Contently

NOVEMBER 22, 2021

The Content Marketing Institute’s 2022 Annual B2B Content Marketing Benchmarks, Budgets, and Trends Report gives an interesting insight into the new post-pandemic landscape. the integration of people, processes, and technology that are helping. This awoke a sleeping giant: content marketing. Here are the major takeaways.

B2B Marketing 213

B2B Marketing Research Content Marketing Marketing Budget Creation 213

Launch Marketing

APRIL 13, 2022

Content marketing has long been a staple of B2B marketing and continues to be so as 2022 brings more opportunities and challenges for content ideation, creation and distribution. Be sure to also check previous installations in this series that focus on B2B lead generation trends in 2022 and B2B email marketing trends in 2022.

Trends 126

Trends B2B Marketing Webinar Metrics Planning 126

Circle Studio

NOVEMBER 23, 2021

As we approach the end of 2021, it’s time to look at key 2022 B2B marketing trends that will emerge in the year ahead. As we have seen in previous years, 2022 will reflect the ongoing evolution of many B2B marketing trends. Here’s a list of five macro B2B marketing trends to watch in 2022. An Elevation of Strategy.

Marketing AI 193

Marketing AI Trends B2B Marketing SWOT 193

Webbiquity

FEBRUARY 22, 2022

The study touches on the process of “professionalizing” B2B influencer marketing, noting that, “While some brands have been working with influencers as a key component of their. The post B2B Influencer Marketing in 2022: Seven Key Lessons from New Research appeared first on B2B Marketing Blog | Webbiquity.

B2B Marketing 358

B2B Marketing Research Paid Search Agency Advertising Agencies 358

Brandpoint

FEBRUARY 9, 2022

As we make our way into our third year of this committee, we wanted to give an update of what we’ve accomplished in 2021, as well as an overview of our plans for 2022. This policy change went into effect on January 17, 2022, and we provided our staff with educational materials and information on local events. Here’s to 2022!

Education 164

Education Communities Ad Agencies Organization 164

Martech

DECEMBER 21, 2021

What will next year, 2022 bring for marketing operations? As the need for marketing tech management skyrockets, 2022 will be the year more companies bring on marketing ops leadership. . This is an area that’s ripe for disruption and will soon change in 2022. Which of the 2022 predictions do you think will come true?

Account Based Marketing 142

Account Based Marketing Enterprise Management Marketing Budget Work Management 142

TrustRadius Marketing

SEPTEMBER 14, 2022

Essential Agile Statistics for 2022 and Beyond. Digital.ai, 2022) Agile development exploded in 2021, growing from 37% to 86% of teams in the software industry. Digital.ai, 2022) Growth in non-IT industries was also substantial, with adoption doubling year on year. Digital.ai, 2022) Cultural clashes, 43% reported.

Statistics 98

Statistics Trends Planning Work Management 98

The Lead Agency

DECEMBER 6, 2021

The way companies buy from and sell to each other is very different than it used to be just a couple of years ago and is likely to continue to evolve in 2022 and beyond. To succeed with marketing campaigns in 2022, businesses will have to continue to adapt their strategies to suit buyer trends. What does this mean for SEO in 2022?

Paid Content 118

Paid Content Trends B2B Marketing Paid Search Agency 118

Hinge Marketing

FEBRUARY 16, 2022

The Hinge Research Institute’s newly released High Growth Study 2022: AEC Edition paints this picture. Furthermore, AEC firms are becoming increasingly more interested in popular topics such as workflow/process automation, customer experience and digital transformation. About the Study.

Studies 162

Studies Peer-to-peer Marketing AI Digital Transformation 162

Launch Marketing

JANUARY 12, 2022

Think of it as a resolution for the new year – to make your marketing in 2022 the best it’s ever been! Kicking off 2022, B2B marketers must focus their marketing strategy on what they’re trying to accomplish, who they’re trying to reach, when they’re to reach their audience and how they will achieve their desired results.

Marketing Strategy 139

Marketing Strategy Marketing & Strategy Webinar Metrics Planning 139

chiefmartech

JANUARY 10, 2022

Hello, 2022! Or document.write("Hello, 2022!") speed — let’s jump in to the martech topics I expect will shape 2022. In the process, a diverse ecosystem of customer value influencers and contributors have emerged.” to those still in codeland. Marketing ops teams should embrace this broader DataOps ecosystem.

Enterprise Management 136

Enterprise Management Digital Asset Management Work Management Marketing Management 136

Brandpoint

NOVEMBER 15, 2021

Here are seven trends in marketing for 2022 — and how to prepare for them now. In 2022, events will be hybrid – meaning there will be options for those who wish to go in person and those who would feel more comfortable at home. Manage workflows and processes ahead of time. What do you think of these trends?

Trends 157

Trends Planning Work Management Contingency Planning 157

Only B2B

FEBRUARY 16, 2022

Do you wish to increase your lead generation business in 2022? But, in 2022, what are you going to do better to enhance your B2B lead generation strategies? Conventional lead generation tactics for B2B marketers will not work in 2022. Scroll down to learn about the top B2B lead generating methods to implement in 2022.

Lead Generation 118

Lead Generation Marketing Budget Generation Webinar Metrics 118

Martech

JANUARY 5, 2023

billion online in November and December 2022, representing a new ecommerce record and 3.5% Processing. The post Final 2022 holiday numbers break ecommerce records appeared first on MarTech. Consumers spent $211.7 growth YoY. This despite concerns about inflation, possible recession and supply chain issues. Get MarTech!

eCommerce 98

eCommerce Pricing Price Distribution 98

Navigate the Channel

APRIL 19, 2022

Here is what you need to know about social recruiting in 2022. Before we really dive into how you can use social media job posting in your hiring process, let’s step back a minute and talk about how the process differs from paid recruiter software hiring platforms like Indeed or Zip Recruiter. How To Maximize ROI When Hiring.

Media 123

Media Social Media Budget Programs Paid Social Agency 123

TrustRadius Marketing

MAY 3, 2022

That’s why we have compiled a list of the hottest data warehouse statistics for 2022 and beyond. As of 2022, over 60% of all corporate data is stored in the cloud. Statistia 2022) 78% of IT executives stated that their organizations leverage distributed clouds. Data Warehouse Trends for 2022 and Beyond.

Statistics 98

Statistics Budget Programs Distribution Trends 98

SendGrid

DECEMBER 7, 2022

It’s December— lights are going up, all things pumpkin spice have been in cafes for months– so it’s time to pause and review how Twilio SendGrid processed the equivalent of 1+ emails per person on the planet during each day on Black Friday and Cyber Monday. If I had to summarize the cyber week I’d […].

Process 91

Process Personalization Paid Search Agency Practices 91

Launch Marketing

FEBRUARY 16, 2022

In this first post of our series to support successful B2B marketing in 2022, we take a look at emerging trends and practices in email marketing. To build strong marketing foundations going forward into 2022, check out our Big Rocks eBook for strategies and tips to boost success. Send-Time Optimization.

Marketing AI 118

Marketing AI Email Marketing B2B Marketing Trends 118

BOP Design

JANUARY 18, 2022

Below are the top 5 design trends for 2022: . Inclusive design affects every step of the B2B website design process —from strategic decisions regarding the website target audience to its tone of voice and graphic representation. Inclusive design focuses on the process of making a design user-friendly to the broadest range of people.

Design 108

Design Trends Marketing Websites B2B 108

Martech

APRIL 14, 2023

Social media growth got off to a strong start in 2022, with ad revenue rising $1.8 Business email address Subscribe Processing. The post 2022’s strong digital ad revenue growth unlikely to continue appeared first on MarTech. billion in the first half of the year, but dropping dramatically to $0.3 Mobile is on the move.

Ads 97

Ads Mobile Advertising Display Advertisements 97

readwrite

MAY 14, 2022

The programmatic advertising industry has experienced a meteoric rise and swift adoption in 2022, becoming the most prominent digital advertising ad display method. What additional opportunities does programmatic advertising offer in 2022? But, in 2022, more ad channels will get exposure. Reduce unnecessary economic waste.

Advertising Agencies 126

Advertising Agencies Advertisements Advertising Paid Search Agency 126

Sprout Social

SEPTEMBER 21, 2022

They simply facilitate transactions by handling processes like product showcasing, payment, order fulfillment, shipment and delivery. In fact, recent data from Sprout Social shows 98% of consumers plan to make at least one purchase through social media in 2022. The smart tools that come with the app streamline the whole process.

Best Practices 125

Best Practices Amazon Youtube Ad Exchange 125

Litmus

NOVEMBER 9, 2022

This month, we’re proud to introduce new features to help email teams optimize their workflow, level up their email QA & testing processes, and deliver more powerful personalized experiences. Level up your email QA process and test the way you want. The post What’s New in Litmus: November 2022 appeared first on Litmus.

Ideal Customer Profiles 99

Ideal Customer Profiles Enterprise Management Profiling Curation 99

Sprout Social

NOVEMBER 30, 2021

billion in 2022. Let’s take a look at the top ecommerce trends you need to prepare for in 2022. And in 2022, AR is projected to be used at least once a month by 101.6 Research predicts that in 2022, livestream commerce in China will reach $446 billion USD, which would be 15% of total online sales. Social commerce.

eCommerce 143

eCommerce Trends Social Media Amazon 143

Heinz Marketing

APRIL 19, 2022

Let’s go over the basics of lead generation and 3 new trends to incorporate into your strategies for 2022. So, what are some lead generation trends to adapt to your 2022 strategy? Remember, these buying committees will differ between industries – a tech company will have a wildly different buying process than a manufacturing company.

Lead Generation 94

Lead Generation Webinar Metrics Sales Qualified Leads Generation 94

Hinge Marketing

JANUARY 10, 2022

Hinge Research Institute’s High Growth Study 2022 explores how they do it and what it means for you. Download the High Growth Study 2022 Executive Summary. Download the High Growth Study 2022 Executive Summary. Download the High Growth Study 2022 Executive Summary. About the study. They have simply become the new normal.

Studies 131

Studies Peer-to-peer Digital Transformation Work Management 131

Martech

OCTOBER 27, 2021

That partnership will now reach into the Slack ecosystem, allowing businesses using Slack for collaboration to process, review and execute agreements within Slack itself. This will be available in 2022. DocuSign CLM (contract lifecycle management) will be available in Salesforce Field Services in 2022. Why we care.

Work Management 96

Work Management Acquisitions Marketing Management Automation 96

Salesforce Marketing Cloud

NOVEMBER 8, 2021

We’re thrilled to invite our entire community to join us as we officially open nominations for our 2022 Salesforce MVP class. Nominations for the 2022 Salesforce MVP class are open now through December 3, 2021. Learn more about the multi-phase nomination process: November 8-December 3, 2021: Submit your Salesforce MVP nominations here.

Peer-to-peer 98

Peer-to-peer Class Communities Conference 98

Heinz Marketing

OCTOBER 28, 2022

Let your voice reflect your culture and embrace the process of change. It will be prudent to do the process of selecting and onboarding a new partner based on the new information you can provide. Good practice for this is making your content or copy easy to process. Define conventions in your category or industry.

Work Management 110

Work Management Marketing Management B2B Marketing Planning 110

Martech

DECEMBER 15, 2022

Sponsorship deals for female athletes grew 20% year-over-year in 2022, according to sports and entertainment intelligence platform SponsorUnited. That would be Major League Baseball, with 3.350 deals made in 2022. Processing. The post Sports sponsorships for women athletes grew 20% in 2022 appeared first on MarTech.

Social Media 75

Social Media Rules Advertising Channels Media 75

Conductor

JULY 14, 2022

The SEO experts at Conductor have you covered with all the details on what the May 2022 broad core algorithm update included and what it means for your SEO strategy, along with tips and Conductor-specific workflows to help you navigate the latest changes. What’s new in the Google May 2022 broad core algorithm update.

Google 111

Google Lead Scoring Lead Ranking Keywords 111

chiefmartech

APRIL 26, 2022

we’ll release the 2022 marketing technology landscape, along with a State of Martech report. The only question is by how much has the 2022 landscape shrunk.” But in the process, they’re birthing millions of apps built on top of their foundations. What will the 2022 martech landscape reveal?

Acquisitions 106

Acquisitions Digital Transformation Software Paid Search Agency 106