Contently

JUNE 8, 2016

If the biggest show on Earth this year is the Summer Olympics, then UEFA Euro 2016 runs a close second. When the soccer tournament kicks off this Friday, newsrooms will crank out stories for every channel—from Facebook and Snapchat to Periscope and everything in between—in hopes of reaching the largest audience possible.

Brand Identity 60

Brand Identity Branding Youtube Distribution 60

Hubspot

APRIL 28, 2017

Just like last month, Facebook and Instagram continued to compete with Snap Inc. 1) Facebook announced new AR, VR, and AI initiatives at F8 2017. Source: Facebook. With almost no mention of Facebook Instant Articles, publishers, or Pages, it's clear that Facebook is doubling down on high-tech visual content.

Social Media 78

Social Media Facebook Paid Search Agency Marketing AI 78

Content Marketing Institute

FEBRUARY 5, 2018

Use Facebook Live. It’s no secret reaching people with content (organically) on Facebook is tough. Reaching people with #content organically on @Facebook is almost futile, says @Nansida. Well, one of the most underused forms of content promotion on Facebook is live video. Create static Facebook videos.

Social Media 167

Social Media Promotion Media Content 167

Content Standard

SEPTEMBER 2, 2016

The 2016 season is the first year the league will live stream some of its games via social media. Facebook has already made live video an integral part of its platform, and Twitter is followed closely by Instagram and Snapchat in terms of building a live video experience into its platform. But that seems all but given nowadays.

Video Marketing 71

Video Marketing Planning Best Practices Paid Search Agency 71

Hubspot

APRIL 20, 2017

Since its launch in 2004, Facebook has been the leader of social media innovation and change. We've seen Facebook change the way we talk, text, share, and connect around the world. Today, Facebook is no longer an option for marketers. Globally, almost 2 billion people use Facebook, and more than 1 billion people use Messenger.

Marketing AI 75

Marketing AI Conference Facebook Broadcasting 75

Webbiquity

AUGUST 27, 2019

Further, “80% of leads sourced through social media for B2B marketers come from LinkedIn…(and) LinkedIn drives more traffic to B2B blogs and websites than Facebook and Twitter combined.” Of the 800 vendors studied, 124 have gone out of business, been acquired, or changed Twitter accounts since 2016. Image credit: CMI.

Enterprise Management 223

Enterprise Management Twitter Marketing Management B2B Marketing 223

Hubspot

JULY 23, 2019

And with Facebook’s push for privacy and connections with friends and family , Facebook Groups could be seen as a new channel as the newsfeed becomes more challenging.". Aside from Facebook and Snapchat, we've also been watching platforms like Reddit and Pinterest aim to improve on advertising and marketing features.

Social Media 101

Social Media Social Marketing Media Planning 101

Hubspot

JUNE 4, 2018

Facebook announced on Friday that it would remove Trending: the section of its site, typically appearing to the right of the News Feed, that displays a list of the most popular news topics at a given moment. However, many suspect that there are other reasons for the removal of Trending from Facebook. Source: CNN.

Facebook 75

Facebook Trends Aggregators Lead Scoring 75

ClearVoice

JANUARY 31, 2022

Facebook App update: Facebook announces its privacy center. Facebook is unveiling its Privacy Center for all users within the upcoming months. LinkedIn update: Linkedin adds live audio and enhances the live broadcasting experience. SocialMediaNews | written by @AltimeseNichole Click To Tweet.

Social Media 59

Social Media Media Broadcasting Privacy 59

Sprout Social

APRIL 29, 2020

The arrival of Facebook Live changed the playing field for content development in the online world. More people than ever use live streaming, with Facebook video posts growing by around 94% a year in the US alone. If we look at the figures, Facebook Live currently generates more than 3,000 years of watch time every day.

Broadcasting 145

Broadcasting Facebook Tips Cross-Selling 145

ConvertKit

JANUARY 15, 2021

Work email use dropped from 256 minutes per day in 2016 to 209 minutes in 2019, and personal email use saw a similar drop from 209 minutes per day in 2016 to 143 minutes in 2019. 73% of millennials prefer communications from businesses to come via email ( Adestra 2016 ). Automated emails perform better than broadcast emails.

Statistics 130

Statistics Email Marketing CAN-SPAM Planning 130

Sprout Social

JANUARY 4, 2022

The sheer number of available formats and venues for social media video illustrates the point well (think TikTok, Instagram Reels and Facebook Stories, just to name a few). Anyone who’s scrolled through Facebook, Instagram or Twitter recently (let’s be honest, who hasn’t?) Facebook video statistics. landscape).

Social Media 142

Social Media Statistics Video Marketing Social Marketing 142

Biznology

JULY 13, 2017

According to an eMarketer report, American retailers spent nearly 80% of their marketing budget on offline campaigns in 2016. TV commercials routinely nudge viewers to express their support for a cause or to participate in a contest by posting specific hashtags on social media channels like Facebook or Twitter. Relative performance.

Marketing Budget 132

Marketing Budget Campaigns Paid Search Agency Marketing & Strategy 132

Hubspot

DECEMBER 19, 2016

2016 was a year of unprecedented creative opportunities for advertisers. The following four marketing tactics left a big mark on 2016, and they show no signs of slowing down as we head into the new year. 4 of the Biggest Advertising Trends of 2016. billion in 2016. 2016 was the year of live video for social platforms.

Advertising Agencies 28

Advertising Agencies Advertisements Advertising Trends 28

Content Standard

MARCH 14, 2019

Calla started out using Facebook Live because of its easy functionality and potential to reach a large audience. Cala said the early tests are showing 300-400 percent greater conversion rate from Shopcast over Facebook Live, adding that this content has attracted visitors to stay on the shoe retailer’s website longer.

Tactics 108

Tactics Brand Identity Branding Planning 108

Hubspot

MAY 1, 2020

Not only is Facebook Live thriving, with one in five videos being live streams , but other major platforms like Instagram , Twitter , YouTube , and -- most recently -- LinkedIn , have embraced similar features. Facebook Live Stream" saw a 330% increase in searches between 2016 and 2018. Facebook ). Livestream ).

Stats 101

Stats Video Marketing Planning Paid Search Agency 101

ClickZ

AUGUST 27, 2020

Founded in 2016, Washington-based iZooto provides technology to help businesses retarget their website visitors with personalized browser and app notifications, otherwise known as “web push notifications.”. Facebook/Google ads).

Clickthrough 119

Clickthrough Opt-out Opt-in Paid Search Agency 119

Convince & Convert

AUGUST 27, 2015

As we approach 2016, the many ways we have to communicate and to create/consume content seem to be endless… and growing by the minute. Don’t forget “traditional” media as well – Television (broadcast), Print (newspaper, magazines), blogs (scary that blogs are now traditional media, right?). Television.

Television marketing 160

Television marketing Broadcasting Cable SMS 160

SocialPilot

MARCH 12, 2024

It was aired live on Twitter and Facebook, as behind-the-scenes images were posted on Instagram. Go Places by Heineken In 2016, Heineken launched its inaugural “Go Places” campaign, with the goal of emphasizing the firm’s distinct culture and perspective to potential workers.

Paid Content 83

Paid Content Campaigns Examples Advertising Agencies 83

Buffer

OCTOBER 1, 2018

In 2013, a Facebook Page could easily reach about 12 percent of its fans with each post. For example, in the first half of 2018 alone, Facebook reported five major changes to the News Feed (and there are probably many more small tweaks that were not reported). Facebook algorithm. You can read more about these tactics here.).

Social Media 109

Social Media Organization Paid Search Agency Media 109

Contently

SEPTEMBER 20, 2016

Twitter also penned a live-streaming deal with the NBA in July that will have the social media platform broadcast exclusive original content created by the league. ” It’s not the first time a digital platform has licensed broadcasting rights to sporting events. billion for the broadcast rights over that period.

Cable 60

Cable Broadcasting Television marketing Twitter 60

Biznology

JANUARY 5, 2016

In 2013, Congress passed legislation that effectively ended the ban on Radio Free Europe and Voice of America broadcasting within the U.S., He is @thornley on Twitter, thornley10 on YouTube and Joseph Thornley on Google+ and Facebook. Does the new structure make sense? Should other agencies follow suit? He specializes in Web 2.0

Work Management 80

Work Management Marketing Management Skype Public Relations 80

Sprout Social

OCTOBER 10, 2019

For example, your Twitter marketing strategy isn’t going to be the same as your Pinterest or Facebook marketing plan. It’s not necessarily just about broadcasting your content like Instagram or Pinterest, for example. Their Tweets are essentially just broadcasts, which is not what Twitter is about as we mentioned earlier.

Twitter 109

Twitter Marketing & Strategy Marketing Strategy Tips 109

Hubspot

DECEMBER 3, 2018

are sometimes known as "supper-hour broadcasts" in Canada or "broadcast television" channels such as BBC or Channel 4 in the UK. As per the figure above, the number of people who want to watch news on television has dropped by 5% since 2016, while the number for those who want to do so online has increased by 8%.

Cable 74

Cable Television marketing Broadcasting Curation 74

Hubspot

SEPTEMBER 12, 2016

In fact, just recently, the Content Marketing Institute predicted video -- specifically real-time platforms -- will be critical to brand growth in 2016. 11 Creative Ways to Use Live Streaming on Snapchat, Facebook Live & More. Facebook Live. 1) Raise awareness for a cause. 3) Coordinate with a popular event.

Creativity 28

Creativity Facebook SMS Advertising Agencies 28

Hubspot

JUNE 15, 2020

While Facebook and Instagram launched live streaming features in 2016, LinkedIn just recently decided to join the live streaming platforms. To get started with LinkedIn Live, you can complete an application online to become a Live broadcaster. In February 2019, LinkedIn Live was launched to individual users. Virtual Events.

Linkedin 69

Linkedin Marketing & Strategy Marketing Strategy Paid Search Agency 69

Sprout Social

MAY 10, 2019

YouTube reaches more 18-49-year-olds on mobile alone than any cable TV network or broadcast. According to a 2016 study released by Comscore and YouTube, 35% of the 2,940 respondents selected YouTube as their “one preferred provider,” while just 19% chose TV. 3. Millennials prefer YouTube over TV.

Youtube 111

Youtube Stats Paid Content Marketing & Strategy 111

Content Standard

SEPTEMBER 12, 2017

There’s no secret as to why Facebook, Twitter, Snapchat, and other social networks have been so aggressive in creating live video solutions and experiences for their content creators. And like any successful content strategy, a good part of every video’s success is dependent on the prep work taking place around the live broadcast.

Broadcasting 42

Broadcasting Brand Identity Branding Distribution 42

Biznology

OCTOBER 9, 2017

If you had told Google and Facebook when they went public in 2004 and 2012 that they would capture one-fifth of global advertising revenues in 2016 they would have thought you were crazy. Networks are unimportant and broadcast schedules are ignored as viewers watch their favorite shows almost any time. Lesson for leaders.

Marketing Automation Services 130

Marketing Automation Services Work Management Advertising Agencies Marketing Management 130

Semcasting

APRIL 11, 2018

As we set up to hear and (perhaps in part) judge two days of Congressional testimony from Mark Zuckerberg of Facebook – he released his prepared remarks that outline Facebook policies and the litany of actions the company has taken to secure the data they collect from users. Finally, Congress needs to not take the bait.

Opt-out 56

Opt-out Ad brokers Opt-in Long Tail Marketing 56

Sprout Social

NOVEMBER 15, 2016

Social platforms like Twitter and Facebook have transformed the way that people communicate and, in the process, have changed the way that businesses interact with customers. — Lauren Friedman (@Lauren_Hannah) November 2, 2016. The Q3 2016 Sprout Social Index shows that 1 in 4 people get annoyed when you don’t respond to them.

Social Media 95

Social Media Media Business Social Networks 95

Sprout Social

JANUARY 6, 2021

Mint Mobile, a low-cost wireless carrier, was founded back in 2016. This kind of fun, energetic how-to video is ideal for platforms like YouTube, Facebook or IGTV, where people are willing to spend a bit more time watching and learning. Inspire evangelism and embrace customer advocacy.

Social Media 131

Social Media Video Marketing Social Marketing Top of Funnel 131

Contently

AUGUST 1, 2016

If you have tried it, in all likelihood you’ve used Google Cardboard, Facebook’s Oculus, or Samsung’s Gear. As they stand now, Google’s Cardboard, Facebook’s Oculus, and Samsung’s Gear all provide one of the major elements of virtual reality: interactive 360-degree video. Augmented reality.

Advertising Agencies 60

Advertising Agencies Paid Search Agency Mobile Advertising Facebook 60

Sprout Social

JULY 12, 2019

Posted by Shinola on Thursday, September 8, 2016. Posted by Starbucks on Tuesday, September 27, 2016. The question for brands is, what do you broadcast when you go live? A 360 Tour of the Shinola Detroit Factory with Luke Wilson. Engaging your customer means a lot more than just getting them to watch or like your video.

Social Media 104

Social Media Video Marketing Media Viral Marketing 104

Content Standard

APRIL 16, 2018

In November, 2016, bathroom appliance manufacturing company Kohler faced this very test—and the answer was yes. “We’d like to become a live broadcasting company,” said Southwest Airlines Social Biz team member Brooks Thomas in a timely conversation with Dish Works. ” L’Oréal.

Paid Search Agency 43

Paid Search Agency Examples Advertising Agencies Broadcasting 43

EveryoneSocial

MARCH 2, 2017

For example, video ad spending rose 30 percent from 2015 to 2016. This surge in video viewership and viewer expectation, can be attributed to the launch of Facebook Live. Facebook Live. In April, Mark Zuckerberg created a simple Facebook post, and then, he was live. It was the launch of Facebook Live.

Social Media 49

Social Media Trends Media Broadcasting 49

Sprout Social

NOVEMBER 1, 2016

Although your goal may be to expand your reach and increase awareness, a five-star luxury hotel won’t find much success broadcasting to an audience of budget-conscious college students on spring break. A photo posted by Norwegian Cruise Line (@norwegiancruiseline) on Aug 16, 2016 at 1:28pm PDT. — Airbnb (@Airbnb) August 27, 2016.

Social Media 91

Social Media Class Word of Mouth Media 91