illumin

OCTOBER 4, 2023

In April of 2019, eMarketer released a forecast for programmatic social. Eric Haggstron, an eMarketer forecasting analyst, says that “advertising in a cookie-free mobile app environment where users spend much of their digital time is complicated and difficult. Additionally, in 2019, 56.3% In 2021, this increased to 57.6%

Social Media 52

Social Media Allocation Emarketing Media 52

Matchcraft

MARCH 28, 2023

increase in overall digital ad spending according to eMarketer forecast. of global users in 2023 according to eMarketer. With the popularity of video content on platforms like YouTube and Tiktok, advertisers are finding new ways to reach their audience through video ads. rise in search spending in 2023 compared to an 8.9%

Advertising Agencies 98

Advertising Agencies Advertisements Advertising Trends 98

SnapApp

DECEMBER 20, 2018

How will you reach new customers in 2019? To give you some inspiration – or maybe just to back up what you’ve already decided to do – we’ve assembled ten proven tactics for demand generation success in 2019. That’s not going to change in 2019. Create Voice-Optimized Content. Do Your Audience Research. And it should.

Top of Funnel 85

Top of Funnel Sales Qualified Leads Webinar Metrics B2B 85

KoMarketing Associates

JANUARY 21, 2020

Case in point: Stories made up 45 percent of the paid ad spend on Instagram in 2019. . In the B2B space, there are several creative ways to share content via Instagram or Facebook stories. This way, you’ll have a clear vision for your strategy and won’t be left creating content on the fly. . Interviews with experts.

Paid Content 157

Paid Content Social Media Tips Media 157

Porch Group Media

JANUARY 29, 2019

Email Marketing Trends and Strategies for 2019. Email continues to reign as the top performing marketing channel in terms of ROI, lead generation, content distribution and other key metrics. eMarketer). In research by The Manifest , almost 70% of businesses use email marketing as part of their campaign strategy.

Email Marketing 60

Email Marketing Marketing & Strategy Marketing Strategy Trends 60

ClearVoice

JULY 6, 2021

Knowing that video marketing is an important aspect of content marketing and embracing it as a vital component in your marketing efforts are two distinctly different things. As you will see manifested in the numbers, data, and research included below, audiences largely want to consume video content more than ever. YouTube ).

Stats 98

Stats Video Marketing Planning Emarketing 98

Hubspot

JANUARY 27, 2020

In 2019, 42.9 eMarketer ). Snapchat's Q3 2019 Earnings Report notes that over 600,000 AR Lenses have been created through the company's Lens Studio, This increased from 500,000 at the end of Q2. Artificial intelligence is so prevalent in 2019 that many of us don't even notice all the ways we interact with it on a given day.

Marketing AI 101

Marketing AI Stats Enterprise Management Emarketing 101

Martech Advisor

DECEMBER 23, 2019

With 2019 coming to a close and a new year rapidly approaching, it’s time to start planning your B2B content marketing strategy for 2020, writes, Courtney Beasley, VP of Marketing, Walker Sands. Learn More: 5 Pillars of Audience-Centric Content. It’s that time of year again.

ROI 72

ROI Top of Funnel Lead Ranking Generation 72

Optinmonster

OCTOBER 30, 2019

Engaging can be anything from liking and commenting to personally messaging people to let them know you enjoyed their last piece of content. Oberlo | DreamGrow | LinkedIn | eMarketer | Slide Share | Gartner | SalesForLife | Bambu | Buffer | HubSpot | The Content Factory | Lyfe Marketing | Jeff Bullas | Adweek | Lenati.

Statistics 76

Statistics Social Media Social Marketing Media 76

Parse.ly

JANUARY 22, 2019

The digital media industry is not exactly heading into 2019 with unbridled optimism. Without a doubt, consumer engagement needs to top publisher strategies for 2019. Here are five big ideas to focus on in 2019: 1. said Mike Petroff, Director of Content Strategy at Harvard University. Where to look for inspiration?

Emarketing 82

Emarketing Mobile Advertising Newsletter Lead Scoring 82

ClickZ

AUGUST 8, 2020

Emarketer had expected mobile advertising to grow up to $105.34 This is a considerable jump from 2019’s 65.9%. A comparative view of 2019 vs 2020 shows that businesses are tracking customer satisfaction, feedback, online reviews, and NPS scores more actively. rise since 2019. billion (pre-pandemic-era) now stands at $134.66

Mobile Advertising 124

Mobile Advertising Marketing Attribution Advertisements Advertising 124

Exo B2B

JUNE 18, 2019

We were asking ourselves this question almost ten years ago in this blog post , with statistics from eMarketer dating back to 2009. Here is one of the graphs from the eMarketer study. Channels, strategies and content. And in this area, the Content Marketing Institute and HubSpot are kings! Mature or immature?

Social Media 53

Social Media Emarketing Forrester Media 53

Hubspot

MAY 1, 2020

In the past year or so, live video has quickly become one of the most popular types of online content, especially on social media. But, because this tactic is still somewhat new, many companies might not know where to start when brainstorming live content. In 2019, internet users watch 1.1 In Q2 of 2019, Twitch users watch 2.9

Stats 101

Stats Video Marketing Planning Paid Search Agency 101

Parse.ly

AUGUST 27, 2019

We’re headed to Cleveland, Ohio next week for 2019’s Content Marketing World Conference & Expo! We’re thrilled to learn about what our fellow content marketers have been up to, and we’ll even be sharing some insights ourselves. Search is also at the core of WIRED’s evergreen content strategy. And it’s working.

Content Marketing 49

Content Marketing Content Work Management Emarketing 49

KoMarketing Associates

SEPTEMBER 16, 2020

Get Your Content Ready for ABM. While IT and other teams are cleaning up your data, take the time to review your content and how your buyers are consuming it. Account-based marketing is content intensive. It also requires content to be nearly as organized, personalized, and current as customer data is.

Account Based Marketing 269

Account Based Marketing Budget Programs Planning Paid Search Agency 269

Business Brainz

DECEMBER 3, 2020

Content creation is a key challenge for marketers. Building content to achieve top-of-the-funnel goals like brand awareness and audience education is what every content creator tries to attain. So, what is the best way to create content that truly resonates with your prospects? Creating personalized content.

Top of Funnel 52

Top of Funnel Account Based Marketing ABM Content 52

Business Brainz

DECEMBER 3, 2020

Content creation is a key challenge for marketers. Building content to achieve top-of-the-funnel goals like brand awareness and audience education is what every content creator tries to attain. So, what is the best way to create content that truly resonates with your prospects? Creating personalized content.

Top of Funnel 52

Top of Funnel Account Based Marketing ABM Content 52

Liveintent

MARCH 5, 2020

According to eMarketer , the most important digital revenue streams for publishers in 2019 was display advertising (81%), subscriptions (78%), native advertising (75%), events (48%), and ecommerce (31%). Subscribers receive access to exclusive content like customized email newsletters and analysis of the 2020 Presidential Election.

Advertising Agencies 116

Advertising Agencies Paid Search Agency Emarketing Custom Publishing 116

Sword and the Script | B2B

JULY 18, 2023

.” Read more on eMarketer 5. B2B content consumption signals buying intent. A study including behavioral data and a poll of 38,000 B2B professionals finds the more B2B content your “audience consumes, the more likely they are to be closing in on a purchase decision.” Focus on the long tail in B2B content to meet needs.

Planning 52

Planning Statistics B2B Marketing Top of Funnel 52

Porch Group Media

FEBRUARY 16, 2021

eMarketer ) Shoppers spend 138% more when marketed to through email, as compared to those who do not receive email offers. These findings are consistent with their research finding in 2019. In 2019, 63% of marketer were using list management services compared to 56% in 2020. Disruptive Advertising ). Email Marketing Objectives.

Email Marketing 72

Email Marketing Optimization Marketing Strategy Marketing & Strategy 72

Bluetext

NOVEMBER 27, 2018

For part four of our Top Marketing Trends 2019 series, we now turn to digital media campaigns and trends that we expect to see in 2019 based on what we are seeing today. How digital media is delivered and received by consumers will continue to evolve in 2019. Already, we have seen click-through rates from banner ads plummet.

Trends 20

Trends Banner Ads Campaigns Emarketing 20

Zoominfo

MARCH 12, 2018

By 2019, it is projected that around 80 percent of U.S. Prioritize Mobile: Approximately 80% of programmatic ad spend was put towards mobile formats in 2017 according to an eMarketer report. As a freelance writer, copywriter and ghostwriter, she develops high-quality content for businesses and non-profit organizations.

Advertising Agencies 185

Advertising Agencies Advertisements Advertising Marketing AI 185

Content Standard

MAY 29, 2015

In a new report , eMarketer estimates US retail mobile commerce sales will near $77 billion in 2015, up 32.2 By 2019, mobile sales are set to double to $153.50 Unfortunately, many brands aren’t taking advantage of push notifications as part of their mobile commerce strategy, as the Content Standard previously reported.

Emarketing 40

Emarketing Opt-out Opt-in Blast Campaigns 40

Brandpoint

MARCH 23, 2020

Adjust your messaging Do you have sponsored content or MAT releases in the works? With sponsored content distribution products like the Premium MAT Release, you can zero in on the exact demographic that you need to reach. increase from 2019 to just a 7% increase. You can target by age, location, industry and more.

Paid Content 138

Paid Content PR Advertising Agencies Paid Search Agency 138

Marketing Insider Group

DECEMBER 3, 2020

Instead of only being able to break down audience content consumption by Job Area, this update now allows you to analyze audiences by Industry , too. as our Region, this brings our total number of content recommendations from 1,748,324 to 1,539,191 over the last 180 days. By selecting the U.S. Slicing Up the Pie Charts. But if U.S.

Analysis 228

Analysis Budget Programs B2B Work Management 228

Porch Group Media

NOVEMBER 12, 2020

According to Emarketer, 90.4% of Baby Boomers are active social media users (Emarketer, 2019). A comprehensive strategy should include your website, keyword optimization, pay per click campaigns, link building, online reputation management and quality content. of Millennials, 77.5% of Generation X, and 48.2%

Paid Content 59

Paid Content Planning Emarketing Marketing Management 59

Martech Advisor

DECEMBER 11, 2019

2019 witnessed the emergence of 5G in its commercial usage capacity. The 5G (fifth-generation wireless) network saw its first significant deployment in April 2019. 5G will continue to be a novelty as 2020 begins, and after much controversy and debate that happened in 2019, users will want to experience it firsthand.

Marketing AI 79

Marketing AI Trends Mobile Advertising Planning 79

Porch Group Media

OCTOBER 24, 2019

eMarketer ). billion in 2019. eMarketer ). eMarketer ). Digital video ad spend continues to climb, according to IAB’s 2019 Video Advertising Spend Report. Approximately 86% of marketers are using video content in their campaign outreach efforts. Sharethrough ). IAB 2018 Video Ad Spend Study ). Hootsuite ).

Advertisements 56

Advertisements Advertising Trends Mobile Advertising 56

Hubspot

JANUARY 23, 2019

Instagram has proven a viable advertising option for businesses today, and shows no signs of slowing down -- in fact, eMarketer estimates worldwide Instagram ad revenues will exceed $10 billion by 2019 , an exponential increase from 1.86 billion in 2016. When you're ready to post, click "Share" in the top right.

Emarketing 101

Emarketing Tagging Social Media Network Marketing 101

Business Brainz

DECEMBER 3, 2020

Content creation is a key challenge for marketers. Building content to achieve top-of-the-funnel goals like brand awareness and audience education is what every content creator tries to attain. So, what is the best way to create content that truly resonates with your prospects? Creating personalized content.

Top of Funnel 40

Top of Funnel Account Based Marketing ABM Content 40

Porch Group Media

MAY 21, 2019

eMarketer). Video is expected to make up 80 percent of all Internet traffic by the end of 2019. Fifty-four percent of consumers want to see more video content from marketers, and audiences say they are more likely to retain marketing messages delivered via video. billion in 2019. eMarketer). eMarketer).

Statistics 45

Statistics Mobile Advertising Emarketing Mobile Marketing 45

illumin

DECEMBER 14, 2023

eMarketer suggests there are approximately 184.6 Native banners Native banners are embedded and added as part of the game’s content and blend seamlessly into the background for an unobtrusive ad experience. Contextual ads Contextual ads are placed in environments where the site content is similar and more relevant to the audience.

Advertisements 52

Advertisements Advertising Mobile Advertising Banners 52

illumin

DECEMBER 14, 2023

eMarketer suggests there are approximately 184.6 Native banners Native banners are embedded and added as part of the game’s content and blend seamlessly into the background for an unobtrusive ad experience. Contextual ads Contextual ads are placed in environments where the site content is similar and more relevant to the audience.

Advertisements 52

Advertisements Advertising Mobile Advertising Banners 52

ClearVoice

JUNE 11, 2019

Similarly, eMarketer estimates that for the first time ever, digital ad spend will account for more than half of the global ad market in 2019. However, if your company seems to never devote quite enough to content marketing, you must do more to defend your efforts with ROI. What does this mean?

ROI 81

ROI Content Marketing Marketing Budget Budget Programs 81

Aberdeen

JANUARY 24, 2020

2019 was full of advancement and innovation for the B2B marketing space — from the surge of business podcasts to the rise of AI in predictive analytics, B2B marketing has become more complex and competitive than ever. . Content Marketing. Content is ubiquitous and at the core of every successful B2B marketing strategy.

B2B Marketing 83

B2B Marketing Trends Intent Data Paid Search Agency 83

Webbiquity

JUNE 23, 2015

To rank well today, use a web presence optimization (WPO) approach in order to earn high-quality links from online publications and industry influencers, and write to “be the best answer” to search queries rather than stuffing content with repetitive phrases. • Open your wallet. eMarketer ). digital ad spending last year.

Paid Content 100

Paid Content Stats Paid Search Agency Search Marketing 100

Martech Advisor

MARCH 6, 2020

Over the years since it was shuttered, smartphones with video cameras penetrated the market and the creation and consumption of short-form video content increased in parallel. in the second quarter of 2019. aged 13-16 are on TikTok, according to eMarketer. Learn More: Video Intelligence Trends 2020 & 2019 Year in Review.

Video Marketing 71

Video Marketing Mobile Advertising Emarketing Youtube 71