Navigate the Channel

DECEMBER 14, 2017

Here are some key content marketing trends to focus on for 2018: 1. Relevant, original content will continue to occupy the top spot in the digital marketing toolbox for 2018. Brand Transparency is Essential. Original Content is Still Critical. The takeaway here is that brand trust is built on honesty and authenticity.

Content Marketing 62

Content Marketing Peer-to-peer Transparency Paid Search Agency 62

33Across

SEPTEMBER 28, 2018

Now that some of the dust has settled from a frenzied two days in Cologne, we caught up with Yuri Burka, our Managing Director of Europe, for a download of the biggest trends and customer talking points from the 2018 DMEXCO conference.

Transparency 63

Transparency Conference Trends Features 63

Martech Advisor

DECEMBER 17, 2019

Tapping into omnichannel and digital customer experience (CX) trends will be the key to success for business leaders, marketers and CX planners in 2020. In this article we explain why mobile-first, customer data centralization, VR, chatbots and more, will be the key driving trends of great customer experiences in 2020.

Trends 102

Trends Gartner Paid Search Agency Marketing Management 102

ClickZ

APRIL 3, 2020

Driven by technology like conversational UX, a demand for transparency, and a more holistic customer perspective, leaders will have to recalibrate where their brands have to compete for engagement. The post Four trends to watch in marketing, technology and changing customer behavior appeared first on ClickZ. Studies from voicebot.ai

Trends 135

Trends Paid Search Agency Marketing Management Ethics 135

Inbox Insight

FEBRUARY 26, 2018

As 2018 is already seeming to disappear before our eyes, we wanted to look at the upcoming email trends which will shape what’s arriving in your inbox throughout the rest of the year. Without further ado, here are the 5 email trends you need to watch in 2018. What methods will B2B email marketers be focusing on?

Marketing AI 40

Marketing AI Trends Sales Genius Opt-out 40

ClearVoice

JANUARY 2, 2019

One year ago, we were all gearing up for the explosion of what experts told us would be the big marketing trends in 2018. A word to the wise: Looking back on 2018 predictions can be especially valuable as you plan for what you can really expect in 2019. 2018 is sure to be a big year for stories — TheDrum.com.

Planning 65

Planning Emarketing Amazon Transparency 65

Sprout Social

JUNE 17, 2019

However, before you get too carried away, you should be aware of the following social media trends (and to some degree, expectations) — they’ll greatly impact how you’ll want to launch and run your personal brand campaign. One third of consumers say they would purchase more from brands whose CEOs demonstrate transparency on social.

Social Media 111

Social Media Trends Personalization Brand Identity 111

Ontraport

NOVEMBER 22, 2019

In response to waning trust, many businesses are transitioning toward becoming more transparent with customer data on their own terms — even those not affected by the EU’s strict data regulations. The post Trending: Respect and Protect Your Customers’ Data appeared first on The Ontraport Blog. Recovering From Years of Data Breaches.

Trends 105

Trends Paid Search Agency Trust Marketing Case Studies 105

KoMarketing Associates

APRIL 2, 2018

Many marketers have turned to influencer marketing to reach out to their target audience in the past, and new research shows it remains a popular tactic in 2018. The “2018 State of Branding Report” from Bynder and OnBrand recently looked at how marketers intend to invest in influencer marketing in the coming months.

Marketing Report 179

Marketing Report Tactics Transparency Marketing & Strategy 179

Bannerflow

AUGUST 24, 2018

But what are the trends we need to be aware of and which have the potential to revolutionise marketing? One interesting trend (which perhaps is overlooked) is the public’s perception of AI, big data, and privacy. It’s a trend that will predict will go mainstream. Chatbots for example? The rise of personalised TV ads.

Marketing AI 40

Marketing AI Trends Work Management Marketing Management 40

seo.co

FEBRUARY 16, 2021

The only way marketers can survive 2021 is to be flexible and transparent in the face of adversity. Here are some of the must-follow digital marketing trends to look out for in 2021: Conversational Marketing. Furthermore, there are other influencer related trends that you can look out for in 2021.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

nDash

JANUARY 7, 2019

Here’s everything that has happened in 2018. Great content creation requires finding great source material and keeping up with the latest industry news and trends. 2018 in Review appeared first on nDash.co. nDash for Internal Teams. Writer Verification. But it’s important to remember that we’re always open for suggestions!

RSS 64

RSS Work Management Hubspot Deliverability 64

Adobe Experience Cloud Blog

NOVEMBER 20, 2018

In this blog, we’ll explore the top five trends that will define the future of marketing automation. In a 2018 interview with VentureBeat, Steve Lucas put forward: “[The future] belongs to those who embrace change, act boldly on their convictions, and understand that the willingness to take risks is what drives innovation.”

Marketing Automation Services 134

Marketing Automation Services Marketing Automation Automation Trends 134

Content Standard

SEPTEMBER 14, 2018

While these tactics were transparent about the fact that they were marketing, audiences found them to be overly forceful, and they led many consumers to view marketers and advertisers as deceptive and untrustworthy , concerned primarily with driving profits rather than providing a beneficial customer experience.

Paid Content 73

Paid Content Transparency Advertising Agencies Paid Search Agency 73

Sprout Social

OCTOBER 4, 2018

It’s hard to believe that we’re getting closer to the end of 2018. In this week’s chat we turn to you, our #SproutChat community, to explore some best practices for managing a social emergency transparently, how to take precautions, and how to restore order after a crisis. 10/31 – No Chat. Happy Halloween!

Digital Transformation 73

Digital Transformation Storytelling Paid Search Agency Advertising Agencies 73

Cintell

JULY 3, 2018

The 2018 B2B Buying Disconnect Report highlights the difference between how B2B technology buyers and vendors view the purchase process. How Vendors Can Address the B2B Buying Disconnect: Transparency & Resources. Buyers also reported being more influenced by vendors who were more transparent.

Buy 172

Buy B2B Vendors Transparency 172

Bannerflow

MARCH 8, 2019

First, with the rise of companies such as Sky AdSmart in 2018. 2018 was marked by GDPR, and exactly what it meant for marketers was a bit of a mystery until the last moment. Artificial intelligence (AI) was the talk of 2016, 2017, 2018, and now, 2019. However, this is starting to change. advertisers will buy $3.8 Conclusion.

Advertisements 64

Advertisements Advertising Cost Per Click Trends 64

The Lead Agency

AUGUST 20, 2020

Source: [link] Looking to 2021, we need to consider all of the above trends and the ever-evolving nature of the B2B marketing and digital marketing landscapes. However, while in previous years these trends may have been more predictable, there’s no ignoring the impact of COVID-19. Most of these changes appear to start with digital.

Marketing AI 83

Marketing AI Trends B2B Marketing Paid Search Agency 83

Martech Advisor

SEPTEMBER 25, 2019

In this article Loren McDonald, Program Director, Marketing Research at Acoustic, shares what's driving this trend and how to optimize your results. click-through rates jump : All major regions experienced increases in click-through rates between 2018 and 2017, but the U.S. Email is far from dead.

Advertising Benchmark 84

Advertising Benchmark Mobile Marketing Email Marketing Trends 84

Liveintent

AUGUST 1, 2018

That’s why, when the 2018 installment of the annual Mary Meeker’s Internet Trends Report came out, we went looking in search of one thing: “people.” ” The takeaway: Transparency in advertising and marketing is more crucial than ever. Let’s take a look.

Trends 54

Trends Internet Marketing Privacy Transparency 54

Stevens & Tate

JANUARY 1, 2019

Staying up to date with all the latest marketing trends is a great way to keep your marketing efforts fresh and to find new tactics that can help improve your overall marketing strategy. That’s why every month we like to share some of the latest marketing trends so that you can see what’s new. The Return Of Trust In Media.

Trends 40

Trends Paid Search Agency Advertising Agencies Youtube 40

Canadian Marketing Association

JANUARY 11, 2018

———————————————— With the new year upon us and great optimism towards a fresh new year, we know you are inundated with endless top (insert number here) lists of trends or things to watch out for in 2018. B2P: Business 2 People.

B2B Marketing 48

B2B Marketing B2B Marketing Management Paid Search Agency 48

Allocadia

APRIL 23, 2019

To stay sharp, compete and win in 2018, we offered 3 key trends every CEO should be apprised of regarding their marketing organization. As budgets are tightened, marketing teams that succeed in 2018 will build a closer relationship between Marketing and Finance. A marketing back office renaissance.

Resource Management 40

Resource Management Enterprise Management CMO Gartner 40

SnapApp

JULY 31, 2018

To not keep up with these changing trends can be expensive and even lead to legal fallout as the FTC and EU laws catch up with trends in internet communications. Changes in marketing trends means changes in marketing culture—and visa versa (as it’s kind of the chicken and egg thing.). Influencer marketing has been huge in 2018.

Demand 48

Demand Top of Funnel Demand Generation Agencies Opt-out 48

SnapApp

JULY 31, 2018

To not keep up with these changing trends can be expensive and even lead to legal fallout as the FTC and EU laws catch up with trends in internet communications. Changes in marketing trends means changes in marketing culture—and visa versa (as it’s kind of the chicken and egg thing.). Influencer marketing has been huge in 2018.

Demand 48

Demand Top of Funnel Demand Generation Agencies Opt-out 48

Webbiquity

JANUARY 20, 2021

Since 2018 when the law passed, international legislative authorities have implemented several international equivalents, the latest ones being Brazil’s LGPD and California’s CCPA. Be Transparent. Guest post by Natasha Lane. Natasha Lane is a lady of a keyboard and one hell of a geek.

Privacy 266

Privacy Personalization Planning Marketing Management 266

ClearVoice

OCTOBER 17, 2018

More than 1 in every 4 ad dollars will be spent on video in 2018. Therefore, eMarketer’s recent report that video will make up a quarter of all digital ad spend in 2018 should come as no surprise. Twitter will receive more than half of its ad revenue from video in 2018. 360 video and virtual reality. Animated content.

Spending 55

Spending Paid Search Agency Emarketing Video Marketing 55

Sprout Social

JULY 12, 2022

These messages, posted about twice an hour, transparently detailed the company’s efforts to restore full access to all users. Lesson for brands: Be as honest, transparent and accessible as possible. Aldi launched a cadre of Tweets using the new hashtag #FreeCuthbert, which trended at number one on Twitter within hours.

Examples 108

Examples Brand Identity Branding Public Relations 108

Allocadia

JANUARY 25, 2018

To stay sharp, compete and win in 2018, we offered 3 key trends every CEO should be apprised of regarding their marketing organization. As budgets are tightened, marketing teams that succeed in 2018 will build a closer relationship between Marketing and Finance. A marketing back office renaissance.

Resource Management 40

Resource Management Enterprise Management CMO Gartner 40

Strategic-IC

JULY 6, 2018

Is the dynamic between tech buyers and vendors changing in 2018? Today’s buyers are better informed, with greater access to information than ever before - and as a result seek more transparency and honesty from vendors as they move toward a purchase decision. The Disconnect Between B2B Tech Buyers and Vendors. Related: 3.

Vendors 54

Vendors Trends Case Studies B2B 54

Ontraport

NOVEMBER 22, 2019

In response to waning trust, many businesses are transitioning toward becoming more transparent with customer data on their own terms — even those not affected by the EU’s strict data regulations. The post Trending: Respect and Protect Your Customers’ Data appeared first on The Ontraport Blog. Recovering From Years of Data Breaches.

Trends 52

Trends Paid Search Agency Trust Marketing Case Studies 52

Hubspot

JUNE 4, 2018

Facebook announced on Friday that it would remove Trending: the section of its site, typically appearing to the right of the News Feed, that displays a list of the most popular news topics at a given moment. However, many suspect that there are other reasons for the removal of Trending from Facebook. June 1, 2018. "It

Facebook 76

Facebook Trends Aggregators Lead Scoring 76

Aberdeen

JULY 17, 2018

As the need to hire and retain an engaged workforce holds constant among businesses, there are certain HR tech trends that should be anticipated and embraced. In 2018, many anticipate an increase in the number of solutions from technology firms to help with this challenge. Remote Workforce Management. A Shift Toward Wellness.

Work Management 58

Work Management Trends Correlation Training 58

Zoominfo

MAY 22, 2020

In 2018, 1,000 consumers were asked about their data privacy by Akamai, a vendor that sells cloud security and content delivery platforms. For more stories, insights and market trends from ZoomInfo’s proprietary data, follow us on Medium. Digital behavior?—such such as websites visits, social media posts, or online purchases?—fall

Privacy 195

Privacy Marketing Analytics Tools Privacy Policies Zoominfo 195

sagefrog

FEBRUARY 28, 2024

To stay ahead of the competition, it’s vital to be aware of the trends and changes redefining email marketing and how to leverage these tactics for your own sustained success. Address Privacy Concerns While not a new trend, privacy considerations are increasingly critical in B2B email marketing.

Marketing AI 62

Marketing AI Email Marketing Practices B2B Marketing 62

Digital Marketing World Forum

AUGUST 27, 2019

According to The Current Daily (2018), consumers now demand accessibility, speed and an increased level of personalisation – all of which can only be achieved through digital innovation. Verb have identified four key disruptive trends which promise to affect how any brand operates as a business in the coming years.

Trends 40

Trends Allocation PR eCommerce 40

Buffer

MARCH 24, 2021

Buffer has been built on the belief that transparency builds trust, holds us accountable, and can push our industry forward. Our salaries have been transparent since 2013, and for the fifth year in a row, we’re sharing our transparent pay analysis. Transparency has been a critical factor in lowering our gender wage gap.

Analysis 92

Analysis Transparency Correlation Comparison 92