Customer Experience Matrix

DECEMBER 13, 2020

As online advertising is increasingly delivered through those channels, the death of cookies becomes less important. Retailers like Walmart, Kroger, Target, and CVS have all started their own ad networks , drawing on their own customer data. Back in 2018 we saw it at least as often as AI. That one is worth a channel of its own.)

Marketing AI 367

Marketing AI Privacy Peer-to-peer Amazon 367

Contently

MAY 1, 2018

As audiences demand relevant content from brand engagements across channels and devices, marketing leaders are growing their content marketing operations accordingly. As marketers continue to create more personalized customer experiences, they need highly customized and customer-centric content to fill all their marketing channels.

Marketing Management 118

Marketing Management Gartner Vendors Paid Search Agency 118

EMagine B2B Blog

DECEMBER 3, 2018

Believe it or not, 2018 happened to be one of the most active years for SEO changes. We’ve had major changes to search in the past, but the search landscape has never evolved so drastically or quickly as it did in 2018. 2018’s Biggest Takeaway. In 2018 we don’t just compete with traditional competitors.

Paid Content 79

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 79

Vidyard

NOVEMBER 6, 2018

The 2018 Video in Business Awards had it all, and we’re thrilled to share the stories of this year’s Video Marketing winners so we can all learn from their video awesomeness. Check out the No Lift Install System YouTube channel to browse their full library of videos. Beef Loving Texans. Personalized videos to battle GDPR.

Video Marketing 139

Video Marketing Generation B2B Thought Leadership Marketing Management 139

Leadspace

FEBRUARY 19, 2018

But the changing demographics of B2B customers, as well as the increasingly digital landscape, have affected how customers buy, where they go to buy, and how brands interact with them when selling. Here are ten of the best strategies for B2B marketing in 2018. This creates a number of unique challenges for brands.

Lead Generation 99

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 99

PureB2B

FEBRUARY 6, 2018

Additionally, advancing technology has heightened consumer expectations for customer experience. In fact, a study by customer intelligence firm, Walker Information, projects that customer experience will surpass price and product as the key brand differentiator by the year 2020. Automate Social Media Sharing.

Lead Generation 94

Lead Generation Marketing AI Sales Qualified Leads Lead Scoring 94

EMagine B2B Blog

DECEMBER 3, 2018

Believe it or not, 2018 happened to be one of the most active years for SEO changes. We’ve had major changes to search in the past, but the search landscape has never evolved so drastically or quickly as it did in 2018. 2018’s Biggest Takeaway. In 2018 we don’t just compete with traditional competitors.

Paid Content 76

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 76

Hubspot

JANUARY 24, 2018

Here at Wyzowl , we've just published the results of our fourth annual State of Video Marketing Survey, and the numbers suggest this is set to be another big year for video -- among both marketers and consumers. The State of Video Marketing in 2018. 99% of those who already do use video, say they'll continue to do so in 2018.

Video Marketing 101

Video Marketing Planning Dwell Paid Search Agency 101

Strategic-IC

JANUARY 29, 2018

We explore the 2017 HubSpot State of Inbound to see how content marketing may evolve in 2018 and discuss how B2B marketers can get ahead of potential trends. Related: In the past few years, we’ve witnessed a shift from marketing where the primary channels- email and website - were owned and controlled by the brand.

Marketing AI 80

Marketing AI Marketing & Strategy Content Distribution 80

Envy

JANUARY 28, 2018

Needless to say, the GDPR is also poised to make a big impact on B2B marketing and the way we manage customer data. How can you prepare yourself to fully capitalize on the opportunities that 2018 brings, and what are some of the challenges that you need to take note of? Getting ready for 2018 with Account Based Marketing.

Top of Funnel 103

Top of Funnel Marketing AI Enterprise Management Account Based Marketing 103

Biznology

DECEMBER 17, 2020

This is my sixth annual list (see 2019 , 2018 , 2017 , 2016 , and 2015 ). This year she published a terrific new book, Unapologetically Ambitious , which was just named one of Fortune’s ten best business books of 2020. She was named Teacher of the Year in 2018. A nifty CDP/DMP solution of especial interest to B2B publishers.

B2B Marketing 197

B2B Marketing Paid Search Agency Advertising Agencies Marketing Management 197

KoMarketing Associates

JULY 25, 2018

Clutch recently published the results of its “How Businesses Use Digital Marketing in 2018” survey, and statistics showed that social media (81 percent), website (78 percent) and email (69 percent) are the top three digital marketing channels for marketers. Social Helping Marketers Reach Out to Customers and Prospects.

Tactics 158

Tactics Email Marketing Social Marketing CMO 158

Litmus

MARCH 11, 2024

As gatekeepers to the most effective marketing channel , email marketers have to hold themselves to a level of perfectionism. In scenarios where the impact is large, you may want to get your public relations, legal, customer support, and social media teams involved. Your heart drops. Your career flashes before your eyes. Panic ensues.

Email Marketing 109

Email Marketing Work Management Marketing Management Paid Search Agency 109

ATAK Interactive

MAY 29, 2018

The first step to effective marketing is to know your customer really well. Email automation allows you to send messages to specific customers at designated times, often based on their on-site behavior. It’s typically tapping customers at key points of engagement to help nudge them further down the funnel.

B2B Marketing 79

B2B Marketing Marketing & Strategy Marketing Strategy B2B 79

Content Marketing Institute

DECEMBER 21, 2018

During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. Books published in 2018 tended to have better designed covers and short, punchy titles coupled with longer subtitles that described the benefits to readers. Make Blue Ocean Shift the first step in reinvention.

Work Management 91

Work Management Advertising Agencies Marketing Management Content Marketing 91

PureB2B

FEBRUARY 6, 2018

Additionally, advancing technology has heightened consumer expectations for customer experience. In fact, a study by customer intelligence firm, Walker Information, projects that customer experience will surpass price and product as the key brand differentiator by the year 2020. Automate Social Media Sharing.

Lead Generation 62

Lead Generation Marketing AI Lead Scoring Lead Ranking 62

Brandpoint

SEPTEMBER 11, 2018

At Content Marketing World 2018, we reunited with Joe Pulizzi , we were inspired to buy a mystery box and we worried for a second that the building might burn down. His editorial rule: don’t publish anything without an expert or influencer quote. — Morgan (Molnar) Lehmann (@MorganMLehmann) September 5, 2018.

Trends 89

Trends Enterprise Management Webinar Metrics Content Marketing 89

Aberdeen

JANUARY 2, 2018

It’s that time of the year where firms (operating on a fiscal year of January to December) evaluate their 2017 results and set 2018 objectives and the strategies to achieve them. As in years past, there is no shortage of recommendations outlining the top trends, strategies, and technologies companies must use to succeed in 2018.

Peer-to-peer 73

Peer-to-peer Digital Transformation Classified Ads Class 73

Strategic-IC

DECEMBER 22, 2017

Considering or continuing an Account-Based Marketing strategy in 2018? Here are 10 ABM posts we published in 2017 to kick start your year. 10 Account-Based Marketing Blogs to Kick Start 2018. Whether you’re new to account-based marketing or are already running a campaign, ABM is only set to grow in 2018. Related:

Account Based Marketing 79

Account Based Marketing Planning ABM Marketing Budget Creation 79

KoMarketing Associates

JUNE 10, 2019

percent stated that between 41-60 percent of their traffic via this channel. As customers and prospects turn to mobile to reach out to marketers, 53.97 Desktop organic search visits fell 5 percent in Q2 2018. On mobile devices, organic search produced 24 percent of all site visits in the second quarter of 2018.

Mobile Marketing 121

Mobile Marketing Marketing Report Traffic B2B Marketing 121

KoMarketing Associates

MAY 30, 2019

As marketers continue to look to social media to resonate with their target audience, new research shows that Instagram is leading the way as a top channel. Marin Software recently published its “Digital Advertising Benchmark Report” to take a closer look at how social media spending is being allocated by marketers.

Social Media 122

Social Media Allocation Social Marketing Advertisements 122

KoMarketing Associates

SEPTEMBER 11, 2018

As B2B marketers look to reach out to both prospects and existing customers on a regular basis, new research shows that they in fact have a wide range of priorities to juggle. Contentive recently published the “2018 B2B Marketing Survey” to gauge how marketers are weighing their different priorities.

Customer Surveys 155

Customer Surveys B2B Marketing Allocation Planning 155

Hubspot

AUGUST 2, 2018

Let’s read on to dive deeper into modern online advertising and learn the capabilities of the most effective advertising channels on the internet today. Online Advertising: Everything You Need to Know in 2018. By using the lookalike audiences feature, you can find and target audiences that are similar to your customers or prospects.

Paid Content 101

Paid Content Advertisements Advertising Lead Scoring 101

Computer Market Research

SEPTEMBER 27, 2018

Find out How Synchronized Channel Marketing Can Help you Reach More People. There is a fundamental problem with how vendors and their channel partners market their products. Vendors, who have the resources to create marketing content, are having trouble reaching their end customers. What is Synchronized Channel Marketing?

Marketing Automation Services 60

Marketing Automation Services Marketing Management Advertising Channels Advertising Agencies 60

Computer Market Research

SEPTEMBER 27, 2018

Find out How Synchronized Channel Marketing Can Help you Reach More People. There is a fundamental problem with how vendors and their channel partners market their products. Vendors, who have the resources to create marketing content, are having trouble reaching their end customers. What is Synchronized Channel Marketing?

Marketing Automation Services 60

Marketing Automation Services Marketing Management Advertising Channels Advertising Agencies 60

Animalz blog

MARCH 21, 2024

A few years back, I mentioned to John Collins, then content director at Intercom, how much Animalz customers admired their blog. You can still read the original 2018 version here.) Posts are published on a strict schedule, making it hard to allocate time for more in-depth, high-value content. John’s response?

Lead Ranking 81

Lead Ranking Lead Scoring Thought Leadership Allocation 81

RebelMouse

NOVEMBER 14, 2018

In 2018, readers got clued into the tug of war between publishers and platforms that had been stewing for years. Release from platform dependency meant content diversification , new monetization strategies, and audience development became a top priority for publishers big and small throughout the year.

Bundling 40

Bundling Paid Search Agency Cable Advertising Agencies 40

KoMarketing Associates

DECEMBER 13, 2018

More importantly, customers appear to be willing to provide more information to receive personalized marketing content. Signal recently published “The Quest for the Perfect Identity-Driven Marketer” report and discovered that seven out of 10 customers prefer content and ads that is tailored to their personal interests.

Marketing Report 149

Marketing Report Personalization Paid Search Agency Content 149

KoMarketing Associates

MAY 8, 2019

Email marketers use numerous tactics to improve their relationships with customers, and new research suggests that list segmentation and the leveraging of available data sources is helping them see better results. Almost two-thirds of marketers believe that email is one of the most important channels or the most important marketing channel.

Segmentation 120

Segmentation Marketing Report Email Marketing Deliverability 120

KoMarketing Associates

JANUARY 2, 2019

PROS recently published an eBook titled, “The Future is Now: Technologies Shaping Commerce” and found that 87 percent of companies that make an excess of $5 billion annually streamline the buying experience for customers. About 82 percent of companies in the $5B realm also enable coordinated experiences across channels.

Marketing Budget 158

Marketing Budget Paid Search Agency Research Marketing & Strategy 158

ATAK Interactive

MAY 29, 2018

The first step to effective marketing is to know your customer really well. Email automation allows you to send messages to specific customers at designated times, often based on their on-site behavior. It’s typically tapping customers at key points of engagement to help nudge them further down the funnel.

B2B Marketing 60

B2B Marketing Marketing & Strategy Marketing Strategy B2B 60

Kaon

MARCH 12, 2019

This article originally was published by MarTech Series, “ Prediction Series 2019: Interview with Joshua Smith, CTO and Founder, Kaon Interactive “ (February 11, 2019). Tell us about how dramatically your role evolved in 2018 with marketing and sales technologies. At Kaon , 2018 was all about efficiency and process.

Advertising Agencies 184

Advertising Agencies Enterprise Management Budget Programs Marketing Management 184

KoMarketing Associates

SEPTEMBER 19, 2018

Executives have a wide range of marketing channels to turn to in order to achieve their key objectives. Mission Control Marketing recently published the “Which Marketing Channels Lead to Sales? In addition, 67 percent utilize the channel every day. Social Media Marketing and Building Customer Relationships.

Social Media 138

Social Media Marketing Report Social Marketing Media 138

Contently

NOVEMBER 12, 2020

Consider this: Organic search content drives two-thirds of traffic to brand sites, according to a study of customers using Contently analytics. Those splashy advertising efforts get undermined when brands publish a handful of safe, boring blog posts, devoid of storytelling or new ideas, written by marketers without editorial chops.

Allocation 218

Allocation Brand Identity Branding Paid Search Agency 218

Webbiquity

SEPTEMBER 19, 2017

But you can’t trick them into becoming long-term, happy, profitable customers. Given the importance of strategy documentation and team communication to marketing success, it’s likely this will be an area of focus for a lot of marketing groups in 2018. Another 36% “somewhat agree” with that statement.

Webinar Metrics 262

Webinar Metrics Marketing Report Marketing Strategy Marketing & Strategy 262

Marketing Insider Group

NOVEMBER 9, 2020

The objective of marketing is to attract, engage, convert, and retain customers. billion in 2018 to $15.2 The pandemic’s impact on marketing budgets continues to play out, but The CMO Survey , published in June 2020, shows a decrease in spending across the board. So what amount do you need. billion in 2019. Image: CMO Survey.

Marketing Budget 292

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 292

KoMarketing Associates

MARCH 21, 2018

Marketers are still invested in delivering a memorable customer experience (CX), but it is not without its challenges, according to new research. Verndale recently published the “Solving for CX: 2018 Customer Experience Survey” to gauge how businesses are approaching CX differently.

Customer Surveys 159

Customer Surveys Forrester Advertising Agencies High Quality Lead 159