Martech

FEBRUARY 19, 2024

In 2022, an analysis of LinkedIn data revealed that the proportion of job postings on the platform not mandating a four-year degree increased from 15% to 20% , marking a 33% year-over-year surge. Roster-wide tech fluency unlocks first-mover opportunities while protecting against obsolescence. In your inbox.

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Porch Group Media

JULY 5, 2022

V12 partnered with Ascend2 to field the 2022 Retail CMO’s Perspective on Mover Marketing Report that explores how retail marketers are using mover marketing strategies to increase the effectiveness of their customer acquisition and retention programs. Key Topics: How Effective is Mover Marketing?:

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Porch Group Media

NOVEMBER 21, 2022

Welcome to the Movers and Shakers podcast. This content has been adapted from our Movers and Shakers podcast. We actually just finished our Harris Poll study on new mover trends and renters just move more often. I remember in my younger years I was moving almost every year until I actually bought my first home.

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Porch Group Media

MAY 12, 2022

Who Uses Mover Marketing? What is Mover Marketing? Mover marketing is a marketing niche that focuses exclusively on targeting moving consumers with advertising campaigns. When you hear the term “mover marketing”, direct mail may be the first channel that comes to mind. But, who is using mover marketing today?

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Porch Group Media

MAY 11, 2022

New mover marketing, also known as “mover marketing,” targets consumers who are moving. The spending habits of movers are dynamic, changing drastically during the time of a move. So, why are some marketers still on the fence about mover marketing? Mover Marketing is Not a Widespread Practice.

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Porch Group Media

NOVEMBER 29, 2022

Welcome to the Movers and Shakers podcast. This content has been adapted from our Movers and Shakers podcast. Luci: Todd, we talked a few weeks ago about privacy and the need to really build your first-party data access. The 2022 Marketer’s Perspective on Mover Marketing.

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Porch Group Media

NOVEMBER 16, 2022

Welcome to the Movers and Shakers podcast. This content has been adapted from our Movers and Shakers podcast. Luci: Todd, we talked a few weeks ago about privacy and the need to really build your first-party data access. The 2022 Marketer’s Perspective on Mover Marketing.

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Porch Group Media

NOVEMBER 15, 2022

Michelle and Charlie also share a preview of the Porch Media Network, one of the first retail media networks with advanced CTV capabilities, powered by Strategus. The 2022 Marketer’s Perspective on Mover Marketing. You’ll be the first to know when we post more great marketing content!

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Porch Group Media

OCTOBER 26, 2022

The 2022 Marketer’s Perspective on Mover Marketing. Download the 2022 Marketer’s Perspective on Mover Marketing Report to learn more about how brands are using mover marketing to boost the success of their customer acquisition and retention programs. Stay up to date with the latest news and resources: Thank you!

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Porch Group Media

NOVEMBER 15, 2022

Michelle and Charlie also share a preview of the Porch Media Network, one of the first retail media networks with advanced CTV capabilities, powered by Strategus. The 2022 Marketer’s Perspective on Mover Marketing. You’ll be the first to know when we post more great marketing content!

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Porch Group Media

MAY 23, 2022

When people move to a new place, marketers can leverage data and mover marketing strategies to succeed in their overall customer acquisition and retention strategies. But how well are B2C companies leveraging mover marketing strategies? By using data, mover marketing strategies can go beyond simple email campaigns.

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Porch Group Media

MAY 25, 2022

Mover marketing has long been associated with direct mail. But, it’s time to start recognizing mover marketing for what it is today. Oftentimes, when people hear the term “mover marketing,” they immediately think of the flashy advertisements and coupon books that show up in their mailboxes once they’ve moved into their new homes.

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Porch Group Media

JUNE 30, 2022

But, without the right insights on movers, your brand won’t be able to accurately identify and market to this valuable audience. Access to unified mover insights enables brands to improve reach and identify targeted audience segments to deliver a more personalized customer experience across all channels and stages of the buyer journey.

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Porch Group Media

SEPTEMBER 20, 2022

Welcome to the Movers and Shakers podcast. Luci Rainey, former SVP of Marketing at PODS and Comcast, joins us to offer her insights and real-world experience on how to overcome the challenges of mover marketing and leverage your program to its full potential. Source: The 2022 Marketer’s Perspective on Mover Marketing.

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Porch Group Media

DECEMBER 6, 2022

Welcome to the Movers and Shakers podcast. This content has been adapted from our Movers and Shakers podcast. Todd: The first case study for the vertical on the left-hand side is of a furniture retailer. You can imagine movers are critically important for them. These numbers are astounding. I need to update the look.

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Porch Group Media

SEPTEMBER 12, 2022

Welcome to the Movers and Shakers podcast. Luci Rainey, former SVP of Marketing at PODS and Comcast, joins us to offer her insights and real-world experience on how to overcome the challenges of mover marketing and leverage your program to its full potential. Source: The 2022 Marketer’s Perspective on Mover Marketing.

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Porch Group Media

JUNE 1, 2022

Gen X New Mover Report. As of 2022, they are between 42 and 57 years old. Download the Gen X Mover Report. You’ll be the first to know when we post more great marketing content! The post Gen X New Mover Report first appeared on V12. Stay up to date with the latest insights and marketing resources.

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Porch Group Media

NOVEMBER 21, 2022

Welcome to the Movers and Shakers podcast. This content has been adapted from our full-length Movers and Shakers podcast, Position Your Business For The Future: The Rise Of CTV. Download the 2022 New Mover Trends Report. You’ll be the first to know when we post more great marketing content!

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Porch Group Media

OCTOBER 26, 2022

Welcome to the Movers and Shakers podcast. This content has been adapted from our Movers and Shakers podcast. The 2022 Marketer’s Perspective on Mover Marketing. Learn More About How Mover Marketing Helps Brands Boost the Success of Their Customer Acquisition and Retention Campaigns.

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Porch Group Media

DECEMBER 15, 2022

Welcome to the Movers and Shakers podcast. Pet Ownership and New Movers. And when they move, it’s one of the first things they need to align, which is where am I going to get my pet supplies? And so, you see 78% of our new movers are pet owners. Download the 2022 New Mover Trends Report.

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Porch Group Media

MAY 17, 2022

New research from V12 and Ascend2’s The Marketers Perspective on Mover Marketing report finds that mover marketing programs have a significant impact on the overall success of marketing performance, providing tremendous boosts in acquisition and retention initiatives. Solutions to the Top 7 Challenges of Mover Marketing.

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Porch Group Media

NOVEMBER 21, 2022

Welcome to the Movers and Shakers podcast. This content has been adapted from our full-length Movers and Shakers podcast, Position Your Business For The Future: The Rise Of CTV. Download the 2022 New Mover Trends Report. You’ll be the first to know when we post more great marketing content!

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Porch Group Media

SEPTEMBER 6, 2022

Welcome to the Movers and Shakers podcast. Following the acquisition of V12 by Porch Group, Michelle played a key role in establishing V12 as a leading product innovator in mover marketing and today is a member of the Porch Group’s senior leadership team. Source: The 2022 Marketer’s Perspective on Mover Marketing.

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Porch Group Media

FEBRUARY 20, 2023

They go straight from first-party data right to display, or in-market audience to display. You’ll be the first to know when we post more great marketing content! Whether it’s first party data, blended data, or targeted data. first appeared on Porch Group Media. That is just a fact, at this point. Contact us today!

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Porch Group Media

FEBRUARY 20, 2023

They go straight from first-party data right to display, or in-market audience to display. You’ll be the first to know when we post more great marketing content! Whether it’s first party data, blended data, or targeted data. first appeared on V12. Stay up to date with the latest news and resources: Thank you!

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Porch Group Media

NOVEMBER 19, 2022

Welcome to the Movers and Shakers podcast. This content has been adapted from our full-length Movers and Shakers podcast, The Growth of Retail Media Networks & CTV: Coffee Break with V12 & Strategus. Download the 2022 New Mover Trends Report. The post How to Add CTV to Your Media Mix first appeared on V12.

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Porch Group Media

NOVEMBER 17, 2022

Welcome to the Movers and Shakers podcast. This content has been adapted from our full-length Movers and Shakers podcast, The Growth of Retail Media Networks & CTV: Coffee Break with V12 & Strategus. Download the 2022 New Mover Trends Report. Stay up to date with the latest news and resources: Thank you!

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Porch Group Media

NOVEMBER 25, 2022

Welcome to the Movers and Shakers podcast. This content has been adapted from our full-length Movers and Shakers podcast, The Growth of Retail Media Networks & CTV: Coffee Break with V12 & Strategus. So for us, the retail media network is just a great way of providing access to our first party data, right?

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Porch Group Media

MARCH 24, 2022

Check out these top moving statistics and trends by state, as featured in the ProMoverReviews 2022 Report : Alabama: People who immigrate to the US from other countries are least likely to settle in Alabama, of any state. Its population went up by 745 people last year due to a combination of new births and movers.

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Porch Group Media

SEPTEMBER 8, 2022

Welcome to the Movers and Shakers podcast. Following the acquisition of V12 by Porch Group, Michelle played a key role in establishing V12 as a leading product innovator in mover marketing and today is a member of the Porch Group’s senior leadership team. Source: The 2022 Marketer’s Perspective on Mover Marketing.

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Porch Group Media

DECEMBER 26, 2022

Welcome to the Movers and Shakers podcast. There’s a significant number of new movers who are doing their homework ahead of time, and they’re doing their research perhaps on the obvious things like mortgages and insurance as we’ve got listed here, but they’re doing this 3 or 4 month in advance.

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Porch Group Media

AUGUST 31, 2022

Welcome to the Movers and Shakers podcast. Luci Rainey, former SVP of Marketing at PODS and Comcast, joins us to offer her insights and real-world experience on how to overcome the challenges of mover marketing and leverage your program to its full potential. Source: The 2022 Marketer’s Perspective on Mover Marketing.

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Porch Group Media

NOVEMBER 20, 2022

Welcome to the Movers and Shakers podcast. This content has been adapted from our full-length Movers and Shakers podcast, Position Your Business For The Future: The Rise Of CTV. And I would suggest that you start using streaming and combine your first-party data, like we’re doing here to the extent that you could do that.

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Porch Group Media

JANUARY 6, 2023

Welcome to the Movers and Shakers podcast. New Movers & Social Media Purchase Power. Current owners are at 61% and 65% of first-time homebuyers are acknowledging that they’ve made purchases through social media advertising. Luci: We want to talk a little bit about social media. Tell us what you’re seeing here.

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Porch Group Media

NOVEMBER 18, 2022

Welcome to the Movers and Shakers podcast. This content has been adapted from our full-length Movers and Shakers podcast, The Growth of Retail Media Networks & CTV: Coffee Break with V12 & Strategus. Download the 2022 New Mover Trends Report. Stay up to date with the latest news and resources: Thank you!

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Porch Group Media

AUGUST 29, 2022

Welcome to the Movers and Shakers podcast. Luci Rainey, former SVP of Marketing at PODS and Comcast, joins us to offer her insights and real-world experience on how to overcome the challenges of mover marketing and leverage your program to its full potential. Source: The 2022 Marketer’s Perspective on Mover Marketing.

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Porch Group Media

DECEMBER 19, 2022

Welcome to the Movers and Shakers podcast. I’ve been studying movers for at least a decade in different industries that I’ve worked in. Movers are a very important segment for telecom. Download the 2022 New Mover Trends Report. You’ll be the first to know when we post more great marketing content!

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