Scoop.it

JUNE 23, 2020

95 percent of users only look at the first page of search results and half of the clicks on SERPs go to the top three results. For 2020, you need to determine what inspires your target audience to create content that can engage users and convince them to interact with your brand. This is exactly why content is worth optimizing.

Trends 93

Trends Content Marketing Content Curation 93

Magisto

JANUARY 13, 2020

Here we are, it is finally 2020, the beginning of a new year and a new decade. With the evolution of online marketing over the past decade, and major marketing trends of 2019 and beyond we’re here to share our top 7 trends that are not to be missed in 2020. And we’re here to help! Instagram Stories.

Trends 84

Trends Planning Lead Scoring Lead Ranking 84

Moz

FEBRUARY 25, 2020

A lot has changed in seven years, including an explosion of rich SERP (Search Engine Results Page) features, like Featured Snippets, local packs, and video carousels. In 2020, over 1,600 (16.6%) of the searches we analyzed had #1 positions that were worse than the worst-case scenario in 2013. Let's dig into a few of these.

SERP 72

SERP Case Studies Verticals Lead Scoring 72

Moz

JANUARY 30, 2020

Today we are talking about SEO in 2020. To cover your bases with foundational SEO will continue to be incredibly important in 2020, basic things like title tags, meta descriptions, alt, all of the basic SEO 101 things. While I might suggest page speed is going to be really important in 2020, is it for your industry?

SEO 74

SEO Keywords FAQ SERP 74

Moz

DECEMBER 15, 2020

Posted by clschwartz It goes without saying that 2020 has been a wild ride. At Moz, we created a lot of helpful content in 2020, publishing community resources, reports, and guides across topics like local SEO analytics, competitor analysis, keyword research, campaign management, and more. The Keyword Research Master Guide.

Communities 80

Communities Resources Lead Scoring Lead Ranking 80

Conductor

JUNE 4, 2020

With that, I give you the written edition of C3 2020 SEO Tips & Tricks hosted by Stephan Bajaio and Patrick Reinhart : Know Your Audience. #1 Their vocabulary informs not only our keyword research but our page content as well. #4 Your marketing team should use paid search insights to update content and target converting keywords.

SEO 64

SEO Tips SERP Forrester 64

Valasys

MARCH 5, 2020

An adage goes that the old must perish & make way for the new to flourish, the same philosophy can be applied within the B2B set-up to evolve your content strategy in 2020. Intent’ data fetched from your website analytics as well as the third-party data platforms can help evolve your content strategy with a 2020 vision.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

Valasys

MAY 13, 2020

The latest addition to the series of Google’s core algorithmic updates, following the January 2020 core update, is the May 2020 core update that was rolled out on May 4th around 3:50 pm ET on Monday. In that way, Google’s May 2020 core update seems to be a vital one, bigger than ever, and more impactful in many aspects.

SERP 49

SERP Lead Scoring Lead Ranking Business 49

flux.la

FEBRUARY 1, 2020

In this guide, I’ll show you exactly how to optimize your search engine ranking in 2020. I’m also including Youtube videos from many SEO experts that explain each concept in depth. The higher the visibility, the more prominent your domain is in Search Engine Result Pages (SERPs). How does RankBrain work?

Paid Content 52

Paid Content SEO Lead Ranking SERP 52

Moz

JUNE 23, 2020

9:00am – Keynote – Welcome to MozCon Virtual 2020 + State of the Industry. 12:55pm – Keynote – Moving Targets: Keywords in Crisis. Too often, we take a once-and-done approach to keyword research, but Google changes at the pace of information, and that pace speeds up even more during a crisis. Tuesday, July 14th. Dr. Peter J.

Peer-to-peer 80

Peer-to-peer Advertising Agencies Thought Leadership CTR 80

Conductor

MAY 12, 2020

It can be YouTube videos, social posts, press coverage, and so much more. With Digital Presence tracking, you’ll be able to track the visibility of all your digital content across social media, blogs, press coverage and more, on the Google SERP. Kickoff Keyword Research in Chrome. Content is everything and it exists everywhere.

Features 59

Features Blogspot Work Management SERP 59

Brightedge

MAY 26, 2020

In February 2020, “gym near me” saw a slight decline in search volume from its previous months. By April 2020, the same keyword saw an 87% decrease in search volume since January. On the other hand, March 2020 saw a huge jump in searches for “loungewear set” as more people sought comfort in their homes.

SEO 130

SEO Cost Per Click Webinar Metrics SERP 130

Biznology

MARCH 25, 2019

If your content isn’t objectively better for the keywords you’re trying to rank for, then it’s easy to understand that you probably don’t deserve to rank at the top. 2: Not all keywords are created equal. If you’re trying to rank for a particular keyword query, perhaps the most important factor to be mindful of is searcher intent.

SEO 151

SEO Planning Lead Scoring Lead Ranking 151

Moz

JUNE 23, 2020

9:00am – Keynote – Welcome to MozCon Virtual 2020 + State of the Industry. 12:55pm – Keynote – Moving Targets: Keywords in Crisis. Too often, we take a once-and-done approach to keyword research, but Google changes at the pace of information, and that pace speeds up even more during a crisis. Tuesday, July 14th. Dr. Peter J.

Peer-to-peer 74

Peer-to-peer Advertising Agencies Thought Leadership CTR 74

Contently

FEBRUARY 8, 2022

Having those videos on YouTube can also help you rank for certain keywords. You show up in the SERP. In a 2020 study , Kantar found that 93 percent of people trust their family and friends to be reliable sources when choosing a brand or service. Word-of-mouth marketing still reigns supreme.

Storytelling 217

Storytelling Brand Identity Branding Word of Mouth 217

Kevin Indig

OCTOBER 23, 2023

🚀 Improve Search Rankings with Optimize by Positional 🚀 Stuck on page 2 or 3 of the SERPs and struggling to rank higher? Term Frequency Optimization: Boost your keyword game effortlessly. Related Keywords: Expand your content's reach with relevant terms. No one is immune.”

Adsense 59

Adsense Ad Frequency Banner Ads Youtube 59

Content Standard

MARCH 9, 2022

As Google’s algorithm changes, so do the strategies of SEOs, content creators, and marketers vying for the precious digital real estate that comprises its SERPs. As our VP of Professional Services, Heather Pidgeon, said, “Brands need to get beyond keywords and focus on understanding and analyzing audience intent.

Lead Ranking 130

Lead Ranking SERP Content CAN-SPAM 130

SmartBug Media

FEBRUARY 4, 2020

SEO share of voice is analysis that shows which websites rank most frequently for a given set of keywords or topics in organic search. Conducting a competitive keyword gap analysis. Using Moz, SEMrush or another keyword research tool, pull first-page-ranking exports from the top domains that are ranking for each of these core topics.

SEO 96

SEO SERP Domain Analysis 96

Moz

MARCH 1, 2020

In a 30-page whitepaper published last year, Google delineates specifically how it fights against bad actors and misinformation across Google Search, News, Youtube, Ads, and other Google products. In the beginning of 2018, Google displayed Featured Snippets in approximately 12% of search results; in early 2020, that number hovers around 16%.

Customer Surveys 76

Customer Surveys Google SERP Display 76

DAGMAR Marketing

NOVEMBER 29, 2019

It’s also people sharing recommendations (or warnings) about your products or services on their own accounts, review videos on sites such as YouTube, or reviews on sites such as Yelp. The post Localized Social Media Marketing Success in 2020: Lessons for Small Businesses appeared first on DAGMAR. The takeaway?

Paid Content 85

Paid Content Small Business Marketing Social Media Social Marketing 85

Data Cleaning/CRM Appending

FEBRUARY 21, 2020

As we usher in 2020, it is time to find out what they can do to strike a connection with untapped markets and be more customer-centric! So, don’t wait and scroll down for the lowdown of 5-top trends of online retail and e-commerce for the year 2020! One of the interrelated trends in 2020 will be the dominance of mobile sites.

Trends 52

Trends Amazon Top of Funnel Paid Search Agency 52

seo.co

JANUARY 18, 2021

Irrelevant keywords. + Keyword stuffing. + Publishing videos to YouTube just to create backlinks. + Black hat SEO tactics might get you to the top of the SERPs for a short period of time, but those results won’t last. As of 2020, Google owns 62.5% Using article directories. + Hidden links. + Article spinning. +

De-duplication 75

De-duplication SEO Tactics Copyright 75

Adobe Experience Cloud Blog

JANUARY 25, 2018

First of all, Google owns YouTube so it’s in their own interest to promote video content. If video is encouraging engagement , that’s at least partly why it’s winning on the SERP. When writing a blog post, for instance, go to YouTube, find a video that accurately describes your topic, and embed it in the blog post you’re writing.

Lead Scoring 134

Lead Scoring Lead Ranking SEO Long Tail Marketing 134

Moz

JANUARY 5, 2020

Succeeding in 2020 means becoming a clear-eyed surveyor of any structural issues as well as seeing the "good bones" potential, so that you can flip dilapidation into dollars. For example, I’m less excited about schema for 2020 than I was in 2019 because of Google removing some of the benefits of review schema. Fight the spam.

Google 78

Google SEO CAN-SPAM Communities 78

Outbrain

JUNE 22, 2020

99% of people who use video for marketing say they’ll continue using video in 2020. How prominent are videos in SERPs? Here are some comparisons: Moz evaluates ~26% (March 2020), SEMrush ~11%, Rankranger ~16% (only Video Carousel), Searchmetrics 60-65%. What keywords trigger video results? SEMrush, Keyword Magic Tool.

Paid Content 38

Paid Content Traffic Organization Video Marketing 38

Conductor

APRIL 26, 2021

eCommerce growth has boomed with an increase of over 30% in 2020 , reaching a level not previously expected for another 2 years. Your content lives everywhere, from blogs and ecommerce pages, to social posts, press releases, and even YouTube videos. For instance, U.S. Your digital presence isn’t constrained to your own web page.

Organization 52

Organization Features Enterprise Management Work Management 52

Salesforce Marketing Cloud

OCTOBER 20, 2021

A few that are the most important include the page’s content , targeting the right keywords , and backlinks. Before jumping into the details, here’s a glossary of common SEO terms: Organic search results : This is also called the Search Engine Results Page (SERP). Target the right keywords.

Small Business Marketing 98

Small Business Marketing SEO Tips Business 98

Unbounce

SEPTEMBER 16, 2021

Thousands of businesses are willing to spend unbelievable amounts of money to rank at the top of search engine results pages (SERP) and in the most relevant places for their users around the web. The key to maximizing your return on ad spend (ROAS) is to be highly strategic in your audience targeting, keyword usage, and landing page design.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Moz

MAY 10, 2020

Within two years, we more than doubled the keywords for which we rank on page one. Enlist the help of experts to spark creativity while ensuring posts are still keyword-driven. Including feedback from experts can also give you a competitive advantage in the SERPs. Interview leaders in various industries and tell their stories.

Creativity 70

Creativity SEO Marketing & Strategy SERP 70

Optinmonster

APRIL 23, 2020

Learn how to rank #1 on Google with our Ultimate Guide to SEO in 2020. In SEO, ranking refers to your content’s position on the search engine results pages (SERPs). Once your page lands on the SERP, though, you have to rely on your page titles and meta descriptions to get searchers to click your link and visit your site.

Lead Scoring 138

Lead Scoring Lead Ranking SEO Keywords 138

Valasys

MAY 15, 2020

Keeping up with the increase in the consumption of video Google has been adding interactive videos all over the search engine result pages (SERPs) and it can do wonders for your organic SEO, particularly at a time when gaining organic visibility is more important than just ranking for the organic results. Perform Keyword Research.

Organization 52

Organization SEO Video Marketing Lead Scoring 52

Valasys

MAY 27, 2020

The art and science of writing your pieces of content in a way that suffices users’ search intent and is preferred by the search engine algorithms to rank on the SERPs, is called SEO copywriting. You need to start with the selection of the right video hosting platform such as YouTube, Vimeo, etc. For Videos. Content Format.

Copywriting 64

Copywriting Conversion Rate SEO Conversion 64

Content Marketing Institute

NOVEMBER 16, 2018

For example, data from Alpine.AI reveals that over 1 billion voice searches are conducted every month, and comScore estimates that by 2020, 50% of all searches will be voice-based. This makes reaching the coveted top SERP spot a heck of a lot more important. YouTube, G News, Google Maps). Think beyond SERP-based metrics.

SEO 92

SEO SERP Mobile Advertising SEM 92

seo.co

FEBRUARY 15, 2022

If I had to guess, I would suppose 2020 to be the last year of clickbait relevance (though a new form of “baiting” may emerge by that time). Clickbait makes it hard to rank for specific keywords and phrases. Unless sensationalism is relevant to your content, clickbait will diminish your ability to target specific keywords and phrases.

SEO 98

SEO Ethics Lead Scoring Lead Ranking 98

Single Grain

JUNE 26, 2020

This post on effective SEO techniques has been refreshed for 2020. Focus on Topic Clusters Instead of Keywords. Take Advantage of YouTube SEO. The better Google is at answering queries within the SERPs, or directing users to ads instead of organic listings, the more money it makes. Optimize for Voice Search.

Traffic 145

Traffic Paid Content SEO Organization 145

Single Grain

DECEMBER 30, 2019

In other words, it increases a website’s visibility in the SERPs which leads to more organic traffic to your website. Whether you're a business owner who needs an overview of the new changes in SEO or an expert marketer who wants a refresher to your SEO strategy, this post will keep you updated on what to keep an eye on in 2020.

Trends 139

Trends SEO Lead Ranking Lead Scoring 139

SmartBug Media

MARCH 19, 2021

Audio ads on YouTube expand reach and grow brand awareness. Must-read articles: 4 Best YouTube Retargeting Strategies that Work in 2021. It helps when your content and targeted keywords are ranking high in search engine results and you’re able to bring a steady stream of new organic traffic every month. AdEspresso by Hootsuite.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105