Martech

APRIL 19, 2024

Consumer privacy has become a major focus in the digital advertising industry. By adopting a “privacy-by-design” approach, we can address the growing apprehension surrounding excessive data collection, build trust and foster long-term consumer loyalty — the cornerstones of economic success in the advertising industry.

Paid Search Agency 113

Paid Search Agency Privacy Advertising Agencies Multi-Touch Attribution 113

Martech

JANUARY 11, 2024

In 2024, this channel will grow in importance as marketers deal with the deprecation of third-party cookies and other privacy challenges. Marketers will continue to refine their email strategies because the payoff can be substantial. Here are some of the ways marketers will improve their email programs in the year ahead.

Email Marketing 127

Email Marketing Marketing AI Enterprise Management Work Management 127

sagefrog

JANUARY 31, 2024

Marketers love to lean on the phrase “now more than ever,” but in this case, it’s true: Now more than ever, AI is poised to be a powerful catalyst for change in the B2B healthcare market. Improving Telehealth Services Telehealth is still rapidly evolving and set to become more ingrained in healthcare delivery in 2024.

Marketing AI 57

Marketing AI Work Management Marketing Management Trends 57

Martech

JULY 17, 2024

Eighty-three percent of Chinese business decision-makers say their organizations are using AI. To get a clearer understanding of the results, we spoke with Jonathan Moran, head of martech solutions marketing at SAS. “There are a lot of governmental mandates for the use of generative AI. This contrasts with the U.S. (65%)

Marketing AI 138

Marketing AI Lead Ranking Marketing Management Generation 138

Outgrow

FEBRUARY 28, 2024

AI Statistics 2024: Your Cheat Sheet to Understanding the Future Have you ever heard the phrase, “The only constant is change”? Well, if we are talking about AI statistics, this is as true as it gets! As we step into 2024, the world of AI is evolving at a pace that challenges our imagination.

Statistics 52

Statistics Outgrow Resource Management Work Management 52

Martech

JULY 10, 2024

teens and introduced AI disclosure requirements for advertisers. It’s also an example of a social platform choosing to build stronger guardrails for user privacy rather than having those guardrails imposed on them by legislators. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign up now Processing.

Transparency 106

Transparency Ads Privacy User-Generated Content 106

illumin

JULY 5, 2024

The omnipresence of AI is steadily growing in the 2020s, including in advertising. Here’s a snapshot of how AI is shaping today’s programmatic strategies. In the digital age, the integration of artificial intelligence (AI) into our lives is growing. What is Artificial Intelligence (AI)?

Marketing AI 76

Marketing AI Advertising Agencies Advertisements Advertising 76

Top Rank Marketing

JUNE 10, 2024

As the healthcare industry continues to undergo seismic changes, healthcare marketing trends naturally follow suit. Here are key healthcare marketing trends we’ve been monitoring and helping clients navigate. For example, healthcare websites using Google Analytics make themselves vulnerable to civil lawsuits.

Account Based Marketing 95

Account Based Marketing Marketing Analytics Tools High Quality Lead Paid Search Agency 95

Martech

DECEMBER 26, 2023

Marketers will improve customer experience in 2024 so brands can remain competitive and demonstrate to customers that they matter. In 2024, keys to customer success will include better personalization delivered at scale by ramped-up automation and generative AI. Every year the bar gets raised.

Marketing AI 145

Marketing AI Paid Search Agency Marketing Analytics Tools CMO 145

Outgrow

FEBRUARY 25, 2024

Well, if we are talking about AI, this is as true as it gets! As we step into 2024, the world of AI is evolving at a pace that challenges our imagination. This blog is your gateway to unraveling the latest benchmarks and groundbreaking statistics that define the current state of artificial intelligence.

Statistics 52

Statistics Outgrow Resource Management Stats 52

Martech

JUNE 26, 2024

Clara Shih, CEO, Salesforce AI, speaks at IAB Tech Lab Summit in New York. Image: Chris Wood It seems like every day new AI-powered tools enter the growing martech ecosystem. Marketers are catching their breath from a flood of updates and new features.

Marketing AI 113

Marketing AI Paid Search Agency Funnel Advertising Digital Marketing Funnels 113

sagefrog

FEBRUARY 28, 2024

In B2B digital marketing, staying ahead of the curve is not just a competitive advantage—it’s a necessity. In 2024, B2B email marketing is poised for transformative changes and innovative strategies for success in a saturated market. Gone are the days of mass email without consideration for recipient interest.

Marketing AI 62

Marketing AI Email Marketing Practices B2B Marketing 62

Litmus

FEBRUARY 8, 2024

Marketing strategies face some headwinds in 2024. They must adapt to leverage emerging technologies while operating under tighter budgets and an increased focus on accessibility and data privacy. Marketing budgets In January 2023, many experts shared dire warnings about the economy.

Marketing Budget 92

Marketing Budget Marketing & Strategy Marketing Strategy Planning 92

SmartBrief - Marketing

FEBRUARY 8, 2024

But what can we expect to see happening in DOOH in 2024 and beyond? Top predictions for DOOH in 2024 As 2024 progresses, DOOH advertising is on the verge of transformative changes, driven by technological advancements and evolving market dynamics. Here are my thoughts.

Marketing AI 85

Marketing AI Allocation Mobile Advertising Paid Search Agency 85

Martech

APRIL 29, 2024

Digital marketers are facing an increasingly regulated environment when it comes to reaching the right customer at the right time. And this new environment exists for a reason — consumers value their privacy. These insights point to ways forward for how marketers can build trust and connect more deeply with customers.

Privacy 121

Privacy Ad Building Branding Brand Identity 121

sagefrog

FEBRUARY 7, 2024

The digital space is evolving, and B2B social media marketing is witnessing a paradigm shift in 2024. With the onset of the new year, marketers are urged to assess the current state of their strategies. Businesses are leveraging AI to streamline operations, analyze data, and automate processes.

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Oktopost

JULY 8, 2024

67% of marketers admit they need an up-to-date understanding of their customers’ needs and preferences, which hinders their ability to meet demand generation objectives. Source Demand Generation in 2024: What’s changed? Marketers can now access richer data and insights and powerful demand generation tools to leverage them.

Demand Generation Agencies 105

Demand Generation Agencies Demand Generation Paid Content Demand 105

Martech

MARCH 6, 2024

Marketers are ready to embrace AI in the retail media space. A majority (53%) of marketers believe AI will “significantly enhance” the way shoppers are targeted and served relevant ads, according to a survey of 200 CPG advertisers commissioned by in-store media technology company Cooler Screens. Other findings.

Marketing AI 117

Marketing AI Media Paid Search Agency Privacy 117

Martech

JUNE 26, 2024

The coming months will see improved cross-channel reporting and budgeting, AI-generated insights and some integration with Chrome Privacy Sandbox. An AI to call its own: GA4 will also get an artificial intelligence engine built to find patterns in “countless combinations of dimensions and metrics” and report them in plain language.

Features 98

Features Google Marketing Analytics Tools Paid Search Agency 98

Thinkers360

MARCH 31, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (APAC). Marketing, Customer Experience, Digital Transformation Chenthil Eswaran Aspire Systems (India) Pvt. Congratulations to all who participated! CPSM Ram Ratna Group Contact DV Abhang,C.P.M.,CPSM

Work Management 141

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 141

Martech

APRIL 9, 2024

Google’s Privacy Sandbox is a space where a series of complex proposals to protect user privacy have been developed and are undergoing (or have undergone) extensive testing. Overall, the report appears to ignore the broader objective of Privacy Sandbox to enhance user privacy while supporting effective digital advertising.”

Privacy 109

Privacy Advertising Agencies Paid Search Agency Marketing Proposals 109

Thinkers360

JULY 21, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Finance for 2024. We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today !

B2B Thought Leadership 107

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 107

sagefrog

FEBRUARY 28, 2024

In B2B digital marketing, staying ahead of the curve is not just a competitive advantage—it’s a necessity. In 2024, B2B email marketing is poised for transformative changes and innovative strategies for success in a saturated market. Gone are the days of mass email without consideration for recipient interest.

Marketing AI 52

Marketing AI Email Marketing Practices B2B Marketing 52

Thinkers360

JULY 14, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Creativity for 2024. We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today !

B2B Thought Leadership 107

B2B Thought Leadership Creativity Thought Leadership Lead Scoring 107

SocialPilot

FEBRUARY 26, 2024

“Artificial intelligence is not a substitute for human intelligence; it is a tool to amplify human creativity and ingenuity.” – Fei-Fei Li , Co-Director of the Stanford Institute for Human-Centered Artificial Intelligence. Instead, it highlights the collaborative potential of humans and AI.

Marketing AI 73

Marketing AI Work Management Marketing Budget Marketing Management 73

Salesforce Marketing Cloud

FEBRUARY 7, 2024

Safeguarding against such risks requires a proactive approach: with strong data privacy, governance, and precaution. It’s important to note that data privacy is different from data security. Keep up with trends Why is data privacy important? Fortunately, strong data privacy practices foster and maintain trust.

Lock-In 59

Lock-In Privacy Practices Work Management 59

Contently

MAY 13, 2024

According to Forrester, in 2023, more than half of global marketers thought the whole thing was a bluff. But in January 2024, Google finally rolled out a new feature— Tracking Protection —that could signal the end of the third-party cookie as we know it. For marketers, this means a few things are about to change.

Top of Funnel 174

Top of Funnel Content Marketing Planning Work Management 174

Content Standard

DECEMBER 19, 2023

It accounts for 60% of the estimated 97 zettabytes of data today, with 90% created in just the past two years—explosive growth driven by the changing digital marketing, creator, and AI landscapes. That’s why good content marketing isn’t just a nice-to-have; it’s essential to success.

Terms and Conditions 81

Terms and Conditions Marketing & Strategy Advertising Agencies Storytelling 81

Stevens & Tate

MARCH 31, 2024

Step right into our March 2024 of “What’s Trending,” your gateway to the latest in marketing trends and insights. Stay informed and ahead of the game with our collection of marketing trends and reports for the 2024 year. Read more here. Read more here.

Trends 59

Trends Allocation Advertising Agencies Paid Search Agency 59

Thinkers360

MARCH 22, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (Europe, Africa & Middle East). Congratulations to all who participated! To find out more about how we calculate the rankings, please visit our article: Understanding the Thinkers360 Leaderboards.

B2B Thought Leadership 137

B2B Thought Leadership Work Management Thought Leadership B2B 137

Valasys

JULY 25, 2024

Demand Side Platforms in 2024 In the ever-evolving world of digital marketing, Demand Side Platforms (DSPs) are essential tools for managing programmatic ad campaigns. As we look ahead to 2024, here are the top 10 DSPs that stand out for their capabilities, technology, and performance.

Demand 40

Demand Advertising Agencies Mobile Advertising Ad Exchange 40

ClearVoice

SEPTEMBER 22, 2023

To satisfy client demands, healthcare companies bolster their content marketing initiatives, doubling down on publishing interesting, value-packed content. 5 Trailblazing Healthcare Content Ideas for 2024 Check out the top healthcare content ideas to bolster your marketing initiatives for 2024.

Planning 97

Planning Paid Search Agency Content Custom Publishing 97

Bluetext

JANUARY 5, 2024

As we step into a new year, our thoughts revolve around new resolutions, new fad diets, and the colder months ahead—but what we should be thinking about are the digital marketing trends of 2024. From cookie consent to 70s nostalgia, there are several digital marketing and design trends to look out for in 2024.

Forecasting 41

Forecasting Paid Content Marketing AI Allocation 41

DAGMAR Marketing

DECEMBER 28, 2023

From the artificial intelligence boom to an array of Google Core Updates and even a not-so-swift transition from Universal Analytics to Google Analytics 4, 2023 has been a rollercoaster for digital marketing. An array of AI-powered tools became available at our disposal. AI image generators gave birth to the AI art boom.

Marketing Analytics Tools 98

Marketing Analytics Tools Trends Marketing Management Planning 98

Martech

JANUARY 30, 2024

Safeguarding consumer data is crucial for your business’s success and reputation in 2024. As your organization incorporates technological advancements, you must factor data security and privacy into your strategy — and that doesn’t just mean installing a firewall or avoiding suspicious emails.

Privacy 105

Privacy Ad Building Work Management Marketing Management 105

Martech

SEPTEMBER 21, 2023

Before we dive into the roundup, here’s a quick look at some recent research on AI in the workplace: 60% of seller work will be carried out by generative AI within the next five years, up from less than 5% in 2023, according to Gartner. 52% of business leaders say AI may replace jobs in their businesses, according to Multiverse.

Marketing AI 107

Marketing AI Digital Asset Management Enterprise Management Gartner 107

illumin

MARCH 14, 2024

The recent introduction of Pfizer’s generative AI, “Charlie”, could be a game-changer for the world of pharma marketing. Big changes may be in store for pharmaceutical marketing and advertising thanks to Pfizer’s recent unveiling of its innovative AI platform , Charlie. Get to know Charlie So who is this “Charlie”?

Advertising Agencies 91

Advertising Agencies Generation Paid Search Agency Ethics 91