Martech

JULY 11, 2023

Despite warning advertisers that the tool would be replaced by Google Analytics 4 on July 1, UA is still processing data as usual for most people. Marketers were reluctant to make the switch from UA to GA4, despite Google insisting it was enforcing the migration. Where possible, existing site tags were used.

Analytics 76

Analytics Marketing Analytics Tools API Paid Search Agency 76

Walker Sands

DECEMBER 1, 2023

Google Analytics 4 (GA4) introduced several big changes for B2B marketers who recently had to switch over to the analytics tool from Universal Analytics (UA) , including how GA4 tracks conversions, the shift to events instead of goals, and the implementation of predictive metrics and audiences. Select “Web.”

Marketing Analytics Tools 52

Marketing Analytics Tools Marketing Report Paid Search Agency Google 52

MKT1

JANUARY 11, 2024

If you don’t adopt AI as a marketer, you won’t be efficient or effective enough to compete—we’ve all heard this many, many times at this point. Kathleen and I are marketers and investors. Because of this, we see more GTM tech than the average human. Good news: This is basically our full-time job at MKT1.

Sales Management 52

Sales Management Paid Content Marketing Analytics Tools Tools 52

SalesIntel

DECEMBER 6, 2023

To skyrocket the numbers, sales reps make use of various sales tools available in the market. Examples of popular sales tools include CRM software, marketing automation software, and sales forecasting tools. That means you just need to set a time for sales and marketing. Customer relationship management is simple to use.

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

MKT1

OCTOBER 24, 2023

There’s no better time for me to share my thoughts on building a high-impact growth strategy–and what exercises you should go through that will actually lead you to the right growth marketing plan for your business. Part 1: What drives your growth marketing strategy? Now we recommend them every time.

Growth Marketing 59

Growth Marketing Paid Search Agency Marketing Analytics Tools Sales Management 59

Martech

FEBRUARY 12, 2024

What kind of team did she need to ensure that AI was managed effectively, efficiently, and ethically? Prompt: What are the challenges for marketing ops in 2024? She started by looking at what her favorite generative AI tool said about the challenges she and other marketing managers faced. Out came a long list.

Paid Search Agency 106

Paid Search Agency Planning Ad Building Enterprise Management 106

NetLine

JULY 27, 2023

Jacqueline Schklar is an experienced marketing director with a proven track record in B2B and tech. Her dedication to results in product marketing, leading customer acquisition, and growing nurture programs deliver consistent, increased ROI for her clients—including Microsoft and DocuSign. I was hooked on programmatic marketing.

B2B Marketing 52

B2B Marketing Enterprise Management Marketing Analytics Tools Work Management 52

Optinmonster

JANUARY 18, 2024

Does your SaaS business have a free trial marketing strategy? Lincoln Murphy of Sixteen Ventures warns that anything less than a 25% free-to-paid conversion rate means your marketing isn’t working. In this post, we’re going to share 19 best tips that you can use to improve your free trial marketing strategy.

Conversion Rate 89

Conversion Rate Conversion Examples Marketing Analytics Tools 89

Martech

DECEMBER 19, 2023

I thought I could get through 2023 without having to address a perennial problem for email marketers: how to manage seemingly unengaged subscribers without cutting them off. 1, Google removed accounts people created over two years ago but never used. Your Google account will remain active because of those other logins.

Marketing & Strategy 113

Marketing & Strategy Opt-out CAN-SPAM Work Management 113

Optinmonster

JANUARY 18, 2024

Does your SaaS business have a free trial marketing strategy? Lincoln Murphy of Sixteen Ventures warns that anything less than a 25% free-to-paid conversion rate means your marketing isn’t working. In this post, we’re going to share 19 best tips that you can use to improve your free trial marketing strategy.

Conversion Rate 52

Conversion Rate Conversion Examples Marketing Analytics Tools 52

MKT1

MAY 20, 2024

Allyson is a marketing leader, startup advisor, and author of “Standout Startup.” ” She’s built marketing teams from scratch to scale at companies including Handshake, Thumbtack, and Intuit. Now she advises early-stage startups to launch effective go-to-market strategies.

Ideal Customer Profiles 52

Ideal Customer Profiles Cost Product Startups 52

The Lead Agency

FEBRUARY 8, 2023

Businesses will have to update their go-to-market strategies to match these evolving buyer preferences. In 2023, B2B marketers must adapt to this evolving consumer behaviour by reaching buyers where they conduct their research, providing relevant content and resources, and demonstrating success for customers.

Work Management 62

Work Management Trends B2B Marketing Marketing Management 62

Engagio

JANUARY 25, 2024

We had a ton of fun talking to the amazing sales creators who came to Tampa (you can read about some of their Super Bowl and B2B sales and marketing predictions here ). During my day-to-day, I help B2B marketers and salespeople achieve their Account-Based Experience (ABX) goals. Follow him on Linkedin here! Connect with Maria here!

DemandBase 62

DemandBase Cold Calling Marketing Analytics Tools Content 62

MKT1

NOVEMBER 16, 2023

These are some of the most common questions I get about growth marketing strategy from B2B startups of all sizes. So, I ask some follow up questions and usually when I dig into gather context it becomes clear: Most startups have fallen into the random acts of marketing (R.A.M.™) Part 1: What drives your growth marketing strategy?

Startups 72

Startups Advertising Channels Marketing Analytics Tools Sales Management 72

Scoop.it

MAY 9, 2024

One piece of high-quality content can work for you repeatedly by simply breaking it into 5–7 pieces and distributing it across several different marketing channels. In fact, promoting content is your best friend when it comes to increasing the return on investment (ROI) of your marketing efforts. What Is Content Distribution?

Paid Content 89

Paid Content Distribution Top of Funnel Webinar Metrics 89

Huptech Web

NOVEMBER 24, 2023

So, instead of treating everyone thе samе, things are made right for different groups of customers, leading to increased customer satisfaction and more effective marketing campaigns. This targеtеd approach еnsurеs that your marketing efforts reach the right audiеncе, maximizing the impact of ad campaigns.

Segmentation 52

Segmentation eCommerce Psychographics Top of Funnel 52

B2B Marketing Exchange

NOVEMBER 15, 2023

As we navigate through the dynamic landscape of B2B Marketing, it’s essential to take a moment to acknowledge and celebrate outstanding achievements. Each year, the B2B Marketing Exchange team ends the conference with the Killer Content Awards, focusing on the best content in B2B! Curious on what you missed last year?

Digital Asset Management 52

Digital Asset Management Account Based Marketing B2B Thought Leadership Advertising Agencies 52

MKT1

DECEMBER 12, 2023

If your marketing team is not setting a strategy and operating effectively, you’ll know instantly when you try to run a big campaign. On the flip side, if you can pull off a successful large campaign, your marketing team is probably collaborating effectively. This is part 3 of 3 of my growth marketing strategy series.

Campaigns 111

Campaigns Effectiveness Top of Funnel Marketing Analytics Tools 111

Optinmonster

FEBRUARY 27, 2024

The standard business marketing funnel starts with brand awareness and ends at customer referrals. If you have worked in marketing for a while, you know that growing a business organically is tough. It’s hard to create a marketing funnel that flows smoothly from start to finish. What Are Growth Hacking Tools? Pricing Free.

Marketing Automation Services 86

Marketing Automation Services Budget Programs Tools Work Management 86

Scoop.it

DECEMBER 19, 2023

Either way, you can take advantage of this opportunity with the right B2B holiday marketing strategies. Reasons Why B2B Companies Should Invest in Holiday Marketing You may think slowing down your B2B marketing efforts during the holidays is necessary. What are your preferred marketing channels? So, what will?

Curation 92

Curation Work Management Marketing Automation Services Webinar Metrics 92

Sprout Social

JULY 14, 2022

The metaverse is projected to become an $800 billion market by 2024 and tech giants are already investing millions to make this dream a reality. The book described the metaverse as a digital world that exists parallel to the physical world, with the ability to visit virtual spaces at will. The future of metaverse marketing.

Brand Identity 111

Brand Identity Branding Internet Marketing Privacy 111

Single Grain

JANUARY 3, 2020

Unless you've been living under a rock, you know that data is a pretty big deal in modern business and marketing. In this article, we’ll explore business intelligence trends, as 2020 is sure to see more companies look beyond basic analytics tools for comprehensive solutions. Book My Free Marketing Consultation.

Enterprise Management 105

Enterprise Management Trends Marketing AI Work Management 105

Single Grain

DECEMBER 19, 2023

As a marketer or SEO expert, you definitely want to accomplish more tasks in less time. Whether it’s fetching all the metadata from a domain within minutes or identifying all the crawling issues of a website without manually reviewing each and every URL, tools have always been the savior for savvy marketers. Updated December 2023.

Lead Ranking 98

Lead Ranking Lead Scoring Budget Programs SEO 98

DealSignal

FEBRUARY 26, 2024

According to HubSpot , 77% of marketers saw an increase in email engagement over the last 12 months, and marketers who used segmented campaigns saw as much as a 760% increase in revenue. When done correctly, email marketing is a low-cost, high-return tactic that should be weaved into any content marketing strategy.

Email Marketing 52

Email Marketing Marketing Automation Services B2B Marketing Practices 52

Convert

MARCH 2, 2022

This war is ongoing because we tend to focus on marketing efforts that drive immediate results while avoiding bigger ROI opportunities because results aren’t immediate. While revenue optimization should ideally focus on increasing customer lifetime value, marketers are throwing money at ads to increase the topline.

Optimization 64

Optimization Lead Ranking Elasticity Work Management 64

Convert

MARCH 13, 2024

AI roadmap: AB Tasty uses AI to automate parts of the optimization workflow and help with personalization and analytics. Shopify, WordPress, Mixpanel, Hotjar, Google Analytics) Support: Live messaging, phone, email, and knowledge base with more to come. It’s built for ecommerce and B2B marketers. G2 rating: 4.5/5

Budget Programs 52

Budget Programs A/B testing Enterprise Management Tools 52

Convert

MARCH 2, 2022

This war is ongoing because we tend to focus on marketing efforts that drive immediate results while avoiding bigger ROI opportunities because results aren’t immediate. While revenue optimization should ideally focus on increasing customer lifetime value, marketers are throwing money at ads to increase the topline.

Optimization 52

Optimization Lead Ranking Elasticity Work Management 52

Marketing Insider Group

MAY 24, 2021

Content marketing has grown exponentially over the past few years. A career in content marketing is now one of the hottest jobs on the planet. Content Marketing spend is projected to grow $269 billion or so by 2024, to over $600 billion in 2024. For Prospective Content Writers.

Paid Search Agency 298

Paid Search Agency Content Marketing Advertising Agencies Marketing Analytics Tools 298

Optinmonster

FEBRUARY 9, 2024

A blog is an essential tool for marketing your business , especially if you’re just starting out. Here’s how: First, you can find your most popular posts in Google Analytics by clicking on Behavior » Site Content » All Pages. Then you can choose a template and customize your book’s layout and content.

Tips 95

Tips Landing Pages Lock-In Lead Scoring 95

Contently

APRIL 9, 2024

Hint: “Because every marketing guru says so” is not always the right answer.) Repurpose content when the data says so Review your analytics to see which posts are performing well. A few questions to consider asking: Does Google Analytics point to a handful of excellent blog posts driving maximum traffic to your site?

Content 78

Content Paper Copyright Youtube 78

Convert

DECEMBER 8, 2023

The A/B testing tool market is bursting at the seams in 2024, with over 50 options to choose from. The recent sunset of Google Optimize has created a void in the market, prompting a surge of new tools as vendors eagerly step in to offer their solutions. And that number is only growing. You’re spoilt for choice.

Budget Programs 52

Budget Programs Enterprise Management Work Management Marketing Management 52

MKT1

APRIL 16, 2024

One of our 2024 goals at MKT1 is to help marketers stay up to speed on all things AI. Many of you are wondering if you’re “doing enough”, “getting left behind”, or “using AI for the right things” So, we recently held our second AI Showcase event for marketers.

Marketing Automation Services 105

Marketing Automation Services Budget Programs Tools Paid Search Agency 105