Martech

DECEMBER 18, 2023

Artificial intelligence is rapidly transforming marketing operations. Salesforce launched its Einstein AI capabilities back in 2016, but a lot more has happened recently. Let’s explore the current marketing applications of AI in CRMs and how you can best position your teams to capitalize on this disruptive innovation.

Marketing AI 121

Marketing AI Work Management Marketing Management Automation 121

Martech

APRIL 11, 2024

“What marketing technologies should a (fill in the industry) company have in their martech stack?” So I thought I’d use it to test Google Gemini, OpenAI ChatGPT and Perplexity AI. Both provided a summary of the different categories of marketing technology and the purpose of each technology.

Marketing Automation Services 116

Marketing Automation Services Bundling Marketing Management Public Relations 116

Martech

MARCH 6, 2024

Are you searching for the right marketing automation platform to help scale your marketing efforts? That’s why we’ve just published our fully updated guide to the top marketing automation platforms on the market. Compare 11 top marketing automation platforms appeared first on MarTech.

Marketing Automation Services 95

Marketing Automation Services Marketing Automation Automation Account Based Marketing 95

ANNUITAS

DECEMBER 11, 2023

Go-to-market strategy and execution is rapidly evolving – driven by a combination of customer drivers, technology innovation and changing organizational strategy. 2023 was a pivotal year, and ANNUITAS expects much to change in 2024. This may never change. This has made for a challenging 2023.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

Outgrow

FEBRUARY 25, 2024

Well, if we are talking about AI, this is as true as it gets! As we step into 2024, the world of AI is evolving at a pace that challenges our imagination. This blog is your gateway to unraveling the latest benchmarks and groundbreaking statistics that define the current state of artificial intelligence.

Statistics 52

Statistics Outgrow Resource Management Stats 52

Martech

MARCH 7, 2024

Salesforce’s Spring 2024 release brings new features to help brands elevate performance built on the foundation of data, AI, CRM and trust. Draft smarter promotions fast Harnessing the power of Einstein AI and trusted data from the Salesforce Platform, this feature allows users to draft promotions effortlessly. Get MarTech!

Features 107

Features API Customer Satisfaction User-Generated Content 107

DAGMAR Marketing

APRIL 24, 2024

Whispers of AI domination have businesses and the workforce in a frenzy. As our digital environment becomes saturated with useful artificial intelligence tools (AI) , the idea that this technology could replace individuals who work in a variety of industries in the future has become a hot topic of discussion.

Marketing AI 52

Marketing AI SME Work Management Marketing Management 52

Act-On

APRIL 26, 2024

Marketing leaders are facing an unprecedented time with unprecedented demands: Wring every drop of value from generative AI. So let’s dive in — here’s what’s top-of-mind for these marketing leaders, along with some sage advice for their peers. Marketing — in this economy? Navigate ever-changing email privacy regulations.

Lead Ranking 130

Lead Ranking Privacy Marketing Automation Services Peer-to-peer 130

DAGMAR Marketing

MARCH 12, 2024

Every year, HubSpot releases a State of Marketing Report, which shares several helpful new industry trends and insights to help your business thrive all year. These past three years have been completely transformative for the world of marketing. 44% of businesses have leveraged AI for content production.

Marketing AI 52

Marketing AI Hubspot Marketing Report Planning 52

Animalz blog

MARCH 11, 2024

Google’s massive March 2024 search update takes aim at AI-generated “copycat content.” Scaled Content Abuse Scaled content abuse refers to mass-produced content created to game rankings, whether AI-generated or human-written. This includes content generated by AI tools without human oversight or curation.

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Generation CAN-SPAM Domain Content 100

sagefrog

FEBRUARY 7, 2024

The digital space is evolving, and B2B social media marketing is witnessing a paradigm shift in 2024. With the onset of the new year, marketers are urged to assess the current state of their strategies. Businesses are leveraging AI to streamline operations, analyze data, and automate processes.

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Martech

DECEMBER 26, 2023

Marketers will improve customer experience in 2024 so brands can remain competitive and demonstrate to customers that they matter. In 2024, keys to customer success will include better personalization delivered at scale by ramped-up automation and generative AI. Every year the bar gets raised.

Marketing AI 143

Marketing AI Paid Search Agency Marketing Analytics Tools CMO 143

Brandpoint

APRIL 3, 2024

Through our in-depth PR Survey , we unveiled the upcoming industry trends and challenges that will shape 2024 by interviewing 200 PR professionals. Let’s dive into the biggest three trends for the next three years: CSR, AI-powered strategies, and the increased use of digital platforms. Explore our key survey takeaways!

PR 48

PR Trends Public Relations Ethics 48

Salesforce Marketing Cloud

DECEMBER 19, 2023

Generative artificial intelligence might be the only thing that’s had a bigger year than Taylor Swift. Of course, the impact of artificial intelligence (AI) extended far beyond the realm of pop culture. In the enterprise world, generative AI has shaken up fields from marketing and sales to service and ecommerce.

Marketing AI 115

Marketing AI Generation Enterprise Management eCommerce 115

Stevens & Tate

FEBRUARY 29, 2024

Welcome to our February 2024 edition of “What’s Trending,” where we bring you the most relevant marketing trends and insights. Stay informed and ahead of the game with our collection of marketing trends and reports for the start of the 2024 year. Read more about these trends here. Read more here.

Trends 90

Trends Marketing & Strategy Conference Lead Scoring 90

Marketing Insider Group

JULY 21, 2020

This is true for life and one of my favorite things to do for marketing. Recently, we looked at quotes from CMOs and influencers on the future of marketing. so you can plot the right marketing strategy for your team’s future. When it comes to marketing, fortune indeed favors the bold. It’s a fact.

Marketing AI 559

Marketing AI Stats Planning Case Studies 559

SmartBrief - Marketing

JANUARY 26, 2024

The theme of this year’s tech show was “All On,” a play on words that tells me that anything with an on button is getting its moment at the annual gathering of consumer electronics companies, and CES 2024 didn’t disappoint. And lots of what was on display in Las Vegas also tapped on via AI in a myriad of ways.

Rules 62

Rules Lock-In Eye-Tracking Demand 62

Litmus

JANUARY 2, 2024

As we stand on the threshold of a new year, the ever-evolving landscape of email marketing beckons us with exciting possibilities. Our goals for 2024 are bold, fresh, and vibrant—better campaigns, higher engagement rates, and a seamless brand experience. We anticipate that this number will only grow in 2024!

Tips 96

Tips Marketing Automation Services Customer Satisfaction Segmentation 96

sagefrog

FEBRUARY 28, 2024

In B2B digital marketing, staying ahead of the curve is not just a competitive advantage—it’s a necessity. In 2024, B2B email marketing is poised for transformative changes and innovative strategies for success in a saturated market. Gone are the days of mass email without consideration for recipient interest.

Marketing AI 62

Marketing AI Email Marketing Practices B2B Marketing 62

Martech

NOVEMBER 28, 2023

Television advertising has undergone significant transformations in recent years, and 2024 promises to be no different. Here are a few of the key trends shaping the future of TV advertising in 2024. This shift is anticipated to fine-tune marketing approaches, resulting in higher levels of engagement and improved conversions.

Marketing AI 93

Marketing AI Advertisements Advertising Trends 93

Martech

DECEMBER 29, 2023

In the year ahead, marketers will be looking to expand the channels and ordering methods that customers can use to shop online. Many of these channels have been around for years (see shoppable ads, below), but they will be tied together and more engaging thanks to AI innovations marketers will adopt in greater numbers.

eCommerce 118

eCommerce Enterprise Management Paid Search Agency Marketing Management 118

Martech

MARCH 28, 2024

Is your marketing team tired of hearing about AI? Marketing teams now find themselves surrounded by AI. Most notably, the introduction of ChatGPT put AI in the hands of just about anyone who wanted to use it. But ChatGPT is far from the only AI game in town. But ChatGPT is far from the only AI game in town.

Marketing AI 126

Marketing AI Work Management Marketing Management Examples 126

Martech

OCTOBER 17, 2023

As we look to 2024, advertisers are building their strategies—and their resourcing plans – to incorporate the most impactful and practical applications of both AI and automation. AI offers the potential to accelerate these benefits. Automation provides the foundation on which AI can be most effective.

Marketing AI 121

Marketing AI Advertising Agencies Allocation Advertisements 121

Stevens & Tate

MARCH 31, 2024

Step right into our March 2024 of “What’s Trending,” your gateway to the latest in marketing trends and insights. Stay informed and ahead of the game with our collection of marketing trends and reports for the 2024 year. Read more here. Read more here.

Trends 59

Trends Allocation Advertising Agencies Paid Search Agency 59

The Marketing Blender

DECEMBER 7, 2023

In this episode of the Marketing Blender Show, we delve into the exciting world of artificial intelligence (AI) and its implications for marketing and sales. We are excited to share our insights and experiences with AI as a powerful tool for businesses.

Marketing AI 52

Marketing AI Tools Paid Search Agency Marketing Management 52

Martech

JANUARY 31, 2024

The use of generative AI in business processes grew by 400% in 2023, and the biggest adopters were RevOps (48% of use cases) followed by IT (31%). Highly complex automation cases have almost doubled over the past two years, while 50% of automation cases stretch over four or more departments. More key findings. Get MarTech!

Marketing AI 117

Marketing AI Generation Automation Advertising Mediums 117

sagefrog

FEBRUARY 28, 2024

In B2B digital marketing, staying ahead of the curve is not just a competitive advantage—it’s a necessity. In 2024, B2B email marketing is poised for transformative changes and innovative strategies for success in a saturated market. Gone are the days of mass email without consideration for recipient interest.

Marketing AI 52

Marketing AI Email Marketing Practices B2B Marketing 52

Martech

JANUARY 29, 2024

Since the early large language models (LLMs), Google’s BERT and OpenAI’s GPT-2, were released five years ago, the world of automation has never been the same. It also has marketers asking two age-old philosophical questions, “What does it mean to be human?” and “What is authenticity?”

Marketing AI 103

Marketing AI Ethics Training Opinions 103

NetLine

FEBRUARY 15, 2024

In this rapidly evolving landscape of B2B marketing. This is why NetLine created the 2024 Content Trends & Planning Guide. Your Blueprint for 2024 and Beyond The 2024 Content Trends & Planning Guide is more than just a report; it provides context and direction in the ever-changing world of B2B marketing.

Marketing AI 59

Marketing AI Trends Work Management Marketing Management 59

ClearVoice

FEBRUARY 5, 2024

That’s where integrating Artificial Intelligence (AI) and automation in your outsourcing process comes in. AI-powered solutions can optimize key aspects of content outsourcing. Automation streamlines repetitive tasks, reducing errors and manual effort while facilitating efficient content management.

Marketing AI 52

Marketing AI Enterprise Management Automation Ethics 52

SocialPilot

FEBRUARY 26, 2024

“Artificial intelligence is not a substitute for human intelligence; it is a tool to amplify human creativity and ingenuity.” – Fei-Fei Li , Co-Director of the Stanford Institute for Human-Centered Artificial Intelligence. Instead, it highlights the collaborative potential of humans and AI.

Marketing AI 71

Marketing AI Work Management Marketing Budget Marketing Management 71

Champion Communications

DECEMBER 15, 2023

As we approach 2024, anticipating the trends that will shape our industry is key. The Rise of AI and Automation in PR Artificial Intelligence (AI) has been making waves across various industries, and PR is no exception. 2024 will witness a significant shift towards micro-influencers and nano-influencers.

PR 62

PR Forecasting Campaigns Analysis 62

illumin

JANUARY 16, 2024

Understanding Meta advertising trends is essential for marketers. Meta is growing and shifting alongside its user base – evolving to fit market needs. In 2024, Meta, and Facebook in particular, are continuing to shift away from written posts and pictures and towards short-form videos. per user, per hour by 2025.

Advertising Agencies 104

Advertising Agencies Advertisements Advertising Trends 104

B2B Marketing Exchange

NOVEMBER 30, 2023

In the ever-evolving landscape of B2B marketing, staying ahead of the curve is essential to ensure your business’s success. We’re always keeping tabs on the latest trends shaping the future of B2B marketing, and the top 4 on our radar are crystal clear. Artificial Intelligence The top industry trend voted (by a long shot!)

Trends 52

Trends B2B Marketing Lead Scoring Lead Ranking 52

Top Rank Marketing

JANUARY 3, 2024

Happy 2024, fellow marketers! ? It’s that enchanting time of year when we exchange our old marketing hats for shiny new ones. We’ve shared our predictions for content marketing and influencer marketing in 2024, What’s your master plan for, not just staying on track, but leading the pack this next year?

Marketing & Strategy 97

Marketing & Strategy Marketing Strategy Planning Digital Marketing Funnels 97

Martech

FEBRUARY 8, 2024

Part one: The promise The birth of marketing technology brought so much potential to the marketing department. I was a young, freshly minted MBA with a background in computer science, and a two-year stint doing software marketing at IBM. Plus, marketing was getting some extra respect in board meetings.

Marketing AI 118

Marketing AI Lead Ranking Ideal Customer Profiles B2B Marketing 118

Martech

APRIL 11, 2024

In our zeal to harness the tech part of martech, the ops part of MOps and the automation part of marketing automation, MOps professionals have failed to accomplish the most important part of the equation — marketing. B2B marketing is suffering from an effectiveness crisis, having chased efficiency gains for years.

Marketing AI 126

Marketing AI Work Management Effectiveness B2B Marketing 126