Remove 2018 Remove Blog Remove Marketing Mix Remove Trends
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5 Trends that Will Define the Future of Marketing Automation

Adobe Experience Cloud Blog

This imperative to improve will be the underlying theme in how marketing automation evolves. In this blog, we’ll explore the top five trends that will define the future of marketing automation. In traditional marketing, the costs for trial-and-error experiments were significant.

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3 Reasons Mobile Optimization Should Be in Your B2B Marketing Mix

KoMarketing Associates

Below are some of the reasons why mobile strategy should have a place in your B2B marketing efforts. Two years ago, mobile became the fastest growing media sector for marketing and advertising, a trend that is likely continuing today, due to smartphone use. Mobile is The Fastest Growing Niche.

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14 Marketing Resolutions A/E/C Firms Should Make in 2018

Circle Studio

As we enter the New Year, A/E/C firms have made (and are still making) plans for where and how to spend their marketing time and budgets in 2018. Just as people everywhere are making resolutions to improve their lives—both personally and professionally—in 2018, why not do the same for your firm’s marketing efforts?

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Guide to B2B Marketing Resources for 7 Paid Platforms

KoMarketing Associates

Digital marketing is constantly changing and evolving – and as it does, more and more platforms are becoming part of the marketing mix. That’s why a subscription to Google AdWords official blog and/or its blog for agencies are the first must-have references. Twitter Ads.

Resources 179
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Content Marketer of the Year Shares the REI Story

Content Marketing Institute

It’s a lively mix of team building, innovation, excellence, humility, and results. These are just a few of the characteristics we look for when selecting the finalists for CMI’s Content Marketer of the Year award. As we begin to unveil our 2018 finalists in the coming weeks, we want to give you a closer look at last year’s honoree.

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You’re Demonstrating Content Marketing ROI. Now How Do You Scale for Growth?

Content Standard

Content Marketing’s Profile Is Rapidly Increasing. As the age of interrupt-driven advertising draws to a close, content marketing is assuming a prominent role in the marketing mix. Maximize organization-wide talent. Think broadly about how you can maximize the expertise and knowledge within your entire organization.

ROI 78
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My B2B Marketing Christmas Wish-List: top tips for B2B marketers

TaylorMadeIn KEW

My 2018 Christmas wish-list – B2B marketing top tips for 2019. As you well know, I passionately advocate a return to marketing fundamentals, with a focus on developing marketing strategy first, then the tactics that deliver that strategy. Happy Holidays B2B Marketers!