Marketing Insider Group

DECEMBER 29, 2020

We’ve compiled 11 crucial digital marketing trends for your businesses to follow as we step into 2021. Top B2B Digital Marketing Trends for 2021. According to Deloitte’s 2021 Global Marketing Trends report, people seek more human-centric businesses and leave the companies that don’t value authentic connection. Personalization.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Zoominfo

JANUARY 21, 2019

Although the first month of 2019 is nearly over, we’re not quite done reflecting on 2018. For those of you who aren’t regular readers of the ZoomInfo Blog, we spent last week looking back on our most popular content of 2018. Top B2B Lead Generation Statistics for 2018. Read: Top B2B Lead Generation Statistics for 2018.

Planning 164

Planning Work Management Zoominfo Storytelling 164

Animalz blog

MARCH 21, 2024

A few years back, I mentioned to John Collins, then content director at Intercom, how much Animalz customers admired their blog. You can still read the original 2018 version here.) Replicating their publication-style blog is not the right approach for most companies because it’s too costly, doesn’t bring the right outcomes, or both.

Lead Ranking 81

Lead Ranking Lead Scoring Thought Leadership Allocation 81

InsightSquared

DECEMBER 4, 2017

Guest blog by Joe Rodden, Sales Systems Manager at Catalant Technologies. In the six or seven years I’ve worked in sales operations, every year seems to have brought bigger and bigger changes, and I have no doubt that 2018 will be no different. This is a trend that will continue in 2018 and years to come.

Startups 120

Startups Trends Training Communities 120

Webbiquity

DECEMBER 12, 2018

As of June 2018, 4.2 Here are five of the most important trends to watch in the coming year (your competitors will!). You should be watching not just for @ or hashtag mentions, but to all instances where somebody drops the name of your company or product in conversations, on blogs, news websites. Guest post by David Gutierrez.

Trends 226

Trends Paid Search Agency Advertising Agencies Social Media 226

Zoominfo

FEBRUARY 1, 2018

As such, it’s important to stay up-to-date on the latest lead generation trends, technological advances, and- as always- your customer base. 81% of businesses report that their blog is important or critical in generating leads ( source ). B2B companies that blog generate 67% more leads than companies that don’t ( source ).

Lead Generation 243

Lead Generation Statistics Sales Qualified Leads Lead Scoring 243

BOP Design

NOVEMBER 14, 2023

After 15 dynamic years in the B2B website design space , we’ve seen a bevy of web trends come and go, while others evolve and persist. In 2023, B2B firms saw trends shift to adapt to a post-pandemic world. Let’s have a look at the trends shaping the future of B2B web design in 2024. This trend has stuck.

Design 96

Design Trends Marketing Websites B2B 96

Matchcraft

MARCH 28, 2023

In this blog post, we will discuss some of the top digital advertising trends in Europe that every ad agency and reseller must know in 2023. Video Advertising Video advertising is another growing trend in Europe. Similarly, a ban on Facebook in Russia resulted in a significant decline in usage.

Advertising Agencies 98

Advertising Agencies Advertisements Advertising Trends 98

Rev

MARCH 2, 2018

But it’s 2018 now, which means that there are lots of trends you need to be aware of if you want your content to be relevant to your customers and score with high SEO rankings. To learn more about these trends, read on: 1 Live video. What trend from 2018 are you most excited to implement in your content creation strategy?

Trends 60

Trends Top of Funnel Lead Scoring Lead Ranking 60

ANNUITAS

DECEMBER 20, 2018

Adobe announced that consumer demand for personalized content reached an all-time high in 2018, a theme that underscored some of the most prominent trends of the year. As we wrap up another busy year in marketing, I’d like to reflect on the major trends of the year and project how they’ll play out in 2019: #1: Account-Based Marketing.

Demand Generation 140

Demand Generation Account Based Marketing Demand Marketing AI 140

Kapost

DECEMBER 29, 2017

As we inch closer to the end of the year, all brands have their eyes on the evolving marketing trends for 2018. The post The One Content Trend Essential to a Marketing Strategy in 2018 appeared first on Kapost Content Marketing Blog. To prepare, teams often start by brainstorming answers.

Trends 81

Trends Marketing Strategy Marketing & Strategy Content 81

KEO Marketing

DECEMBER 14, 2017

These social media giants offer B2B marketers a wide range of opportunities in 2018 to help get their message in front of intended targets. What social media marketing strategies should you focus on in 2018 to capitalize on these numbers? Here is a look at the top social media marketing trends for 2018.

Social Media 59

Social Media Social Marketing Trends Planning 59

G2M Solutions

NOVEMBER 13, 2017

This blog was originally posted by our colleagues at HubSpot and Kuno Creative. In fact, some of the most popular digital marketing trends have reached the end of their shelf life and are well beyond their expiration dates. Here is a list of B2B Sales & Marketing Strategies for 2018.

Trends 72

Trends Marketing & Strategy Hubspot B2B Sales 72

Contently

SEPTEMBER 20, 2022

A 2018 report by Jeff Allen, Facebook’s senior data scientist, noted that: “About 40 percent of the traffic to Facebook pages…went to pages that stole or repurposed most of their content.” Memes, sounds, trends, content formats, filters, and other types of content are made expressly to copy and/or reuse.

Ethics 189

Ethics Social Media Trends Copyright 189

Webbiquity

SEPTEMBER 4, 2018

Though B2B ecommerce trends are a little different from B2C, both reflect a growing customer preference for self-service. This requires an understanding of the B2B ecommerce trends that are changing the industry. This requires an understanding of the B2B ecommerce trends that are changing the industry. and nearly 53% globally.

Marketing AI 204

Marketing AI Enterprise Management eCommerce Work Management 204

Adobe Experience Cloud Blog

JANUARY 25, 2018

2018, though, is going to be filled with some things you might not know. In this blog, you’ll learn about the most recent changes to SEO and how as a marketer you can implement strategies to get ahead in 2018. Which directly contributes to why video content tends to rank better than regular blog posts. Image Source ).

Lead Scoring 134

Lead Scoring Lead Ranking SEO Long Tail Marketing 134

Stevens & Tate

SEPTEMBER 27, 2022

As such, it’s important that you stay up to date with the latest real estate marketing trends. The following are some of the latest real estate marketing trends that you’ll want to incorporate into your marketing efforts: Establish a Blog. Be Mobile-Friendly. Mark Beebe Mark Beebe oversees all current clients.

Trends 103

Trends Marketing Strategy Marketing & Strategy Advertising Agencies 103

KoMarketing Associates

DECEMBER 21, 2017

Keeping on top of changes and trends in our industry is one of the most important tasks we can do for our clients and professional selves. Much like our Secret Santa gift exchange, this list of our favorite articles and blog posts from past year has become an annual end-of-year tradition. What’s the Value of a Like?

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Scoring Lead Ranking 204

Adobe Experience Cloud Blog

DECEMBER 21, 2018

2018 brought value over volume and evidence of fearless marketing all around the world. And of course, there’s also writing the previous year for a good six weeks before I stop having to say the date out loud as I write ( Febru-ar-y 10, 2018 2019 ). As you plan for your year, keep these predictions & trends in mind: .

Trends 134

Trends Planning Marketo Thought Leadership 134

Hubspot

JULY 19, 2018

It’s important to get the industry news, trends, and marketing advice you need quickly, so you can get back to what real estate is all about -- helping your clients. So, I’ve put together a carefully curated list of the best real estate blogs to follow in 2018. Real Estate Blogs Every Realtor Should Read in 2018.

Lead Scoring 91

Lead Scoring Lead Ranking Peer-to-peer Curation 91

Marketing Insider Group

APRIL 19, 2017

Instead, it’s become a massive monster that is expected to be worth more than 32 billion dollars by 2018. The post 5 Trends That Will Shape Content Marketing in 2017 appeared first on Marketing Insider Group. No longer is content marketing something a handful of companies do. Of course, that […].

Trends 224

Trends Content Marketing Content Paid Search Agency 224

Webbiquity

MARCH 8, 2018

Though trends come and go in this industry, we mean it when we say 2018 is the year of the micro-influencer. They reached out to bloggers who have strong Twitter and Facebook followings, and whose blogs contextually fit their campaign. Some even provided blog giveaways.

Top of Funnel 225

Top of Funnel Blogger Multi-Channel Marketing Funnels 225

KoMarketing Associates

JUNE 19, 2018

With that out of the way, let’s get to why I’m writing a post about the 2018 World Cup if I’m just a casual fan. World Cup : According to sources , the 2018 World Cup will be the most expensive soccer competition in history, costing more than $14 billion. Budget and Resources. Qualifying. The Participants.

B2B Marketing 129

B2B Marketing Content Marketing Planning B2B 129

Zoominfo

JUNE 28, 2018

As a busy recruiter, you don’t have much time in your day to spend reading articles and recruiting blogs. But there’s something to be said for taking a quick break during the day to catch up on the latest trends, best practices, and breaking industry news. Here are our ten recruiting blogs to bookmark today. We get that.

Resource Management 170

Resource Management Zoominfo Enterprise Management Data Hygiene 170

seo.co

JANUARY 10, 2022

Here are some of the must-follow digital marketing trends to look out for in 2022: Conversational Marketing. If you are not leveraging chatbot applications, it’s well-advised to get onto it as the artificial intelligence trend will likely continue to rise in the future. Customers want it, and brands that deliver it win.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

KoMarketing Associates

JANUARY 16, 2018

Recent data from the Content Marketing Institute backs up this claim, as 91 percent of respondents to the “2018 Benchmarks, Budgets, and Trends” report say they use content marketing. In 2018, nearly every customer and content consumer expects messages to be custom-fit to their needs and experiences.

Marketing Strategy 249

Marketing Strategy Marketing & Strategy B2B Marketing Content Marketing 249

KEO Marketing

DECEMBER 21, 2017

What can you expect to see in digital advertising trends that will affect your marketing strategies in 2018? KEO Marketing presents The State of Digital Advertising: Trends to Watch in 2018, where we detail the top 4 digital advertising predictions for the upcoming year. Sales Still Close the Buyer’s Journey.

Advertisements 48

Advertisements Advertising Trends Top of Funnel 48

Bannerflow

NOVEMBER 22, 2021

As a brand in the entertainment space, tapping into display advertising trends for 2021 and beyond could be key to maintaining relevance and customer loyalty. Here, we review the data to investigate the display advertising trends entertainment brands can use to maintain success. The 5 key entertainment display advertising trends.

Display 98

Display Advertisements Advertising Trends 98

Porch Group Media

AUGUST 10, 2021

Email Marketing Benchmarks, Trends and Statistics – Updated for 2021. Research by Campaign Monitor digs into overall email marketing trends and statistics and strategies marketers should be implementing to find success. According to research by Adobe 2018, those who were born between 1981 and 1996 spent 6.4 Mobile Email.

Advertising Benchmark 98

Advertising Benchmark Statistics Email Marketing Trends 98

Kapost

JANUARY 8, 2018

We just posted a few days ago that there was only one marketing trend you need to know for the year: complex content operations will overtake simple. The post The Five Marketing Megatrends of 2018 appeared first on Kapost Content Marketing Blog. I know, I know.

Marketing 79

Marketing Trends Content Marketing Content 79

ATAK Interactive

MAY 23, 2019

Reading more on emerging email marketing trends and applying them is a great start! Below, we’ll provide you with an overview of 2019 email marketing trends that matter the most. In 2018, we saw GDPR take effect in Europe and the passage of broad privacy regulations in the state of California. Personalization Vs. Privacy.

Email Marketing 122

Email Marketing Trends CAN-SPAM Privacy 122

Scoop.it

JUNE 23, 2020

In this article, we’ll discuss the top content marketing trends for 2020 that you should integrate into your marketing strategy to get the best results possible. In 2018, it was reported that nearly 20 percent of US adults own a smart speaker now, but this number is expected to double by 2022. Voice search optimized content.

Trends 93

Trends Content Marketing Content Curation 93

PureB2B

FEBRUARY 6, 2018

Based on this, here are 10 B2B lead generation strategies that should help you navigate the shifting sands of lead generation in 2018: Ramp Up Social Networking and Personalize Connections. According to Hubspot , companies that publish 16 or more blog posts per month generate 4.5 Create Quality Content More Frequently.

Lead Generation 94

Lead Generation Marketing AI Sales Qualified Leads Lead Scoring 94

Hubspot

SEPTEMBER 23, 2018

We at HubSpot are thrilled to give you the marketing insights you need by way of the HubSpot Marketing Blog. But if you have some extra time in your week to add more blogs to your reading list, we recommend you consider subscribing to some of these 29 blogs specifically about social media marketing. Small Business Trends.

Social Media 78

Social Media Social Marketing Media Marketing Management 78

seo.co

FEBRUARY 16, 2021

Here are some of the must-follow digital marketing trends to look out for in 2021: Conversational Marketing. If you are not leveraging chatbot applications, it’s well-advised to get onto it as the artificial intelligence trend will likely continue to rise in 2021. Customers want it, and brands that deliver it win.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

Bannerflow

AUGUST 24, 2018

But what are the trends we need to be aware of and which have the potential to revolutionise marketing? One interesting trend (which perhaps is overlooked) is the public’s perception of AI, big data, and privacy. It’s a trend that will predict will go mainstream. Chatbots for example? The rise of personalised TV ads.

Marketing AI 40

Marketing AI Trends Work Management Marketing Management 40

Hubspot

NOVEMBER 17, 2020

Blogs and podcasts are both powerhouse marketing tools. Company blogs are well-established inbound marketing channels, while business podcasts are the up-and-comers garnering a lot of excitement in the industry. A few stats in the blog corner: 59% of marketers find business blogging valuable. Blog Pros and Cons.

CMS Development 101

CMS Development Business Best Practices Lead Scoring 101