Contently

APRIL 19, 2017

Here are six social media trends that marketers should know about. According to a study on the state of marketing technology by Walker Sands, a PR firm, marketers plan to purchase social media software more than any other type of marketing technology in 2017. Facebook’s mobile transformation is almost complete.

Social Media 167

Social Media Trends Emarketing Media 167

Marketing Insider Group

SEPTEMBER 27, 2016

The post Content Marketing Trends That Will Rule 2017 appeared first on Marketing Insider Group. Still, it can be difficult to resist the temptation to give one’s predictions about what is going to happen and that is […].

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Marketing Insider Group

FEBRUARY 27, 2017

What is the most powerful trend in marketing right now? The post Is Influencer Marketing 2017’s Most Trendy Trend? The post Is Influencer Marketing 2017’s Most Trendy Trend? How has this type of marketing proved to be so wildly successful, so quickly? appeared first on Marketing Insider Group.

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Marketing Insider Group

MARCH 14, 2017

Social media marketing may seem more in style, but email marketing remains the best bet for good ROI, and in 2017 it might just be making a comeback. As marketers, there’s a lot of pressure to master the latest trends. The post Why Email Marketing Is Making a Comeback in 2017 appeared first on Marketing Insider Group.

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Marketing Insider Group

FEBRUARY 9, 2017

Use these seven SEO trends to improve your Google search rankings in 2017. The post 7 Vital SEO Trends to Know for Google Rankings in 2017 appeared first on Digital Current. The post 7 Vital SEO Trends to Know for Google Rankings in 2017 appeared first on Marketing Insider Group.

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Trends SEO Google Search Marketing 100

Biznology

DECEMBER 22, 2016

As the end of the year approaches, it is time to look back on the year in marketing and analyze the trends we should expect to see in the coming new year. This helps you, as a marketer or business owner, be prepared for and to properly plan out your marketing for 2017. Here are 10 of the marketing trends to watch for 2017.

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Trends Mobile Advertising Planning Marketing AI 80

Marketing Insider Group

DECEMBER 27, 2016

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. The post 25 Content Marketing Stats to Guide Your 2017 Strategy appeared first on Marketing Insider Group. That’s why we’ve gathered 25 […].

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Stats Marketing & Strategy Marketing Strategy Planning 249

KoMarketing Associates

JANUARY 10, 2018

As manufacturing marketers shift their objectives in the new year, research now shows that they were heavily focused on customer acquisition in 2017. The research showed that customer acquisition was still the top priority for 42 percent of respondents in 2017. Manufacturing Marketers and Content Marketing.

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Acquisitions Customer Surveys Demand Generation Agencies Advertising Benchmark 166

Kapost

AUGUST 29, 2017

Refine, research, refine; welcome to the marketer’s way of life, trying to balance current marketing and content strategies against ever-changing digital marketing trends. The post Digital Marketing Trends in 2017 that Affect Your Content Strategy appeared first on Kapost Content Marketing Blog.

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Trends Marketing & Strategy Marketing Strategy Content 116

Marketing Insider Group

FEBRUARY 1, 2017

The post The Top SEO Trends To Watch in 2017 [Infographic] appeared first on Marketing Insider Group. From artificial intelligence to Google Penguin’s much-awaited final update, technology is doing more and more to change how SEO functions and operates. Just last year, Google had multiple updates for […].

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SEO Trends Course Google 100

Marketing Insider Group

MARCH 2, 2017

The post Content Marketing Trends to Watch Out for in 2017 [Infographic] appeared first on Marketing Insider Group. Since the rise of digital, social and mobile, various businesses and brands have now attempted to get closer and be more human with their customers. Not only that, but […].

Trends 100

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Marketing Insider Group

SEPTEMBER 7, 2016

To help you stay on top of the latest content marketing trends, every year I publish a list of the top trends and predictions we are seeing from around the marketing world. The post 28 Experts Reveal The Top Content Marketing Trends For 2017 appeared first on Marketing Insider Group. Joe Pulizzi, head […].

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Kapost

DECEMBER 29, 2016

As the year rolls to a close, marketers are planning, preparing and strategizing based on new B2B marketing trends to expect in 2017. In 2017, digital marketing in the B2B space is the standard for any organization looking to actually connect with and influence customers at each step of the buyer journey. All of the above?

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Top of Funnel Trends B2B Marketing Planning 87

Marketing Insider Group

DECEMBER 21, 2016

I’ve gathered 4 new Twitter trends that will change social media marketing […]. The post 4 Trends which Will Change Social Media Marketing on Twitter in 2017 appeared first on Marketing Insider Group. I guess it is what drives changes, innovations, and new features that emerge on Twitter and other social media platforms.

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Social Media Twitter Trends Social Marketing 100

Navigate the Channel

OCTOBER 5, 2023

In this article, we’ll explore the latest PR trends for 2023 that will help your business thrive in an era of rapid change and digital dominance. Staying abreast of the latest measurement tools and industry trends is no longer an option but a necessity for achieving success.

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PR Trends Public Relations Transparency 65

Contently

JUNE 13, 2017

Here are three trends that marketers working in Europe should be thinking about for the future. Search trends can be used as the basis for assumptions, for example, so that you’re not starting from a blank piece of paper if you don’t have structured data about a customer,” he added. ” The shift to service.

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Marketing AI Work Management Marketing Management Trends 126

Biznology

JANUARY 12, 2017

He also shows how to put those to work for your business and focuses on: The emerging and core trends common across digital channels–including search, social, and content marketing–that you need to know next year. How successful companies are leveraging those trends to improve their brands and business. Thanks to all our sponsors!

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Trends Mobile Marketing Consulting Paid Search Agency 80

KoMarketing Associates

DECEMBER 21, 2017

Keeping on top of changes and trends in our industry is one of the most important tasks we can do for our clients and professional selves. The State of Paid Social 2017. Digital in 2017: A Global Overview. Do Links Still Matter for SEO in 2017. Refurbishing Top Content – Whiteboard Friday.

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Ranking Lead Scoring 204

Marketing Insider Group

NOVEMBER 7, 2016

70% of B2B marketers expect their organizations to produce more content next year, according to the latest annual B2B Content Marketing Benchmarks, Budgets, and Trends research from Content Marketing Institute (CMI) and MarketingProfs.

B2B Marketing 237

B2B Marketing Content Marketing B2B Advertising Benchmark 237

KoMarketing Associates

DECEMBER 14, 2017

It’s been a busy year – a lot has happened in the digital space in China – and I’ve been doing my best to stay on top of the latest trends. As of June 2017 , China had 724 million mobile Internet users, which accounted for 96.3 released in June 2017. Mobile Usage Continues to Increase. percent in 2015.

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Paid Content Trends Advertising Agencies Mobile Advertising 188

Marketing Insider Group

MARCH 15, 2018

billion in 2017, up 16 percent from the previous year. The post The Biggest Ecommerce Trends You Need to Know About appeared first on Marketing Insider Group. According to the Census Bureau of the Department of Commerce, total ecommerce sales in the U.S. soared to a whopping $453.5

eCommerce 0

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Top Rank Marketing

DECEMBER 15, 2023

Social Media Today Brandwatch 2024 Digital Marketing Trends [Report] Social media management and research firm Brandwatch has published its 2024 collection of digital marketing trends, with top areas of focus expected for the coming year including AI, authenticity, personalization, and social listening, among others, Brandwatch recently announced.

Marketing Analytics Tools 111

Marketing Analytics Tools Marketing AI Top of Funnel B2B Marketing 111

distribion

DECEMBER 20, 2016

We hope that you take in all of the cheer of the season and that your endeavors in 2017 come with great happiness and success. Here are two trends that we are looking forward to in 2017: 1. B2B eCommerce sales are expected to reach $928 billion in 2017, an 8.5% Marketing automation on the rise. Did you know?

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Trends eCommerce Forrester Marketing Automation Services 60

Kabbage

NOVEMBER 29, 2016

Over the span of the year the number of MarTech vendors has nearly doubled, over $1 billion in venture capital has been invested in marketing technology, and marketing budgets have grown exponentially (“ Walker Sands State of Marketing Technology 2017 Closing the Gap Between Martech Innovation and Adoption,” 2016 ).

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Trends Planning Top of Funnel Marketing Budget 183

Adobe Experience Cloud Blog

JANUARY 6, 2017

Author: Ellen Gomes As we kick off 2017 with the fresh energy and optimism that a new year brings, like me, I bet many of you have made some achievable (and not so achievable) New Year’s resolutions. This year, one at the very top of my list is to more actively consume industry news and trends and apply them to my own marketing.

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B2B Thought Leadership Social Media Thought Leadership Storytelling 0

Schubert B2B

FEBRUARY 16, 2018

In 2017, trends called for B2B marketers to ramp up on the following: Marketing Automation – using an automated platform to nurture and score leads gaine from content offerings. How much of a difference are we seeing from last year’s trends versus 2018? For 2018, most of the 2017 trends are still running strong.

Trends 54

Trends B2B Marketing Lead Ranking Lead Scoring 54

distribion

APRIL 5, 2017

This year’s Marketing Automation Trends Report has arrived. Download the report to learn how the marketing landscape is changing and monitor forecasting trends that will affect your business. The post Marketing Automation Trends Report 2017 appeared first on The Beacon. Marketing automation is growing at a rapid pace.

Marketing Automation Services 63

Marketing Automation Services Marketing Automation Marketing Report Automation 63

Marketing Insider Group

JANUARY 6, 2017

The post Weekend Reading: “Non-Obvious 2017” by Rohit Bhargava appeared first on Marketing Insider Group.

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Curation Trends Features Best Practices 135

Hinge Marketing

JANUARY 3, 2017

So as we enter into the new year, I’d like to look at five marketing trends that will impact AEC firms in 2017 and beyond. Trend 1: A heavy focus on recruiting. Trend 2: More emphasis on community outreach. Trend 3: A transition from relationships to expertise. Trend 5: More high-quality content.

Trends 54

Trends Planning Advertising Agencies Microsite 54

Webbiquity

SEPTEMBER 4, 2018

trillion in 2021—an increase of more than a third from $889 billion in 2017. Though B2B ecommerce trends are a little different from B2C, both reflect a growing customer preference for self-service. This requires an understanding of the B2B ecommerce trends that are changing the industry. Increase in the Millennial Audience.

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Marketing AI Enterprise Management eCommerce Work Management 200

Marketing Insider Group

OCTOBER 3, 2017

2017 is flying by. It’s time to review the key B2B marketing trends that have popped up so that you can evaluate the success of your B2B strategy. It’s nearly useless to know about the trends if you’re not fully aware of what they mean for you and your company. […]. Remember, it’s all about context.

Trends 168

Trends B2B Marketing B2B Marketing & Strategy 168

InsightSquared

OCTOBER 24, 2017

We are in the final two weeks of preparing for Dreamforce 2017 — building our session agendas, RSVPing to countless events and creating a list of hashtags to follow to ensure we stay informed throughout the week. Tiffani Bova, @Tiffani_Bova : Global, Customer Growth, and Innovation Evangelist at Salesforce.

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Twitter SMB Curation Advertising Agencies 159

Circle Studio

NOVEMBER 23, 2021

As we approach the end of 2021, it’s time to look at key 2022 B2B marketing trends that will emerge in the year ahead. As we have seen in previous years, 2022 will reflect the ongoing evolution of many B2B marketing trends. So what macro trends will likely have the biggest impact on firms in the coming year?

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Marketing AI Trends B2B Marketing SWOT 193

Marketing Insider Group

MARCH 23, 2017

There’s no way to fully predict what’s in store for leaders in 2017 – how the marketplace will change, what trends will emerge or fade, how politics, wars, or natural disasters will reshape our world. The post 12 Top Business Keynote Speakers To See in 2017 appeared first on Marketing Insider Group. One way, […].

Business 127

Business Trends Marketing & Strategy Marketing 127

G2M Solutions

JUNE 7, 2017

We are already half way through 2017 so here are some of the top B2B Marketing trends that are gaining momentum this year. But beware.just because it is trendy does NOT mean its effective! When you understand your customer and their pain points you're more likely to select marketing tactics that better engage your customer.

Trends 63

Trends B2B Marketing B2B Marketing & Strategy 63

Kaon

DECEMBER 26, 2017

It is always interesting at the end of the year to look back to see what advancements we made, what topics trended, what new technology impacted our lives and our jobs, and what changed from the beginning of the year to the end and from last year to this year. Filed under: Geek Talk , Hardware Trends , Marketing Guru , News , Sales Tools.

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Top of Funnel Press Mobile Marketing Guidelines 113