ViewPoint

MARCH 1, 2016

This is Part One of a two-part blog about how organizations with a complex sales process can improve accuracy in lead/revenue projections. The real potential of lead nurturing is ignored. Test your estimates for 2016 by going back to the end of 2015 and compare actual retained revenue with your estimates.

ROI 159

ROI Lead Ranking Marketing Qualified Leads MQL 159

Content Standard

DECEMBER 23, 2015

One such example would be the reported success of lead nurturing for B2B brands. Typically, for many B2B brands, lead generation and visibility are the sole goals of marketing—when it comes to starting relationships, cultivating accounts, or driving purchases, sales departments often take the credit.

Studies 40

Studies B2B Marketing Marketing & Strategy Marketing Strategy 40

Webbiquity

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. Lead generation is still a challenge. MediaPost ). MediaPost ). Iconsive ). Iconsive ).

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

ViewPoint

JULY 24, 2017

One of the uncloseables on their list was a company from which PointClear generated a sales-qualified lead that we turned over to a client in the middle of 2016. How can one company be considered an uncloseable to one lead generation services firm and a success to another?

Sales Qualified Leads 149

Sales Qualified Leads PointClear Lead Qualification High Quality Lead 149

KoMarketing Associates

JUNE 2, 2016

A few weeks ago, we covered the “ 2016 State of B2B Digital Marketing ” report from Ascend2 and Marketo. More than a quarter (27 percent) of respondents identify social media as an “ indispensable ” channel for content distribution in 2016. Lead Nurturing (Direct and Contributed). Email, the website, and SEO.

Social Media 120

Social Media Budget Programs Media B2B 120

Content Standard

AUGUST 26, 2016

Even in 2016, where spur-of-the-moment, blink-and-it’s-gone content reigns ever supreme, you need email. According to Salesforce’s 2016 State of Marketing Report , “80 percent of marketers agree that email is core to their business.” And, more importantly, you need to storify your email strategy. ” 2. .”

Stats 40

Stats Email Marketing Storytelling Mobile Marketing 40

The Point

JANUARY 29, 2015

Recently I sat down with Amanda Nelson, Director of Marketing at RingLead , a leading provider of cloud-based data solutions that make it easy to analyze, remove, merge and prevent duplicates in Salesforce. This interview originally appeared in the RingLead blog , and is posted here with permission. (AN) AN) Hello, Howard.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Generation 100

KoMarketing Associates

MAY 30, 2017

Slideshare can also be an underrated social media platform for SEO and lead nurturing as well. 2016 State of Marketing from Salesforce. 2016 Internet Trends Report von Kleiner Perkins Caufield & Byers. Here are ten presentations and accounts that we recommend viewing and “favoriting” for B2B marketing knowledge.

B2B Marketing 121

B2B Marketing Account Based Marketing B2B Thought Leadership B2B 121

Atomic Reach

FEBRUARY 7, 2019

In 2014, Top Rank Blog reported that 64% of B2B marketers outsource their writing, a time consuming portion of the content creation process. In 2016, Content Marketing Institute published their Benchmarks, Budgets, and Trends Report stating, 85% of B2B marketers say lead generation is their most important content marketing goal.

Paid Search Agency 102

Paid Search Agency Advertising Agencies Content Marketing Eloqua 102

The Point

MAY 30, 2014

Over at the IDC Technology Marketing Blog , analyst Sam Melnick posted an article recently with the intriguing title: “Are Ad Agencies Keeping Pace with the Marketing’s (sic) Massive Digital Uptake? Specifically: • IDC reports that digital marketing spend by technology companies will surpass non-digital spend by the end of 2016.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 100

ClearVoice

AUGUST 16, 2023

Increased sales: Businesses can drive targeted website traffic, generate qualified leads, and boost sales through effective lead nurturing and conversion strategies. In 2016, Snapchat launched Bitmoji with personalization top of mind. You may recall a time when Bitmoji’s were all the hype.

Advertising Agencies 98

Advertising Agencies Marketing Agencies 1 Paid Search Agency Ad Agencies 98

Envy

JULY 31, 2017

The Challenges: Market Education and Lead Generation. When Aqua launched its security platform back in 2016, the competition was fierce from day one. HubSpot platform to nurture contacts into MQLs. x20 growth in leads Q1 2016 to Q1 2017. The Winning Strategy. PPC to amplify content marketing efforts.

Lead Ranking 85

Lead Ranking Marketing Qualified Leads MQL Case Studies 85

SmartBug Media

NOVEMBER 6, 2019

Homepages usually bring the most traffic to the site—unless you have interior pages or blog posts that are a goldmine for SEO or you're pushing paid dollars to it—so it needs to be visually appealing and have clean, concise copy. F or lead generation purposes, you want your visitors’ attention focused strictly on a call to action or form.

Design 75

Design Tactics Sales Leads Marketing Websites 75

KoMarketing Associates

NOVEMBER 12, 2019

This shift towards lead quality has shown up in a bunch of other studies and surveys going back to 2016. And we don’t need to tell you it’s a big deal – because so many marketers’ performance is measured based on lead quality (in one way or another), we’re pretty sure you’re keenly aware of the value of high-quality leads.

Lead Ranking 140

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 140

markempa

SEPTEMBER 27, 2016

Writers note – This as a primer for my session at Dreamforce 2016 next week. In our rush to obtain leads, drive opportunities and move the sales needle, it’s too easy to forget that we need to address the emotional needs (fears, hopes, wants, and aspirations) of our customers. Will you join my session at Dreamforce 2016?

Account Based Marketing 120

Account Based Marketing Paid Search Agency B2B Sales Lead Scoring 120

KoMarketing Associates

AUGUST 19, 2013

SEO impact aside, recent statistics indicate Google Plus is on pace to overtake Facebook (the current leader) in social shares by 2016. As such, for B2B marketers specifically, activity on Google Plus could potentially have significant effects on lead acquisition and brand trust. B2B Google+ Search Engine Marketing Blog'

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Paid Search Agency 120

ANNUITAS

JUNE 23, 2016

We wanted to obtain a better understanding of what drives Enterprise B2B Marketers focused on demand generation across a variety of topics including marketing technology, organizational design, content marketing, buyer personas, lead nurturing, measurement and a few more.

Buyer Personas 124

Buyer Personas Demand Generation Content Advertising Benchmark 124

Outgrow

JULY 8, 2020

In order to attract your target audience, they can leverage videos, blogs, microsites, landing pages, and more. Case Study: To make football the most played sport by women in the European countries, UEFA launched the #WePlayStrong campaign in 2016. Case studies: ForwardPMX has been working with Virgin Holidays since 2016.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 52

Adobe Experience Cloud Blog

APRIL 11, 2017

In this blog post, I’ll explain why an intent-based email marketing strategy is effective and how you can create successful email campaigns from social intent data: What Is Intent-Based Email Marketing? We track our leads’ Twitter activities around these organizations’ Twitter handles. She became a lead in our system on June 1, 2016.

Intent Data 129

Intent Data Intent Email Marketing Social Marketing 129

Hubspot

MARCH 16, 2017

Although blogs are still very popular, audiences are somewhat limited in how they can consume them -- you can’t read a blog at the gym or while driving, for instance. Edison Research's 2016 Infinite Dial study showed a significant year-over-year increase in podcast listenership, with monthly listenership increasing from 17% to 21%.

Advertising Agencies 77

Advertising Agencies Paid Search Agency Ad Agencies Statistics 77

Hinge Marketing

MARCH 17, 2016

They can then work together to develop a smart strategy for communicating the firm's message, following up with leads, and measuring the results of both teams' efforts. Content development —Content that is created by marketing (articles, white papers, books, guides, blog posts, etc.) Additional Resources.

Planning 48

Planning Work Management Business Marketing Management 48

markempa

DECEMBER 30, 2013

Tweet As the holiday season quickly approaches an end, and marketers prepare to make 2014 their best year yet, we pulled together the top blog posts on the B2B Lead Roundtable Blog to share the most popular topics, chosen by marketers just like you. Use social media to generate leads and connect with prospects.

Lead Ranking 120

Lead Ranking B2B Marketing Lead Scoring Lead Gen 120

SmartBug Media

MARCH 24, 2020

Facebook launched the Live feature in 2016 to stay competitive with Periscope and YouTube and other platforms where users can go live. You can take stills of the video and make a blog post or a blog series. Write a blog post with the highlights and link to the video. You can take the audio portion and use it as a podcast.

Facebook 78

Facebook Campaigns Broadcasting Sales Qualified Leads 78

Hubspot

DECEMBER 26, 2017

Looks like you understand the importance of content marketing/inbound marketing based on the blogs, white papers, & testimonials -- but there's a huge missed opportunity because it doesn't seem to be gated. Here at HubSpot, we've had some exciting product updates to the marketing & sales platforms as of January 2016.

Marketing Automation Services 101

Marketing Automation Services Allocation Work Management Peer-to-peer 101

Sales Engine

OCTOBER 16, 2015

B2B content marketing today is really about generating leads for sales by replacing the one-to-one conversations that salespeople used to be able to get more predictably. But with everyone jumping on the content marketing bandwagon, it’s not enough to publish a blog or a white paper. B2B Marketing Blog RSS. And you should.

Content Marketing 120

Content Marketing Content Lead Ranking Marketing & Strategy 120

Terminus

NOVEMBER 20, 2017

Editor’s Note: This is a guest blog post from Heidi Vandermeer , the Account-Based Marketing Manager at Uberflip , a cloud-based platform that allows B2B marketers to create personalized content experiences at scale. In 2016, my team at Uberflip began to lay the groundwork for account-based marketing. Marketo Click To Tweet.

Account Based Marketing 29

Account Based Marketing Paid Search Agency ABM Work Management 29

Hinge Marketing

DECEMBER 22, 2015

And of course, the Internet is a great resource for free educational content by way of blogs, guides, ebooks, and more. Check out our free research-based book Inside the Buyer’s Brain to learn how your business development team can close more leads by understanding what the buyer really wants. How Hinge Can Help.

Work Management 48

Work Management Marketing Management Planning Paid Search Agency 48

KEO Marketing

APRIL 28, 2017

Also, email messages are the primary form of lead nurturing; once the email address of a potential client is acquired, the company can begin a “drip” campaign of reaching out to the prospect regularly with a set of emails that follow up and encourage conversion. Customer segmentation. Segmented emails are 13.1% Inbound Marketing.

Demand Generation Agencies 48

Demand Generation Agencies Demand Generation Demand Generation 48

Hubspot

JANUARY 5, 2017

If you’re reading this blog post, there’s a good chance you arrived here by clicking on a link in an email we sent to you. Email marketing is a powerful tool to encourage your audience to engage with content and to nurture leads in your database along the buyer’s journey. Share with us in the comments below.

Email Marketing 78

Email Marketing CAN-SPAM Clickthrough Click Rate 78

Directive Agency

MAY 2, 2017

Tactic #4: Get them to promote a blog post . When you create a blog post, you have to promote it on B2B marketing platforms like Twitter, LinkedIn, and industry-specific forums. Aside from actively distributing it and hoping that influencers notice enough to repost it, you should also include them in your blog.

Paid Search Agency 40

Paid Search Agency B2B Marketing Companies B2B 40

Hubspot

JULY 29, 2016

In 2016, there’s really no excuse for running an inbound program without also running heat mapping software on your site’s core conversion pages. 6) Try a radically different lead nurturing sequence. This tip assumes you have some experience in inbound marketing, and you’ve already implemented a lead nurturing sequence.

Inbound Marketing 28

Inbound Marketing Optimization Conversion Landing Pages 28

Hubspot

SEPTEMBER 15, 2016

At a high level, these objectives should address the Top of the Funnel (TOFU), Middle of the Funnel (MOFU) and Bottom of the Funnel (BOFU): TOFU -- If you need to increase traffic to your website, utilize tactics like blogging, Search Engine Optimization & Social Media.

Top of Funnel 28

Top of Funnel Digital Marketing Funnels Planning Urgency Marketing 28

Vidyard

FEBRUARY 22, 2016

” Cetera Financial Group uses video content to capture the interest of new prospects and increase engagement in their lead nurturing programs. “We understood it would have a positive impact on our engagement metrics, but the actual outcome was astonishing.”

Video Marketing 50

Video Marketing Personalization Conversion Marketing Automation Services 50

Kapost

JULY 5, 2016

88% of B2B marketers use content marketing, yet only 30% describe themselves as “effective,” so states the 2016 benchmark report from Content Marketing Institute and MarketingProfs. lead nurturing), and 45% create content for the bottom of the funnel (i.e. What’s going on in the minds of B2B marketers?

Top of Funnel 75

Top of Funnel Advertising Benchmark Marketing Report Planning 75

Hubspot

JANUARY 17, 2017

Where do you primarily host your blog and content offers? Your inbound website funnel should include: A blog and search-engine-optimized pages to attract site visitors at the top of your funnel. Corresponding conversion elements, like landing pages and calls-to-action, to help convert visitors into leads. Your website.

Top of Funnel 28

Top of Funnel Marketing Websites Marketing Automation Services Lead Ranking 28

LeadSquared

MAY 20, 2015

See how regular they are in this exercise: Strategy 3: Implement a lead nurturing strategy. One important thing that many businesses forget is the keeping those leads engaged who would not buy immediately. For these leads, you need to set up a proper lead engagement or nurturing process. Company Size.

Tips 52

Tips Ad Building Content Marketing Paid Search Agency 52

Hubspot

NOVEMBER 4, 2015

In fact, doing this was one of the key factors that enabled us to double our blog leads. They include HubSpot's prodigious blog, UnBounce's reflections of content success, Wistia's learning library and SEOMoz's vibrant SEO community, to name a few. Planning for 2016. Keep the content flowing.

Planning 28

Planning Paid Search Agency Lead Ranking Marketing Plans 28