Bannerflow

MARCH 8, 2019

First, with the rise of companies such as Sky AdSmart in 2018. Plus, in 2019, eMarketer predicts that U.S. 2018 was marked by GDPR, and exactly what it meant for marketers was a bit of a mystery until the last moment. Plus, in 2019, eMarketer predicts that U.S. advertisers will buy $3.8 advertisers will buy $3.8

Advertisements 64

Advertisements Advertising Cost Per Click Trends 64

Bannerflow

DECEMBER 18, 2018

Every year here at Bannerflow we set out to give you the trends in online advertising that you need to watch out for. For the first time in 2018, programmatic DOOH overtook mainstream OOH. By 2019, eMarketer predicts that U.S. And in the age of mobile-first advertising , far more on-trend. . The duopoly.

Advertisements 63

Advertisements Advertising Trends Mobile Advertising 63

Porch Group Media

JULY 8, 2019

Social Media Marketing: Trends and Opportunities. In 1999, the first blogging sites became popular and social media took off from there with sites like MySpace and LinkedIn gaining in popularity in the early 2000s. As of October 2018, it had a little over 2 billion active users. during 2018, reaching $7.85

Social Media 58

Social Media Social Marketing Trends Media 58

Porch Group Media

NOVEMBER 12, 2019

State of Digital Marketing – Priorities, Challenges, Trends and More. Additionally, Emarketer estimated that the ad spending on social video in the US increased by 38.1% during 2018, reaching $7.85 eMarketer ). Some key trends to this year include the following: Digital Video. Sharethrough ). Wordstream ).

Mobile Advertising 45

Mobile Advertising Trends Paid Search Agency Emarketing 45

ClearVoice

SEPTEMBER 4, 2020

eMarketer ). eMarketer ). eMarketer ). eMarketer ). A full 80 percent of consumers would rather watch a live video than read a blog post. Twitch doubled the average amount of concurrent live streams on the platform from 2018-2020. Content marketing statistics for SEO. Jumpshot ). Moz ). ( serpIQ ).

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

Hubspot

JANUARY 27, 2020

eMarketer ). In a 2018 study based in the U.K. In a 2018 study based in the U.K. In 2018, 88% of companies with budgets between $100 million and $1 billion were already experimenting with different forms of AR. In 2018 mobile VR made $3 billion globally, in part due to purchases related to the mobile app Pokemon Go.

Marketing AI 101

Marketing AI Stats Enterprise Management Emarketing 101

Digilant

NOVEMBER 6, 2018

We have put together an infographic and report that gives predictions and highlights trends around consumer behavior for the 2018 holiday shopping season. At Digilant we are getting into the holiday spirit, and want everyone else to join us. All these changes at such an essential part of the year can become overwhelming.

Mobile Advertising 40

Mobile Advertising Emarketing eCommerce Amazon 40

Zoominfo

MARCH 12, 2018

programmatic spending is predicted to grow by more than 20% to $39 billion in 2018. It’s also important to make stay on top of evolving industry trends and continuously expand your offers. Prioritize Mobile: Approximately 80% of programmatic ad spend was put towards mobile formats in 2017 according to an eMarketer report.

Advertising Agencies 185

Advertising Agencies Advertisements Advertising Marketing AI 185

Hubspot

MAY 1, 2020

Like with any new trend, brands might also wonder, "Is streaming live video worth my time, or is this strategy just built on hype?". In 2018, 47% of live streaming video viewers worldwide are streaming more live video compared with the year before. ( 67% of consumers were streaming live video worldwide by the end of 2018. (

Stats 101

Stats Video Marketing Planning Paid Search Agency 101

Liveintent

JANUARY 30, 2020

eMarketer corroborates this, reporting that 93% of D2C brands say acquisition marketing is their top ecommerce marketing investment. As LiveIntent found, D2C campaigns drove 25% more clicks and 35% more conversions in 2019 than in 2018. But why should D2C brands prioritize diversification as we head into the new decade?

Brand Identity 110

Brand Identity Branding Acquisitions Advertising Agencies 110

KoMarketing Associates

SEPTEMBER 16, 2014

Two years ago, mobile became the fastest growing media sector for marketing and advertising, a trend that is likely continuing today, due to smartphone use. According to eMarketer , global smartphone use is increasing 25% just in 2014, which will surpass 50% total smartphone penetration around the world.

Mobile Marketing 120

Mobile Marketing Marketing Mix B2B Marketing Optimization 120

Porch Group Media

NOVEMBER 12, 2020

These trends have been further accelerated by the pandemic and marketers across industries are quickly trying to adapt and evolve to today’s online standards. Whether or not these trends revert back to some type of pre-Covid behaviors remains to be seen. According to Emarketer, 90.4% GlobalWebIndex, 2018).

Paid Content 59

Paid Content Planning Emarketing Marketing Management 59

Parse.ly

NOVEMBER 14, 2018

SmartNews is an app that aggregates and serves “impartial, trending and trustworthy” news through machine learning algorithms. We’ve written about trends in non-search Google referrers before, including non-search AMP traffic and Google Quick Search Box , but this was a whole other domain. SmartNews revs up traffic. Given that U.S.

Aggregators 53

Aggregators Traffic Domain Emarketing 53

ClearVoice

MAY 22, 2020

According to emarketer, it is forecasted that “[in 2020] 86.8 The following blog post will be a walk-through on how to create an Instagram highlight and why it’s beneficial to include them on your Instagram profile. In a February 2018 survey by influencer marketing agency Activate, 88.9 Click “Next.”. percent of U.S.

Ideal Customer Profiles 111

Ideal Customer Profiles Paid Search Agency Profiling Emarketing 111

Porch Group Media

APRIL 22, 2021

In 1999, the first blogging sites became popular and social media took off from there with sites like MySpace and LinkedIn gaining in popularity in the early 2000s. As of October 2018, it had a little over 2 billion active users. According to recent research by Emarketer, 90.4% 88% of social advertisers use Twitter.

Social Media 52

Social Media Lead Generation Social Marketing Lead Scoring 52

EveryoneSocial

MARCH 2, 2017

Digital video sharing takes over as this years’ top social media trends, and it has completely changed the socialscape for good. And, eMarketer says digital video will grow by double digits through 2020 going forward. Here are this years’ top social media trends. million people. Facebook Live.

Social Media 49

Social Media Trends Media Broadcasting 49

Porch Group Media

SEPTEMBER 24, 2019

According to a 2018 Nielsen CMO report , 82% of CMOs were expected to hike their budgets in the next year for an overall increase of 49%. The trend is only expected to climb this year as brands spend more on digital. Emarketer estimated that the ad spending on social video in the US increased by 38.1% during 2018, reaching $7.85

Paid Content 40

Paid Content Advertising Channels Media Mobile Advertising 40

Adobe Experience Cloud Blog

NOVEMBER 23, 2015

Read on for 3 trending digital marketing strategies—plus 3 more that are on the horizon—and some tips on how you can increase your marketing ROI by incorporating them into your campaigns : 1. billion—and is predicted to reach $6 billion by 2018, according to eMarketers. So how do you keep up with the times? What’s next?

Trends 48

Trends Marketing & Strategy Marketing Strategy Mobile Advertising 48

Porch Group Media

MAY 21, 2019

While we know digital marketing is constantly evolving, what are the important statistics and trends that every marketer should know to inform their marketing strategy? eMarketer). This will account for just about half (49.2%) of the total programmatic digital display ad spending for 2019, per new data from eMarketer.

Statistics 45

Statistics Mobile Advertising Emarketing Mobile Marketing 45

Digilant

JULY 30, 2019

Technology advancement is allowing the consumer to use their mobile device to make purchases more seamlessly – according to Emarketer mobile commerce is expected to supersede desktop by the year 2021. . Social media is the #1 driver of customer acquisition amongst 61% of direct-to-consumer brands according to Emarketer. .

Advertising Agencies 45

Advertising Agencies Tactics Advertisements Advertising 45

Digilant

NOVEMBER 30, 2018

At the start of 2018, our Digilant marketing team spent time researching and compiling what we believed would be the top 10 important programmatic media buying trends of 2018. As hard as it is to believe, 2018 is coming to a close. eMarketer stated that “ more than 82 percent of U.S. eMarketer). eMarketer).

Buy 58

Buy Emarketing Trends Cable 58

Digilant

JULY 30, 2019

Technology advancement is allowing the consumer to use their mobile device to make purchases more seamlessly – according to Emarketer mobile commerce is expected to supersede desktop by the year 2021. . Social media is the #1 driver of customer acquisition amongst 61% of direct-to-consumer brands according to eMarketer. .

Advertising Agencies 40

Advertising Agencies Tactics Advertisements Advertising 40

Digilant

JULY 30, 2019

Technology advancement is allowing the consumer to use their mobile device to make purchases more seamlessly – according to Emarketer mobile commerce is expected to supersede desktop by the year 2021. . Social media is the #1 driver of customer acquisition amongst 61% of direct-to-consumer brands according to eMarketer. .

Advertising Agencies 40

Advertising Agencies Tactics Advertisements Advertising 40

Albert

AUGUST 24, 2018

Buzzfeed is another notable example of this trend. This new focus on transparency extends beyond the buyer-publisher relationship — eMarketer points to discrepancies in knowledge and planning between different sales teams in the same company as one of the primary culprits behind the programmatic silo breakdown. by Noa Segall.

Advertising Agencies 66

Advertising Agencies Paid Search Agency Ad Agencies Brand Identity 66

Content Standard

OCTOBER 9, 2018

According to the Content Marketing Institute’s 2018 Benchmarks, Budgets, and Trend s report for North America, organizations tend to increase their content marketing budget as their content marketing maturity grows. According to eMarketer , adults now spend over 12 hours a day consuming media. Future-proof your content.

ROI 78

ROI Enterprise Management Content Marketing Marketing Budget Creation 78

Sharpspring

NOVEMBER 15, 2019

In 2018, online sales reached new levels , and with more Internet users coming online in 2019, this year’s figures will likely be even higher. The study is consistent with many others that highlight the growing trend in mobile purchasing. Each year, online figures for Black Friday indicate continued substantial growth. convert leads.

Automation 65

Automation Planning Paid Search Agency eCommerce 65

ClearVoice

JUNE 11, 2019

And if trends hold, you are going to need a larger marketing budget just to stay afloat. 'If According to a 2018 Forrester Research report [original report is available here ], marketers in the United States will increase their spending on marketing technology by 27 percent through 2022. Not every trend is worth following.

ROI 81

ROI Content Marketing Marketing Budget Budget Programs 81

Content Standard

DECEMBER 9, 2014

Nielsen recently announced plans to begin reporting on Netflix’s and Amazon’s video-on-demand services in an effort to better track consumption trends in video content. ” Nielsen will kick this reporting off next month, using audio-recognition technology to determine what users are watching. .”

Demand 40

Demand Video Marketing Webcast Paid Search Agency 40

EMagine B2B Blog

MARCH 12, 2015

If you’ve been hiding under a rock the last three months and aren’t aware of some of the current industry trends and statistics, below are 12 to help you and your B2B spring into the digital action today: Mobile: On average, we spend 119 minutes on our mobile devices daily – 9 of those minutes are spent checking email ( instiller ).

Statistics 40

Statistics Emarketing Paid Search Agency Mobile Marketing 40

Exo B2B

MARCH 29, 2018

The idea for this blog came to me last weekend when I was doing my daily browsing on social networks dedicated to marketing. But also while looking back at the content of my recent post on B2B trends in conferences, especially B2B Marketing Ignite 2018 and Content Marketing World 2018.

Marketing AI 40

Marketing AI Marketing Attribution Marketing Management Gartner 40

Digilant

SEPTEMBER 28, 2018

A Rocky Start to 2018. Unfortunately, as the update began to roll out in January and February of 2018, users were furious. On September 25, eMarketer drastically lowered its ad revenue projections for Snapchat in 2018. This seemed like a user-friendly idea that Snapchat users would enjoy. Drastic Ad Revenue Decrease.

Advertising Agencies 40

Advertising Agencies Paid Search Agency Advertisements Advertising 40

TrustRadius Marketing

AUGUST 21, 2018

An eMarketer report on B2B Mobile Marketing states that B2B buyers expect to have a seamless mobile experience comparable to their offline engagement. For their 2018 Mobile Study , Adobe interviewed over 500 marketing and IT professionals about their approach to mobile marketing. Get ahead of the curve with a mobile-first strategy.

Marketing Attribution 40

Marketing Attribution Ideal Customer Profiles B2B Mobile Advertising 40

Marketing Insider Group

FEBRUARY 17, 2021

As of 2021, eMarketer estimates worldwide digital ad spending sits at $389.29 Back in 2018, Adweek quoted a Forrester report predicting venture capital would scatter from ad tech within the next few years. one of these useful blogs from an authoritative site? No wonder most marketers are miserable ! billion by 2024.

Paid Content 363

Paid Content Paid Search Agency Ads Banner Ads 363

Vidyard

DECEMBER 17, 2020

Get the latest benchmarks and trends for virtual selling. Sales team that use video get a 16% bump in email open rates ( SalesLoft, 2018 ). Sales teams that use video get a 26% increase in replies ( SalesLoft, 2018 ). of internet users ( eMarketer, 2019 ). 75% of worldwide video viewing is mobile ( eMarketer, 2018 ).

Statistics 157

Statistics Video Marketing Planning Business 157

Strategic-IC

SEPTEMBER 27, 2018

Content, search, conversational marketing and HubSpot's flywheel - we look at 7 key takeaways for marketing and sales from INBOUND 2018. During INBOUND 2018, over 24,000 professionals descended on the Boston Convention Center to discuss the latest trends, developments and tactics in Inbound sales and marketing.

Top of Funnel 76

Top of Funnel SERP Hubspot Advertising Agencies 76

SnapApp

DECEMBER 4, 2017

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Stevens & Tate

MAY 30, 2019

Staying current on recent marketing trends is an excellent way to reflect and verify whether your marketing efforts are harmonious with what’s going on in today’s ever-evolving marketplace. We’re aware that keeping up with these trends can often be difficult given the abundance of information thrown at us every day.

Trends 40

Trends Emarketing Paid Search Agency Mobile Advertising 40