Salesforce Marketing Cloud

JANUARY 15, 2025

How do you protect sensitive information while driving innovation? In a digital world full of growing regulations, privacy-conscious customers, and constant data breach threats, the challenge is real. Data privacy in an evolving app development landscape Data drives everything from AI and machine learning to customer engagement.

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Privacy Lead Ranking Privacy Protection Enterprise Management 93

Litmus

JANUARY 24, 2022

Apple’s Mail Privacy Protection (MPP) went into effect in September 2021. April: To answer the question about why is Apple doing this—this is a big pillar of their brand message: privacy. The post Current State of Apple’s Mail Privacy Protection: Webinar Recording + Q&A appeared first on Litmus.

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Privacy Protection Privacy Webinar Metrics Deliverability 110

Litmus

OCTOBER 13, 2021

In his Litmus Live session, Chad will explain exactly how Apple’s Mail Privacy Protection will affect marketers and concrete ways marketers can adapt. ( And, of course, sometimes there are big wrinkles, like GDPR and Mail Privacy Protection. Join us at Litmus Live via livestream on October 26th-27th, 2021.

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Privacy Protection Privacy Tactics Consulting 81

Martech

APRIL 15, 2022

Apple’s privacy-protecting Identifier for Advertisers (IDFA) is expected to cost tech companies $16 billion in the coming year, an increase of 9%, according to a report by data solutions provider Lotame. billion in 2021, an increase of 238% over the previous year, according to market analyst Omdia. What it is. Why we care.

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Privacy Protection Privacy Cost Ad Frequency 107

Litmus

OCTOBER 8, 2021

And September has quite a few curious observations because of a not-so-little thing called Mail Privacy Protection (MPP) that Apple rolled out to its Mail app on iOS 15 and iPadOS 15 on September 20th. Apple Mail Privacy: 1.5%. Apple Mail Privacy: 6.6%. Apple Mail (privacy-impacted): 6.6%. Apple Mail Privacy: 1.5%.

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Privacy Protection Privacy Email Marketing Mobile Marketing 96

Litmus

JULY 23, 2021

But even more so, we’ll be looking at it through the lens of Apple’s recent announcement on Mail Privacy Protection going into effect this fall. Let’s see how email client market share changed in June 2021. So this month, we’re diving straight into data for June and how it compares to April’s email client market share instead.

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Privacy Protection Privacy Email Marketing Personalization 93

JangoMail

DECEMBER 24, 2021

In case you haven’t been following tech news this past year, Apple announced changes to privacy in its Mail app. What is Apple’s Mail Privacy Protection? Apple launched Mail Privacy Protection (MPP) on September 20th, 2021. Users that choose “Protect Mail Activity” are opted into Mail Privacy Protection.

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Privacy Protection Privacy Open Rate Click Rate 70

Litmus

OCTOBER 27, 2021

Our 2021 State of Email report reveals five key findings: Email marketing is increasingly critical to business success. Privacy measures are forcing strategies to change. Industry trends to protect privacy are impacting marketing’s ability to do personalization well. The result? The time is now. Get the report.

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Privacy Protection Privacy Budget Programs Stats 126

Litmus

DECEMBER 22, 2021

As the world grappled with another year of the pandemic, marketers found themselves tasked with a multitude of challenges in 2021. In addition to meeting lofty business goals with limited budgets and resources while maneuvering ongoing changes to privacy regulations, increasingly complex workflows added additional hurdles.

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Privacy Protection Product Privacy Paid Search Agency 104

Litmus

JUNE 24, 2021

As news of Apple’s Mail Privacy Protection sinks in for email marketers, questions linger around how it will ultimately impact email programs as they stand today. Assuming Apple Mail open data becomes unreliable, here are five tips to help you prepare for Mail Privacy Protection. Evaluate your potential impact.

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Privacy Protection Privacy Marketing AI Tips 75

Litmus

NOVEMBER 22, 2021

This time, we’ve got an exciting update to share: We recently launched our new and improved email client market share site to include Apple’s Mail Privacy Protection (MPP) data, pre- and post-MPP launch. Read on to learn about the updates, how you can use email client market share, and what shifts we saw in October 2021.

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Privacy Protection Email Marketing Privacy Differentiation 104

Liveintent

DECEMBER 1, 2021

Violations of privacy such as these have created opportunities for other tech giants to make substantial changes to how they collect data and track consumers across the web under the guise of consumer privacy protection, like Apple’s IDFA and MPP. Establishing a privacy-first first-party data strategy.

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Advertising Agencies Cross-Selling Privacy Protection Ad Exchange 125

Litmus

AUGUST 2, 2021

In the first part of our online Ultimate Email Summit , Jessica Raggio (VP of Product Marketing at Litmus) and April Mullen (Director of Brand and Content Marketing at SparkPost) shared their takes on these 2021 email trends to date and predictions for the future of: Agility, adaptability, acceleration. Privacy & trust.

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Webinar Metrics Privacy Protection Trends Privacy 115

Navigate the Channel

JULY 21, 2022

Between software efforts and a renewed push for improving privacy, it makes for a fluid situation. In this blog post, we’ll explain how Apple Mail privacy updates impact email open rates and change how marketers measure campaigns. Apple Mail Privacy Updates. What Is Apple Mail Privacy Protection?

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Privacy Protection Privacy B2B Marketing Open Rate 65

Litmus

NOVEMBER 2, 2021

We went into 2021 hoping the worst was behind us, but if there’s one thing we should all know by now, it’s this: Change is constant. Our 2021 State of Email report revealed five key trends happening in this chaotic email world: Email marketing has become essential to business success. Source: 2021 State of Email.

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Planning Privacy Protection Privacy Budget Programs 119

Litmus

JANUARY 7, 2022

What happened in December 2021? Before we begin, we’d like to recall that a few months ago, we introduced a new grouping for Apple clients that nests Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (MPP-impacted opens) under the category “Apple”. Top email clients.

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Privacy Protection Email Marketing Privacy Stats 97

Litmus

OCTOBER 27, 2021

Litmus Live 2021—THE (virtual) conference for email marketers—is finally here! Let’s take a look back at the first day of Litmus Live 2021, as told by email geeks in tweets. hankhoffmeier) October 26, 2021. — Litmus (@litmusapp) October 26, 2021. — Litmus (@litmusapp) October 26, 2021. Couldn’t make it?

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Privacy Protection Work Management Deliverability Privacy 102

Litmus

AUGUST 11, 2022

Two things to note: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). Let’s take a closer look at each subcategory of Apple: Apple Mail Privacy Protection: 52.7%.

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Privacy Protection Email Marketing Planning Privacy 133

Heinz Marketing

JUNE 27, 2022

It’s no secret that the digital privacy landscape is changing. In May 2021, opt-in rates were at around 16%. Third-party cookies : These are the cookies that can put your privacy in danger. Apple Mail Privacy Protection. More and More Data Privacy Laws are Emerging. Not convinced?

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Privacy Privacy Protection Opt-out Opt-in 102

SmartBug Media

APRIL 20, 2022

The Apple Mail Privacy Protection (MPP) feature launched in September 2021 as an effort to give users more control over their data information. What Is Apple’s Mail Privacy Protection Update? What Does Apple’s Mail Privacy Protection Update Mean for Marketers?

Open Rate 105

Open Rate Privacy Privacy Protection Click Rate 105

Litmus

AUGUST 6, 2021

But since we’re all worried about Apple’s Mail Privacy Protection , I thought I’d also share some things we don’t normally include in this monthly series: Apple Mail Dark Mode usage and iPhone usage outside of the United States. Get ready for Mail Privacy Protection by first establishing a baseline of your Apple Mail audience.

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Privacy Protection Email Marketing Privacy Mobile Marketing 107

Litmus

MARCH 8, 2024

Email marketers are responsible for protecting their subscribers’ data. In a world where privacy is ever-evolving, it’s important to be on top of privacy matters—and that means having a strong understanding of the privacy basics. 2021: Apple’s Mail Privacy Protection (MPP) comes into effect on September 20, 2021.

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Privacy Email Marketing Marketing AI Data Hygiene 101

ClickDimensions

DECEMBER 29, 2021

2021 was a year to buckle up for highs and lows. 2021 was a year for benchmarking progress. We appreciate all of our Guest Bloggers from 2021, and Shannon Mullins, Microsoft MVP, contributed one of our favorites on Business Central and Dynamics 365 for Sales. The post Top 21 Blogs of 2021 appeared first on ClickDimensions.

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Privacy Protection Blogger Landing Pages Webinar Metrics 96

Litmus

APRIL 7, 2022

Before we jump in, we always like to note: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). Here’s a breakdown of each Apple subcategory: Apple Mail Privacy Protection: 53.1%.

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Email Marketing Privacy Protection Privacy Mobile Marketing 111

Litmus

OCTOBER 11, 2021

Join us at Litmus Live via livestream on October 26th-27th, 2021. Yes, email has challenges with changes like Apple’s Mail Privacy Protection and “Hide My Email”, but the tailwinds are behind email with what’s happening in advertising with the deprecation of third-party cookies and app tracking. Get your ticket.

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Privacy Protection Paid Search Agency Enterprise Management Advertising Agencies 113

Litmus

FEBRUARY 9, 2022

Before we get started, there are two things we always like to note: The category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens)—something we introduced in fall 2021. As for December 2021 to January 2022?

Email Marketing 104

Email Marketing Privacy Protection Privacy Stats 104

Zoominfo

MAY 24, 2022

Privacy compliance is non-negotiable for any business handling and processing customer data. In 2021, European Union data protection authorities handed out a total of $1.25 billion in fines for privacy breaches. At ZoomInfo, our commitment to data privacy and accuracy doesn’t stop with us.

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Privacy Privacy Policies Privacy Protection Guidelines 100

ConvertKit

DECEMBER 22, 2021

On September 20, 2021, Apple released their new OS, iOS 15. There were many large changes introduced with this operating system and a few of the major changes were focused on privacy. The change that received the most attention from email senders was the Mail Privacy Protection feature of the Mail app.

Open Rate 107

Open Rate Privacy Protection Deliverability Privacy 107

Litmus

JUNE 10, 2022

Before we get started, we always like to note two things: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). Learn why in this blog post. Apple iPhone (iOS Mail): 2.9%. Webmail: 35.2%.

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Privacy Protection Email Marketing Planning Privacy 104

Liveintent

DECEMBER 21, 2021

2021 has undoubtedly been a wild ride for several reasons, but with the new year’s arrival comes the opportunity to reboot and set new priorities. This September, Apple released iOS 15 and its Mail Privacy Protection (MPP) feature. Privacy was a central theme in 2021. Apple’s iOS 15. Happy New Year!

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Privacy Protection Cost per Acquisition CPA Marketing Analytics Tools 127

Martech

NOVEMBER 28, 2022

By the end of next year the total will be nearly twice what it was in 2021. Dealing with privacy changes. Other actions being taken to address privacy laws: Creating a first-party data strategy 54% Creating second-party data-sharing agreements 52% Investing in new technologies (e.g.,

Search Marketing 128

Search Marketing Privacy Protection Privacy Marketing & Strategy 128

Litmus

JUNE 7, 2022

The email marketing community swirled with speculation about the possible impact of Apple’s Mail Privacy Protection (MPP) leading up to its release in the fall of 2021. By December 2021 , that number had jumped to 41%. That’s why we group all of them under the Apple privacy-impacted opens group.

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Privacy Protection Email Marketing Privacy Work Management 93

Adobe Experience Cloud Blog

MAY 7, 2021

Privacy protection and anonymity are the two main reasons for this step. The truth is, Google Chrome’s privacy efforts can have a significant impact on the marketing world. Google has already made its first move with its new Privacy Sandbox, technologies that track groups of people rather than individuals. ?

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Paid Search Agency Advertising Agencies Planning Marketing Management 174

Contently

APRIL 14, 2021

In early March 2021, Google announced plans to phase out third-party cookies by 2022, sending the targeted advertising industry into a tailspin. Their remonstrations have led to proposed legislation and, in some cases, new laws like the General Data Protection Regulation (GDPR), a sweeping privacy policy update implemented in the UK in 2018.

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Paid Content Marketing AI Lead Ranking Paid Search Agency 155

Martech

OCTOBER 27, 2021

Of those surveyed, 59% said expanding automation was a priority for 2021. This year’s iOS changes, including Apple Mail Privacy Protection, have 43% of marketers saying they will look for new ways to measure their email campaigns. Download our free MarTech Replacement Survey 2021 here. Click here to download!

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Search Marketing Email Marketing Planning Privacy Protection 113

Litmus

OCTOBER 21, 2021

Join us at Litmus Live via livestream on October 26th-27th, 2021. GDPR and Apple’s Mail Privacy Protection have thrown monkey wrenches at marketers in recent years, but these are just the beginning of a wave of privacy initiatives that will continue trying to keep up with technology. Get your ticket.

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Deliverability Privacy Protection Privacy Conference 80

Martech

MARCH 16, 2022

Apple’s new Mail Privacy Protection (MPP) is having a significant impact on email marketing, according to a new study from Campaign Monitor that found that average open rates were up 3.5% year-over-year in 2021, while click-to-open rates were down 3.6%.

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Open Rate Studies Privacy Protection Opt-in 115