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Will Women’s World Cup bring the prize audience marketers want?

Martech

FIFA is projecting a total audience of more than 2 billion people (an increase of at least 800,000 from the 2019 tournament) and is pricing ads and sponsorships accordingly. The soccer organization expects to earn $807 billion this year from ticket sales, television broadcasting, marketing, hospitality and licensing rights. from 2019).

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The True Winners and Losers of 2019’s Super Bowl Ads, According to Neuroscience

Contently

For the entire game, each person watched the broadcast with a band wrapped near the crook of their arm. So in the spirit of truly ranking the impact of 2019’s slate of Super Bowl ads, here are the winners and losers, according to Dr. Zak’s neuroscience study. A brief methodology.

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5 New Social Media Platforms Marketers Should Watch in 2019

Hubspot

In fact, HubSpot's own social media experts say we should be paying attention to how older platforms evolve in 2019. For 2019, what I’m keeping my eye on is some of the forgotten channels. Those will be the 'new' channels for 2019," says Kelly Hendrickson , HubSpot's Social Media Manager. The truth is, probably not.

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Email Marketing Best Practices for 2019: Putting a Stamp on Personalization

Content Standard

One-size-fits-all messaging simply doesn’t have a place in email marketing best practices for 2019. Email marketing best practices for 2019 are focused on scaling efforts back. Think less broadcast, less pushy. That’s not to say these efforts might not need a little refreshing. Email Is More Than a Sales Channel.

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Email Marketing Trends and Strategies for 2019

Porch Group Media

Email Marketing Trends and Strategies for 2019. Check out these stats on the effectiveness of email marketing automation: Automated emails get 119% higher click rates than broadcast emails. Relevant emails drive 18x more revenue than broadcast emails. eMarketer). Jupiter Research).

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Super Bowl 2019: Digilant Releases Infographic

Digilant

Boston – January 23, 2019 — Today, Digilant – a programmatic media buying services company – released a Super Bowl 2019 infographic for digital media buyers that includes consumer behavior trends, data related to viewing preferences, social media actions and shopping behavior.

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Making the Most of the Women’s World Cup 2023

Digilant

team enters the tournament as the favorite after taking home the trophy in 2015 and 2019. million people will watch the game in person, those of us at home can access the game through the tournament’s exclusive broadcaster, Fox, via its main cable broadcast network, its TV streaming service (FoxSports One) and its app (Fox Sports).