In 2018, Publishers Take Back Control with Subscription Success

RebelMouse

In 2018, readers got clued into the tug of war between publishers and platforms that had been stewing for years. Release from platform dependency meant content diversification , new monetization strategies, and audience development became a top priority for publishers big and small throughout the year. Just like publishers, the modern content consumer has grown tired of the platforms and, in turn, is willing to find content elsewhere. The Rise of the Mature User.

Introducing the Customer-Powered Enterprise—A New Model For Unlocking Growth Through Your Customers

Influitive

It’s been five years since Influitive published the Advocate Marketing Playbook. Since then, it’s been downloaded over 5,700 times. Hundreds of companies followed those proven plays to achieve success in developing powerful advocate programs. But another interesting evolution happened. We witnessed amazing creativity and innovation as individuals at these companies took the principles of advocate.

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Business video trends worth noting in 2018

Biznology

There are plenty of options for turning static longform videos like webinars into navigable videos customers will appreciate. The fact that nearly 56% of all published business videos are less than two minutes long is an indication that most companies are aware that people expect business videos to deliver the information they want without delay. There doesn’t appear to be much correlation between a company’s size and its commitment to engaging customers with video.

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Introducing the Customer-Powered Enterprise—A New Model For Unlocking Growth Through Your Customers

Influitive

It’s been five years since Influitive published the Advocate Marketing Playbook. Since then, it’s been downloaded over 5,700 times. Hundreds of companies followed those proven plays to achieve success in developing powerful advocate programs. But another interesting evolution happened. We witnessed amazing creativity and innovation as individuals at these companies took the principles of advocate.

Publishers, This Is Your Ticket to Content Diversity

RebelMouse

Sometimes 2018 has felt like a broken record. The January update put publishers on a scrambled path to diversify their distribution strategy, and in turn, the entire digital ecosystem changed its course. But publishers are still trying to navigate exactly. BuzzFeed News' mission to find the right way to deliver their content on every platform is what publishers should be focused on as 2018 comes to a close. Despite Apple News' efforts, publishers.

Google Wants Your Ads to Work Smarter, Not Harder: What This Means for Publishers

RebelMouse

During the Google Marketing Live keynote on July 10, 2018, the leading search engine announced new marketing features available on its platform. The extra attention on marketers from Google comes at a time when many publishers and brands have grown weary of social platforms like Facebook, Twitter, and Instagram. The social ecosystem's frequent algorithm changes and overall ROI mystery have publishers looking to diversify more than ever. Search is getting smarter.

Oracle Named a Leader in Gartner Magic Quadrant for CRM Lead Management 2018

Oracle

In a recent report, Gartner evaluated 14 different vendors on their ability to manage the processes associated with CRM Lead Management and Oracle is honored to be named a ‘Leader’ in Gartner’s Magic Quadrant for CRM Lead Management 2018. With today’s fast-evolving technologies, organizations of all sizes are transforming how they do business to engage prospects and customers. Note: This graphic was published by Gartner, Inc.

June 2018 B2B Blog Post Round-Up

Zoominfo

This month’s edition features content related to ABM, branding, customer experience, marketing reports, and so much more. ABM outperforms a traditional marketing approach across a number of categories, including sales and marketing alignment, overall customer lifetime value, contract value, close rate, and ROI ( source ). 4 Ways Branding Contributes to the Customer Experience. But the question is: How are these two things—branding and customer experience—related?

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The Definitive Guide to Web Push Notifications (Updated 2018)

SendX

Or you are a media publisher, a SAAS company or a professional blogger currently trying to drive more traffic to your website & blog to get them into buyer journey. As of Sep 2018, it only works for Chrome on Android. Also, you can decide what type of subscription prompt do you want to display - Native & Custom. Custom - Double step process. The custom prompt comes with a different set of strengths and weaknesses. Is this Guide for you?

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Google Redesigned How They Measure Page Speed. Here’s What to Do About It

RebelMouse

In October 2018, publishers. Then, in November 2018, the search engine debuted a redesign for their widely used PageSpeed Insights tool. The results we've chosen to display below were taken on December 11, 2018, and updated throughout February 2019. But again, like with Google's home page, Gmail is not the same as a typical publisher. So let's move on to how other publishers compare to the bar Google News has set.

7 Tips For Making Your Customer Success Team More Powerful Than Ever, Using Advocacy

Influitive

On Valentine’s Day this year, Nicole Dingley, Director of Customer Success at Wiley—a publishing and education technology company—gave each of her customers a gift card and asked them what it is that they love most about the company and product.

May 2018 B2B Blog Post Round-Up

Zoominfo

Welcome back to our B2B Blog Post Round-Up series—these monthly blog posts published by ZoomInfo highlight some of the great work our writers have contributed to outside publications. 4 Ways to Recruit Passive Candidates in 2018. So to help you with your recruiting efforts, we’ve put together a list of modern tips to recruit passive candidates in 2018. However, a data-driven marketing strategy revolves solely around customer data. 7 Sales Metrics to Track in 2018.

2018: A RebelMouse Year in Review

RebelMouse

But this time, 2018 took the cake. For the digital publishing ecosystem, it was a turbulent year overall. January: Rising Above Facebook's Doomsday Algorithm Change Facebook's so-called "friends and family" algorithm update at the start of 2018 charted the course for the rest of the year. Making sense of the new way to publish was an exciting time for an enterprise-grade publishing platform like RebelMouse. Video Facebook.com 2018 year in review

Facebook’s Algorithm Change Is An Apocalyptic Move for Brands, Publishers, Users, and Facebook Itself

Contently

Whenever Facebook tweaks its algorithm and decreases the reach of news stories, publishers usually treat it like a lover’s quarrel. But according to a Digiday report , Facebook has been sending each publisher the “We need to talk” text, warning them of the most apocalyptic algorithm change yet. ” That implies content from brands and publishers will be deprioritized. — Allen Gannett (@Allen) January 12, 2018.

The Ultimate Guide to Publishing

Hubspot

People are open to new ideas, readers are consuming content through a variety of media, and traditional publishers no longer stand in the way of releasing a new title. Raise your hand if you’ve ever considered publishing a book. Now, keep your hand up if you know how to publish a book. * … slowly lowers hand*. Publishing a book has always been one of those mysterious, cryptic processes reserved for the uber-famous or uber-rich. can publish a book. Publishing

3 Reasons Why It’s Better to Publish on a Centralized CMS

RebelMouse

The tech tug of war between publishers and the Facebook/Google duopoly is a never-ending power struggle. The continuing scrutiny of the duopoly is a window of opportunity for publishers to take some of the power back. Even high-ranking media executives — including BuzzFeed CEO Jonah Peretti and Bloomberg Media Group CEO Justin Smith — have been vocal to both the press and other publishers about the dangers of forming a digital strategy that's dependent on any of the major platforms.

Add self-referential links into your 2018 search engine optimization strategy

Biznology

That’s easy and can be done quickly and simply through installing a related posts plugin or customizing your template a little bit. Or, you can come back another day and do your gardening like the constant gardener you are, and link all that content together a little later, post-posting, post-publishing. Everyone is still obsessed with begging and buying inbound links –and it’s 2018! Good luck and Happy 2018! Ted “Hypertext” Nelson.

SEO Changes in 2018

EMagine B2B Blog

Believe it or not, 2018 happened to be one of the most active years for SEO changes. We’ve had major changes to search in the past, but the search landscape has never evolved so drastically or quickly as it did in 2018. 2018’s Biggest Takeaway. In 2018 we don’t just compete with traditional competitors. Even as I prepare this article for publishing, Google has once again updated the SERPs (search engine results page) for medical-related searches.

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SEO Changes in 2018

EMagine B2B Blog

Believe it or not, 2018 happened to be one of the most active years for SEO changes. We’ve had major changes to search in the past, but the search landscape has never evolved so drastically or quickly as it did in 2018. 2018’s Biggest Takeaway. In 2018 we don’t just compete with traditional competitors. Even as I prepare this article for publishing, Google has once again updated the SERPs (search engine results page) for medical-related searches.

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5 Takeaways from SearchLove Boston 2018

KoMarketing Associates

Last week, several KoMarketers had the opportunity to attend SearchLove 2018 in our lovely city of Boston. There were so many of us, we barely fit all fit in the photobooth frame; see exhibit A: A post shared by KoMarketing (@komarketing) on Jun 7, 2018 at 10:56am PDT. Anastasia Warren (@anastasiafwa) June 7, 2018. Ruth Burr Reedy (@ruthburr) June 7, 2018. Kelly (@_KellyDubs) June 7, 2018. Phoebe Fasulo (@Fassooo) June 7, 2018.

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Sifting Data to See the Customer

Oracle

But the more we rely on data in the context of measuring buyer engagement or the customer experience the more we run the risk of detaching ourselves from the reality of the person we are measuring. Empathy, at the very least, means the customer is in your thoughts. ” Pretty stark language when we’re talking about customers but if we’re honest, sometimes suffering is the accurate word to use to describe their experience.

2018’s Content Metric of the Year: Time

Contently

As marketers and publishers become more sophisticated, companies have looked beyond the click for something more meaningful. Brands and publishers don’t just want you to go to a page, they want you to stay on site and remain there. In 2018, Quartz redesigned its site , specifically to improve time spent. The Nieman Lab at Harvard University noted that many publishers had set pageviews aside in 2018, opting instead to focus on quality time and time on site.

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3 Things NYC Publishing Leaders are Talking About at Breakfast

Anyword

Last week, we had the privilege of hosting 30 of NYC’s best and brightest digital publishing professionals for breakfast as a part of Keywee’s Distributed Content event series. We spent the morning talking about Q4-related topics, like affiliate commerce, new storytelling formats, and planning for 2019 with Keywee customers and friends from Bloomberg, National Geographic, Dow Jones, U.S The post 3 Things NYC Publishing Leaders are Talking About at Breakfast appeared first on Keywee.

Flip the Funnel: How To Use Micro-Influencers in 2018

Webbiquity

As social media has become more fundamental to marketing, it’s forged new ways to attract, reach and influence an increasingly broad customer base. This higher engagement is extremely valuable across social media, especially if you want to convert a lead into a buying customer. Though trends come and go in this industry, we mean it when we say 2018 is the year of the micro-influencer. Turn customers into advocates. Guest post by Steve Hill.

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Happy Customers Are the Biggest Marketing Opportunity of 2018

Hubspot

It’s this dedication to detail that drives leads, grows funnels, and inspires customers to buy. There is one voice that speaks louder than any blog post, captures more attention than any ad, and inspires people like no expertly crafted video ever could: The voice of your customers. They have seemingly limitless options at their disposal, and unprecedented clarity into how businesses treat their customers. Happy customers are a marketer's secret weapon for growth.

Oracle CX Unity Looks Like a Real Customer Data Platform

Customer Experience Matrix

Although it was clear at the time that CX Unity offered some version of unified customer data, it was hard to understand exactly what was being delivered. CX Unity will support deterministic matching for known relationships between customer identifiers and will maintain a persistent ID over time. Oracle has built connectors to expose CX Unity data within its own customer-facing CX Cloud systems. Results are exposed to customer-facing systems.

Collision Course; Marketing Can’t Achieve Customer Centricity On Its Own

Oracle

For marketers and customer service professionals, customer experience has always sat at the very core of their role in driving greater value for organisations. Of course, to keep customers happy and loyal, all organisations need to figure out how they can keep up with the customer experience standards set by industry disrupters – and make the necessary internal changes to ensure it happens sooner rather than later. Customer Experience Oracle Marketing Cloud

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Work Smarter, Not Harder: 5 Steps to B2B Content Marketing Success in 2018

Oracle

We are only two months into 2018 and I already hear some B2B marketers say that they work harder, not smarter, and only see limited results. According to CMI’s 2018 Benchmarks, Budgets, and Trends research (North America) , 62% of the most successful B2B content marketers have a documented strategy and 72% of B2B content marketers have increased their level of success over the past year as a result of having a strategy place. Define Your Customer Lifecycle Stages.

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The Right Metrics for Measuring Audience Growth

RebelMouse

As a publisher, this is a critical distinction when it comes to measuring engagement and loyalty. Luckily, there's an opportunity to customize metrics within tools like Google Analytics and Google Data Studio so we can drill down to what is actually meaningful for publishers. Used together, these custom metrics help define the core behavior of a site's user base. Publishers have enough to juggle in the current digital climate.

Alert: More Than Half of All WordPress Sites Will Be in Danger This December

RebelMouse

In December 2018, a scripting language responsible for 57% of WordPress sites will no longer receive updates , including security patches, themes, and plugins. In November 2018, the widely used General Data Regulation Protection (GDPR) Compliance plugin was hacked , putting even more sites at risk. It's why many WordPress customers use costly managed hosting to make sure their site is up to date with 24-hour monitoring.

10 B2B Lead Generation Strategies for 2018

PureB2B

Additionally, advancing technology has heightened consumer expectations for customer experience. In fact, a study by customer intelligence firm, Walker Information, projects that customer experience will surpass price and product as the key brand differentiator by the year 2020. Based on this, here are 10 B2B lead generation strategies that should help you navigate the shifting sands of lead generation in 2018: Ramp Up Social Networking and Personalize Connections.

Our Favorite Third Party Articles & Blog Posts from 2018

KoMarketing Associates

It’s pretty unbelievable that 2018 is drawing to a close. Brian Halligan was able to capture the pain points his customers were experiencing in the traditional sales funnel and solving them through the idea of a Sales Flywheel where there are areas of force and friction that can create a delightful costumer experience. Google: Introducing simpler brands and solutions for advertisers and publishers. Google gave a lot to talk about during 2018.

Top Marketing Conferences in 2018

Brandpoint

Date: June 13-14, 2018. Why attend: This year’s sessions focus on building traffic, expanding brand awareness, improving customer service and gaining insight into today’s latest digital tools. Date: July 9-11, 2018. Date: June 12-13, 2018. Digital Publishing Innovation Summit. Date: July 11-12, 2018. Why attend: Some 200 attendees and 2018 speakers from companies such as BuzzFeed, Vice, Tastemade, and The Wall Street Journal. 3-4, 2018.

2018: A RebelMouse Year in Review

RebelMouse

But this time, 2018 took the cake. For the digital publishing ecosystem, it was a turbulent year overall. Facebook's so-called "friends and family" algorithm update at the start of 2018 charted the course for the rest of the year. While the deprioritization of news in Facebook's News Feed resulted in devastating shutdowns for some publishers who relied heavily on the platform, we knew early on that the sweeping change would be an opportunity for publishers — and it was.

19 Favorite Tools for Content Promotion in 2018

Content Marketing Institute

Editor’s note: You may have missed the original post when we published it a couple years ago. Here are 19 of my favorite tools (and pricing – though many are free) I use in my content promotion in 2018. For example, when you publish a new blog post (“this”), an update automatically posts to Twitter (“that”). Outbrain is a content syndication tool that pushes your content across multiple top publishers. Best of all, you’re free to repost content originally published.

Things I do to optimize for Google search engine discoverability

Biznology

I am sure most of these show me as superstitious, but I always makes sure I do these few things before hitting the Publish button in Biznology ‘s WordPress compose window. After that, I hit Publish and then rejoice as the lovely editors over at Biznology come in and make my articles not only better but probably even more optimized for both Google Search and Bing Search ( Bing lives! ).

How to Avoid Failure in Your Customer Experience Strategy Planning for 2018

Aberdeen

It’s that time of the year where firms (operating on a fiscal year of January to December) evaluate their 2017 results and set 2018 objectives and the strategies to achieve them. As in years past, there is no shortage of recommendations outlining the top trends, strategies, and technologies companies must use to succeed in 2018. Read: Extended Omni-Channel Customer Experience: Contextual Content & Communications.