2024 Books Marketing Analytics Tools Opt-out 
Martech
JULY 11, 2023
Despite warning advertisers that the tool would be replaced by Google Analytics 4 on July 1, UA is still processing data as usual for most people. Marketers were reluctant to make the switch from UA to GA4, despite Google insisting it was enforcing the migration. Where possible, existing site tags were used.
Martech
DECEMBER 19, 2023
I thought I could get through 2023 without having to address a perennial problem for email marketers: how to manage seemingly unengaged subscribers without cutting them off. 1, Google removed accounts people created over two years ago but never used. Your Google account will remain active because of those other logins.
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MKT1
OCTOBER 24, 2023
There’s no better time for me to share my thoughts on building a high-impact growth strategy–and what exercises you should go through that will actually lead you to the right growth marketing plan for your business. Part 1: What drives your growth marketing strategy?
Optinmonster
JANUARY 18, 2024
Does your SaaS business have a free trial marketing strategy? Lincoln Murphy of Sixteen Ventures warns that anything less than a 25% free-to-paid conversion rate means your marketing isn’t working. In this post, we’re going to share 19 best tips that you can use to improve your free trial marketing strategy.
Optinmonster
JANUARY 18, 2024
Does your SaaS business have a free trial marketing strategy? Lincoln Murphy of Sixteen Ventures warns that anything less than a 25% free-to-paid conversion rate means your marketing isn’t working. In this post, we’re going to share 19 best tips that you can use to improve your free trial marketing strategy.
MKT1
NOVEMBER 16, 2023
These are some of the most common questions I get about growth marketing strategy from B2B startups of all sizes. So, I ask some follow up questions and usually when I dig into gather context it becomes clear: Most startups have fallen into the random acts of marketing (R.A.M.™) Part 1: What drives your growth marketing strategy?
Scoop.it
MAY 9, 2024
One piece of high-quality content can work for you repeatedly by simply breaking it into 5–7 pieces and distributing it across several different marketing channels. In fact, promoting content is your best friend when it comes to increasing the return on investment (ROI) of your marketing efforts. What Is Content Distribution?
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