KoMarketing Associates

NOVEMBER 10, 2016

As we head toward the end of 2016, marketing budgets and planning for the new year will begin to take focus. While we realize that successful B2B marketing programs leverage a combination of investments, social media needs to remain in a part of that mix. of marketing budgets (10.6% of marketing budgets (10.6%

Social Media 262

Social Media Marketing Budget Marketing Budget Creation Enterprise Management 262

Brandwatch Marketing

MARCH 7, 2023

And it comes as a great fact sheet to give context to your social media marketing efforts. For marketers, knowing the statistics behind the social networks can inform strategy and spend, allowing focused targeting of users. ” image=”[link] what we found out from years of research in this free report.[/bw_banner_cta]

Statistics 98

Statistics Social Media Media Mobile Advertising 98

Hubspot

JANUARY 30, 2020

Since launching in 2016 , the Stories feature alone has made Instagram more popular than other Story and mobile video platform competitors including Snapchat , TikTok , and its owner's own platform: Facebook Stories. Customer Testimonials. In 2019, Instagram Stories hit 500 million daily users. Here are a few to try.

Research 101

Research Work Management Storytelling Custom Publishing 101

Adobe Experience Cloud Blog

JANUARY 3, 2017

However, because we publish our blogs every weekday, we understand that it can be hard to read every piece we publish. Here’s a list of our top 10 performing blogs for 2016, brought to you by me and unsuspectingly chosen by you: Measure the ROI of Digital Advertising Beyond Revenue Impact. His recommended tactics?

Marketing Automation Services 106

Marketing Automation Services Marketo B2B Thought Leadership Work Management 106

SocialPilot

JANUARY 15, 2024

With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. For marketers who have second thoughts about investing in video marketing, we have covered the latest trends reported by several studies in this article.

Statistics 82

Statistics Video Marketing Work Management Paid Search Agency 82

KoMarketing Associates

SEPTEMBER 11, 2017

New research suggests that video marketers may see more ROI on YouTube by targeting Baby Boomers, rather than Generation Xers and Millennials. The data showed that Baby Boomers had a 10 percent higher view rate of marketing videos on YouTube, compared to Generation Xers and Millennials.

Youtube 139

Youtube Marketing Report Video Marketing Planning 139

KoMarketing Associates

FEBRUARY 9, 2017

Recent research indicates that delivering personalized video content can yield positive results for marketers. Forty-nine percent publish them on landing pages, and 36 percent exhibit them via email. Trends in Marketing Video Content Viewership. according to the research. according to the research.

Video Marketing 120

Video Marketing Personalization Business Content 120

Brightedge

AUGUST 8, 2022

Mobile search traffic has exceeded that of desktop since at least 2016. BrightEdge data shows that 62% of all web traffic is from mobile devices and tablets. Google has increasingly moved towards a model that prioritizes mobile experience. Mobile SEO is a technical but well-understood and largely straightforward process.

Optimization 105

Optimization SEO Mobile Marketing Traffic 105

KoMarketing Associates

SEPTEMBER 1, 2016

B2B marketers face a similar challenge. percent) use their mobile device to access social media applications. Research shows US social media users like to connect family and friends, share videos and photos, and enjoy the platforms as a means of entertainment. B2B Marketing Takeaway. The vast majority (89.3

Social Media 162

Social Media Social Marketing B2B Marketing Media 162

Contently

APRIL 19, 2017

In 2016, Facebook accounted for almost two-thirds of all social media ad spending. That said, there are still plenty of important assumptions surrounding social media that make the rounds in marketing circles. Here are six social media trends that marketers should know about. users will access the app only through mobile.

Social Media 167

Social Media Trends Emarketing Media 167

KEO Marketing

MAY 17, 2016

With the explosion of content marketing, businesses have been publishing white papers, e-books, and blog posts in order to get their customers’ attention. In order to stand out from all the other content that has already been published, you need to utilize new tactics that will help you stand out from the all the clutter.

Content Marketing 48

Content Marketing Mobile Advertising Content Forrester 48

Optinmonster

AUGUST 19, 2023

Are you in search of affiliate marketing statistics to boost your earnings? Learning about the latest affiliate marketing statistics will help you optimize your strategies and stay ahead of the curve. This is a big increase from $13 billion in 2016. The future also looks bright for affiliate marketing. market share.

Statistics 56

Statistics Cost per Acquisition Advertising Agencies Cost Per Click 56

Biznology

NOVEMBER 10, 2016

Capitalizing on the current marketing trends will help you as you make your final preparations to your holiday marketing strategy. You likely already have your holiday marketing plan in place, but you will need some last minute tweaking and adjustments. Here are 10 tips to include in your holiday digital marketing plan.

Planning 133

Planning Marketing Plans Mobile Advertising Customer Satisfaction 133

Content Standard

NOVEMBER 28, 2016

Now here’s a Grinch-like statement: if you’re just now starting your holiday mobile marketing plans, it’s already too late. By now, marketers understand that digital marketing is important for holiday shopping. Boost Your Mobile Strategy All Year Long. Get Mobile-Friendly.

Mobile Marketing 40

Mobile Marketing Planning Marketing & Strategy Paid Search Agency 40

Brightedge

MAY 16, 2021

Reading one of the best marketing books listed below is likely to change and improve the way you market. While there are many classic marketing books that could make a best-books list, the recommended reading list below focuses only on marketing books published within the last 5 years.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

KEO Marketing

DECEMBER 8, 2015

To digital marketers, SEO can seem like a moving target. In 2016, the qualify of your content will be more important than ever. That’s why B2B brands have got to get more creative about the kind of content they produce and publish. These are the questions your customers ask all the time. Great UX is great marketing.

Paid Search Agency 48

Paid Search Agency Advertising Agencies Ad Agencies B2B Marketing 48

Content Standard

JANUARY 29, 2016

Video is a treasure trove for online advertisers, but there’s new evidence that mobile platforms are set to become home to most of this content consumption, particularly among younger audiences. The implication is simple: Mobile video is more engaging and therefore more cost-effective. No Matter How You Slice It, an Ad is an Ad.

Mobile Advertising 40

Mobile Advertising Mobile Marketing Advertisements Advertising 40

SocialPilot

MARCH 12, 2024

It was 2019, when Microsoft ran an integrated marketing campaign with Carlsberg. Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. Marketing leaders are 1.5

Paid Content 81

Paid Content Campaigns Examples Advertising Agencies 81

QuanticMind

OCTOBER 5, 2016

Search engine marketing strategies, social, expanded text ads (ETAs), product listing ads (PLAs), cross-device attribution and many other topics headlined this year’s #SMX East. Search engine marketing strategies were front and center at this year’s #SMX East 2016, one of the largest search marketing events on the East Coast.

Search Engine Marketing 40

Search Engine Marketing Search Marketing SEM Marketing & Strategy 40

KoMarketing Associates

JANUARY 11, 2018

When most B2B marketers think of Instagram, they may think of teenagers or millennials who are using it to post photos about their lives and what they are into. The current Instagram API still requires manually posting of an Instagram photo, but apps like Buffer can remind you when to publish through a mobile push notification.

Paid Search Agency 252

Paid Search Agency Companies B2B Broadcasting 252

ClickZ

APRIL 3, 2020

Customer Experience has dominated digital strategy and product design for years. But as our understanding of people’s relationship to digital technology changes, the devotion to Customer Experience will evolve. But what are the new customer expectations, technologies, and the experiences that are creating real value?

Trends 135

Trends Paid Search Agency Marketing Management Ethics 135

Brandwatch Marketing

JANUARY 2, 2019

And it comes as a great fact sheet to give context to your social media marketing efforts. For marketers, knowing the statistics behind the social networks can inform strategy and spend, allowing focused targeting of users. Source: Pew Research Center. 40bn was spent on social network advertising in 2016. Youtube: 1.5

Statistics 111

Statistics Social Media Media Mobile Advertising 111

Content Standard

AUGUST 26, 2016

But in all that, it’s easy to forget one key element of a comprehensive storytelling strategy that’s too important to leave behind: email marketing. Even in 2016, where spur-of-the-moment, blink-and-it’s-gone content reigns ever supreme, you need email. And, more importantly, you need to storify your email strategy.

Stats 40

Stats Email Marketing Storytelling Mobile Marketing 40

Onalytica B2B

FEBRUARY 17, 2016

We have conducted research into IoT on our blog back in 2014 and again in 2015 and it’s interesting to compare this new list to our previous ones. How can you create sustainable success from the Internet of Things as a part of the numerous customer journeys? But how can companies act on these insights?

Lead Ranking 50

Lead Ranking Brand Identity Branding Lead Scoring 50

Martech Advisor

DECEMBER 17, 2019

Tapping into omnichannel and digital customer experience (CX) trends will be the key to success for business leaders, marketers and CX planners in 2020. In this article we explain why mobile-first, customer data centralization, VR, chatbots and more, will be the key driving trends of great customer experiences in 2020.

Trends 102

Trends Gartner Paid Search Agency Marketing Management 102

KoMarketing Associates

FEBRUARY 9, 2017

You may have heard that WeChat is a must-have mobile app in China. It’s used for everything from instant messages to news to mobile payments. Today, I dig deeper into how WeChat, in particular, can be leveraged for your B2B marketing goals. We won’t talk much about it here since it is rarely used for marketing.

Enterprise Management 120

Enterprise Management B2B Work Management Bundling 120

NuSpark Consulting

SEPTEMBER 7, 2016

As a technology marketer targeting CIOs, you’re likely aware that roadblocks stand in the way of communicating with them. CIOs are now grappling with cloud migration, mobile, Big Data, the Internet of things and software defined apps, all of which fundamentally change how we do business. Here’s some food for thought.

Sales Qualified Leads 100

Sales Qualified Leads Gartner B2B Thought Leadership Barriers 100

KoMarketing Associates

DECEMBER 8, 2015

As we wind down 2015, marketing budgets and planning for the new year begin to take focus. Hopefully, the performance metrics associated with your organization’s marketing programs have yielded success and validation for tactics proposed at the beginning of the year. It is that time in the year again. Demand Generation.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

KoMarketing Associates

AUGUST 11, 2016

Earlier last month, Pokémon Go, a free-to-play location-based , augmented reality (AR) mobile game, developed by Nitanic and published by The Pokémon Company, was released for IOS and Android devices. While scuba diving has only a niche market, they: Promote their business using a Pokémon Go advertisement.

Advertisements 120

Advertisements Advertising Mobile Advertising Paid Search Agency 120

chiefmartech

DECEMBER 10, 2015

The evolution of marketing technology has come a long way this year. When I first published MarTech and the Decade of the CMO — the white paper that predicts the 10x software revolution that is coming to marketing — CEOs were just starting to think more deeply about integrating technology into their marketing organizations.

Advertising Agencies 40

Advertising Agencies Work Management Marketing Management Paid Search Agency 40

Biznology

DECEMBER 22, 2016

As the end of the year approaches, it is time to look back on the year in marketing and analyze the trends we should expect to see in the coming new year. This helps you, as a marketer or business owner, be prepared for and to properly plan out your marketing for 2017. Here are 10 of the marketing trends to watch for 2017.

Trends 80

Trends Mobile Advertising Planning Marketing AI 80

Contently

MAY 23, 2016

It was honestly the most insightful event we’ve ever had, and it got me thinking about four big trends I’ve seen shaping the content marketing industry: 1. We’re finally, mercifully, talking about content marketing in a more sophisticated way. Tara Ramroop Hunt (@TaraRHunt) May 19, 2016. Tell a people story.”

Trends 113

Trends Work Management Content Paid Search Agency 113

Brightedge

JANUARY 13, 2020

In doing my research for this post, I found fewer digital marketing books than I expected on each of the topics I wanted to cover. However, if you are reading this post then you, like me, prefer good old books over digital marketing books for self-education. Digital Marketing for Dummies. Why they should care?

Paid Content 122

Paid Content Planning Paid Search Agency Advertising Agencies 122

Contently

MARCH 28, 2018

In October of 2016, I attended the Future of Storytelling Festival , a gathering of innovative storytelling formats, most of which dealt with virtual reality and augmented reality. Customer experience has been a huge concern for marketers lately. Sample a product. “You can’t take 2D knowledge and apply it to 3D.”

Brand Identity 167

Brand Identity Branding Storytelling Sample 167

Sana Commerce

MAY 17, 2023

For the average business to business (B2B) organization, a significant portion of marketing spend goes towards paid advertising. We conducted research on B2B buyers and found that e-commerce is now the number one channel professional buyers use to place orders for their business.

Paid Content 52

Paid Content SEO B2B Lead Scoring 52

nDash

JUNE 23, 2021

Learning how to promote your content is one of the most critical marketing strategies for your brand. We learn from the Content Marketing Institute’s 11th Annual B2B Content Marketing report that 73% of marketers use content marketing to nurture subscribers, audiences, and leads. Use Visuals. Infographics.

Paid Content 96

Paid Content Promotion Tips Cost Per Click 96

LeadSquared

JUNE 10, 2016

Last week, we had our second most successful webinar ever – Online Marketing Tips for 2016! Guest panelist Vishal Kataria , talked about content marketing and shared online marketing tips that can help you generate more than just awareness for your brand. Now, that is someone I want online marketing tips from.

Paid Content 52

Paid Content Webinar Metrics FAQ Online Marketing 52