ClearVoice

DECEMBER 26, 2018

Ah, 2018, we hardly knew ye — or perhaps for some of us, we knew ye a little too well. In either case, 2018 was nothing if not an exciting time to be involved in content marketing. If you kept up with the bevy of brilliant blog posts we published this year, then we’d venture to say you learned a lot. We feel your pain.

Paid Search Agency 89

Paid Search Agency Customer Surveys Advertising Agencies Budget Programs 89

Zoominfo

JANUARY 15, 2019

The conclusion of 2018 not only allows us to look back and fine-tune our business strategies, but it also affords us the opportunity to reflect on a few things we got right this year. This year, the ZoomInfo team published nearly 250 blog posts related to sales, marketing, recruiting, and business growth. So, allow us to indulge.

Peer-to-peer 185

Peer-to-peer Cold Calling Zoominfo B2B Sales 185

Zoominfo

MARCH 12, 2018

Today we introduce you to your 2018 Marketing Madness starting lineup. For more infographics like this one, check out the following blog posts- you won’t be disappointed: Your Guide to a Healthy Contact Database [Infographic]. A Guide to B2B Blogging Success [Infographic]. Key Takeaways. And there you have it!

Zoominfo 188

Zoominfo Buyer Personas B2B Sales Marketing & Strategy 188

Zoominfo

JANUARY 21, 2019

Although the first month of 2019 is nearly over, we’re not quite done reflecting on 2018. For those of you who aren’t regular readers of the ZoomInfo Blog, we spent last week looking back on our most popular content of 2018. Top B2B Lead Generation Statistics for 2018. Read: Top B2B Lead Generation Statistics for 2018.

Planning 164

Planning Work Management Zoominfo Storytelling 164

Webbiquity

APRIL 3, 2018

The post The Most Important Keyword for SEO in 2018 appeared first on B2B Marketing Blog | Webbiquity. No one can manipulate their way to the top of the search results any longer. But with authenticity and effort, those top spots can still be earned.

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Keywords SEO Wikipedia Fulfillment 250

Zoominfo

JUNE 21, 2018

On June 18 th , 2018 ZoomInfo held the 3 rd annual Growth Acceleration Summit —a premier B2B sales and marketing conference that allows the best and brightest in the industry to network, learn, and enjoy the city of Boston. John Hall (@johnhall) June 18, 2018. Tiffani Bova (@Tiffani_Bova) June 18, 2018. Let’s take a look!

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Zoominfo B2B Sales Act-On B2B Marketing 170

Adobe Experience Cloud Blog

JANUARY 5, 2018

I realize that not everyone watched the game show “Family Feud” growing up, which is the source of the title for this blog, so here’s a random link to an entire episode that you may want to watch, just to absorb the quality of the analogy. Question #1: In 2018, I expect my Marketing budget to…. Increase— 50%. Decrease— 11%.

Customer Surveys 134

Customer Surveys Account Based Marketing Marketo Thought Leadership 134

Webbiquity

MAY 10, 2018

Google has released a flurry of algorithm updates in the first half of 2018, which has made it difficult for SEO professionals to work out exactly which tactics are working to help sites rank at the top of organic search results. Guest post by Nathan Elly. Add AMP to your site’s content pages.

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PageRank Organization Tips Marketing Agencies 1 257

Animalz blog

MARCH 21, 2024

A few years back, I mentioned to John Collins, then content director at Intercom, how much Animalz customers admired their blog. You can still read the original 2018 version here.) Replicating their publication-style blog is not the right approach for most companies because it’s too costly, doesn’t bring the right outcomes, or both.

Lead Ranking 81

Lead Ranking Lead Scoring Thought Leadership Allocation 81

ViewPoint

SEPTEMBER 27, 2017

From this group, you will drive 18 to 22 fully qualified sales opportunities over the next two quarters (ending in March 2018). You will be playing catch-up in Q1, 2018 rather than hitting the ground running. About a year ago I wrote a blog about what I call a bubble in the funnel. Don’t wait.

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Sales Qualified Leads Top of Funnel High Quality Lead Sales Cycle 159

Zoominfo

FEBRUARY 1, 2018

81% of businesses report that their blog is important or critical in generating leads ( source ). B2B companies that blog generate 67% more leads than companies that don’t ( source ). The post Top Lead Generation Statistics for 2018 appeared first on ZoomInfo Blog. Lead Generation.

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Lead Generation Statistics Sales Qualified Leads Lead Scoring 243

KoMarketing Associates

JUNE 12, 2018

Last week, several KoMarketers had the opportunity to attend SearchLove 2018 in our lovely city of Boston. There were so many of us, we barely fit all fit in the photobooth frame; see exhibit A: A post shared by KoMarketing (@komarketing) on Jun 7, 2018 at 10:56am PDT. Anastasia Warren (@anastasiafwa) June 7, 2018. SearchLove.

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Paid Content Top of Funnel Lead Ranking Paid Search Agency 138

Marketing Insider Group

DECEMBER 26, 2017

When you start a blog, you understandably look for advice from experts to help get you started. You look at countless blogs in your niche – ones that have probably been going for a while and enjoying various types of success. It inspired her to start her blog Real Life Minimalism in May 2017 so she could help others.

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Blogger Tips Comparison Top of Funnel 249

InsightSquared

DECEMBER 4, 2017

Guest blog by Joe Rodden, Sales Systems Manager at Catalant Technologies. In the six or seven years I’ve worked in sales operations, every year seems to have brought bigger and bigger changes, and I have no doubt that 2018 will be no different. This is a trend that will continue in 2018 and years to come. Strategic Elevation.

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Startups Trends Training Communities 120

Engagio

DECEMBER 26, 2018

As we look back at our blogs from 2018, once again, there’s a lot of them. I asked this question to some of the top ABM practitioners and leaders out there and compiled their answers for this 2-part blog series. If you would like more of the best darn ABM content around, don’t forget to subscribe to our blog.

Account Based Marketing 75

Account Based Marketing ABM Planning Best Practices 75

Oktopost

NOVEMBER 19, 2017

Perhaps a new blog? Almost 6 months ago, we started planning our blog redesign to set launch in January 2018. Looking back, our old blog begged for a makeover. Notice something different? And after many light-bulb moments and ongoing meetings with the design team, it’s safe to say, we hit the deadline successfully!

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Design Branding Brand Identity 94

Biznology

JANUARY 2, 2018

For him, cultivation would include making sure that each and every page of his sites–including blog posts–had enough interpage and intrasite flow that there would never be a reason for a visitor to bounce off the page and back to Google or link off to another site. Good luck and Happy 2018! Happy new year! Like this post?

Optimization 194

Optimization Long Tail Marketing Marketing & Strategy Blogger 194

Marketing Insider Group

SEPTEMBER 20, 2017

In the past, you might have been able to get real ROI from lazily publishing 500-word articles on your blog week after week, but it’s not enough anymore. The post How Ecommerce Brands Should Approach Content Marketing in 2018 appeared first on Marketing Insider Group.

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eCommerce Content Marketing Brand Identity Branding 180

The Lead Agency

APRIL 2, 2024

How to improve SEO for B2B blog writing In the digital marketing landscape, nothing stays the same for too long. Search engine optimisation (SEO) may still be paramount to business-to-business (B2B) blog writing, but my oh my, how the rules are constantly changing. In B2B, we play the long game.

Lead Scoring 118

Lead Scoring Lead Ranking SEO B2B 118

Litmus

DECEMBER 21, 2018

Litmus published more than 130 blog posts in 2018—that’s a lot of tips and resources! We asked some members of the Litmus marketing team to share their favorite blog resources of the year. Read the blog post ?. Read the blog post ?. Read the blog post ?. Read the blog post ?. White’s Pick.

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CAN-SPAM Webinar Metrics Promotion Tactics 56

Influitive

AUGUST 23, 2018

In this blog, we’ll introduce you to a few of them. But first, you may have noticed that Advocamp looks a little different in 2018. On October 3, 2018, Advocamp Field Day will make its debut. Advocamp is right around the corner, and we have an incredible lineup of speakers this year. We’re bringing the.

B2B Marketing 100

B2B Marketing B2B Marketing 100

Contently

DECEMBER 19, 2018

In 2018, Quartz redesigned its site , specifically to improve time spent. The Nieman Lab at Harvard University noted that many publishers had set pageviews aside in 2018, opting instead to focus on quality time and time on site. Let’s say 100,000 people visited a brand blog last month. Time is money.

Top of Funnel 166

Top of Funnel Lead Scoring Lead Ranking Dwell 166

Zoominfo

APRIL 23, 2018

To gain a better understanding of the specific challenges facing sales professionals in 2018, Richardson Sales Training surveyed more than 350 sales professionals. The resulting 2018 Selling Challenges Study provides a panoramic view of these challenges and solutions to overcome them. Challenge 4: Negotiating higher prices.

B2B Sales 133

B2B Sales Zoominfo Training Vendors 133

Adobe Experience Cloud Blog

DECEMBER 29, 2017

By now, your budget is mostly set, your planning has wrapped up , and you’re likely settling on a personal New Year’s resolution for 2018. What about adding a guest blogging program to your content strategy? In this blog, I’ll share five videos that will help you improve your marketing skills in 2018. .

Video Marketing 134

Video Marketing B2B Thought Leadership Planning Psychographics 134

Webbiquity

MARCH 8, 2018

Though trends come and go in this industry, we mean it when we say 2018 is the year of the micro-influencer. They reached out to bloggers who have strong Twitter and Facebook followings, and whose blogs contextually fit their campaign. Some even provided blog giveaways. Turn customers into advocates.

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Top of Funnel Blogger Multi-Channel Marketing Funnels 225

Act-On

OCTOBER 31, 2018

Writing a really good blog post is hard; it's almost criminal not to spend the time to promote your blog post so it gets the readership it deserves.

Promotion 104

Promotion Spending Social Media Social Marketing 104

Strategic-IC

DECEMBER 22, 2017

Considering or continuing an Account-Based Marketing strategy in 2018? 10 Account-Based Marketing Blogs to Kick Start 2018. Whether you’re new to account-based marketing or are already running a campaign, ABM is only set to grow in 2018. Watch: ABM in 2018. Related:

Account Based Marketing 79

Account Based Marketing Planning ABM Marketing Budget Creation 79

KoMarketing Associates

JUNE 19, 2018

With that out of the way, let’s get to why I’m writing a post about the 2018 World Cup if I’m just a casual fan. World Cup : According to sources , the 2018 World Cup will be the most expensive soccer competition in history, costing more than $14 billion. Budget and Resources. Qualifying. The Participants.

B2B Marketing 129

B2B Marketing Content Marketing Planning B2B 129

Hubspot

JULY 19, 2018

So, I’ve put together a carefully curated list of the best real estate blogs to follow in 2018. Real Estate Blogs Every Realtor Should Read in 2018. CRE Online Blog. Gathering leads, real estate marketing and personal branding, and even training opportunities -- Keller Williams’ Blog has it all. Redfin Blog.

Lead Scoring 91

Lead Scoring Lead Ranking Peer-to-peer Curation 91

Adobe Experience Cloud Blog

JANUARY 25, 2018

2018, though, is going to be filled with some things you might not know. In this blog, you’ll learn about the most recent changes to SEO and how as a marketer you can implement strategies to get ahead in 2018. Which directly contributes to why video content tends to rank better than regular blog posts. Image Source ).

Lead Scoring 134

Lead Scoring Lead Ranking SEO Long Tail Marketing 134

KoMarketing Associates

DECEMBER 14, 2017

As a digital marketing strategist, one of the most important things on my to-do list is planning out 2018 China digital marketing strategy for my clients. As we close the books on 2017, these four trends aren’t going anywhere and will continue to greatly impact China digital marketing in 2018. released in June 2017.

Paid Content 188

Paid Content Trends Advertising Agencies Mobile Advertising 188

Biznology

APRIL 6, 2018

Maybe some of your blog posts could be livened up and attract new readers if you add some video snippets to share in social media. The post Business video trends worth noting in 2018 appeared first on Biznology. Look at your existing library and see what can be repurposed. Desktop browsers rule. Like this post?

Trends 158

Trends Video Marketing Correlation Business 158

KoMarketing Associates

DECEMBER 21, 2017

Much like our Secret Santa gift exchange, this list of our favorite articles and blog posts from past year has become an annual end-of-year tradition. From Derek Edmond : The Marketing Statistics You Need To Know To Be Successful In 2018. Large-Scale Study: How to Rank for Featured Snippets in 2018. What’s the Value of a Like?

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Scoring Lead Ranking 204

Adobe Experience Cloud Blog

DECEMBER 28, 2017

It’s crunch time for 2018 planning. If you’re not, it’s time to take a long, hard look at your own performance over the last year and find ways to not just hit your goals but to exceed them for 2018. In this blog, you’ll find five tips to help you achieve stellar sales success in 2018. It’s the end of the year.

Tips 134

Tips Burn Rate Thought Leadership Work Management 134

Adobe Experience Cloud Blog

NOVEMBER 7, 2017

It’s hard to deny that, in 2018, one of the most critical marketing efforts for businesses to invest will be content marketing , but creating content within an enterprise organization comes with extra challenges: Siloed internal departments —Sometimes, there are just too many cooks in the kitchen. Enterprise Marketing for 2018.

Enterprise Management 134

Enterprise Management Lead Scoring Practices Lead Ranking 134

Brightedge

NOVEMBER 1, 2017

Now is a good time to think about your 2018 marketing reading list. The post Best Marketing Books 2017-2018 appeared first on BrightEdge SEO Blog. The post Best Marketing Books 2017-2018 appeared first on BrightEdge SEO Blog.

Best Practices 109

Best Practices SEO Marketing Practices 109

Brightedge

DECEMBER 1, 2017

Although there are numerous blogs and websites dedicated to SEO, sometimes the best way to learn in depth is by finding an expertly-written book that can explain the intricacies of SEO strategy and tactics. The post Best SEO Books 2018 appeared first on BrightEdge SEO Blog. These are interesting times for books.

SEO 104

SEO Best Practices Tactics Marketing Websites 104