Moz

FEBRUARY 26, 2019

Posted by TheMozTeam With the new year in full swing and an already busy first quarter, our 2019 predictions for SEO in the new year are hopping onto the scene a little late — but fashionably so, we hope. If your 2019 plan is to finally figure out mobile, you're already too late. Further SERP feature intrusions in organic search.

SEO 61

SEO Lead Ranking SERP Lead Scoring 61

Moz

MAY 21, 2019

Posted by Dr-Pete One of the many bits of news from Google I/O 2019 was that Google would soon start displaying podcasts in search results. As early as April 2017, Google was testing suggested clips in YouTube videos. Soon" turned out to be very soon, as we're already seeing these results surface. Why start with video?

SERP 58

SERP SEO Youtube Google 58

Conductor

OCTOBER 1, 2019

Create content that drives results with Content Briefs and YouTube Video Tracking. Manage Every Channel with YouTube Video Tracking. Enter YouTube Video Tracking , new to Conductor Searchlight. You can even define a competitor’s YouTube channel as part of a comparison domain to help you uncover their video strategy to get ahead.

Features 40

Features Comparison Multi-Channel Youtube 40

Sprout Social

AUGUST 10, 2022

Posted by Starbucks on Wednesday, February 27, 2019. One of those influencers was Casey Neistat, a famous YouTuber: dear @Nike i appreciate you for standing with @Kaepernick7 [link]. High-end sporting goods maker Peloton endured significant criticism in December 2019 when one of its viral ads was termed “sexist and dystopian.”

PR 131

PR Work Management Paid Search Agency Planning 131

Adobe Experience Cloud Blog

DECEMBER 17, 2019

Below, is a list of which marketing practices and tactics your organization should consider leaving behind in 2019, and which ones are a must as part of your 2020 planning. Liberally repeating the same words and phrases used to work well with Google’s SERP (or Search Engine Results Pages) algorithm.

Marketing AI 174

Marketing AI Marketing Strategy Marketing & Strategy Peer-to-peer 174

Content Standard

MARCH 9, 2022

As Google’s algorithm changes, so do the strategies of SEOs, content creators, and marketers vying for the precious digital real estate that comprises its SERPs. Here are some recommendations that will help you benefit from the shift resulting from MUM’s release and stay at the top of the SERPs.

Lead Ranking 131

Lead Ranking SERP Content CAN-SPAM 131

Conductor

JULY 14, 2022

In addition to volatility in search rankings and result types, here is the general guidance Google provided back in 2019— summarized by Search Engine Journal —in response to what to expect when core updates roll out: Expect noticeable changes , like spikes or drops in search rankings. What to expect: General and industry-specific insights.

Google 111

Google Lead Scoring Lead Ranking Keywords 111

Hubspot

DECEMBER 12, 2019

In 2019, Google began rolling out what is arguably one of the most significant changes to its search engine since the introduction of dedicated video carousels in June 2018, or the introduction of featured snippets in October 2017: Google has begun to ad podcasts to search results. March 2019 : Google begins indexing podcasts.

Hubspot 100

Hubspot SEO Design SERP 100

Magisto

JANUARY 13, 2020

With the evolution of online marketing over the past decade, and major marketing trends of 2019 and beyond we’re here to share our top 7 trends that are not to be missed in 2020. Podcasts are not as searchable and discoverable as a YouTube video, for instance. YouTube is now the second most used search engine in the world.

Trends 84

Trends Planning Lead Scoring Lead Ranking 84

Vidyard

OCTOBER 27, 2019

The most popular ones are webinars, demos, and explainer videos, according to the 2019 Video in Business Benchmark Report. When it comes to sharing video content, the most popular channels are website, social media, and YouTube, according to the 2019 Video in Business Benchmark Report. The 9 Essential Types of Video Guide.

Sales Management 76

Sales Management Video Marketing Top of Funnel Account Based Marketing 76

Hubspot

MAY 7, 2019

So, let’s look at a few of 2019’s top Google Search statistics and take a deeper dive into the trending searches that guide your marketing strategy. Top Google Search Statistics in 2019. These changes reduce bounce rates and increase page rank on Google SERPs. of results, but YouTube drew only 1.8% source: Google ).

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Statistics Google Click Rate Adwords 100

Outbrain

JUNE 22, 2020

Let’s look at just three as an appetizer: In 2019 the average internet user spent 6:48 hours a week watching videos online. How prominent are videos in SERPs? Featured Video (Enhanced appearance) – A featured video is a video that takes the top of the SERP (position zero, if you will). What keywords trigger video results?

Paid Content 38

Paid Content Traffic Organization Video Marketing 38

seo.co

MAY 10, 2021

A 2019 study revealed that in just two years, content marketing spend increased by 73%. A way to track and analyze 1,000 keyword and track your placement in the SERPs in real time. Schema markup tells a search engine to display additional, supplementary information underneath the main listing in the SERPs.

SEO 111

SEO Budget Programs Work Management Lead Ranking 111

Directive Agency

DECEMBER 13, 2018

Keyword targeting within your meta tags, H1 headings, and content is essential to rank for a specific keyword on the search engine result pages (SERP) and drive organic traffic to your site. Social media platforms (Facebook, Twitter, YouTube, LinkedIn, etc.) It’s time to start saving money and increasing conversions in 2019.

SEO 40

SEO Cost Per Click B2B Marketing Analytics Tools 40

Content Marketing Institute

NOVEMBER 16, 2018

This makes reaching the coveted top SERP spot a heck of a lot more important. YouTube, G News, Google Maps). Building brand profiles on the sites that rank well in your space and/or forging content partnerships with influential publishers that dominate the SERP for your top keywords. Think beyond SERP-based metrics.

SEO 92

SEO SERP Mobile Advertising SEM 92

flux.la

FEBRUARY 1, 2020

I’m also including Youtube videos from many SEO experts that explain each concept in depth. The higher the visibility, the more prominent your domain is in Search Engine Result Pages (SERPs). Rankings : It refers to the process of determining where to place a web page in SERPs. How does RankBrain work?

Paid Content 52

Paid Content SEO Lead Ranking SERP 52

EMagine B2B Blog

DECEMBER 3, 2018

Even as I prepare this article for publishing, Google has once again updated the SERPs (search engine results page) for medical-related searches. Zero Search Results Appear in SERPS. Across the 10,000 SERPs in Moz’s data set, 51% had less than 10 traditional organic results. What to Expect in 2019’s World of Search.

Paid Content 79

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 79

Kevin Indig

NOVEMBER 13, 2023

in 2021 to total $669 billion, $40 billion more than what was spent before the pandemic in 2019. Just like the internet unbundled the publisher business models in the late 2000s, journalists and writers unbundle from newspapers by going directly to customers via newsletters or YouTube channels.

Paid Content 59

Paid Content Content Adsense CAN-SPAM 59

EMagine B2B Blog

DECEMBER 3, 2018

Even as I prepare this article for publishing, Google has once again updated the SERPs (search engine results page) for medical-related searches. Zero Search Results Appear in SERPS. Across the 10,000 SERPs in Moz’s data set, 51% had less than 10 traditional organic results. What to Expect in 2019’s World of Search.

Paid Content 76

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 76

Valasys

MAY 13, 2020

However, having been rolled out in drastically unprecedented times, since the January 2020 update, Google’s May 2020 core update has already led to SERP volatility and influenced the impressions for many businesses. The experts at SEMrush quoted, “the May update is stronger and influencers more SERPs and positions.”

SERP 49

SERP Lead Scoring Lead Ranking Business 49

Directive Agency

AUGUST 8, 2017

You could spend thousands of hours (and dollars) trying to organically rank for big keywords and still find your website stuck in the SERP swamps. It’s a quick fire way to get ranking on a higher page of SERP. For example, they’re commonly directory and review sites, like Yelp and Clutch, that function almost like mini-SERPs.

Paid Search Agency 53

Paid Search Agency Organization Google B2B Marketing 53

Valasys

MARCH 5, 2020

Tack & Optimize your Brand SERPs Queries: Branding is one of the most important motivations behind content marketing. Brand SERPs are equivalent to your online business cards that need to be tracked evaluated & optimized consistently for people, investors, clients, journalists, partners, readers as well as subscribers.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

Method and Metric

OCTOBER 2, 2019

DuckDuckGo boasted over 1 billion searches in January 2019, while Bing earns 12 billion searches globally per month. yt for Youtube, !a Like Google, DuckDuckGo has an Instant Answer feature that delivers results right into the SERP. But don’t let the small numbers fool you. Major players have shortened bangs, such as !g

Optimization 88

Optimization Wikipedia Amazon Domain 88

Unbounce

SEPTEMBER 16, 2021

Thousands of businesses are willing to spend unbelievable amounts of money to rank at the top of search engine results pages (SERP) and in the most relevant places for their users around the web. In 2019, small businesses spent between $9,000 and $10,000 per month on PPC , with Google making an average of $116.5 Retargeting.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Directive Agency

SEPTEMBER 3, 2019

This helps your site find residency on more search engine results pages ( SERPs ). One example of a piece that has ranked substantially well in the SERP is an article we recommended a client of ours compose around construction-bidding websites. July 1st, 2019 from SEMRush. Top YouTube vloggers. November 2018 from SEMRush.

Top of Funnel 40

Top of Funnel Traffic Work Management Marketing Management 40

Moz

MAY 17, 2020

Today, the four Google Ads at the top of the SERP cover most of the pixels above the fold. Apart from the ads, Google fills up the space on page one with SERP features such as featured snippets or their own platforms such as Youtube or Google Maps. In many cases, your screen can also be covered with a Google Shopping ad.

Case Studies 73

Case Studies Case Study Studies SEO 73

Valasys

AUGUST 30, 2019

Focus on Social Media Marketing Strategies : According to Criteo, the most popular social media channels for Gen Zers are YouTube, Snaphat & Instagram. Clearly, the B2B marketers need to split-test & optimize their social media marketing strategies to resonate with the interests of Gen Z. Wrapping It UP.

Paid Content 49

Paid Content Lead Ranking Lead Scoring B2B Marketing 49

Single Grain

SEPTEMBER 13, 2019

This post on video marketing tips, tricks and lots of juicy stats has been updated for 2019. Wyzowl recently released their 2019 Video Marketing Statistics Report , which incorporated feedback from over 600 marketing respondents. As of 2019 , there are: 1.6 NEWLY UPDATED! 20% wanted to see more entertaining ‘viral’ style videos.

Paid Content 112

Paid Content Stats Video Marketing Paid Search Agency 112

Outbrain

JULY 3, 2019

Search advertising is the promotion of ads on search engine listings or on the sidebar of search engine results pages (also known as SERPs). Search advertising is a very popular channel, largely due to the sheer volume of traffic seen by SERPs. Video is predicted to make up 80% of consumer internet traffic in 2019.

Paid Content 35

Paid Content Advertisements Advertising Banner Ads 35

Data Cleaning/CRM Appending

FEBRUARY 21, 2020

They are selling everything, from vitamins to lifestyle and they are everywhere, be it Instagram, YouTube or TikTok. This feature will be incomplete without the mention of TikTok –the most installed app of year 2019! You have optimised your website content for SERPs. Enthusiasts (Users posting more than five times a week).

Trends 52

Trends Amazon Top of Funnel Paid Search Agency 52

Single Grain

DECEMBER 30, 2019

The year alone saw several Google algorithm updates: March 2019 Core update. June 2019 Core update. In other words, it increases a website’s visibility in the SERPs which leads to more organic traffic to your website. Let’s discuss the biggest SEO trends we're going to see in 2020: Trend #1: The SERPs Will Get More Consolidated.

Trends 139

Trends SEO Lead Ranking Lead Scoring 139

Moz

AUGUST 12, 2020

Watch the MozCon 2019 videos for free in our SEO Learning Center! Now that our MozCon Virtual videos are out in the world, we've released all the content from MozCon 2019 for free in our SEO Learning Center. Web Search 2019: The Essential Data Marketers Need. Local SERP Analytics: The Challenges and Opportunities.

Bundling 70

Bundling Video Marketing SERP Marketing Analytics Tools 70

Moz

JANUARY 5, 2020

For example, I’m less excited about schema for 2020 than I was in 2019 because of Google removing some of the benefits of review schema. I’d go strong on video this year, particularly YouTube , if there’s applicability and demand in your market. Local business schema is still a good idea, though, if you have time for it.

Google 78

Google SEO CAN-SPAM Communities 78

ClearVoice

OCTOBER 30, 2019

Here are 25+ social media marketing tips to keep your game on top in 2019 and 2020: 1. It looks like it is becoming a platform that will be designated to users that are looking to create more videos, perhaps as a YouTube substitute or maybe even a replacement in the near future. 9/30/2019). 9/29/2019).

Paid Content 109

Paid Content Social Media Social Marketing Tips 109

Single Grain

AUGUST 27, 2019

Back in 2010, both Google and Bing stated that social signals were being used to determine rankings for the SERPs. Although the use of social media cannot guarantee your business a top spot in the SERPs, it can help in several ways. The Beginner’s Guide to Crafting a Highly Effective Social Media Strategy in 2019.

Social Media 100

Social Media SEO Media Lead Scoring 100

Single Grain

JULY 30, 2019

This post has been refreshed for 2019. Though it can be tempting to explain away your website’s failure to advance in the organic SERPs as being caused by factors outside of your control, the reality is that there are plenty of much more mundane reasons that SEO campaigns fail. SEO Keyword Research Made Easy in 2019.

SEO 89

SEO Long Tail Marketing Lead Scoring Lead Ranking 89

Marketing Insider Group

SEPTEMBER 14, 2020

Half of the clicks on SERPs go to the top 3 results. Starting in June of 2019, roughly 94% of internet searches began to occur on Google. Google utilizes 810 rare SERP features. Nearly 48% of marketers are making YouTube video a top priority, while 46% plan to focus on Facebook video. SEO and Organic Search Stats.

Stats 268

Stats Webinar Metrics Marketing & Strategy Marketing Strategy 268