MKT1

OCTOBER 24, 2023

There’s no better time for me to share my thoughts on building a high-impact growth strategy–and what exercises you should go through that will actually lead you to the right growth marketing plan for your business. Part 1: What drives your growth marketing strategy? Now we recommend them every time.

Growth Marketing 59

Growth Marketing Paid Search Agency Marketing Analytics Tools Sales Management 59

MKT1

DECEMBER 18, 2023

Over the past couple years writing newsletters and working with hundreds of founders and marketers, we’ve developed a fairly-comprehensive approach to building B2B marketing. As a follow up to this newsletter, we are launching the MKT1 Guide in early 2024.

Startups 98

Startups Marketing Analytics Tools Course B2B Marketing 98

MKT1

JANUARY 11, 2024

If you don’t adopt AI as a marketer, you won’t be efficient or effective enough to compete—we’ve all heard this many, many times at this point. Kathleen and I are marketers and investors. Because of this, we see more GTM tech than the average human. Good news: This is basically our full-time job at MKT1.

Sales Management 52

Sales Management Paid Content Marketing Analytics Tools Tools 52

MKT1

NOVEMBER 16, 2023

These are some of the most common questions I get about growth marketing strategy from B2B startups of all sizes. So, I ask some follow up questions and usually when I dig into gather context it becomes clear: Most startups have fallen into the random acts of marketing (R.A.M.™) Is that okay?” Is that okay?

Startups 72

Startups Advertising Channels Marketing Analytics Tools Sales Management 72

MKT1

DECEMBER 12, 2023

If your marketing team is not setting a strategy and operating effectively, you’ll know instantly when you try to run a big campaign. On the flip side, if you can pull off a successful large campaign, your marketing team is probably collaborating effectively. This is part 3 of 3 of my growth marketing strategy series.

Campaigns 111

Campaigns Effectiveness Top of Funnel Marketing Analytics Tools 111

Optinmonster

FEBRUARY 27, 2024

In this post, I’ve curated the best growth hacking tools that you can use to scale your business. If you aren’t aware of what growth hacking tools are and why you should use them, here’s a quick overview. What Are Growth Hacking Tools? It’s hard to create a marketing funnel that flows smoothly from start to finish.

Marketing Automation Services 81

Marketing Automation Services Budget Programs Tools Work Management 81

Convert

MARCH 2, 2022

This war is ongoing because we tend to focus on marketing efforts that drive immediate results while avoiding bigger ROI opportunities because results aren’t immediate. While revenue optimization should ideally focus on increasing customer lifetime value, marketers are throwing money at ads to increase the topline.

Optimization 64

Optimization Lead Ranking Elasticity Work Management 64