears to ignore the broader objective of Privacy Sandbox to enhance user privacy while supporting effective digital advertising.”

Privacy 104

Privacy Advertising Agencies Paid Search Agency Marketing Proposals 104

Martech

JUNE 26, 2024

Clara Shih, CEO, Salesforce AI, speaks at IAB Tech Lab Summit in New York. Image: Chris Wood It seems like every day new AI-powered tools enter the growing martech ecosystem. Marketers are catching their breath from a flood of updates and new features.

Marketing AI 111

Marketing AI Paid Search Agency Funnel Advertising Digital Marketing Funnels 111

Thinkers360

MARCH 8, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (North America). Contact Rhett Power Entrepreneurship, Management, Startups Matthew Rosenquist Eclipz Contact Matthew Rosenquist Cybersecurity, Privacy, Security Ahmad M.

B2B Thought Leadership 128

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 128

Sprout Social

JANUARY 16, 2024

Applications of a sentiment analysis tool Top 15 sentiment analysis tools to consider Use sentiment analysis tools to make data-driven decisions back by AI What is a sentiment analysis tool? They also run on proprietary AI technology, which makes them powerful, flexible and scalable for all kinds of businesses.

Analysis 112

Analysis Marketing AI Tools API 112

SmartBrief - Marketing

FEBRUARY 8, 2024

But what can we expect to see happening in DOOH in 2024 and beyond? Top predictions for DOOH in 2024 As 2024 progresses, DOOH advertising is on the verge of transformative changes, driven by technological advancements and evolving market dynamics. Here are my thoughts.

Marketing AI 82

Marketing AI Allocation Mobile Advertising Paid Search Agency 82

Martech

AUGUST 6, 2024

AI-powered search Combine that with the new types of AI-powered search, and it’s easy to see how there could be a real challenge to Google’s dominance for the first time. And the prices that Google can charge for their search-based advertising, that’s entirely based on the percentage of market share they have.

Rules 123

Rules Advertising Agencies Advertising Advertisements 123

Martech

MARCH 5, 2024

HubSpot’s February 2024 releases are paving the way for a transformative leap in digital marketing, sales efficiency and customer service excellence. Superpowered sales forecasting with AI. Centralized insights with marketing reporting collections. And they are just the tip of the iceberg.

Forecasting 93

Forecasting Enterprise Management Marketing Management Hubspot 93

sagefrog

JANUARY 31, 2024

Marketers love to lean on the phrase “now more than ever,” but in this case, it’s true: Now more than ever, AI is poised to be a powerful catalyst for change in the B2B healthcare market. Improving Telehealth Services Telehealth is still rapidly evolving and set to become more ingrained in healthcare delivery in 2024.

Marketing AI 59

Marketing AI Work Management Marketing Management Trends 59

Content Standard

DECEMBER 19, 2023

It accounts for 60% of the estimated 97 zettabytes of data today, with 90% created in just the past two years—explosive growth driven by the changing digital marketing, creator, and AI landscapes. That’s why good content marketing isn’t just a nice-to-have; it’s essential to success.

Terms and Conditions 99

Terms and Conditions Marketing & Strategy Advertising Agencies Storytelling 99

Thinkers360

MAY 6, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Future of Work for 2024. We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today

B2B Thought Leadership 132

B2B Thought Leadership Work Management Thought Leadership Lead Scoring 132

Top Rank Marketing

JUNE 10, 2024

As the healthcare industry continues to undergo seismic changes, healthcare marketing trends naturally follow suit. Here are key healthcare marketing trends we’ve been monitoring and helping clients navigate. For example, healthcare websites using Google Analytics make themselves vulnerable to civil lawsuits.

Account Based Marketing 90

Account Based Marketing Marketing Analytics Tools High Quality Lead Paid Search Agency 90

Thinkers360

APRIL 20, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Retail for 2024. We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today !

B2B Thought Leadership 124

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 124

Thinkers360

MAY 25, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Emerging Technology for 2024. Congratulations to all our Emerging Technology influencers who participated! To find out more about how we calculate the rankings, please visit our article: Understanding the Thinkers360 Leaderboards.

B2B Thought Leadership 128

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 128