SocialPilot

JANUARY 15, 2024

With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. For marketers who have second thoughts about investing in video marketing, we have covered the latest trends reported by several studies in this article.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

KoMarketing Associates

FEBRUARY 9, 2017

Recent research indicates that delivering personalized video content can yield positive results for marketers. Forty-nine percent publish them on landing pages, and 36 percent exhibit them via email. Trends in Marketing Video Content Viewership. according to the research. according to the research.

Video Marketing 120

Video Marketing Personalization Business Content 120

Brightedge

AUGUST 8, 2022

Mobile search traffic has exceeded that of desktop since at least 2016. BrightEdge data shows that 62% of all web traffic is from mobile devices and tablets. Google has increasingly moved towards a model that prioritizes mobile experience. Mobile SEO is a technical but well-understood and largely straightforward process.

Optimization 105

Optimization SEO Mobile Marketing Traffic 105

KoMarketing Associates

SEPTEMBER 1, 2016

B2B marketers face a similar challenge. percent) use their mobile device to access social media applications. Research shows US social media users like to connect family and friends, share videos and photos, and enjoy the platforms as a means of entertainment. B2B Marketing Takeaway. The vast majority (89.3

Social Media 162

Social Media Social Marketing B2B Marketing Media 162

Contently

APRIL 19, 2017

In 2016, Facebook accounted for almost two-thirds of all social media ad spending. That said, there are still plenty of important assumptions surrounding social media that make the rounds in marketing circles. Here are six social media trends that marketers should know about. users will access the app only through mobile.

Social Media 167

Social Media Trends Emarketing Media 167

KEO Marketing

MAY 17, 2016

With the explosion of content marketing, businesses have been publishing white papers, e-books, and blog posts in order to get their customers’ attention. In order to stand out from all the other content that has already been published, you need to utilize new tactics that will help you stand out from the all the clutter.

Content Marketing 48

Content Marketing Mobile Advertising Content Forrester 48

Optinmonster

AUGUST 19, 2023

Are you in search of affiliate marketing statistics to boost your earnings? Learning about the latest affiliate marketing statistics will help you optimize your strategies and stay ahead of the curve. This is a big increase from $13 billion in 2016. The future also looks bright for affiliate marketing. market share.

Statistics 57

Statistics Cost per Acquisition Advertising Agencies Cost Per Click 57

Content Standard

NOVEMBER 28, 2016

Now here’s a Grinch-like statement: if you’re just now starting your holiday mobile marketing plans, it’s already too late. By now, marketers understand that digital marketing is important for holiday shopping. Boost Your Mobile Strategy All Year Long. Get Mobile-Friendly.

Mobile Marketing 40

Mobile Marketing Planning Marketing & Strategy Paid Search Agency 40

Brightedge

MAY 16, 2021

Reading one of the best marketing books listed below is likely to change and improve the way you market. While there are many classic marketing books that could make a best-books list, the recommended reading list below focuses only on marketing books published within the last 5 years.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

KEO Marketing

DECEMBER 8, 2015

To digital marketers, SEO can seem like a moving target. In 2016, the qualify of your content will be more important than ever. That’s why B2B brands have got to get more creative about the kind of content they produce and publish. These are the questions your customers ask all the time. Great UX is great marketing.

Paid Search Agency 48

Paid Search Agency Advertising Agencies Ad Agencies B2B Marketing 48

Content Standard

JANUARY 29, 2016

Video is a treasure trove for online advertisers, but there’s new evidence that mobile platforms are set to become home to most of this content consumption, particularly among younger audiences. The implication is simple: Mobile video is more engaging and therefore more cost-effective. No Matter How You Slice It, an Ad is an Ad.

Mobile Advertising 40

Mobile Advertising Mobile Marketing Advertisements Advertising 40

QuanticMind

OCTOBER 5, 2016

Search engine marketing strategies, social, expanded text ads (ETAs), product listing ads (PLAs), cross-device attribution and many other topics headlined this year’s #SMX East. Search engine marketing strategies were front and center at this year’s #SMX East 2016, one of the largest search marketing events on the East Coast.

Search Engine Marketing 40

Search Engine Marketing Search Marketing SEM Marketing & Strategy 40

SocialPilot

MARCH 12, 2024

It was 2019, when Microsoft ran an integrated marketing campaign with Carlsberg. Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. Marketing leaders are 1.5

Paid Content 83

Paid Content Campaigns Examples Advertising Agencies 83

ClickZ

APRIL 3, 2020

Customer Experience has dominated digital strategy and product design for years. But as our understanding of people’s relationship to digital technology changes, the devotion to Customer Experience will evolve. But what are the new customer expectations, technologies, and the experiences that are creating real value?

Trends 135

Trends Paid Search Agency Marketing Management Ethics 135

Brandwatch Marketing

JANUARY 2, 2019

And it comes as a great fact sheet to give context to your social media marketing efforts. For marketers, knowing the statistics behind the social networks can inform strategy and spend, allowing focused targeting of users. Source: Pew Research Center. 40bn was spent on social network advertising in 2016. Youtube: 1.5

Statistics 111

Statistics Social Media Media Mobile Advertising 111

Content Standard

AUGUST 26, 2016

But in all that, it’s easy to forget one key element of a comprehensive storytelling strategy that’s too important to leave behind: email marketing. Even in 2016, where spur-of-the-moment, blink-and-it’s-gone content reigns ever supreme, you need email. And, more importantly, you need to storify your email strategy.

Stats 40

Stats Email Marketing Storytelling Mobile Marketing 40

Onalytica B2B

FEBRUARY 17, 2016

We have conducted research into IoT on our blog back in 2014 and again in 2015 and it’s interesting to compare this new list to our previous ones. How can you create sustainable success from the Internet of Things as a part of the numerous customer journeys? But how can companies act on these insights?

Lead Ranking 50

Lead Ranking Brand Identity Branding Lead Scoring 50

Martech Advisor

DECEMBER 17, 2019

Tapping into omnichannel and digital customer experience (CX) trends will be the key to success for business leaders, marketers and CX planners in 2020. In this article we explain why mobile-first, customer data centralization, VR, chatbots and more, will be the key driving trends of great customer experiences in 2020.

Trends 102

Trends Gartner Paid Search Agency Marketing Management 102

NuSpark Consulting

SEPTEMBER 7, 2016

As a technology marketer targeting CIOs, you’re likely aware that roadblocks stand in the way of communicating with them. CIOs are now grappling with cloud migration, mobile, Big Data, the Internet of things and software defined apps, all of which fundamentally change how we do business. Here’s some food for thought.

Sales Qualified Leads 100

Sales Qualified Leads Gartner B2B Thought Leadership Barriers 100

KoMarketing Associates

DECEMBER 8, 2015

As we wind down 2015, marketing budgets and planning for the new year begin to take focus. Hopefully, the performance metrics associated with your organization’s marketing programs have yielded success and validation for tactics proposed at the beginning of the year. It is that time in the year again. Demand Generation.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

KoMarketing Associates

AUGUST 11, 2016

Earlier last month, Pokémon Go, a free-to-play location-based , augmented reality (AR) mobile game, developed by Nitanic and published by The Pokémon Company, was released for IOS and Android devices. While scuba diving has only a niche market, they: Promote their business using a Pokémon Go advertisement.

Advertisements 120

Advertisements Advertising Mobile Advertising Paid Search Agency 120

Biznology

DECEMBER 22, 2016

As the end of the year approaches, it is time to look back on the year in marketing and analyze the trends we should expect to see in the coming new year. This helps you, as a marketer or business owner, be prepared for and to properly plan out your marketing for 2017. Here are 10 of the marketing trends to watch for 2017.

Trends 80

Trends Mobile Advertising Planning Marketing AI 80

Contently

MARCH 28, 2018

In October of 2016, I attended the Future of Storytelling Festival , a gathering of innovative storytelling formats, most of which dealt with virtual reality and augmented reality. Customer experience has been a huge concern for marketers lately. Sample a product. “You can’t take 2D knowledge and apply it to 3D.”

Brand Identity 167

Brand Identity Branding Storytelling Sample 167

Sana Commerce

MAY 17, 2023

For the average business to business (B2B) organization, a significant portion of marketing spend goes towards paid advertising. We conducted research on B2B buyers and found that e-commerce is now the number one channel professional buyers use to place orders for their business.

Paid Content 52

Paid Content SEO B2B Lead Ranking 52

Content Standard

JUNE 23, 2016

At Forward 2016 , Skyword’s annual storytelling conference, brands from across the country came together yesterday to celebrate the fusion of marketing and storytelling. So what should marketers do? What “Idea Surgery” Looks Like for Enterprise Marketers: Tim Urban of Wait But Why.

Storytelling 50

Storytelling Enterprise Management Brand Identity Branding 50

Sprout Social

NOVEMBER 19, 2018

Mobile-first shopping grew by 20% from 2016 to 2017 and in 2018, consumers ranked social as their number one source of inspiration for purchases. Mid-market retail businesses (51-1,000 employees) received an average of 5,229 messages a day in November and December 2017. Gearing up for projected growth in 2018.

Twitter 107

Twitter Facebook Buzz Press 107

KoMarketing Associates

DECEMBER 15, 2015

So, this month, as my publishing date approached, I did what I usually do and lo and behold, last year I wrote this post about all the things I learned about SEO in 2014. Mobile is here. In my opinion, it goes back to #2…building a brand and a holistic online marketing strategy. Google can be a real pain in the ….

Top of Funnel 120

Top of Funnel SEO Marketing & Strategy Opinions 120

Hubspot

NOVEMBER 21, 2016

According to the survey conducted by dscout in the spring of 2016, smartphone users also spend an average of 145 daily minutes on their mobile phones. In other words, we're leaning on our mobile devices more than ever before. In short: AMP was designed so publishers could build web pages that load more quickly on mobile devices.

Mobile Marketing 28

Mobile Marketing Google Clickthrough Marketing Management 28

Envy

NOVEMBER 29, 2017

report, that ranks the world’s 100 most disruptive ventures “with the most potential to influence, change, or create new global markets”. 2016, was a major year for startups in the UK, and the campaign group Startup Britain has counted over half a million. Content marketers’ dream indeed! Disrupt 100. European Digital City.

Startups 97

Startups Marketing AI Enterprise Management Work Management 97

Content Standard

JUNE 17, 2016

To understand how brand marketing is shifting strongly in favor of native video ads, take a look at Facebook. Since the start of 2015, native ads displayed through mobile apps using Facebook’s Audience Network have seen their spending increase ten-fold. Want to learn more about monetizing your marketing efforts?

ROI 40

ROI Paid Search Agency Ads Video Marketing 40

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. That’s exactly why we share a list of the top marketing blogs each year. MarketingProfs.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Hubspot

APRIL 21, 2020

Nowadays, it's not unheard of for businesses to have their own apps — in fact, 42% of millennial-owned businesses use their own apps to increase sales or provide an alternative platform for their customers to use their tools or services. So it makes sense if you're considering creating a mobile app for your own company.

Paid Content 97

Paid Content Mobile Advertising Budget Programs Mobile Marketing 97

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. That’s exactly why we share a list of the top marketing blogs each year. MarketingProfs.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

QuanticMind

FEBRUARY 15, 2017

Now that we’ve learned from the Best and Worst of Paid Search in 2016 , let’s look ahead to the year’s biggest SEM trends. Please join QuanticMind at SMX West 2017 at booth #204 to discuss the most important developments in PPC marketing and enter to win an Apple Watch. So what does that mean for the rest of the year?

Search Engine Marketing 40

Search Engine Marketing Search Marketing SEM Adwords 40

Hubspot

APRIL 20, 2017

Today, Facebook is no longer an option for marketers. People go to Facebook for news and content consumption more than ever, and they use Facebook to connect with brands and publishers, as well as their friends and family. Publishers now have to think more creatively about how to generate engagement and reach on the platform.

Marketing AI 76

Marketing AI Conference Facebook Broadcasting 76

Convert

JULY 28, 2021

SEO is one of the youngest areas of marketing and one of the most exciting to watch. The future lies in treating those search queries as customers’ journeys instead of word strings. Is it general research or pre-buying research? The reason why I consider it so interesting is the technological progress that’s driving it.

SEO 145

SEO SERP Trends Keywords 145

Vidyard

JANUARY 24, 2017

It’s no secret that marketers are investing more in online video than ever before. From creative video marketing campaigns to explainers, video ads, webinars, video blogs, customer stories and more, video is now a critical asset within the modern marketing toolkit. Get the Report. 2017 Video in Business Benchmark Report.

Advertising Benchmark 50

Advertising Benchmark Video Marketing Paid Search Agency Stats 50