Adobe Experience Cloud Blog

OCTOBER 13, 2016

Author: Ellen Gomes Beyond its iconic Hollywood sign, the very on-trend, high-end shops of Rodeo Drive, and the allure of its celebrities, Los Angeles is gearing up for an awesome marketing conference—2016 &THEN, the Direct Marketing Association’s (DMA) annual event. Are you heading to 2016 &THEN?

Marketing AI 48

Marketing AI Marketo Work Management Thought Leadership 48

ClearVoice

JULY 6, 2021

The total number of short-term videos uploaded since 2016 has increased by 100%. Instagram is the third most popular social media channel for businesses to use to publish video content (behind Facebook and YouTube). Facebook video stats. Nearly 2 in 5 businesses on Facebook say they publish video once a month.

Stats 98

Stats Video Marketing Planning Emarketing 98

Webbiquity

FEBRUARY 23, 2016

Here are three more key takeaways from the more than four dozen social networking facts and statistics below: Facebook is the most popular social network on the planet—except with CEOs. An incredible 71% of all Internet users are on Facebook, including more than half of all online adults aged 65 and older. 18 Facebook Stats and Facts.

Social Networks 100

Social Networks Stats SMB B2B Thought Leadership 100

Biznology

JULY 13, 2017

According to an eMarketer report, American retailers spent nearly 80% of their marketing budget on offline campaigns in 2016. TV commercials routinely nudge viewers to express their support for a cause or to participate in a contest by posting specific hashtags on social media channels like Facebook or Twitter.

Marketing Budget 132

Marketing Budget Campaigns Paid Search Agency Marketing & Strategy 132

Contently

AUGUST 3, 2016

Facebook is for the opinionated person who overshares details about private life. Regardless of how you feel about Facebook’s business model, you have to credit the platform for facilitating expression and creativity. According to eMarketer , LinkedIn’s ad dollars will only account for 3.4 But LinkedIn?

Linkedin 60

Linkedin Facebook Thought Leadership Work Management 60

Hubspot

MAY 1, 2020

Not only is Facebook Live thriving, with one in five videos being live streams , but other major platforms like Instagram , Twitter , YouTube , and -- most recently -- LinkedIn , have embraced similar features. Facebook Live Stream" saw a 330% increase in searches between 2016 and 2018. Facebook ). eMarketer ).

Stats 101

Stats Video Marketing Planning Paid Search Agency 101

Contently

APRIL 18, 2017

” Facebook VP Nicola Mendelsohn predicted that the social network would be “all video” by 2021. And in 2016, the Interactive Advertising Bureau (IAB) found that digital video ad spend increased by 85 percent over the previous two years. On Facebook and Instagram, it’s three seconds.

Video Marketing 119

Video Marketing Youtube Ad Exchange Click Fraud 119

Hubspot

JANUARY 23, 2019

Instagram has proven a viable advertising option for businesses today, and shows no signs of slowing down -- in fact, eMarketer estimates worldwide Instagram ad revenues will exceed $10 billion by 2019 , an exponential increase from 1.86 billion in 2016. When you're ready to post, click "Share" in the top right.

Emarketing 101

Emarketing Tagging Social Media Network Marketing 101

Contently

SEPTEMBER 15, 2016

” At the time, Snapchat repeatedly brought up this anti-targeting stance as a way to differentiate itself from competitors like Google and Facebook. facebook and @google offer similar #ad products. — eMarketer (@eMarketer) September 15, 2016. million in 2016, +519% over 2015.

Emarketing 60

Emarketing Mobile Advertising Advertising Agencies Privacy 60

Buffer

APRIL 29, 2019

If you think back three years ago to 2016, live video was everywhere. Facebook Live had just debuted, and you had platforms like Periscope and Meerkat making waves as well. Live streaming video in 2016 (via emarketer ). Facebook Live is still going strong, as is Instagram live. Case in point ….

Video Marketing 76

Video Marketing Social Networks Emarketing Youtube 76

Biznology

OCTOBER 15, 2018

That desire has been incited by popular social media platforms, such as Instagram and Facebook, which have introduced new functions for video broadcast. And, make no mistake, brands have noticed this opportunity, especially since live videos on Facebook are on autoplay. The potential is immense, and it has still not been used enough.

Video Marketing 143

Video Marketing Broadcasting Paid Search Agency Facebook 143

KoMarketing Associates

DECEMBER 7, 2017

Even if your target audience isn’t using social media platforms like Facebook for their work activities or research, they are likely using it for their own personal use. Yet surprisingly, many B2B companies still think that having a presence on Facebook or even running promotions or ads is a waste of time. Facebook Reviews.

Paid Content 198

Paid Content B2B Marketing Allocation Marketing & Strategy 198

Digilant

JULY 30, 2019

Technology advancement is allowing the consumer to use their mobile device to make purchases more seamlessly – according to Emarketer mobile commerce is expected to supersede desktop by the year 2021. . Social media is the #1 driver of customer acquisition amongst 61% of direct-to-consumer brands according to Emarketer. .

Advertising Agencies 45

Advertising Agencies Tactics Advertisements Advertising 45

KoMarketing Associates

OCTOBER 20, 2015

eMarketer forecasts that during 2016 mobile ad spend will top 100 billion worldwide, which translates to 51% of all projected digital ad expenditures. 44% of Facebook users only access the site by a mobile device – this accounts for more than 650 million users. Half of LinkedIn’s visitors access the site via mobile device.

Mobile Advertising 120

Mobile Advertising Mobile Marketing Paid Search Agency Advertisements 120

Heinz Marketing

NOVEMBER 14, 2017

It’s used by 90 percent of American adults and 49 percent of the world, and as a collective, we sent 28 percent more of it in 2016 than the year before. 17% decline in click-to-open – eMarketer. 2 of those hours on YouTube, Facebook, Snapchat, Instagram, and Twitter – MediaKix. Facebook Messenger alone has 1.3

Emarketing 65

Emarketing CAN-SPAM Lock-In CTR 65

Webbiquity

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. eMarketer ). 71% said Twitter, while 54% each mentioned Facebook and YouTube. MediaPost ).

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Digilant

JULY 30, 2019

Technology advancement is allowing the consumer to use their mobile device to make purchases more seamlessly – according to Emarketer mobile commerce is expected to supersede desktop by the year 2021. . Social media is the #1 driver of customer acquisition amongst 61% of direct-to-consumer brands according to eMarketer. .

Advertising Agencies 40

Advertising Agencies Tactics Advertisements Advertising 40

Digilant

JULY 30, 2019

Technology advancement is allowing the consumer to use their mobile device to make purchases more seamlessly – according to Emarketer mobile commerce is expected to supersede desktop by the year 2021. . Social media is the #1 driver of customer acquisition amongst 61% of direct-to-consumer brands according to eMarketer. .

Advertising Agencies 40

Advertising Agencies Tactics Advertisements Advertising 40

Content Standard

MAY 21, 2016

But a study by GfK MRI suggests otherwise , with 67 percent of US Smartphone users checking text first thing in the morning, 63 percent checking email, and 48 percent checking Facebook. My Facebook App can’t message your WeChat App, which can’t message your Kik. All this before their first cup of coffee.

Barriers 43

Barriers Lock-In Social Media Emarketing 43

Content Standard

MAY 21, 2016

But a study by GfK MRI suggests otherwise , with 67 percent of US Smartphone users checking text first thing in the morning, 63 percent checking email, and 48 percent checking Facebook. My Facebook App can’t message your WeChat App, which can’t message your Kik. All this before their first cup of coffee.

Barriers 43

Barriers Lock-In Social Media Emarketing 43

Contently

MARCH 28, 2018

In October of 2016, I attended the Future of Storytelling Festival , a gathering of innovative storytelling formats, most of which dealt with virtual reality and augmented reality. Facebook has housed 360-degree video since 2015, but the format is new to Snapchat and may be a solution to some of its previous advertising concerns.

Brand Identity 153

Brand Identity Branding Storytelling Sample 153

ClearVoice

DECEMBER 5, 2018

A recent report from eMarketer shows that from 2014-2017, social media usage climbed by about 5 minutes per day per user each year. However, while social media usage per day has grown for some a select few (specifically, two) channels, it has decreased for others — most noticeably for the largest social channel of them all, Facebook.

Social Media 61

Social Media Media Emarketing Facebook 61

Content Standard

OCTOBER 19, 2015

In August, I started this series of 6 content marketing trends affecting your success in 2016. This week, we look at the ever-growing social media platforms ecosystem, focusing on the fringe platforms that look to surpass legacy networks like Facebook, Twitter, and LinkedIn. I’m betting big on Medium in 2016.

Paid Content 40

Paid Content Social Media Trends Paid Search Agency 40

Contently

JUNE 3, 2016

don’t skimp when it comes to analyzing how the internet shapes the global economy—the 2016 SlideShare comes in at a hefty 213 pages. According to eMarketer’s numbers on mobile ad spend, expect a similar slowdown in growth in the coming years. Facebook and Google rule all. Meeker and co. million for TV and 115.5

Internet Marketing 60

Internet Marketing Marketing Report Trends Paid Search Agency 60

Content Standard

OCTOBER 19, 2015

In August, I started this series of 6 content marketing trends affecting your success in 2016. This week, we look at the ever-growing social media platforms ecosystem, focusing on the fringe platforms that look to surpass legacy networks like Facebook, Twitter, and LinkedIn. I’m betting big on Medium in 2016.

Paid Content 40

Paid Content Social Media Trends Paid Search Agency 40

Adobe Experience Cloud Blog

JANUARY 21, 2016

But what if you could have a better idea of the changes 2016 has in store for marketers? According to eMarketer social media ad spend only accounts for 14% of digital marketing spend ….but Events: In 2016, for B2B marketer, there will be a shift towards field marketing and away from tradeshows. Quality over quantity!

Advertising Agencies 48

Advertising Agencies Account Based Marketing Planning Paid Search Agency 48

Content Standard

JANUARY 5, 2016

The year’s most compelling video marketing stats point to where video marketing has been and where we’re headed in 2016. hours each day watching video content in front of a screen in 2015, eMarketer reports. Facebook logged huge gains in video viewership. 2016 Outlook for Video Marketing.

Stats 61

Stats Video Marketing Verticals Emarketing 61

Bannerflow

MARCH 8, 2019

Plus, in 2019, eMarketer predicts that U.S. For the giants of the industry such as Google, Facebook, and Amazon this relatively easy – for smaller companies, less so. Artificial intelligence (AI) was the talk of 2016, 2017, 2018, and now, 2019. advertisers will buy $3.8 ePrivacy: the battle over personal data continues.

Advertisements 64

Advertisements Advertising Cost Per Click Trends 64

Contently

JUNE 17, 2016

I already summed up the major takeaways from Mary Meeker’s internet trends report here , and I’ll quickly sum up the PageFair and IAB revenue updates in one sentence: Ad blocking is accelerating and going mobile, and digital ad revenue is growing quickly but it’s all going to Facebook and Google. LRy9iY8TbH.

Media 60

Media Mobile Advertising Emarketing Paid Search Agency 60

Contently

JUNE 17, 2016

I already summed up the major takeaways from Mary Meeker’s internet trends report here , and I’ll quickly sum up the PageFair and IAB revenue updates in one sentence: Ad blocking is accelerating and going mobile, and digital ad revenue is growing quickly but it’s all going to Facebook and Google. LRy9iY8TbH.

Media 60

Media Mobile Advertising Emarketing Facebook 60

Sprout Social

AUGUST 30, 2016

In fact, eMarketer discovered less than 50% of brands are actively on Instagram. Additional data from eMarketer showed 35% of social media users trust brands and are influenced by retailers. A photo posted by 3M (@3m) on Jun 22, 2016 at 10:52am PDT. But Instagram branding isn’t an easy task. You Build Trust.

Brand Identity 71

Brand Identity Branding Emarketing Eye-Tracking 71

Outbrain

JANUARY 25, 2021

In fact, native ads on Facebook or other channels are also suitable for making products known — the decisive factors here are data and algorithms that optimize for specific targets, not specific formats that are built to disrupt and enforce attention. No successor for Facebook. The end of exclusive bookings.

Trends 41

Trends Advertisements Advertising Buy 41

KoMarketing Associates

AUGUST 19, 2013

SEO impact aside, recent statistics indicate Google Plus is on pace to overtake Facebook (the current leader) in social shares by 2016. per month, almost double that of Facebook (9.3%). The stats also show that the growth rate of Google Plus shares was approximately 18.5% B2B Google+ Search Engine Marketing Blog'

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

Content Standard

NOVEMBER 30, 2015

As eMarketer predicts , US mobile programmatic ad spending will reach $9.33 What about Facebook’s Mobile UX? The cutting-edge hipsters of the technological world don’t like to give Facebook kudos, ever; it’s like rooting for the Empire when you watch Star Wars. billion this year, and expected to reach $10.32

Mobile Marketing 45

Mobile Marketing Paid Search Agency Advertising Agencies Mobile Advertising 45

Sprout Social

JANUARY 9, 2017

Let’s take a look at each major network and see what we found on the best times to post on social media: Jump to Facebook. Best Time to Post on Facebook. billion monthly active users , Facebook is king of social media. This leads brands to be more strategic with what time of the day they post to Facebook. Jump to Twitter.

Social Media 112

Social Media Media Best Practices Viral Marketing 112

Content Standard

NOVEMBER 30, 2015

As eMarketer predicts , US mobile programmatic ad spending will reach $9.33 What about Facebook’s Mobile UX? The cutting-edge hipsters of the technological world don’t like to give Facebook kudos, ever; it’s like rooting for the Empire when you watch Star Wars. billion this year, and expected to reach $10.32

Mobile Marketing 40

Mobile Marketing Paid Search Agency Advertising Agencies Mobile Advertising 40

Contently

SEPTEMBER 20, 2016

Donnigan thinks traditional TV won’t lose its grip on live sports for a long time, despite the hype surrounding cord-cutting and moves made by platforms like Facebook and Twitter. “It An eMarketer report from late 2015 predicts that U.S. million cord-cutters in 2016, increasing to a projected 8.4 There will be 5.5

Cable 60

Cable Broadcasting Television marketing Twitter 60