Conductor

OCTOBER 11, 2022

These search engine results page (SERP) features typically appear at the top of the results page that follows any search. Because 90% of internet users click on links on the first page of the results , these SERP features take up prime real estate, making them critical to target and leverage through SEO and content marketing.

SERP 124

SERP Lead Scoring Lead Ranking Paid Content 124

Search Engine Journal

AUGUST 17, 2021

YouTube is overhauling its search results with changes to the visual presentation of SERPs as well as the types of content returned. The post YouTube Overhauls Search Results appeared first on Search Engine Journal.

Youtube 124

Youtube SERP Content 124

KoMarketing Associates

FEBRUARY 5, 2019

The search engine results page (SERP) refers to the list of results that are being displayed by search engines for any given query submitted by a searcher. Understanding SERPs is a critical component of the SEO professional’s role. Why Understanding SERPs Is So Important. Traditional SERP Features. Advanced SERP Features.

SERP 120

SERP Features Top of Funnel Display 120

Brightedge

FEBRUARY 4, 2021

The SERP landscape is also constantly changing and has evolved dramatically over time. Marketers must be quick to adjust strategies to accommodate both algorithm updates and changes to the SERPs. Because of this, BrightEdge started tracking some of the ways Google is evolving the SERPs. Universal Search methodology.

SERP 59

SERP Trends Mobile Marketing Lock-In 59

Brightedge

NOVEMBER 3, 2020

Changes to the SERP Landscape. The SERP landscape is also constantly changing and has evolved over time. Marketers must be quick to adjust strategies to accommodate both algorithm updates and changes to the SERPs. Marketers must be quick to adjust strategies to accommodate both algorithm updates and changes to the SERPs.

SERP 52

SERP Trends Mobile Marketing Youtube 52

ClickZ

OCTOBER 4, 2019

She’ll be giving a session called, “Optimizing for the world’s second largest search engine: YouTube.”. YouTube and video optimization are topics a lot of us are keen to learn a lot more about. billion people who use YouTube every month, and people are spending over a billion hours watching videos every day on the platform.

Youtube 101

Youtube Intent Optimization Merchandising 101

Conductor

JANUARY 19, 2022

In March 2021, Search Engine Journal named Google-owned YouTube as the second-most powerful search engine globally — after Google, of course. YouTube tags are critical for optimizing a video for YouTube and search engines overall. What are YouTube tags? What are tags on YouTube content ?

Tagging 52

Tagging Youtube SEO Optimization 52

Sprout Social

JANUARY 10, 2017

It’s easier than ever to create high-quality videos and quickly upload them to YouTube using just your iPhone. You need to figure out how to promote your YouTube channel if you want to be successful. Here are 16 ways to promote your YouTube channel like a pro: 1. YouTube SEO. Not sure where to start?

Youtube 109

Youtube Paid Content Promotion Advertising Channels 109

Koroberi

APRIL 9, 2024

Arkieva SEO campaign Work > Arkieva SEO Securing a prominent position on search engine results pages (SERPs) is crucial for attracting buyers. But while the brand ranked well in the SERPs for technical keywords, they lacked visibility for broader keywords that tended to get more search volume.

SEO 52

SEO SERP Forecasting Urgency Marketing 52

Marketing Insider Group

OCTOBER 17, 2023

Quick Takeaways Major search engines dominate web traffic, with Google, YouTube, and Bing accounting for 70.6% Understanding the Basics of SEO Competitor Analysis Major search engines, like Google, YouTube, and Bing, account for 70.6% The first 5 organic results in SERPs account for 67.6% of all website traffic. of all clicks.

Analysis 262

Analysis SEO Lead Scoring Lead Ranking 262

Moz

NOVEMBER 15, 2018

Posted by randfish If you have an audience on YouTube, are you doing everything you can to reach them? Inspired by a large-scale study from Justin Briggs, Rand covers the top factors to invest in when it comes to YouTube SEO in this week's episode of Whiteboard Friday. This week we're chatting about YouTube SEO.

Youtube 66

Youtube SEO Correlation Lead Scoring 66

Animalz blog

FEBRUARY 25, 2024

Taking SERP positions and defending them takes much more effort than it used to. But even if they do, they might still spend most of their time elsewhere: LinkedIn, YouTube, TikTok, Reddit, podcasts, invite-only communities — find out by surveying or interviewing your target customers so you understand the channels that matter to them.

Ideal Customer Profiles 82

Ideal Customer Profiles Distribution Advertising Channels ROI 82

Sharpspring

NOVEMBER 17, 2021

Youtube is one of the largest marketing channels out there with two thirds of shoppers using it to find and evaluate things to buy. Step 3: Upload Your Video to Youtube. Yes, there are other platforms, beyond Youtube, to which you will be able to branch out to with time. Youtube is a discovery platform of its own.

Video Marketing 127

Video Marketing SEO Optimization Youtube 127

Moz

MAY 21, 2019

As early as April 2017, Google was testing suggested clips in YouTube videos. YouTube is a planetary system to the pleasant suburb of Google Podcasts and has an immensely powerful infrastructure backing it. For example, here's an automatic transcript on my Google Pixel phone for a recent call. Why start with video?

SERP 58

SERP SEO Youtube Google 58

Scoop.it

MARCH 14, 2024

While these backlinks help improve your visibility on the search engine results page (SERP), another SEO-related area it’ll help you with is increasing your website’s domain rating (DR). These backlinks, originating from popular social platforms like YouTube, serve a dual purpose. Image Source 3.

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

Conductor

SEPTEMBER 23, 2021

If you want to climb up the search engine results pages (SERPs), it’s helpful to do a competitive SEO analysis to learn where your competition ranks and for what keywords. You’ll likely discover several previously unknown competitors scaling the SERPs for your top keyword targets. What Is SEO Competitor Analysis?

Analysis 119

Analysis SEO SERP Domain 119

SEMrush

JULY 31, 2019

There were some notable changes in Google‘s SERP experiments over the past two weeks. Find out what has changed in the SERPs, Google Ads, and Google tools. Also, ever dreamed of your own YouTube Masthead ad? Foremost among them being its unannounced and to date, unexplained, “Maverick Update.“

Google 79

Google Ads SERP Features 79

Biznology

MARCH 25, 2019

For example, YouTube. Considering Google’s mobile-first index, having a mobile-friendly website is absolutely necessary if you want to rank in search engine results pages (SERPs). Even if you aren’t particularly technical, you should have a basic understanding of simple SEO techniques and what you can do to rank in SERPs.

SEO 151

SEO Planning Lead Scoring Lead Ranking 151

Kevin Indig

OCTOBER 3, 2023

Gary Illyes confirmed that Google uses clicks to display SERP Features at the SEO meetup in SF. YouTube uses watch time. User data = Google measures who clicks on what in real time and adjusts ranks for all or just some users (personalization). We've known for years that Google is using clicks in some capacity. TikTok uses swipes.

Lead Scoring 84

Lead Scoring Lead Ranking Google CTR 84

KoMarketing Associates

MAY 25, 2022

For lead generation, we recommend focusing on search ads, which show up in the SERPs, not on partner websites. . Reach YouTube viewers . The key to successfully using Google Ads for B2B lead generation is picking the right keywords and using the features Google Ads has to offer. . How to Target a B2B Audience on Google Ads.

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

Navigate the Channel

OCTOBER 17, 2017

When online videos were first introduced, the video channels were clogged with homemade videos made by teenagers and kids that they shared with friends on YouTube and other video sites. You should also take note that videos show up at the top of the SERPS on Google, and can be searched on YouTube. Videos Gain Importance.

Trends 145

Trends Top of Funnel Content Marketing Funnel Advertising 145

Kevin Indig

MAY 29, 2023

When someone searches “Youtube” in Google (one of the most popular queries), Google does not re-run that search query. Before AI, Google was able to rearrange snippets and sometimes SERP features. Generative AI answers might be harder to cache than web results, but even a rate of 10-20% of lower cost significantly.

Lead Ranking 139

Lead Ranking Generation Lead Scoring Forecasting 139

Content Standard

MARCH 9, 2022

As Google’s algorithm changes, so do the strategies of SEOs, content creators, and marketers vying for the precious digital real estate that comprises its SERPs. Here are some recommendations that will help you benefit from the shift resulting from MUM’s release and stay at the top of the SERPs.

Lead Ranking 132

Lead Ranking SERP Content CAN-SPAM 132

Moz

SEPTEMBER 21, 2020

The way you'll distribute your content heavily influences the way you record your video, especially if you're going to be utilizing the video as the content itself (Hello, YouTube!). Think of the watering holes that your target audience consumes information on the internet: Google LinkedIn Instagram Facebook Twitter YouTube.

SEO 85

SEO Top of Funnel SERP Content 85

Contently

FEBRUARY 8, 2022

Having those videos on YouTube can also help you rank for certain keywords. You show up in the SERP. Adding reviews and case studies to your website can have a positive impact on your SEO. And do you know what happens when you engage with happy (or angry) customers via social media?

Storytelling 205

Storytelling Brand Identity Branding Word of Mouth 205

SEMrush

OCTOBER 9, 2019

This week‘s Google News Digest features an unprecedented move by Google to allow site owners to determine their SERP snippet content. Other highlights include its introduction of its own YouTube search news series, updated Google Ads recommendations, and a new version of Google Shopping for U.S.

Features 71

Features Google Ads SERP 71

Go Beyond SEO

APRIL 13, 2023

Search engine optimization is the process of refining a website to improve its ranking in search engine results pages (SERPs). You want to be certain that your law firm’s website shows up in the SERPs before your biggest competitor’s site does. So, what exactly is SEO?

SEO 78

SEO Dwell Ideal Customer Profiles SERP 78

Navigate the Channel

JUNE 19, 2023

If your content is not in the first few search engine results pages (SERPs) people will go to other sources for the same or similar information. In Google, SERPs include organic search results, paid Google Ads results, Featured Snippets, Knowledge Graphs and video results. It’s a ranking issue.

Traffic 65

Traffic Marketing & Strategy Marketing Strategy Paid Search Agency 65

Stevens & Tate

JANUARY 25, 2021

It may be difficult to rank high on the SERPs for a phrase like “Caribbean Cruise”, but you can make it to the top of the search results using a long-tail variation of this phrase. You can also sort by Rising or Top to capture more YouTube traffic. 6. Use Long-Tail Phrases. 7. Use Top Charts. 8. Video Optimization Data.

Trends 73

Trends SEO Google Long Tail Marketing 73

Stevens & Tate

SEPTEMBER 20, 2023

Video ads : include video commercials, TV ads, and Facebook and YouTube ads. Examples of native ads include: Paid search ads : As a website owner, you pay Google to rank your web pages on the first pages of the Google Search Results Pages (SERPs). Popup ads are still in use, but there are ways you can make them less disruptive.

Paid Content 100

Paid Content Advertising Agencies Advertisements Advertising 100

SmartBug Media

FEBRUARY 4, 2020

Some example of other channels that frequently come up in organic search listings that you could take advantage of include LinkedIn, YouTube, Pinterest, and Reddit. SERP features: What are some of the SERP features that show up most frequently in your topic set? You can pull this analysis from SEMRush, Moz, or HubSpot.

SEO 96

SEO SERP Domain Analysis 96

Hubspot

APRIL 4, 2019

While it's critical you employ organic strategies to attract traffic over the long-term, sometimes, you can't properly compete on the SERPs without putting money behind it -- and that's where SEM comes into play. In simple terms, every Google ad you see goes through an ad auction before appearing in the SERPs. Google Trends.

Search Engine Marketing 100

Search Engine Marketing SEM Search Marketing SERP 100

Kevin Indig

OCTOBER 23, 2023

🚀 Improve Search Rankings with Optimize by Positional 🚀 Stuck on page 2 or 3 of the SERPs and struggling to rank higher? Even YouTube’s annual revenue hasn’t surpassed Google Network yet, though it could in Q3. Positional’s Optimize toolset is a novel solution to content optimization.

Adsense 59

Adsense Ad Frequency Banner Ads Youtube 59

seo.co

MAY 10, 2021

A way to track and analyze 1,000 keyword and track your placement in the SERPs in real time. Schema markup tells a search engine to display additional, supplementary information underneath the main listing in the SERPs. SEO is all about optimizing your webpages to rise to the top of the search engine results pages (SERPs).

SEO 111

SEO Budget Programs Work Management Lead Ranking 111

Magisto

JANUARY 13, 2020

Podcasts are not as searchable and discoverable as a YouTube video, for instance. The listen time is a lot greater than the average watch time on YouTube (which means that it is more likely that people will hear everything that you have to say), and users are, on average, more engaged and sensitive to call to actions than on YouTube.

Trends 84

Trends Planning Lead Scoring Lead Ranking 84

SmartBug Media

JULY 16, 2021

A quick example: If your video platform doesn’t automatically transcribe, you can leverage the power of YouTube’s free captioning feature through the following steps: Upload your video to YouTube. Open the YouTube video. Select “Open Transcript” under the ellipsis menu. Copy the transcript. video schema markup.

Video Marketing 105

Video Marketing SEO Marketing Strategy Marketing & Strategy 105

Martech Advisor

DECEMBER 19, 2019

Considering the rise of screenless (voice) search, changes in smartphone usage and video consumption trends, Google has introduced some major changes in the workings of its search engine result pages (SERPs). Since the launch of Google in 1998, its SERPs have periodically seen some major changes. Understand Search Intent. Wrapping Up.

Top of Funnel 66

Top of Funnel Google Dwell SERP 66