Report: Transparency, Communication Critical to B2B Marketers’ Customer Relationships

KoMarketing Associates

New research suggests that transparency and communication are critical components to developing successful relationships between B2B businesses and their customers. This is followed by a lack of transparency (53 percent). Once a relationship has been established with a customer, 69 percent of respondents stated that transparency and honesty are just as critical when a problem arises.

Why Top Brands Win with Transparency

Marketo

Although often overlooked, companies with top-notch marketing emphasize privacy and transparency. Transparency as a Strategy. “ Companies have an obligation to their users to be transparent in how they operate and use personal data. Companies who hope to be successful in the long term must be open and transparent with their customers about how their data is both used and shared. It leads to building a brand image that emphasizes transparency and trust.

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Key Takeaways from attending 7 Talks at B2B Ignite 2018

Onalytica B2B

B2B Ignite 2018 took place on 10th July at the Business Design Centre in Islington. Sarah made the point that we live in a transparent world where trusted networks are driving more influence than finely crafted marketing campaigns. The post Key Takeaways from attending 7 Talks at B2B Ignite 2018 appeared first on onalytica. This year was the biggest yet with 1200 people in attendance from Marketing Managers through to C-Suite and B2B leaders.

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Report: 86% of Customers Want Transparency from Brands on Social Media

KoMarketing Associates

Marketers are turning to social media to reach out to their target audiences, and new research shows that it can pay off in the end to be transparent. Sprout Social recently published the “From Risk to Responsibility: Social Media and the Evolution of Transparency” report and discovered that 86 percent of Americans believe transparency from companies is more important than ever before.

42 Tweets from the 2018 Growth Acceleration Summit

Zoominfo

On June 18 th , 2018 ZoomInfo held the 3 rd annual Growth Acceleration Summit —a premier B2B sales and marketing conference that allows the best and brightest in the industry to network, learn, and enjoy the city of Boston. If you weren’t able to attend this year, fear not, we’ve compiled some of the best tweets from the 2018 Growth Acceleration Summit. John Hall (@johnhall) June 18, 2018. Tiffani Bova (@Tiffani_Bova) June 18, 2018. Jay Baer (@jaybaer) June 20, 2018.

How to Avoid the Biggest Hiring Mistakes in 2018

Zoominfo

Solution #4: Be transparent. Although losing a great candidate can sting, finding the perfect fit through honest and transparent recruiting tactics is better for your company in the long run. The post How to Avoid the Biggest Hiring Mistakes in 2018 appeared first on B2B Blog. Hiring the perfect candidate is no easy task– especially in today’s hyper-competitive, fast-paced recruiting environment.

SEO Changes in 2018

EMagine B2B Blog

Believe it or not, 2018 happened to be one of the most active years for SEO changes. We’ve had major changes to search in the past, but the search landscape has never evolved so drastically or quickly as it did in 2018. 2018’s Biggest Takeaway. In 2018 we don’t just compete with traditional competitors. Google truly gave and took away in 2018. Fortunately, Google did provide us with more tools and greater transparency. May 2018 Updates.

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SEO Changes in 2018

EMagine B2B Blog

Believe it or not, 2018 happened to be one of the most active years for SEO changes. We’ve had major changes to search in the past, but the search landscape has never evolved so drastically or quickly as it did in 2018. 2018’s Biggest Takeaway. In 2018 we don’t just compete with traditional competitors. Google truly gave and took away in 2018. Fortunately, Google did provide us with more tools and greater transparency. May 2018 Updates.

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Creating Transparency With an Inbox Protection Rate

SendGrid

The post Creating Transparency With an Inbox Protection Rate appeared first on SendGrid. Learn more about SendGrid’s Inbox Protection Rate and how it's a measure of the legitimate email that travels through SendGrid’s servers. Community Company

How Social Transparency Tools Help You Overcome Consumer Skepticism

ClearVoice

Transparency more important than ever. Recent research from Sprout Social shows that 86% of consumers believe transparency is more important than ever. 86% of consumers believe #transparency is more important than ever #contentmarketing Click To Tweet. As a result, many forward-thinking businesses are focusing more on transparent customer-centric strategies as well as establishing and nurturing individual connections with consumers.

What Business-to-Business Marketing Trends and Tactics Will Define 2018?

Navigate the Channel

The world of business-to-business marketing continues to evolve in 2018. What B2B marketing trends actually define 2018? Let’s take a look: Transparency. Both consumers and marketers will demand a great deal of more transparency from brands. Refined, relevant content will earn a premium in 2018 and beyond. 2018 is the year that many companies will begin this kind of marketing in earnest.

Transparency Remains Top of Mind (and Other Key Takeaways from Cologne)

33Across

Now that some of the dust has settled from a frenzied two days in Cologne, we caught up with Yuri Burka, our Managing Director of Europe, for a download of the biggest trends and customer talking points from the 2018 DMEXCO conference. The post Transparency Remains Top of Mind (and Other Key Takeaways from Cologne) appeared first on 33Across.

Talking Privacy and Transparency: Three Takeaways from DPS Europe

33Across

The post Talking Privacy and Transparency: Three Takeaways from DPS Europe appeared first on 33Across. Last week, Digiday held their second European Publisher summit of the year in Barcelona to discuss the latest trends and hot topics and anoint this year's top buzzwords. A number of influential changes are on the horizon. Blog Events Featured Digiday

Top Marketing Conferences in 2018

Brandpoint

Date: June 13-14, 2018. Date: July 9-11, 2018. Date: June 12-13, 2018. Date: July 11-12, 2018. Why attend: Some 200 attendees and 2018 speakers from companies such as BuzzFeed, Vice, Tastemade, and The Wall Street Journal. 12-13, 2018. 3-4, 2018. 3-5, 2018. Inbound 2018. 9-7, 2018. 4-7, 2018. 21-24, 2018. Here are the highlights from the 2018 event. Date: June 5-8, 2018. 25-26, 2018.

Could Blockchain Make Influencer Marketing More Transparent?

Content Standard

And then there’s the problem of getting what you paid for: Even if you’re able to find a solution that aids in every step of the campaign and tracks every data point you’re seeking, a lack of transparency makes it easy to call that data into question. By cutting out unnecessary middlemen and offering a secure, transparent transactional platform, everyone can profit more and reap the benefits of influencer campaigns. Influencer marketing campaigns can be messy.

Customers Looking for Transparency and Human-Like Interactions from AI

KoMarketing Associates

Econsultancy and Adobe teamed up to conduct the “Digital Intelligence Briefing: 2018 Digital Trends” report and found that just 28 percent of top-performing companies are already using AI. Capgemini recently published “The Secret to Winning Customers’ Hearts With Artificial Intelligence” infographic, which showed that 73 percent of customers are already aware that they are having interactions enabled by AI.

Why Don Peppers Advocates for His Favorite Brands & How to Become Besties with Your Customers

Influitive

Advocamp Advocate Engagement Brand Awareness Customer Engagement, Retention & Growth Marketing Leaders advocamp field day advocate connections b2bmarketingzone brand advocacy brand awareness brand building brand perception building an advocate community building connections with advocates building your brand connecting with advocates customer advocacy customer advocacy examples customer empathy don peppers one on one connections personal connections transparency

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Content Marketing Predictions for 2018

Navigate the Channel

Here are some key content marketing trends to focus on for 2018: 1. Relevant, original content will continue to occupy the top spot in the digital marketing toolbox for 2018. Brand Transparency is Essential. Because consumers tend to trust their peers more than brands when it comes to authenticity, influencer marketing has really taken off—but keep in mind that it can be a slippery slope with respect to transparency. Content marketing is here to stay.

The 25 Best PayPal Alternatives of 2018

Hubspot

In the second half of 2018, PayPal had 244 million active accounts worldwide. The platform facilitates payments for more than 17 million businesses and offers a fairly transparent fee structure.

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New Year predictions: data security, trust and transparency dominate

ADmantX

Unless publishers and tech platforms can ensure data privacy, transparency, ethics and trust, 2019 could be the year that politics intervenes. Publishers that concentrate on improving transparency in how user data is collected, used, and stored, will enhance customer relationships built on a foundation of trust and choice.”. Brand safety, trust and transparency will continue to be the focus in 2019. 2018 has been a learning curve. It’s that time of year. Predictions.

Last Week Today: Artificial Intelligence, More Transparency in Ad Tech, and Guaranteed Programmatic Deals

33Across

What publishers and advertisers think of artificial intelligence, providing more transparency in programmatic, and how GDPR is increasing the demand for guaranteed programmatic deals. The post Last Week Today: Artificial Intelligence, More Transparency in Ad Tech, and Guaranteed Programmatic Deals appeared first on 33Across. What was the buzz around the office last week?

Lookback at 2018 Programmatic Media Buying Trend Predictions – Did They Come True?

Digilant

At the start of 2018, our Digilant marketing team spent time researching and compiling what we believed would be the top 10 important programmatic media buying trends of 2018. As hard as it is to believe, 2018 is coming to a close. Although advertisers new to programmatic still question the transparency and how to measure the results of campaigns through programmatic, they are very drawn to the ability to directly target consumers.

Unriddled: New Transparency Efforts (And Woes) for Facebook, Amazon's Big Week, and More Tech News You Need

Hubspot

Over the past week, the social media has experienced a number of ups and downs, starting with the announcement of new transparency efforts that allow users to view a Page's active ads, as well as additional information about the Page (even if it isn't running any ads). Late last week, California lawmakers passed The California Consumer Privacy Act of 2018: legislation that Colin Lecher of The Verge calls "one of the toughest data privacy laws in the United States."

24 Content Marketing Predictions for 2018

Contently

As content marketing continues to transform in 2018, here are 24 predictions that will keep you one step ahead. In 2018, brand leaders will return to a fundamental question: How good is the sausage? CMOs will become increasingly obsessed with transparency across lines of business, different campaigns, and executive teams. The post 24 Content Marketing Predictions for 2018 appeared first on The Content Strategist. Contently grew up a lot in 2017.

How Influencer Marketing Can Help Your SEO Efforts

Webbiquity

It Improves your Brand Awareness and Transparency. Influencer Marketing Search Engine Optimization (SEO) brand credibility brand transparency building backlinks Nate Vickery user engagementGuest post by Nate Vickery. Who would you trust more, a brand trying to sell a product or a friend who vouches for it? You’d go with the latter option, of course. Nielsen says that 83% of customers would do the same. Today’s customers are blind to TV ads, billboards, and flyers.

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How Demand Gen is Evolving in 2018

SnapApp

2018 has been a big year for demand gen : From the increasing importance of influencer marketing, content marketing, and email automation, to new laws that change the way businesses are allowed to interact with leads (a ‘little’ thing called GDPR ), this year has brought major changes that will either feel like obstacles or opportunities—depending on how prepared you are to deal with them. Influencer marketing has been huge in 2018.

How Demand Gen is Evolving in 2018

SnapApp

2018 has been a big year for demand gen : From the increasing importance of influencer marketing, content marketing, and email automation, to new laws that change the way businesses are allowed to interact with leads (a ‘little’ thing called GDPR ), this year has brought major changes that will either feel like obstacles or opportunities—depending on how prepared you are to deal with them. Influencer marketing has been huge in 2018.

Darrell Alfonso on Why Marketing Ops = Special Ops!

Oktopost

Listen to the podcast: For more thought leadership on marketing ops, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube , or LinkedIn. Joining this episode of the Radically Transparent podcast, Darrell dives into how to: ?Build

Influencer Marketing Tips Going Into 2019

Onalytica B2B

So as we begin to round up 2018 and start planning for 2019, we want to let you in to a few of the top tips shared with the group from the influencer marketing experts, brand experiences and the influencers themselves, around influencer best practice. Eleanor Mackenzie (@EMackenzieSmith) 21 November 2018. Mira Nair (@MiraTeachMe) 21 November 2018. Alistair Wheate (@alwheate) 21 November 2018. Be transparent with your influencers about your business outcomes.

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Is It Time for Us to Be Transparent About the Marketing in Content Marketing?

Content Standard

While these tactics were transparent about the fact that they were marketing, audiences found them to be overly forceful, and they led many consumers to view marketers and advertisers as deceptive and untrustworthy , concerned primarily with driving profits rather than providing a beneficial customer experience. An August 2018 study by Sprout Social found that “86% of Americans say transparency from businesses is more important than ever before.”

As Publishers Look to Diversify, Google News Makes Meaningful Changes

RebelMouse

More than halfway into 2018, the dust has only begun to settle following the Cambridge Analytica scandal that rattled Facebook and its legions of users. In March 2018, the search engine first announced the Google News Initiative, a $300 million investment over the next three years to stop the spread of false news stories. In July 2018, Google announced that it would devote $25 million of the investment specifically to YouTube. Cleaning up After Cambridge Analytica.

Sample 11 of the Best B2B and B2C Content Marketing Ideas of 2018

Content Marketing Institute

Here are 11 models she shared in her Idea Garage column in 2018: Velcro® entertains to promote trademark ( February ). According to the company, the podcast is a way to acknowledge and apologize for the mistake in a transparent and creative way. Country Time’s Legal-Ade paid for permits and fines up to $300 for stands that were fined in 2017 or 2018, or for permits purchased in 2018. A legal team stars in a music video. A cruise line writes romance stories.

#SproutChat Calendar: Upcoming Topics for October 2018

Sprout Social

It’s hard to believe that we’re getting closer to the end of 2018. In this week’s chat we turn to you, our #SproutChat community, to explore some best practices for managing a social emergency transparently, how to take precautions, and how to restore order after a crisis. This post #SproutChat Calendar: Upcoming Topics for October 2018 originally appeared on Sprout Social.

8 Ways CMOs Should Engage Millennials on Social Media

Oracle

Millennials are starting to trust influencers less these days, and the reason is due to a lack of transparency. As a marketer, you’ve likely noticed the shift across the industry when it comes to targeted audiences. Millennials are now the primary group that everybody talks about and extensively analyzes on social media. The reason for this is simple. Within the last few years, there has been a massive wealth transfer between baby boomers and their Gen X and millennial offspring.

When Did Data Become So Valuable?

Oracle

The regulation brings some long-overdue structure to today’s data economy, and the public is clearly eager for greater transparency into how their information is being used. GDPR compliance is a short-term goal, but by rethinking their data management and security processes for a more open and transparent customer dynamic, businesses will ensure they can cope with evolving regulation in the long-term while giving consumers the confidence that their data is being used responsibly.

Introducing the RebelMouse Creators Network

RebelMouse

Methodical Transparency: Publishers can review a number of statistics about how each individual community is performing, including how many creators there are, how many community requests there've been, and how many posts have been published. Editors are always looking for a particular sweet spot in their work. It's what occurs when search, social, and site traffic all work harmoniously together to create organic growth and sustainable reach.

Advertising Week 2018 in NYC Recap: Future-Proofing Your Organization

LiveRamp

With technology changing at an exponential rate, organizations must have a data strategy in lockstep with their technology investments that keep them ahead of the curve. Trust and transparency are critical to future-proof our brands. An entire track session at Advertising Week this year discussed ways trust and transparency can help future-proof an enterprise and how it can build stronger and more valuable relationships among industry players and most importantly, consumers.