Hubspot

MARCH 22, 2018

In 2018, there’s a whole lineup of new trends that could kickstart major growth for your ecommerce company if you pay attention. To help you reap the many benefits of ecommerce in 2018 and into the future, we’ve chosen the top 10 trends we think will change how people buy and sell online. Ecommerce Trends 2018.

eCommerce 100

eCommerce Trends Amazon Mobile Marketing 100

Zoominfo

JANUARY 21, 2019

Although the first month of 2019 is nearly over, we’re not quite done reflecting on 2018. For those of you who aren’t regular readers of the ZoomInfo Blog, we spent last week looking back on our most popular content of 2018. Top B2B Lead Generation Statistics for 2018. Read: Top B2B Lead Generation Statistics for 2018.

Planning 164

Planning Work Management Zoominfo Storytelling 164

BOP Design

NOVEMBER 14, 2023

After 15 dynamic years in the B2B website design space , we’ve seen a bevy of web trends come and go, while others evolve and persist. In 2023, B2B firms saw trends shift to adapt to a post-pandemic world. Let’s have a look at the trends shaping the future of B2B web design in 2024. This trend has stuck.

Design 94

Design Trends Marketing Websites B2B 94

Matchcraft

MARCH 28, 2023

In this blog post, we will discuss some of the top digital advertising trends in Europe that every ad agency and reseller must know in 2023. Search Advertising In 2023, there will be a partial shift away from display ads and renewed emphasis on search advertising. rise in search spending in 2023 compared to an 8.9%

Advertising Agencies 98

Advertising Agencies Advertisements Advertising Trends 98

Litmus

MAY 24, 2022

What’s trending in the world of email in 2022 so far? Read on to dive into trends in email marketing that we’ve seen (and what we think is here to stay). Trends in email marketing. Here are some of the trends in email we’re seeing in today’s landscape: Privacy-proofing. Want to see what’s trending in email design?

Email Marketing 118

Email Marketing Trends Paid Search Agency Privacy 118

Rev

MARCH 2, 2018

The fact is, customers now find the businesses they’re looking for by completing searches on search engines like Google and Bing, and one of the best ways for your business to end up in the first few pages of results is by having a content-heavy website. To learn more about these trends, read on: 1 Live video. Let’s be real.

Trends 60

Trends Top of Funnel Lead Scoring Lead Ranking 60

Webbiquity

SEPTEMBER 4, 2018

Though B2B ecommerce trends are a little different from B2C, both reflect a growing customer preference for self-service. This requires an understanding of the B2B ecommerce trends that are changing the industry. This requires an understanding of the B2B ecommerce trends that are changing the industry. Social Listening Tools.

Marketing AI 202

Marketing AI Enterprise Management eCommerce Work Management 202

KEO Marketing

DECEMBER 14, 2017

These social media giants offer B2B marketers a wide range of opportunities in 2018 to help get their message in front of intended targets. What social media marketing strategies should you focus on in 2018 to capitalize on these numbers? Here is a look at the top social media marketing trends for 2018.

Social Media 59

Social Media Social Marketing Trends Planning 59

Zoominfo

FEBRUARY 1, 2018

As such, it’s important to stay up-to-date on the latest lead generation trends, technological advances, and- as always- your customer base. For B2B software marketers, however, the top sources of new business are organic search, SEM/PPC advertising, and word of mouth referrals ( source ). Keep reading.

Lead Generation 243

Lead Generation Statistics Sales Qualified Leads Lead Scoring 243

KEO Marketing

JANUARY 9, 2018

What are some signs that it might be time for a mobile responsive web design in 2018? The following points out why your website needs redesigned for 2018. With malicious hackers, malware, and Ransomware more prominent, security in 2018 will be of even greater importance. Greater Use of Negative Space. Secure Websites .

Marketing AI 69

Marketing AI Design Trends Paid Search Agency 69

Adobe Experience Cloud Blog

JANUARY 25, 2018

75% of people don’t scroll past the first page of search results. Search engine leads have a whopping 14.6% You already know how important landing within the first ten results of a Google search is. 2018, though, is going to be filled with some things you might not know. Voice Search Will Start to Find its Footing.

Lead Ranking 134

Lead Ranking Lead Scoring SEO Long Tail Marketing 134

Biznology

MARCH 29, 2018

The concept of the mobile industry is steadily shifting, and the year 2018 is the time for marketers and brands to work on building meaningful consumer moments in the mobile space. Google statements share that more than 50 percent of search inquiries around the globe come from mobile devices. Mobile speed matters. Micro-moments matter.

Mobile Marketing 189

Mobile Marketing Doubleclick Trends Marketing & Strategy 189

Navigate the Channel

MARCH 20, 2018

The world of business-to-business marketing continues to evolve in 2018. The trends and tactics that will move business forward may not be the strategies that experts thought would work months ago. What B2B marketing trends actually define 2018? Refined, relevant content will earn a premium in 2018 and beyond.

Business to Business 79

Business to Business Tactics Trends Business 79

seo.co

JANUARY 10, 2022

Here are some of the must-follow digital marketing trends to look out for in 2022: Conversational Marketing. If you are not leveraging chatbot applications, it’s well-advised to get onto it as the artificial intelligence trend will likely continue to rise in the future. Customers want it, and brands that deliver it win.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

KoMarketing Associates

MARCH 29, 2018

Improving search rankings certainly isn’t as simple as it sounds. Moz Open Site Explorer is an essential tool that helps B2B search engine marketers build high quality inbound links to their website. This website crawler allows search marketers to dig into every URL on a website and analyze key SEO elements to consider.

SEO 174

SEO Tools B2B Marketing Analytics Tools 174

KoMarketing Associates

JANUARY 16, 2018

Recent data from the Content Marketing Institute backs up this claim, as 91 percent of respondents to the “2018 Benchmarks, Budgets, and Trends” report say they use content marketing. Some of the common mistakes highlighted include neglecting to edit, not knowing the audience, and writing for search engines instead of the reader.

Marketing Strategy 249

Marketing Strategy Marketing & Strategy B2B Marketing Content Marketing 249

Schubert B2B

FEBRUARY 16, 2018

In 2017, trends called for B2B marketers to ramp up on the following: Marketing Automation – using an automated platform to nurture and score leads gaine from content offerings. How much of a difference are we seeing from last year’s trends versus 2018? For 2018, most of the 2017 trends are still running strong.

Trends 54

Trends B2B Marketing Lead Scoring Lead Ranking 54

KoMarketing Associates

JUNE 19, 2018

With that out of the way, let’s get to why I’m writing a post about the 2018 World Cup if I’m just a casual fan. World Cup : According to sources , the 2018 World Cup will be the most expensive soccer competition in history, costing more than $14 billion. Budget and Resources. Qualifying. The Participants.

B2B Marketing 129

B2B Marketing Content Marketing Planning B2B 129

Webbiquity

MARCH 8, 2018

Though trends come and go in this industry, we mean it when we say 2018 is the year of the micro-influencer. Automate it – Tools like BuzzSumo or Klear can help reduce the time spent searching for influencers and provide you with a ready-made list. And the more specific to your brand the hashtags are, the better.

Top of Funnel 224

Top of Funnel Blogger Multi-Channel Marketing Funnels 224

BenchmarkONE

JANUARY 10, 2019

The best marketers stay on top of the various marketing trends that emerge each year, learning from the best and finding better alternatives to the rest. Being able to tell the difference between positive trends and soon-to-pass fads is one of the top skills that a marketer can have. Influencer Marketing.

Trends 66

Trends Planning Budget Programs Privacy 66

Hubspot

MAY 7, 2019

In many ways, marketing is a game of trend watching. The marketer who’s best at spotting and using trends earns their business market share, brand recognition, and ultimately, revenue. But how do you search for trends? Top Google Search Statistics in 2019. 8% of search queries are phrased as questions.

Statistics 98

Statistics Google Click Rate Adwords 98

ClickZ

JULY 18, 2019

Optimizing paid search was also a top tactical priority, proving that paid search remains a key initiative for top marketers in 2019. Paid search dominates the digital ad landscape. Survey respondents were asked to list their top challenges across three channels—search, social, and Amazon. Data source: Marin Software.

Paid Search Agency 110

Paid Search Agency Spending Ads Amazon 110

Zoominfo

OCTOBER 24, 2018

If you’ve worked in marketing for any length of time, you’ve likely seen your fair share of marketing trends. But as trends fade in and out, several marketing strategies have truly stood the test of time. The post October 2018 B2B Blog Post Round-Up appeared first on ZoomInfo Blog. Let’s get into it! billion users.

Buyer Personas 140

Buyer Personas B2B Zoominfo Paid Search Agency 140

QuanticMind

DECEMBER 14, 2017

Our 2018 digital marketing predictions cover data, funnel analytics, o2o and the one metric that will be as important as profits – if not more so. 2018 Marketing Trend #1: Data – The new frontier. 2018 Marketing Trend #1: Data – The new frontier. 2018 Marketing Trend #2: The importance of full-funnel insights.

Paid Search Agency 40

Paid Search Agency Long Tail Marketing Trends Planning 40

KEO Marketing

DECEMBER 21, 2017

What can you expect to see in digital advertising trends that will affect your marketing strategies in 2018? KEO Marketing presents The State of Digital Advertising: Trends to Watch in 2018, where we detail the top 4 digital advertising predictions for the upcoming year. Sales Still Close the Buyer’s Journey.

Advertisements 48

Advertisements Advertising Trends Top of Funnel 48

Parse.ly

DECEMBER 9, 2019

We’ve got one more month to go before we can do a proper year-over-year assessment, and though we probably shouldn’t expect any game-changers to happen at the buzzer, we can at least touch base on where we’ve landed year-to-date: what were the biggest referral trends of 2019? Our original predictions were not just about big growth trends.

Trends 89

Trends Aggregators Stats Privacy 89

ATAK Interactive

MARCH 12, 2020

And when researching, buyers make an average of 12 searches prior to engaging on a specific brand’s website. To help you accomplish this, we gathered 5 B2B marketing trends to shape your 2020 B2B marketing strategy. 5 B2B Marketing Trends in 2020. As the buyer journey grows more complex, so does the marketing funnel.

Top of Funnel 107

Top of Funnel Trends Account Based Marketing B2B Marketing 107

Content Marketing Institute

DECEMBER 12, 2017

Not to get all sentimental or anything, but looking into the future of our industry and anticipating the content and media trends most likely to impact our businesses has always been a favorite part of the job … and it will be one of CMI’s content experiences I’ll miss the most as I retire from CMI this month. . Alexa skills.

Marketing AI 111

Marketing AI Content Marketing Paid Search Agency Content 111

Porch Group Media

JULY 27, 2021

Looking at the statistics and trends, 2021 is proving to be a great year for the home improvement industry. Home Remodeling Searches Have Doubled. Analysis of homeowner’s search trends revealed that searches for remodeling, kitchen remodeling, and general contractors for home improvement have more than doubled since 2020.

Trends 59

Trends First-Mover Advantage Statistics Forecasting 59

seo.co

FEBRUARY 16, 2021

Here are some of the must-follow digital marketing trends to look out for in 2021: Conversational Marketing. If you are not leveraging chatbot applications, it’s well-advised to get onto it as the artificial intelligence trend will likely continue to rise in 2021. Customers want it, and brands that deliver it win.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

BOP Design

DECEMBER 15, 2020

We hope that most of 2020 will soon become a memory, but a lot of trends that held sway will continue to grow in importance. Have you noticed the trend yet? Privacy became a big deal to the internet when GDPR went into effect in Europe in May 2018. Read more: B2B marketing strategies and trends for 2021.

Trends 73

Trends Marketing Websites Marketing Management B2B 73

Scoop.it

JUNE 23, 2020

95 percent of users only look at the first page of search results and half of the clicks on SERPs go to the top three results. In this article, we’ll discuss the top content marketing trends for 2020 that you should integrate into your marketing strategy to get the best results possible. Voice search optimized content.

Trends 92

Trends Content Marketing Content Curation 92

EMagine B2B Blog

MAY 21, 2018

With this development in technology and how we expect to interact with our devices, the way search results serve up information is changing. Opposed to a Google search you might perform at your desktop during the day, the addition of virtual assistants sees an increase in queries in the form of a pointed question. “Hey

Long Tail Marketing 48

Long Tail Marketing Marketing & Strategy Keywords Lead Ranking 48

NuSpark Consulting

FEBRUARY 13, 2019

Some of the dominant trends you can expect to see in 2019 are: Live Video. Sticking with the video trend, Instagram TV (IGTV) and Instagram Stories are expected to ride the wave for the next couple of years. Use it for: Tailoring SEO for voice search or planning advertising strategies that incorporate voice optimization.

Marketing AI 100

Marketing AI Paid Search Agency Trends Ads 100

Marketing Insider Group

OCTOBER 21, 2021

What do I see as the biggest content marketing trends for 2022 and beyond? There are 3 major trends in the digital marketing industry I think everyone will be talking about. Because Google told us content marketing is the best way to rank for buyer search. Content Marketing Institute annual survey on Content Marketing Trends.

Marketing AI 361

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 361

Parse.ly

JANUARY 7, 2019

Traffic trends in December 2018: Farewell discover.google.com, we hardly knew thee. We’ll say this for traffic trends at the end of 2018 – they were consistent. This past month, December 2018, once again has the top nine referral sources matching October and November’s. That’s it for December 2018.

Traffic 94

Traffic Trends Aggregators Domain 94

Conductor

SEPTEMBER 29, 2020

Will Amazon replace Google as the go-to search engine? But the e-tailing giant has seen a dramatic rise in search volume in recent years. In 2015, Google accounted for 54 percent of product-focused searches, compared with 46 percent on Amazon. Amazon Continues to Gain on Google in Search.

Amazon 105

Amazon SEO Lead Ranking Lead Scoring 105