Martech

MARCH 25, 2022

As a reputation consultant, I have handled a full range of public relations issues through Facebook, and if there is one issue that will always be as present as death and taxes, it is negative comments on social media! I remind you that a “light touch” is usually the very best approach to handling negativity on Facebook.

Facebook 122

Facebook Tips Work Management Social Media 122

Convince & Convert

NOVEMBER 6, 2017

However, while people are increasingly familiar with live video—particularly thanks to Facebook Live—there is still hesitation from companies in adopting this strategy to grow their business. When I speak with B2B companies about Facebook Live, they claim it’s only something for B2C companies and celebrities. I disagree.

Facebook 229

Facebook Paid Search Agency Companies B2B 229

Contently

NOVEMBER 7, 2016

Last week, Facebook announced that it had reached 1 billion mobile-only monthly users. A lot of this activity comes from apps like Facebook, Twitter, and Snapchat, which account for the vast majority of time spent. But in the first six months of 2016, digital video revenue on smartphones and tablets exploded to $1.6

Facebook 165

Facebook Rules Advertisements Advertising 165

ClearVoice

JUNE 5, 2023

But Facebook still remains the undisputed number one. With almost 3 billion active users per month, Facebook is the most used social media platform around the world. Given its huge reach, no wonder marketers are increasingly using Facebook videos to tell their stories and connect with customers. The appropriate length.

Webinar Metrics 52

Webinar Metrics Facebook Video Marketing Marketing & Strategy 52

Hubspot

AUGUST 24, 2020

According to a recent study from Statista , Facebook has an estimated 2.7 A well-maintained Facebook presence is central to many — if not most — companies' social media strategies. The History of Facebook Ads. 2004: Facebook first starts generating ad revenue with its "Flyers" project. Image Source: Business 2 Community.

Paid Search Agency 101

Paid Search Agency Facebook Ads Mobile Advertising 101

Sprout Social

APRIL 10, 2017

Let’s be honest here–Facebook isn’t slowing down. billion monthly active users on Facebook, which includes a 17% year over year spike since 2016. Your Facebook marketing strategy has to be unique. There’s an ocean of potential customers you can reach on Facebook. Looking to get more out of your Facebook marketing?

Facebook 111

Facebook Marketing & Strategy Marketing Strategy Planning 111

Contently

DECEMBER 16, 2016

The internet changed all that—and we’ll look back at 2016 as the year that digital officially assumed the mantle. 2016 was a landmark year for the marketing, media, advertising, and tech space. Facebook’s controversial domination. Now, there’s Facebook, and then there’s everyone else. Censorship.

Marketing AI 60

Marketing AI Advertising Agencies Paid Search Agency Acquisitions 60

Marketing Insider Group

OCTOBER 12, 2015

No, it’s time for content prognosticators and marketing futurists to get out their crystal balls and start predicting the biggest trends for content marketing for 2016. My Main Content Marketing Prediction For 2016? The leading marketing trend of 2016 will be the maturing of the age of ad blocking. What do you think?

Paid Search Agency 100

Paid Search Agency Advertising Agencies Content Marketing Demand Generation Agencies 100

Contently

FEBRUARY 24, 2017

In ad tech, there’s Facebook and Google, and then there’s everyone else. In the first quarter of 2016, revenue rose 21 percent year over year, according to the Interactive Advertising Bureau—but 90 percent of that growth went to Facebook and Google. Could the same thing happen to the martech industry ?

Amazon 151

Amazon Paid Search Agency Facebook Google 151

Biznology

DECEMBER 22, 2015

Don’t worry: until now, none of your competitors have been as data-driven or nearly as adaptive or reactive as is currently even more than possible — but as of 2016, things are going to get mighty competitive as prices lower, things become easier and cheaper to implement, resource-wise, and then actually follow-up and use, every day.

Enterprise Management 80

Enterprise Management Online Marketing Work Management Marketing Automation Services 80

Sprout Social

APRIL 19, 2019

Despite efforts to unseat it, Facebook is still the reigning social media network. The use of Facebook has evolved through the years so it’s important for marketers to be up to date on the newest statistics. Facebook demographic stats. Facebook usage stats. Facebook advertising stats. Facebook video stats.

Stats 111

Stats Cost Per Click Facebook Paid Search Agency 111

Webbiquity

FEBRUARY 21, 2023

According to Google Trends, average monthly searches related to influencer marketing have increased 6X since early 2016. billion in 2016 to $16.4 93% of marketers have used influencer marketing at some point, and collectively they plan to directly spend almost twice as much on influencers in 2023 as they did in 2016.

Paid Content 267

Paid Content Paid Search Agency Advertising Agencies Work Management 267

Sprout Social

APRIL 22, 2019

If you’re a regular Facebook user, you might have noticed a surge in the number of video ads on the platform. In fact, Facebook has an average daily video view of eight billion. In fact, Facebook has an average daily video view of eight billion. The case for Facebook video ads. Source: Locowise.

Facebook 104

Facebook Practices Video Marketing Ads 104

Biznology

FEBRUARY 3, 2017

Here are the 10 most inspiring digital marketing stories of 2016. By using Facebook ’s boosted posts , Dacia placed ads related to their Sandero, Logan, and Stepway models. The post 10 most inspiring digital marketing stories of 2016 appeared first on Biznology. They focused on both desktop and mobile users. Like this post?

Paid Content 80

Paid Content Paid Search Agency Planning Advertising Agencies 80

Hubspot

JANUARY 2, 2017

2016 brought change the marketing industry in many ways -- from powerful innovations to continuously evolving mediums. Now that we've rung in the New Year here at HubSpot, we wanted to remember the biggest changes that happened in the world of marketing in 2016. What was your favorite social media moment of 2016?

Video Marketing 74

Video Marketing Hubspot Advertising Mediums Social Networks 74

Customer Experience Matrix

NOVEMBER 14, 2016

A quick check of financial reports shows those are just fine: the company is expecting about 45% revenue increase for 2016.) A new Facebook integration lets users create Facebook lead generation campaigns within HubSpot and posts leads from those campaigns directly to the HubSpot database. Makes a lot of sense to me.

Marketing Automation Services 0

Marketing Automation Services Hubspot Conference Marketing Automation 0

markempa

DECEMBER 12, 2016

The year 2016 is quickly coming to an end and the holiday season is a time for reflection and preparation. My methodology was compiling the aggregate social shares across Twitter, LinkedIn, Facebook, and Google+. My methodology was compiling the aggregate social shares across Twitter, LinkedIn, Facebook, and Google+.

Account Based Marketing 84

Account Based Marketing Marketing Qualified Leads Lead Scoring Lead Ranking 84

Buffer

SEPTEMBER 26, 2018

Today, Facebook has announced that it’s rolling out Facebook Stories Ads to advertisers globally. More than 300 million people use Facebook Stories and Messenger Stories every day. The value of Facebook Stories ads. The value of Facebook Stories ads. billion use Facebook daily.

Paid Search Agency 99

Paid Search Agency Facebook Advertising Agencies Ads 99

Contently

JUNE 8, 2016

If the biggest show on Earth this year is the Summer Olympics, then UEFA Euro 2016 runs a close second. When the soccer tournament kicks off this Friday, newsrooms will crank out stories for every channel—from Facebook and Snapchat to Periscope and everything in between—in hopes of reaching the largest audience possible. Take Adidas.

Brand Identity 60

Brand Identity Branding Youtube Distribution 60

Contently

SEPTEMBER 24, 2021

” And if there was any doubt that was true, it was erased for me on Monday when Wired published an expose about Facebook’s obsession over turning Instagram—its most prized subsidiary—into a TikTok clone. First, Facebook announced you’d no longer need a college email address to join the platform.

Social Networks 216

Social Networks Social Media Facebook Verticals 216

Contently

JULY 6, 2016

According to a 2015 AP study , only 12 percent of Facebook news consumers have “a lot of trust” for “the news they see there.” population is on Facebook, and Pew’s 2016 “ State of the Media ” report showed that 66 percent of American Facebook users get some amount of news on the social platform.

Studies 111

Studies Content Emarketing Internet Marketing 111

Biznology

JANUARY 28, 2016

As you research online marketing in 2016 , it’s important to know what to pay attention to in the coming year in order to best strategize how you will reach your target markets. So what video marketing trends can small businesses and other marketers expect to see in 2016? Drone video. Like this post? Sign up for our emails here.

Video Marketing 80

Video Marketing Trends Television marketing Broadcasting 80

Hubspot

APRIL 6, 2018

Within the past several months, before news first broke of voter profiling firm Cambridge Analytica improperly obtaining and using personal user data, Facebook said it would be making a large degree of changes as to how it handles advertisements. Here's what Facebook says that'll look like. presidential election.

Advertising Agencies 77

Advertising Agencies Facebook Advertisements Advertising 77

Onalytica B2B

FEBRUARY 24, 2016

Social selling is the process of developing relationships as part of the sales process, this mostly takes place on social networks such as LinkedIn, Twitter and Facebook but can also take place offline at networking events and conferences. Social Selling 2016: Top 100 Influencers and Brands Click To Tweet.

Enterprise Management 0

Enterprise Management PointClear Brand Identity Branding 0

Sprout Social

JANUARY 16, 2017

billion monthly active users on Facebook logged in the third quarter of 2016, you may find the network to be a treasure trove of new customers. In this all-encompassing guide, we’ll walk you through the basics of Facebook and brand examples you can be inspired by. Audit your current Facebook Page. Note and move on.

Facebook 88

Facebook Work Management Ad Frequency Marketing Management 88

Hubspot

NOVEMBER 9, 2018

Over the past year, Facebook Watch has seen some significant success -- since the start of 2018, total time spent watching videos in Watch has increased by 14x. Facebook Watch offers thousands of impressive, high-quality videos for both entertainment and educational purposes. How to download Facebook Live videos.

Facebook 74

Facebook Video Marketing High Quality Lead Impressions 74

Hubspot

MAY 6, 2020

In 2016, Facebook released Live video on their platform. And in the past year, the time people spent watching Facebook Live has quadrupled. In fact, one in five videos on Facebook are now live streams. As we came into a new decade, it seemed the initial live streaming frenzy on Facebook had calmed down.

Facebook 101

Facebook Social Media Creativity Hubspot 101

Zoominfo

JUNE 20, 2019

The search term “Facebook Live Stream” has increased in popularity by more than 330% since Facebook Live’s debut in August 2015 ( source ). 78% of online audiences are already watching video on Facebook Live. 90% think video quality is the most important aspect of Facebook Live videos ( source ).

Statistics 198

Statistics B2B Marketing B2B Zoominfo 198

Hubspot

MAY 24, 2018

Facebook today unveiled the publicly searchable archive of political ads it said it would develop in April. House Permanent Select Committee on Intelligence (HPSCI) Minority released roughly 3,400 of these ads , which ran on Facebook and Instagram leading up to the 2016 elections. The History of These Changes.

Paid Search Agency 72

Paid Search Agency Facebook Ads Transparency 72

Hubspot

MARCH 1, 2018

Back in October, Facebook introduced a new initiative to put Page content in a separate feed from content within a user's personal network. It was one of the first efforts from Facebook to shift its emphasis from advertisers to users -- and it would live under what the social media channel called the Explore Feed.

Facebook 78

Facebook Transparency Features Customer Surveys 78

KoMarketing Associates

JANUARY 26, 2016

As we get into 2016, here are 30 tips to help improve your B2B social media strategy: 1. Then use audience targeting and Facebook ads to get people to see it and sign up.”. I really love this piece of advice from Social Media Examiner; while they are being specific to Facebook, it can really apply across a variety of social channels.

Social Media 96

Social Media Media B2B Tips 96

Hubspot

FEBRUARY 7, 2018

This is a lesson Facebook has perfected over the last year as it continues to launch products to compete with Snapchat, the app it tried and failed to purchase back in 2013. But is this Facebook Stories update competing with or even being used in the same way as its competitors? Snapchat vs. Facebook.

Facebook 77

Facebook Curation First-Mover Advantage Social Networks 77

Webbiquity

FEBRUARY 27, 2018

Though it’s dangerous to assume anything about leadership in the social networking space (Facebook overtook MySpace as the biggest social network less than a decade ago , after all), the landscape does seem to have matured and stabilized somewhat at this point. Two-thirds of Facebook users (66%) get news on the site.

Social Networks 296

Social Networks Stats Network Marketing Linkedin 296

Hubspot

APRIL 1, 2018

Facebook Cover Photo Size. If your uploaded image is smaller than these dimensions, Facebook will stretch it to fit -- making it look blurry. When people arrive at your Facebook Page, where do you think they first look? That's right -- it's your Facebook cover photo. 11 Best Practices for Your Facebook Cover Image.

Template 101

Template Facebook Guidelines Banners 101

Contently

FEBRUARY 10, 2017

Facebook is a social network. Even worse, Facebook fanned the flames by allowing the spread of fake news. has a “great deal” or “quite a bit” of confidence in Facebook. Yet, Facebook and Twitter still lag behind. adults receive news from social media, per a 2016 Pew study.

Facebook 60

Facebook Social Networks Twitter Distribution 60

ClearVoice

OCTOBER 24, 2018

What the Facebook video lawsuit means for your marketing efforts. Two years ago, Facebook’s video ad metrics were off (perhaps way off). A Wall Street Journal article in 2016 reported that Facebook had not been accurately reporting the amount of time users on the social platform were watching paid video ads.

Facebook 58

Facebook Video Marketing Paid Search Agency Class 58

Biznology

FEBRUARY 2, 2017

Or send him your Twitter and Facebook follower lists. The post The 10 most fascinating people in B2B marketing in 2016 appeared first on Biznology. Look at his StiristaLINK, which adds consumer data to business records, giving B2B marketers rich insight and broader access to their targets. I love this guy. Happy 2017 to all!

Enterprise Management 80

Enterprise Management B2B Marketing PointClear Advertising Agencies 80