article thumbnail

2019 Content Marketing Survey: Marketers Focus On Content Creation

Marketing Insider Group

2018 was quite a year for content marketing! As is true with technology, content marketing has evolved at a rapid pace. The post 2019 Content Marketing Survey: Marketers Focus On Content Creation appeared first on Marketing Insider Group. The general public has grown warier of the media. And that’s […].

article thumbnail

Your Top Content Marketing KPIs to Monitor in 2019

Marketing Insider Group

As technology transforms the digital landscape, the top content marketing KPIs you need to monitor often change with it. In 2019, monitoring key performance indicators gets even more complex when you factor in the purpose of each piece of content, as SEO consultant Benj Arriola points out. Yet when you dig […].

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Future of Digital Marketing: Content Marketing Predictions for 2019 and Beyond

Marketing Insider Group

The post The Future of Digital Marketing: Content Marketing Predictions for 2019 and Beyond appeared first on Marketing Insider Group. During the last year or two, we’ve seen new technologies, a backlash of sorts in social media, and influencer marketing maturing from its early days as a viable […].

article thumbnail

2019 State of B2B Content Consumption and Demand Report for Marketers

Marketing Insider Group

by David Fortino, SVP of Product & Audience at Netline Optimize buyer engagement with 1st party content consumption data Every year, we dig into our vast repository of content consumption data. The post 2019 State of B2B Content Consumption and Demand Report for Marketers appeared first on Marketing Insider Group.

article thumbnail

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. May 16th, 2019 9:30AM PDT, 12:30PM ET, 5:30PM BST. Chances are, you’re under the gun to convert more leads from your website. But how do you go about this?

article thumbnail

10 B2B Lead Generation Strategies for 2019

Marketing Insider Group

We’ll be ringing in 2019 no differently with a new set of B2B lead generation strategies you should watch out for. The post 10 B2B Lead Generation Strategies for 2019 appeared first on Marketing Insider Group. The digital marketing landscape is constantly changing, which means B2B […].

article thumbnail

11 Marketers Share Their Biggest 2019 Content Resolutions

Contently

Since I joined Contently in 2014, we’ve released an annual roundup of employee predictions. I’ve seen all the roundups for 2019, and if there’s one prediction I know to be true, it’s that marketing predictions are meaningless. In December, we put out a call for content marketing resolutions.

article thumbnail

Prove ROI and Make the Business Case for Industrial Content Marketing

Speaker: Achinta Mitra, Founder and President, Tiecas Inc.

How is a marketer supposed to make the business case for better content marketing? Join Achinta Mitra, Founder and President of Tiecas, Inc, as he explains how, despite the long, grueling buying cycle, you can prove the ROI of your content marketing. July 9, 2019 12:30 PM PDT, 3:30 PM EDT, 8:30 PM BST and win (or keep!)

article thumbnail

How to Grab Attention with Audience Intelligence

Speaker: Michael Brito, EVP, Zeno Group

By understanding not just the readers of your content, but also the "vocal minority" and the influencers at play, you can develop a strategy to sustainably create attention-getting - and more effective - marketing campaigns. You'll learn: How to use audience intelligence to shape your content creation and distribution strategies.