KoMarketing Associates
DECEMBER 5, 2017
Instead of planning for 2018 when you’re already starting it in January, the most prepared B2B marketers already have priorities identified and plans for execution come January 1. We reached out to B2B marketers across different industries and asked them the following question: What are B2B marketers prioritizing in their 2018 budget?
Marketing Insider Group
DECEMBER 11, 2017
Companies are already using artificial intelligence to make their websites, emails, social media posts, video and other content better tailored […]. The post How AI Will Make Marketing More Personalized in 2018 appeared first on Marketing Insider Group.
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Customer Experience Matrix
JANUARY 1, 2019
The CDP industry had a great 2018, growing by 60% and reaching $740 million revenue, according to the CDP Institute’s just-released Industry Update (click here to download ). Vendor funding increased $568 million in 2018 vs $492 million in 2017. Vendor funding increased $568 million in 2018 vs $492 million in 2017.
Zoominfo
JUNE 21, 2018
On June 18 th , 2018 ZoomInfo held the 3 rd annual Growth Acceleration Summit —a premier B2B sales and marketing conference that allows the best and brightest in the industry to network, learn, and enjoy the city of Boston. John Hall (@johnhall) June 18, 2018. Tiffani Bova (@Tiffani_Bova) June 18, 2018. Let’s take a look!
Speaker: Carlos Hidalgo, CEO & Founder of VisumCx
With information at their fingertips, the chances are that potential customers have already met you, judged you and have a firm impression on your company and products. January 18, 2018 11 AM PST, 2 PM EST, 7 PM GMT Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees.
Zoominfo
JANUARY 21, 2019
Although the first month of 2019 is nearly over, we’re not quite done reflecting on 2018. For those of you who aren’t regular readers of the ZoomInfo Blog, we spent last week looking back on our most popular content of 2018. Top B2B Lead Generation Statistics for 2018. Read: Top B2B Lead Generation Statistics for 2018.
Zoominfo
FEBRUARY 1, 2018
Millions of companies crowd the B2B universe, vying for the same share of business. As new companies join the space, existing companies will find it increasingly difficult to generate new leads. Verifying business leads before passing it to the sales team is conducted by only 56% of B2B companies ( source ).
Speaker: Howard J. Sewell, President, Spear Marketing Group, and Anne Angele, Senior Marketing Automation Specialist, Spear Marketing Group
Surveys show that most US-based B2B marketers are still woefully unprepared, even though the regulation affects not only any company actively doing business in Europe, but anyone even communicating with European contacts in his/her marketing database. Simple steps every company can take to protect what GDPR considers “personal data”.
Speaker: Jen Spencer, VP Sales and Marketing, SmartBug Media
Jen will dive in deep how she did this at a fast-growing SaaS company that shows, among many other things, how you can use buyer personas and establish a cadence to ensure that your content is seen at the right stage of the buyer's journey. November 20, 2018 9:30 AM PST, 12:30 PM EST, 5:30 PM GMT
Speaker: Dawn Colossi, CMO, FocusVision
Now that recent studies have shown that 49% of companies achieve a higher ROI by focusing on engagement over acquisition, there’s a shift from lead counts, lead quality to engagement. December 11, 2018 11:00 AM PST, 2:00 PM EST, 7:00 PM BST Over time, we’ve become much better at measuring conversion rates and lead quality.
Speaker: Jeff Davis, Founder, jd2 Consulting Group
Studies show failure to align sales and marketing teams around the right processes and technologies costs B2B companies 10% or more of revenue per year. September 13th 2018, 11 AM PST, 2 PM EST, 7 PM GMT. In today’s B2B business environment sales and marketing can no longer operate in silos.
Speaker: John Barrows, CEO, JBarrows Sales Training
As companies and reps continue to look for technical solutions to create efficiencies throughout the sales process the human element of sales is being lost. October 25th 2018, 11 AM PST, 2 PM EST, 7 PM GMT. Technology and Artificial Intelligence are evolving faster than ever and disrupting every industry and role, specifically Sales.
Speaker: Mat Zucker, Partner, Prophet
But to succeed, company-driven content needs a more strategic approach that rebuilds a brand’s foundational and experiential elements. August 7 2018 9:30 AM PDT 12:30 PM ET 5:30 PM GMT Engage with signature content opportunities. Operationalize for the digital age.
Speaker: Charlie Isaacs, CTO for Customer Connection at Salesforce
There is an incredible opportunity for companies to take data from connected devices and use it to improve your sales pipeline, make your reps more effective, and even (with the help of AI) handle entire portions of the sales process for you! August 14th 2018, 11 AM PST, 2 PM EST, 7 PM GMT.
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