FMG Suite

MAY 26, 2021

Principal Advisor and LPL rep Antoine Williams became an FMG Suite Customer in 2018, when he set up a website and his marketing tools. The post CASE STUDY: How Antoine Williams & Associates Boosted Traffic with SEO Foundations and Copywriting appeared first on FMG Suite.

Case Study 52

Case Study Case Studies Copywriting Traffic 52

Webbiquity

MARCH 8, 2018

Though trends come and go in this industry, we mean it when we say 2018 is the year of the micro-influencer. A study conducted by Olapic that found that 56% of respondents were more likely to purchase products after they’ve seen them featured in a relatable or positive photo from other customers. Turn customers into advocates.

Top of Funnel 225

Top of Funnel Blogger Multi-Channel Marketing Funnels 225

Online Marketing Institute

AUGUST 17, 2018

Previous post Guest Posting: Still An Important Part of Your Digital Marketing Strategy Next post ⟶ 9 Tips to Manage Your Business Reputation With Social Media Related Classes Class Blockchain: And You Thought the Internet was Big Dec 20, 2018 Class Intro to Scrum Oct 26, 2018 Class Are You Future Ready? Try our classes for free.

Case Study 52

Case Study Case Studies Studies Advertising Agencies 52

ClickZ

NOVEMBER 5, 2019

The complaint ratio based on bookings and interactions with the AI technology is very small, just a few cases within the thousands of interactions that Kiwi.com receives. Kiwi.com went live with the conversational AI system in June 2018. Example of text-based conversational AI per Interactions.

Case Studies 49

Case Studies Case Study Work Management Marketing Management 49

Hinge Marketing

FEBRUARY 26, 2018

The results from the 2018 High Growth Study are out, and there’s a great deal for professional services firms to learn. Now in its third year, the study involved over 1,000 firms with a combined annual revenue of more than $176 billion and marketing budgets totalling more than $20 billion. Slowing Growth, With Bright Spots .

Studies 75

Studies Peer-to-peer Marketing Budget Budget Programs 75

Envy

JANUARY 28, 2018

How can you prepare yourself to fully capitalize on the opportunities that 2018 brings, and what are some of the challenges that you need to take note of? HubSpot YouTube channel overflows with guides, case studies, how-tos, weekly podcasts, case studies and customer testimonials. The secret to success?

Top of Funnel 103

Top of Funnel Marketing AI Enterprise Management Account Based Marketing 103

Brandpoint

SEPTEMBER 11, 2018

At Content Marketing World 2018, we reunited with Joe Pulizzi , we were inspired to buy a mystery box and we worried for a second that the building might burn down. — Morgan (Molnar) Lehmann (@MorganMLehmann) September 5, 2018. — Britta Schellenberg (@MizzBritta) September 5, 2018. contentmarketing.

Trends 89

Trends Enterprise Management Webinar Metrics Content Marketing 89

Televerde

SEPTEMBER 25, 2018

We’ll be joined by other marketing, sales, and demand generation professionals across Europe for the 2018 SiriusDecisions Summit Europe event. One of the most interesting sessions of the SiriusDecisions events are the sponsor case studies. While this will be my first time in London, it’s not my first SiriusDecisions event.

Case Study 40

Case Study Case Studies Marketo Studies 40

Envy

FEBRUARY 20, 2018

Don’t fret, just as in 2017, we did the research for you: below are the top conferences that you should try to attend in 2018. 7-11 March, 2018 / Cancun, Mexico. Check out also, " The Criminal Hall of Shame " and practical use cases such as " Stopping The Fireball - How We Took Down A Global Threat Operation, Step By Step ".

Trade Show 85

Trade Show Enterprise Management Gartner Conference 85

Moz

AUGUST 7, 2019

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. January 2017–June 2018. I officially left Sales Hacker in August of 2018, when the company was acquired by Outreach.io.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Hinge Marketing

MARCH 27, 2018

The Hinge Research Institute’s 2018 High Growth Study: Consulting Firm Edition examined the marketing habits of consulting firms of all sizes to find out how high-growth firms have grown faster than average. About the Study. Download the 2018 High Growth Study: Consulting Firm Edition. The High-Growth Perspective.

Consulting 68

Consulting Research Peer-to-peer Marketing Budget 68

RebelMouse

DECEMBER 26, 2018

But this time, 2018 took the cake. January: Rising Above Facebook's Doomsday Algorithm Change Facebook's so-called "friends and family" algorithm update at the start of 2018 charted the course for the rest of the year. April: Powering the Best and Brightest in New Media 2018 brought no April showers for RebelMouse.

CMS Development 73

CMS Development Custom Publishing Lead Ranking Paper 73

Onalytica B2B

NOVEMBER 22, 2018

So as we begin to round up 2018 and start planning for 2019, we want to let you in to a few of the top tips shared with the group from the influencer marketing experts, brand experiences and the influencers themselves, around influencer best practice. Eleanor Mackenzie (@EMackenzieSmith) 21 November 2018. Have a clear direction.

Planning 266

Planning Tips Top of Funnel Work Management 266

ClearVoice

DECEMBER 26, 2018

Ah, 2018, we hardly knew ye — or perhaps for some of us, we knew ye a little too well. In either case, 2018 was nothing if not an exciting time to be involved in content marketing. 11 ClearVoice blog posts you loved in 2018 (and we’ll take them as hints for more). Of course, whether or not we learn is up to us.

Paid Search Agency 89

Paid Search Agency Customer Surveys Advertising Agencies Budget Programs 89

Exo B2B

MARCH 8, 2018

We start March with our Top 30 marketing influencers of 2018. On the one hand, we dissected ten of these rankings published in 2017 to see if some influencers are unanimous, which is the case elsewhere. For Forrester, she regularly publishes studies, the most recent being : New Tech: B2B Social Selling Tools, Q1 2018.

Advertising Agencies 105

Advertising Agencies B2B Thought Leadership Blogger Marketing & Strategy 105

Convince & Convert

FEBRUARY 1, 2018

As the 2018 Olympic Games quickly approach, I am nearly as excited for the Twitter arguments as the competitions. A post shared by Sage Watson (@sagewatson) on Jan 10, 2018 at 2:47pm PST. During the 2016 Olympic Games, I watched as Lilly King’s Twitter following grow from a few hundred to tens of thousands. Click To Tweet.

Cable 118

Cable Social Media Paid Search Agency Eye-Tracking 118

Visitor Queue

OCTOBER 24, 2018

Case Studies We’ve launched the case studies section of our website that features reviews and testimonials from some of our clients. The post Product Updates: October 2018 appeared first on Blog Visitor Queue. If you want […].

Product 40

Product Case Study Case Studies Studies 40

ATAK Interactive

MAY 29, 2018

It can be a great case study to draw from. The post 6 B2B Marketing Strategies for 2018 appeared first on ATAK Interactive Inc. Similar to the tip above, don’t be afraid to wade in the specifics of what a return on investment looks like. Visually Appealing Collateral.

B2B Marketing 79

B2B Marketing Marketing & Strategy Marketing Strategy B2B 79

Contently

NOVEMBER 27, 2017

It comes out of a study by Nobel-prize-winning behavioral economist Daniel Kahneman. ( The study details are fascinating if you have some extra time.) And most important, what will you do in 2018 to be a more empathic marketer? ” In psych terms, this is called the framing effect. Empower buyers to make decisions.

Work Management 167

Work Management Marketing Management Top of Funnel Planning 167

Televerde

FEBRUARY 7, 2018

(February 7, 2018 – Phoenix, AZ) – Televerde , the global leader in B2B demand generation and inside sales solutions that help clients better serve their customers and improve sales, today announced it is a sponsor and speaker at the upcoming B2B Marketing Exchange (#B2BMX), presented by Demand Gen Report. Media Contact: .

B2B Marketing 61

B2B Marketing Marketing Management Demand Generation Agencies Planning 61

Zoominfo

JUNE 19, 2020

The best case study with which to observe how businesses prepare for privacy regulation is the General Data Protection Regulation (GDPR), a massive law that affects any company collecting personal information about customers in the European Union (EU). GDPR was adopted in 2016 and went into effect in May 2018. Source: ZoomInfo.

Privacy 162

Privacy Zoominfo Press Sample 162

AgencyEA

MARCH 19, 2018

Sessions dissect emerging trends, explain best practices and highlight the biggest case studies. Power Panel: The 2018 B-to-B Dream Team. See Trend 4 of our 2018 Trend report ). The post A Guide to Navigating the Experiential Marketing Summit 2018 appeared first on agencyEA. Oracle: B2B Field Trip.

B to B 70

B to B Dwell Advertising Agencies Conference 70

Zoominfo

JUNE 19, 2020

The best case study with which to observe how businesses prepare for privacy regulation is the General Data Protection Regulation (GDPR), a massive law that affects any company collecting personal information about customers in the European Union (EU). GDPR was adopted in 2016 and went into effect in May 2018. Source: ZoomInfo.

Privacy 147

Privacy Zoominfo Press Sample 147

Hinge Marketing

NOVEMBER 3, 2022

—our ongoing study of buyer behavior in the consulting industry. About the Study. The original Inside the Buyer’s Brain study was published in 2013 and provided the first comprehensive look at the differing perspectives of buyers and sellers throughout the entire professional services buyers’ journey. Final Thoughts.

Consulting 153

Consulting Research Peer-to-peer Case Studies 153

RebelMouse

APRIL 3, 2018

August 16, 2018: Expandable Snippets by Topic. What It Means: This update is related to several similar tweaks made by Google earlier in 2018. Google has shown us throughout 2018 that it values purposeful content that adequately serves user intent above all else. July 20, 2018: Google Updates Search Quality Rating Guidelines.

Google 70

Google Lead Ranking SERP Lead Scoring 70

Choozle

OCTOBER 3, 2018

From the founders of SearchCon Summit, AgencyCon 2018 is a two-day conference held in Breckenridge, Colorado that will combine mountain adventure with digital agency collaboration. The post Choozle will be at AgencyCon 2018! The range of topics to be discussed include: Agency growth. Business development. Demand generation.

Demand Generation Agencies 40

Demand Generation Agencies Advertising Agencies Demand Generation Paid Search Agency 40

Marketing Insider Group

SEPTEMBER 16, 2020

LinkedIn first launched a Stories feature back in 2018 called Student Voices. Stories are an excellent way to package case studies down into bite-size snippets. When you publish a new in-depth case study, create a Story to accompany it so your message is propelled to the top of the newsfeed.

Linkedin 363

Linkedin Marketing & Strategy Business Case Study 363

Sprout Social

SEPTEMBER 5, 2018

This September at #SproutChat, we’ll be chatting about all things social from what it means to be transparent in 2018 to the future of paid and even best practices for creating engaging case studies. 9/5 – Creating Engaging Case Studies with Eric Wendt, Sales Content Strategist.

Peer-to-peer 45

Peer-to-peer Transparency Case Study Case Studies 45

Content Marketing Institute

DECEMBER 21, 2018

During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. Books published in 2018 tended to have better designed covers and short, punchy titles coupled with longer subtitles that described the benefits to readers. In many cases, printed copies are available for less than $10.

Work Management 89

Work Management Advertising Agencies Marketing Management Content Marketing 89

ATAK Interactive

MAY 29, 2018

It can be a great case study to draw from. The post 6 B2B Marketing Strategies for 2018 appeared first on ATAK Interactive Inc. Similar to the tip above, don’t be afraid to wade in the specifics of what a return on investment looks like. Visually Appealing Collateral.

B2B Marketing 60

B2B Marketing Marketing & Strategy Marketing Strategy B2B 60

Bound360

APRIL 25, 2018

One of the best events for B2B Leaders is right around the corner…are you ready for SiriusDecisions Summit 2018? It’s a big event, with 3,000+ attendees, 120+ vendors and all the frameworks and case studies you can dream of. Here is everything you need to know about SiriusDecisions Summit 2018. Guest Keynotes.

B to B 49

B to B Work Management Marketing Management Account Based Marketing 49

Marketing Craftmanship

JANUARY 8, 2021

In its landmark 2018 Pulse Survey of 220 Chief Marketing Officers, the executive recruiting firm Korn Ferry reported that, although financial results were the most important factor in their performance-based compensation, “52% of CMOs say they cannot make a direct and obvious correlation between marketing efforts and company performance.”

Work Management 264

Work Management Marketing Management Lead Scoring Lead Ranking 264

Contently

NOVEMBER 12, 2020

Consider this: Organic search content drives two-thirds of traffic to brand sites, according to a study of customers using Contently analytics. In a surprising amount of cases, CMOs haven’t even created a space for their brand’s content to live. A detrimental representation of their brand.

Allocation 218

Allocation Brand Identity Branding Paid Search Agency 218

B2B Marketing Directions

FEBRUARY 25, 2024

In many cases like this, there's no readily apparent way to explain the difference in performance. This conclusion was based on an analysis of a large database of advertising case studies maintained by the World Advertising Research Centre (WARC). The Right Way to Build Your Brand " was written by Roger L.

Classified Ads 70

Classified Ads Work Management Marketing Management Fulfillment 70

Smashmouth Marketing

MARCH 14, 2020

Depending on the specifications of the target audience, market, title, persona, and in the case of HQLs, the questions to answer, leads can range from $40-$50 per MQL and $80-$100 per HQL. Green Leads has studied the outcomes of tens of thousands of introductory appointments that took place over the years.

Marketing Qualified Leads 165

Marketing Qualified Leads Lead Ranking Sales Qualified Leads Ideal Customer Profiles 165

Hinge Marketing

NOVEMBER 9, 2022

In our most recent study of buyer behavior, we see that reputation ratings across the industry continue the decline that began more than five years ago. The Hinge Research Institute has studied more than 40,000 buyers and sellers over the past decade—giving us unparalleled insight into the professional services industry.

Research 122

Research Peer-to-peer Case Studies Thought Leadership 122

KEO Marketing

DECEMBER 21, 2017

What can you expect to see in digital advertising trends that will affect your marketing strategies in 2018? KEO Marketing presents The State of Digital Advertising: Trends to Watch in 2018, where we detail the top 4 digital advertising predictions for the upcoming year. Your sales force will continue to close sales in 2018.

Advertisements 48

Advertisements Advertising Trends Top of Funnel 48