Conversica

MARCH 13, 2019

This time, our Conversica Conversational AI Assistant for Business was one of two technologies selected to win an AI award in the Self-Aware category of the 2019 Artificial Intelligence Excellence Awards. We’re proud to add yet another AI award to our awards display case at the Conversica HQ! Congratulations to all of them.”.

Marketing AI 100

Marketing AI Lead Ranking Peer-to-peer Lead Scoring 100

SnapApp

DECEMBER 20, 2018

How will you reach new customers in 2019? To give you some inspiration – or maybe just to back up what you’ve already decided to do – we’ve assembled ten proven tactics for demand generation success in 2019. Think Beyond Personas (B2B customers are B2C customers, too). That’s not going to change in 2019.

Top of Funnel 85

Top of Funnel Sales Qualified Leads Webinar Metrics B2B 85

Outreach

APRIL 18, 2019

The Outreach team is excited to announce that we have been recognized as an April 2019 Gartner Peer Insights Customers’ Choice for Sales Force Automation. Our team at Outreach takes great pride in this distinction, as customer feedback continues to shape our products and services. 5/5 for Outreach.

Gartner 40

Gartner Enterprise Management Outreach Peer-to-peer 40

Biznology

MAY 4, 2020

A fruitful merger of three smaller B2B conferences, DemandGen Summit, FlipMyFunnel and REVTalks, launched in 2019. Launched in 2019 by G2Crowd, this one-day conference is all about getting the most value from B2B ratings and reviews sites. Kudos to them! Let’s show our support by attending. Converted to virtual. Now virtual.

Conference 163

Conference B2B Marketing Peer-to-peer Planning 163

Hubspot

APRIL 26, 2019

In early 2019, HubSpot Research partnered with SurveyMonkey to conduct new research on social media preferences and buying preferences. At HubSpot, we believe happy customers are core to any businesses' success. Unfortunately, very few people believe it when they hear businesses say they "solve for the customer".

Buy 101

Buy Word of Mouth Peer-to-peer Youtube 101

Marketing Insider Group

SEPTEMBER 25, 2020

A 2019 survey of 1,000 senior executives found that, despite their busy schedules, they still dedicate up to five hours a week to reading thought leadership articles and white papers. They should help your clients, customers, or peers to overcome challenges they may be facing, or make their life better in some way.

Thought Leadership 204

Thought Leadership Peer-to-peer Effectiveness Marketing Agencies 2 204

chiefmartech

DECEMBER 27, 2018

While I may be a curmudgeon skeptic when it comes to most marketing industry predictions, I’m quite certain of three things for the year ahead: Marketing technology & operations management will be integral to marketing in 2019. David Raab , founder of The CDP Institute , on graduate-level customer data management.

Conference 86

Conference Peer-to-peer Marketing Management CMO 86

Adobe Experience Cloud Blog

DECEMBER 17, 2019

Below, is a list of which marketing practices and tactics your organization should consider leaving behind in 2019, and which ones are a must as part of your 2020 planning. Relying exclusively on demographic and geographic factors to create customer email profiles doesn’t give marketers an accurate enough understanding of their audience.

Marketing AI 174

Marketing AI Marketing & Strategy Marketing Strategy Peer-to-peer 174

Marketing Insider Group

JANUARY 4, 2021

Our “new reality” has accelerated the pace of digital transformation and webinars are a critical component of the marketing toolkit to deliver events and engagement with customers in a time where we cannot do in-person physical events. In fact, I remember doing one of the earliest webinars at Compaq “way back” in the late 1990s.

Webinar Metrics 331

Webinar Metrics Webcast Digital Transformation Peer-to-peer 331

DAGMAR Marketing

DECEMBER 31, 2019

We hope you’ve all had a great 2019 and we’re grateful for your interest in our blog and newsletters. 2019 SEO Predictions to Help You Spend Your Marketing Money Wisely. We kicked off 2019 with our SEO predictions and looking back, I think we were pretty much spot on. How To Use Content Marketing for Your Local Business.

Lead Scoring 64

Lead Scoring Lead Ranking Peer-to-peer PPC 64

Sprout Social

JANUARY 21, 2020

While this is the third year we’ve presented this award to our agency partners, the history of the Value Award comes from a long held tradition here at Sprout to recognize those that have gone above and beyond, and demonstrated a dedication to innovating and providing superior services to our customers and company. . Cultivate Award.

Advertising Agencies 59

Advertising Agencies Paid Search Agency Peer-to-peer Budget Programs 59

Content Marketing Institute

DECEMBER 12, 2018

Fifty-seven percent of B2C marketers surveyed expect their 2019 content marketing budget to increase over 2018, and 29% of those expect it to increase by more than 9%. Another interesting finding: B2C content marketers are focusing on their customers. CMIContent 2019 #research Click To Tweet. 66% of U.S. research Click To Tweet.

Research 89

Research Top of Funnel Content Marketing Budget Programs 89

Litmus

APRIL 4, 2019

Did you ever wonder how your peers spend their email marketing dollars? In our State of Email Survey, we asked thousands of marketers how their email marketing budget would change in 2019 and whether they’re looking to increase or decrease investments in omnichannel integration, their email marketing tech stack, their staff, and more.

Budget Programs 78

Budget Programs Marketing Budget Marketing Budget Creation Email Marketing 78

Content4Demand

JANUARY 3, 2019

We feel your pain, and we’ve done our best to help by carefully selecting this list of the top 10 B2B marketing events for 2019. Modern Customer Experience. Oracle’s Modern Customer Experience moves from Chicago to Las Vegas. Check out the events (listed chronologically) and let us know if you think we missed anything!

B2B Marketing 77

B2B Marketing B2B Peer-to-peer Demand Generation Agencies 77

Engagio

JULY 16, 2019

The answers are here in the 2019 ABM Market Research Report. The resulting report distills the stats you need to know to understand the current state of ABM, and where your peers are succeeding (and falling short.) ABM Budgets Are Increasing in 2019. ABM Adoption is Early but Steady in 2019. Who, internally, owns ABM?

Account Based Marketing 67

Account Based Marketing ABM Research Marketing Report 67

Content Standard

APRIL 26, 2019

“Instead of recognizing social media as an opportunity to strengthen the customer connection, companies have inexorably squeezed the ‘social’ out of social media,” writes marketing guru Mark Schaefer for the Social Media Examine r. It’s difficult for social media marketers to keep up with all of these shifts.

Distribution 111

Distribution Social Media Paid Content Advertising Channels 111

Adobe Experience Cloud Blog

FEBRUARY 25, 2019

You’ve got a loyal following of delighted customers. In this blog, I’ll share five simple lead generation methods and the techniques that will help you generate new customers over time. In this blog, I’ll share five simple lead generation methods and the techniques that will help you generate new customers over time.

Small Business Marketing 134

Small Business Marketing Paid Content Lead Generation Lead Ranking 134

Heinz Marketing

JANUARY 31, 2020

In August of 2019, the Business Roundtable published an update to the Purpose of the Corporation. This update expressed a fundamental commitment to all stakeholders, including customers, employees, suppliers, communities, and shareholders. If the cause is meaningful to your peers, you will all be more motivated when getting involved.

Communities 100

Communities Peer-to-peer Business B2B 100

ANNUITAS

NOVEMBER 15, 2021

We were seeing this even before COVID: customers had gotten less and less likely to approve travel budget. That was already getting tough in 2019. That was already getting tough in 2019. Our sellers aren’t out visiting customers—everyone is doing inside sales. I will be floored if we ever go back to 50% travel.

Work Management 246

Work Management Marketing Management Ad Building Sales Qualified Leads 246

ClickZ

JULY 7, 2022

Since joining the platform in October 2019, Penguin Teen has mastered this social network and the role influencers can play. When Penguin Teen first joined the social platform in October 2019, it built its social media on meeting their readers wherever they were and communicating with them. Building an Audience on TikTok.

Paid Search Agency 135

Paid Search Agency Peer-to-peer Companies Social Media 135

Madison Logic

SEPTEMBER 16, 2020

Customer Success Manager at Madison Logic. Alex has been working with the Customer Success & Campaign Operations team in the San Francisco office for over a year. I was hired as a Customer Success Manager in early 2019 and since then have been promoted to Senior Customer Success Manager due to exceeding revenue goals.

Work Management 52

Work Management Peer-to-peer Gartner Account Based Marketing 52

Heinz Marketing

OCTOBER 1, 2022

This year, the B2B Forum is back with Marketing Profs’ first in-person meeting since 2019! This is the perfect place to meet a variety of decision-makers, champions, and influencers under one roof, whether you’re looking for new partners or customers, or you simply want to benchmark and share ideas with your peers.

B2B Marketing 112

B2B Marketing B2B Thought Leadership Planning Peer-to-peer 112

Vidyard

NOVEMBER 13, 2019

Vidyard’s 2019 Video in Business Awards showcased an incredible array of video marketing and video selling strategies that are helping ordinary businesses achieve extraordinary results. Genesys produced a series of emotional stories about their customers called “ CX Heroes ” that will forever change how you think about customer service reps.

Video Marketing 117

Video Marketing Demand Generation Agencies Paid Search Agency Advertising Agencies 117

Aberdeen

MARCH 12, 2019

I spent the earlier part of this week attending RingCentral’s Analyst summit — an annual event that provides analysts like myself an opportunity to interact with the company executives to discuss RingCentral’s overall CX strategy, thoughts on customer and employee engagement, recent acquisitions, customer wins, product roadmap and market vision.

Peer-to-peer 40

Peer-to-peer Enterprise Management Customer Satisfaction Contacts 40

Marketing Insider Group

AUGUST 30, 2019

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2019. It suggests that one can’t be done without the other, and to do both correctly, strategy must come first.

Resource Management 100

Resource Management Work Management CMS Development Marketing Management 100

InsightSquared

MAY 1, 2019

SiriusDecisions is excited to be participating at Ramp 2019! There is so much career potential that is going to come out of this from people who have traditionally worked in sales and marketing operations and customer success – you’ll now have the ability to work across these teams and accelerate your own skills in these areas.”.

B to B 47

B to B Peer-to-peer Webcast Lead Ranking 47

Martech

JUNE 6, 2023

The result was the best national and global economy in human history in pre-COVID 2019, with the most jobs at the highest wages ever.” They are also automating the packaging and dissemination market and customer insights to your product, campaign, comms, and sales teams. Reiterating, the best advice here is to dive in.

Marketing AI 102

Marketing AI Marketing Analytics Tools Generation Planning 102

Sprout Social

MARCH 26, 2020

They are key players in managing their company’s reputation, deploying customer service, acquiring customers, spotting trends and navigating breaking news. . Given the complex nature Red Hat’s offerings, the customer and community feedback Red Hat receives on social media every day is invaluable. Grab a refreshment ??

Social Media 144

Social Media Enterprise Management Work Management Marketing Management 144

Biznology

APRIL 8, 2021

You may remember in a 2019 New York Times op-ed, Olympic champion Allyson Felix shared that Nike slashed her pay 70 percent after she underwent an emergency C-section at 32 weeks pregnant due to severe, life-threatening preeclampsia. We’re boxing, surfing, running, biking, weight-lifting, and doing yoga, lots of yoga!, Nike nailed it.

Activities 104

Activities Peer-to-peer Paid Search Agency Class 104

Biznology

MARCH 31, 2021

You may remember in a 2019 New York Times op-ed, Olympic champion Allyson Felix shared that Nike slashed her pay 70 percent after she underwent an emergency C-section at 32 weeks pregnant due to severe, life-threatening preeclampsia. We’re boxing, surfing, running, biking, weight-lifting, and doing yoga, lots of yoga!, Nike nailed it.

Activities 104

Activities Peer-to-peer Paid Search Agency Class 104

Vision Edge Marketing

MAY 18, 2021

In fact, according to a Deloitte 2019 study, these organizations are twice as likely to exceed business goals compared to peers.). Logic and math are two essential accountability skills. Both are integral to performance management for every part of your organization. Math provides accurate numerical results.

Peer-to-peer 142

Peer-to-peer Analysis Case Studies Validation 142

Zoominfo

JULY 25, 2022

A global pandemic of such magnitude brought along with it a fear of the unknown. This took its toll on many businesses, resulting in hiring freezes, layoffs, and grave economic problems. It also spurred the big move to remote work, which impacted several key elements of the workplace, such as onboarding, productivity, and engagement.

Work Management 130

Work Management Peer-to-peer Lead Ranking Word of Mouth 130

Aberdeen

DECEMBER 14, 2018

These savvy leaders spend more time learning the activities and technologies that help their peers improve their performance and less time consuming bad advice. We then analyzed the results and determined the top 10 technologies CX leaders plan to incorporate in their technology toolbox in 2019. vs. 3.9%) and drive 2.4

Contacts 40

Contacts Marketing AI Trends Peer-to-peer 40

Aberdeen

DECEMBER 28, 2018

In the final post of our three-part series, we’ll cover the three technologies which CX leaders plan to increase their adoption of in 2019. If you missed our prior two posts, the first observed the benefits and use cases of the top three technologies CX leaders plan to adopt in 2019. to set themselves apart.

Contacts 40

Contacts Trends Marketing Management Peer-to-peer 40

Pam Didner

JANUARY 5, 2020

One of the primary reasons people attend conferences is to meet like-minded people and industry peers. Learn how to embrace data and emerging technologies to better understand and engage customers across the new buying journey at Oracle Modern Business Experience. Feb 24-26, 2020 | Scottsdale, AZ | Website. Engage Marketing Conference.

Conference 105

Conference Marketing AI Peer-to-peer B2B Marketing 105

Porch Group Media

SEPTEMBER 12, 2019

How to Optimize the Customer Experience – Strategies and Trends. The customer experience continues to be top of mind for marketers. In recent research by Econsultancy and Adobe, B2B and B2C marketers alike agree that optimizing the customer experience is one of the most exciting opportunities for 2019. . Forrester).

Trends 68

Trends Optimization Marketing & Strategy Peer-to-peer 68

Adobe Experience Cloud Blog

JULY 26, 2019

With two inspiring keynotes and 15 in-depth breakout sessions from Marketo Engage experts and customers, attendees will be empowered to unleash their full marketing potential in 2020. Marketo Engage customers and members of our Marketo Advocate Nation will share their marketing truths and best practices with you. Need we say more?

Peer-to-peer 111

Peer-to-peer B2B Thought Leadership Marketo Digital Transformation 111