KoMarketing Associates

OCTOBER 22, 2018

As marketers continue to look for new ways to reach out to their target audiences, new research shows that they are still dedicated to content marketing as a way to resonate with their customers. About 53 percent are spending the same, while only 8 percent are spending less.

Spending 153

Spending Budget Management B2B Thought Leadership Content Marketing 153

KoMarketing Associates

DECEMBER 10, 2020

HootSuite recently published the results of its “Social Trends 2021” survey, and statistics showed that the majority of marketers (61%) intend on increasing their investment in Instagram in 2021. This is a 3% increase from 2019, and a 14% leap from 2018, suggesting that more customers are consuming video content on the platform.

Customer Surveys 159

Customer Surveys Social Media Advertising Benchmark Youtube 159

KoMarketing Associates

MAY 28, 2015

One of the ways I stay motivated is through the re-evaluation of key statistics and industry benchmarks. Here are over 40 key B2B marketing performance statistics and benchmarks , designed to inspire and motivate your online marketing initiatives as we head towards the second half of 2015 and beyond. Focus on Customer Experience.

Advertising Benchmark 120

Advertising Benchmark Statistics B2B Marketing Paid Search Agency 120

KoMarketing Associates

SEPTEMBER 19, 2019

As marketers turn to social media to reach out to their customers and prospects, a new survey shows that they are now finding more success on Instagram. Social Media Today recently published the “Instagram Marketing Survey Report” and statistics showed that 90 percent of marketers are now using Instagram for marketing purposes.

Customer Surveys 121

Customer Surveys Allocation Social Media Statistics 121

KoMarketing Associates

APRIL 16, 2019

As marketers look for new ways to connect with customers and prospects, events appear to be growing in prominence, according to new research. Between 2017 and 2018, the number of companies organizing 20 or more events per year increased by 17 percent.

Allocation 153

Allocation Advertising Channels Paid Search Agency Event Marketing 153

Vidyard

JULY 19, 2018

Each year we do an analysis of all the data in our system , over 600 different companies, to create video benchmarks that help us understand what they’re doing with B2B video. Through all of this data, we find some interesting tidbits of knowledge and we share them with you, the rest of the world, in our Video Benchmark Report.

Advertising Benchmark 50

Advertising Benchmark Video Marketing Paid Search Agency Landing Pages 50

KoMarketing Associates

MARCH 7, 2019

Return Path recently conducted the “Lifecycle Benchmark: Insights on new subscriber engagement throughout the first year” report, and statistics showed that marketers are typically able to maintain a 32 percent read rate with new subscribers over the first 12 months of their relationship. In the U.S.,

Marketing Report 143

Marketing Report Email Marketing Advertising Benchmark Deliverability 143

Vidyard

JUNE 18, 2019

By analyzing first-party data from more than 324,000 videos published over a 12-month period, Vidyard uncovers vital insights on how businesses are using online video content to support their marketing, sales and customer experience programs. minutes long, 33% shorter than 2017’s 6.07 52% are using both vs. 37% in 2017.

Advertising Benchmark 51

Advertising Benchmark Video Marketing Marketing Report Analytics 51

KoMarketing Associates

MAY 30, 2019

Marin Software recently published its “Digital Advertising Benchmark Report” to take a closer look at how social media spending is being allocated by marketers. Their statistics showed that in Q4 2018, approximately 18 percent of total spend was going toward Instagram for social media marketing purposes.

Social Media 122

Social Media Allocation Social Marketing Advertisements 122

KoMarketing Associates

JANUARY 16, 2019

When it comes to reaching target audiences, it’s important for B2B marketers to have fresh data on their customers and prospects. The “Audience and Demand Planning Benchmark Survey” from DealSignal recently took a look at the type of data B2B marketers have at their fingertips. CX Marketers and Retrieving Customer Data.

Customer Surveys 160

Customer Surveys B2B Marketing Planning B2B 160

KoMarketing Associates

MAY 8, 2019

Email marketers use numerous tactics to improve their relationships with customers, and new research suggests that list segmentation and the leveraging of available data sources is helping them see better results. This suggests that more marketing emails are successfully reaching the inboxes of customers.

Segmentation 120

Segmentation Marketing Report Email Marketing Deliverability 120

KoMarketing Associates

MARCH 13, 2019

As B2B marketers look into new tactics to reel in prospects and customers, new research suggests that they are expanding their marketing budgets accordingly. percent rise in August 2018, but this was expected to drop to 9.2 percent within the next 12 months, and the budgets of B2B services marketers are predicted to rise 10.3

Customer Surveys 163

Customer Surveys B2B Marketing B2B Marketing Budget 163

KoMarketing Associates

FEBRUARY 7, 2019

Dun and Bradstreet recently published the “Mind the Data Gap: 2019 Data-Driven Marketing and Advertising Outlook” report and discovered that the majority of B2B marketers (37 percent) now carry out ABM. Openprise surveyed companies for its “2018 Marketing Operations Benchmarking Report” to gauge their confidence in this marketing tactic.

Account Based Marketing 153

Account Based Marketing ABM Marketing Report Advertising Benchmark 153

KoMarketing Associates

DECEMBER 18, 2018

ITSMA and the ABM Leadership Alliance recently conducted the “2018 ABM Benchmark Study,” and statistics showed that 67 percent of respondents who have implemented ABM have achieved greater customer success with their solutions, compared to their counterparts. The Goals of Marketers Who Utilize ABM.

Account Based Marketing 144

Account Based Marketing Studies Planning ABM 144

KoMarketing Associates

FEBRUARY 27, 2018

This is what Winterberry Group recently wanted to discover with its “The Data-Centric Organization 2018” report. marketers, publishers and other data users,” wrote the authors of the report. Experian recently conducted “The 2018 Global Data Management Benchmark Report” to gain more insight into how marketers are leveraging their data.

Marketing & Strategy 120

Marketing & Strategy Marketing Strategy Paid Search Agency Advertising Benchmark 120

B2B Marketing Directions

DECEMBER 20, 2020

For example, in Demand Gen Report's 2020 Marketing Measurement and Attribution Benchmark Survey , 82% of the respondents said that measuring marketing performance is a growing priority for their company, and 54% said their ability to measure marketing performance and impact needs improvement or is poor/inadequate.

Multi-Touch Attribution 98

Multi-Touch Attribution Advertising Agencies Forrester Paid Search Agency 98

KoMarketing Associates

NOVEMBER 7, 2019

Many marketers turn to content marketing to reach out to customers and prospects, but new research suggests that not all of them have mature, sophisticated strategies in place. According to our 2018 annual report, the top two factors respondents attributed to increased success were content creation (e.g., ABOUT LISA MURTON BEETS.

B2B Marketing 121

B2B Marketing Marketing & Strategy Marketing Strategy Work Management 121

Brightedge

MAY 16, 2021

While there are many classic marketing books that could make a best-books list, the recommended reading list below focuses only on marketing books published within the last 5 years. This Is Marketing: You Can't Be Seen Until You Learn to See By Seth Godin, 2018. Mattering to your customer requires emotional connection.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

NetLine

OCTOBER 12, 2018

As 2018 winds to a close, 2019 will surely bring more logos to the table. This illustration is published by Scott Brinker of chiefmartec.com and is a curated from various sources to discover and categorize the players. That level of flexibility helps marketers, agencies and publishers have control over their pipeline.

Lead Gen 53

Lead Gen Vendors Lead Scoring Lead Ranking 53

Zoominfo

MAY 22, 2020

However, if the magazine came from a well-known publisher that would give customers a 20% subscription discount if the bill was pulled automatically from their bank accounts each month, some people would agree to that exchange. What about a company selling magazine subscriptions?

Privacy 113

Privacy Marketing Analytics Tools Privacy Policies Zoominfo 113

DAGMAR Marketing

NOVEMBER 29, 2019

The result is the LSM Benchmark Report. National brands such as those featured in the benchmark report use LSM strategies to drive better engagement at the local level in the communities in which they operate. According to the benchmark report: When people are looking for a business, more than 90% of them start searching locally first.

Paid Content 85

Paid Content Small Business Marketing Social Media Social Marketing 85

RebelMouse

NOVEMBER 28, 2018

In October 2018, publishers. Then, in November 2018, the search engine debuted a redesign for their widely used PageSpeed Insights tool. The results we've chosen to display below were taken on December 11, 2018, and updated throughout February 2019. Major Media Companies: Does a Custom, High-Cost CMS Pay Off?

CMS Development 75

CMS Development Google Classified Ads Paid Search Agency 75

Martech Advisor

FEBRUARY 10, 2020

“B2B customer experience (CX) is defined as the overall experience of a customer with a B2B company or brand, across all points of interactions - before, during or after purchase.” This article unveils the top 5 B2B customer experience (CX) best practices for 2020. Top 5 B2B Customer Experience (CX) Best Practices.

Practices 57

Practices Work Management B2B Best Practices 57

KoMarketing Associates

DECEMBER 21, 2017

From Casie Gillette : How to Do Customer Engagement If You’re in a Unique Niche. I love the breakdown KISSMetrics provides here and the tips on how marketers can do a better job of engaging customers in a real and valuable way. From Andrea Cruz : Google Customer Match Expands to Include Targeting by Phone Number & Address.

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Scoring Lead Ranking 204

SnapApp

APRIL 4, 2018

How can you predictably generate leads , acquire new customers, and increase revenue if you have no idea what targets to hit, or which channels and campaigns are driving the greatest ROI? . . The Top 10 B2B Marketing Metrics to Measure in 2018. . It’s important to establish a benchmark. 8: Customer Acquisition Cost (CAC). .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Outbrain

NOVEMBER 21, 2018

Take a leap into the fascinating world of agencies, and see where they stand in 2018: Emily Rowe from Social Sensei LLC. I fired four people in 2017-2018, and currently, have a staff of four with one member on retainer. How do I move customers from one stage to the next?” ” Alex from Spatially, Inc.

Advertising Agencies 35

Advertising Agencies Paid Social Agency Paid Search Agency Ad Agencies 35

KoMarketing Associates

NOVEMBER 1, 2018

Tell positive stories about the ways your company serves your community and showcase your employees and other customers—real people. As reported in the 2018 Edelman Trust Barometer, people are increasingly looking to businesses and nongovernment organizations (NGOs) for reliable information. Provide value where and when you can.

B2B Marketing 123

B2B Marketing Top of Funnel Content Marketing B2B 123

Hubspot

MAY 7, 2019

The top five Google searches in 2018 were “World Cup,” “Hurricane Florence,” “Mac Miller,” “Kate Spade,” and “Anthony Bourdain.” As of February 2018, 62.6% In 2018, Google Images accounted for 22.6% In 2018, Google properties owned over 90% of all searches. source: Google ). 8% of search queries are phrased as questions.

Statistics 100

Statistics Google Click Rate Adwords 100

Litmus

APRIL 13, 2021

Benchmark Email. SparkPost (includes SAS Customer Intelligence 360 ). Originally published on July 23, 2018, by Chad S. Amazon Web Services (AWS, includes Amazon Simple Email Service (SES), Sendy , and Amazon Simple Notification Service (SNS)). Anthology (formerly iModules). Aurea (formerly Lyris, includes List Manager ).

Marketing Automation Services 104

Marketing Automation Services Enterprise Management Work Management Marketing Management 104

Vidyard

SEPTEMBER 24, 2019

Designed for businesses first, Vidyard helps professionals make use of video to engage audiences on their website, social media channels, email marketing, in one-to-one customer communications, and even for internal communications. Vidyard’s free offering is the fastest way for businesses of any size to get started with video content.

Enterprise Management 65

Enterprise Management Marketing Automation Services Marketing Management Video Marketing 65

Vidyard

OCTOBER 18, 2018

Earlier this year, Vidyard undertook a study of our B2B video customers looking at approximately 600 businesses and more than 250,000 videos in a 12-month period. We then published the results in our 2018 Video in Business Benchmark Report. Let’s look at the data. Please share in the comments below.

Video Marketing 116

Video Marketing Top of Funnel Funnel Advertising Advertising Funnels 116

Vidyard

MARCH 23, 2021

You’ve even integrated your video platform with your customer relationship management (CRM) and marketing automation platforms to track views on the lead and account level. Video in Business Benchmark Report Know where you stand, so you can stand out. Video in Business Benchmark Report Know where you stand, so you can stand out.

Video Marketing 65

Video Marketing ROI Analytics CTR 65

Content Marketing Institute

SEPTEMBER 14, 2018

Tracking via influencer marketing is notoriously difficult because there is no such thing as a linear consumer journey in 2018. GlobalWebIndex, which analyzed over 27,000 internet users in the first quarter of 2018, found something interesting: “Influenced” consumers were more likely to leave a product review than other shoppers.

Act-On 111

Act-On Work Management Marketing Management Planning 111

Marketing Insider Group

MARCH 18, 2020

This is how you get something much more powerful than advocacy.Just as with the evolution of marketing to customer-centricity , employee activation needs to be more about the employee experience. Revenue growth, customer retention, upselling numbers – how do you expect these metrics to improve after a few months, a year, and more?

Effectiveness 228

Effectiveness Peer-to-peer Guidelines Thought Leadership 228

Sprout Social

APRIL 14, 2021

in summer 2018, TikTok has generated six billion lifetime downloads in app stores and hit 689 million users worldwide, with no plateau in sight. According to Vidyard’s 2021 Video Benchmarks report , the most common types of business-created videos are product demos, followed by how-to’s and explainers.

Trends 143

Trends Effectiveness Marketing & Strategy Viral Marketing 143

Oktopost

MAY 16, 2022

After success dropped with paid ads for the former, he decided to benchmark against employee advocacy efforts. As with any content published on social media, the value-add has to be in place. I can start to influence the customer experience and the customer journey. ”.

Social Media 91

Social Media B2B Thought Leadership Media B2B 91

Circle Studio

OCTOBER 17, 2019

VisibleThread conducted research on over 60 of the largest asset management firms’ websites in Q2 2018 and again one year later to assess clarity and transparency. They evaluated these financial services websites with the goal of answering the question, “What can asset management firms do to improve customer trust?”.

Work Management 60

Work Management Marketing Management Marketing Websites Service 60