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Five B2B Marketing Trends That Will Drive Ecommerce

Webbiquity

The shift from brick-and-mortar to ecommerce that’s been playing out over the past two decades in the B2C world is increasingly impacting B2b vendors. Though B2B ecommerce trends are a little different from B2C, both reflect a growing customer preference for self-service. Guest post by Brian Mechem.

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10 Ecommerce Trends to Expect in 2018

Hubspot

According to Statista , global ecommerce sales are expected to increase 246.15% by 2021, from 1.3 The ecommerce industry is booming and shows no signs of slowing down. Nowadays, stores can’t compete without offering excellent ecommerce options, and 56% of in-store purchases are influenced by digital commerce. trillion in 2021.

eCommerce 100
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8 Ways Ecommerce Content Marketing Influences Conversion Rates

Scoop.it

Many elements influence ecommerce conversion rates. From seasonal upticks and downturns in sales to market trends to consumer behavior tendencies, ecommerce brands must manage a variety of factors when attempting to surpass the average CR of (approximately) 2%. Let’s dive in.

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Ecommerce businesses have an unprecedented opportunity to blend 1P & 3P channels for optimal growth

ClickZ

30-second summary: Sellercloud is an omnichannel ecommerce growth platform that provides merchants with a range of tools to help them navigate the ecommerce landscape. The Sellercloud Annual Trends and First Party Ecommerce Growth Report is available in its entirety on ClickZ. Long term shifts in consumer shopping habits.

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B2B Ecommerce Marketing Benchmarks and Best Practices

KoMarketing Associates

When most people think of ecommerce, they tend to think of retail or “B2C” ecommerce. Marketing for B2B ecommerce gets almost no attention. This shows up clearly in search query data, like in the chart from Google Trends below. B2B ecommerce marketing dwarfs B2C ecommerce. trillion by 2023.

eCommerce 121
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8 Ecommerce Trends That Are Heating Up in 2020

TrustRadius Marketing

Ecommerce has been exploding over the past few decades. US consumers spent over $5 billon online in 2018 —which was a 15% increase from the year before. But while physical storefront retail sales may be slowing down, ecommerce is heating up. Social media selling has emerged as one of the next big ecommerce arenas.

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The state of ecommerce

ClickZ

Last week we hosted our first Marketing Technology Happy Hour in London (it is usually held in New York), with Jumpshot ’s Stephen Kraus and Edge by Ascential ’s Nick Everitt giving insights on the state of ecommerce today, and the key trends that will shape the digital world of tomorrow. Don’t rule out store-based retailers just yet.

eCommerce 100