The Point

OCTOBER 11, 2022

A new report: “ What’s Working in Email Marketing: The Power of Aligning Strategies, Data & Content ” details the strategies, technologies, and best practices that today’s email marketers are adopting in an era of data privacy, remote work, and demanding, digitally-savvy buyers. Then it was “mobile-first.”

Marketing Report 246

Marketing Report Email Marketing Co-Registration Privacy 246

KoMarketing Associates

NOVEMBER 24, 2020

Although mobile continues to grow in popularity among marketers and their customers alike, new research shows that mobile organic search has trended downward over the past quarter. The Impact of the Pandemic on Marketers. The effects of the COVID-19 pandemic have been felt across the marketing industry.

Organization 256

Organization Trends Gartner Mobile Marketing 256

Kaon

DECEMBER 5, 2016

Original article published on Mobile Marketer. Ample research shows that buyers are already more than 70 percent through the buying cycle before reaching out to a sales rep. According to multiple studies, 42 percent of those buyers are using their mobile devices during the B2B research process.

Mobile Marketing 100

Mobile Marketing Paid Search Agency Interactive Marketing Buying Cycle 100

KoMarketing Associates

JULY 28, 2021

As B2B marketers continue to target multiple key objectives, new research indicates that customer engagement and experience remain at the top of the list. In terms of the digital customer experience, social media (57%) appears to have the most impact on overall strategic success, according to B2B marketers.

B2B Marketing 296

B2B Marketing B2B Top of Funnel Digital Marketing Funnels 296

Marketing Insider Group

MAY 15, 2023

If you’re a business owner, marketing professional, or digital enthusiast, you already know how important it is to perfect your B2B digital marketing strategy. But why is digital marketing so important? If you’re ready to perfect your B2B digital marketing strategy, you’re in the right place!

B2B Marketing 304

B2B Marketing B2B Buyer Personas Mobile Advertising 304

Contently

MAY 11, 2024

Recent research suggests so—particularly if you care about reaching younger consumers. This isn’t just about inserting a city name into your content—you need to understand the nuances of how local customers search for your products or services. Optimizing for Mobile: The majority of local searches are now conducted on mobile devices.

SEO 146

SEO Effectiveness Marketing & Strategy Content 146

KoMarketing Associates

NOVEMBER 23, 2021

Marketers have relied on email marketing as a way to reach out to their customers for years. Now, new research suggests that they may want to focus on timing their emails more precisely, as customers spend less time reading them. In the first quarter of 2021, customers spent an average of 9.8 About 21.2%

Spending 235

Spending Marketing Report Email Marketing Statistics 235

Convince & Convert

JUNE 25, 2013

Mobile marketing is the future. Any marketer, or marketing firm worth their weight in invoices knows that the key to future success is adapting to and optimizing for the mobile market. of time to reach your potential customers. Mobile users are shoppers, and we’ve got data to prove it.

Mobile Marketing 167

Mobile Marketing Stats Planning Marketing Management 167

KoMarketing Associates

SEPTEMBER 16, 2014

The mobile platform is something that marketers are beginning to catch hold of, but haven’t quite fully embraced yet. Unlike most social media platforms, mobile is something that any industry, especially B2B, can fully embrace and have success with. Mobile is The Fastest Growing Niche. Smartphone Use Continues to Grow.

Mobile Marketing 120

Mobile Marketing Marketing Mix B2B Marketing Optimization 120

Marketing Insider Group

MARCH 1, 2021

With businesses conducting more of their communication online even before the pandemic’s onset, content marketing has taken on a greater role. If content marketers can leverage the gains we’ve made over the past year to boost those numbers even more, certainly, the best days of content marketing are still ahead. The reason?

Content Marketing 362

Content Marketing Planning Best Practices Lead Scoring 362

Webbiquity

DECEMBER 9, 2020

The more effective your SEO efforts are, the more visible your website will be to potential customers—and the more organic search traffic you site will earn. Ranking highly in search results is vital to digital marketing success. According to research, the top three search results on Google get 50% of all clicks.

SEO 274

SEO Traffic Tips SERP 274

Valasys

JUNE 24, 2019

Social Media Marketing, Targeting Local Audience and Mobile Marketing are the three most important marketing strategies in the B2B world today. SoLoMo is an extension of hyperlocal search marketing. Thus, marketers are able to generate meaningful & relevant content for prospects to optimize sales conversions.

Mobile Marketing 65

Mobile Marketing Social Marketing Marketing & Strategy B2B Marketing 65

Marketing Insider Group

NOVEMBER 18, 2020

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. The Most Effective B2B Marketing Strategies. Have a Formal Marketing Plan. Partner with a Marketing Agency. Ride the Rise of Mobile.

Resource Management 356

Resource Management Demand Generation Agencies CMS Development Work Management 356

KoMarketing Associates

OCTOBER 12, 2015

Commercial Service’s Discover Global Markets Program: E-Commerce Strategies for Exporters in Dallas, Texas. From the conference agenda: This session will provide an overview of international digital marketing trends, focusing on Social Media and Mobile Marketing. Global Digital Marketing Snapshot.

Mobile Marketing 120

Mobile Marketing Social Media Social Marketing Trends 120

Vision Edge Marketing

FEBRUARY 21, 2019

Many organizations believe that social listening is a good substitute for traditional market and customer research. Certainly, social listening has its merits and can provide powerful and relevant insights when combined with traditional research. But it is an adjunct to, not a replacement for, traditional market research.

Research 101

Research Work Management Paid Search Agency Marketing Management 101

Outgrow

APRIL 17, 2024

Welcome to the Marketer Of The Month blog! We recently interviewed Yue Wang for our monthly podcast – ‘ Marketer of the Month ’! About our guest: Yue Wang , Head of Advanced Network Research at Samsung Electronics, is a trailblazing leader in 6G innovation. Saksham Sharda: Hi, everyone. Yue Wang : Yeah, right.

Network Marketing 52

Network Marketing Work Management Marketing Management Research 52

Marketing Insider Group

APRIL 11, 2023

Before you succumb to the hype and hire a social media intern or go all out with paid search ads, you need to consider digital marketing services. There’s no better way to optimize your website than to work with digital marketing experts. Why Spend Your Budget on Digital Marketing Services?

Marketing Automation Services 313

Marketing Automation Services Marketing Budget Paid Search Agency Service 313

Biznology

FEBRUARY 23, 2018

I’ve long observed that B2B marketers focus too much on lead generation, and not enough on current customer expansion and retention, which is, after all, where the bulk of profits lie. When asked, the typical B2B marketer will say that 80-85% of their effort goes to customer acquisition. marketing program?

Top of Funnel 205

Top of Funnel Work Management Marketing Management Churn Rate 205

Marketing Insider Group

FEBRUARY 15, 2021

Let’s be frank—there is a saturation of content marketing. Content marketers find it challenging to produce 10x content, but it’s not impossible. Research the competition, know your audience, find your angle, support your angle, and present in a manner that will attract your audience. Research the Competition.

Lead Scoring 334

Lead Scoring Lead Ranking Content SMB 334

Sprout Social

MAY 15, 2024

Social media managers brainstormed those ideas, wrote captions, designed visuals, researched hashtags and scheduled posts for the best engagement. Creating a content calendar that outlines the mix of formats, themes and publishing schedule. With so much to do, it’s easy for social teams to feel overwhelmed.

Social Media 109

Social Media Marketing Attribution Automation Personalization 109

Hubspot

JANUARY 30, 2020

Since launching in 2016 , the Stories feature alone has made Instagram more popular than other Story and mobile video platform competitors including Snapchat , TikTok , and its owner's own platform: Facebook Stories. Customer Testimonials. At this point, you may have your own predictions of how people might have voted.

Research 101

Research Work Management Storytelling Custom Publishing 101

Marketing Insider Group

MARCH 1, 2021

Since Google processes about 40,000 searches every second, you need to invest in the best content marketing, search engine optimization (SEO), and marketing services for your business. Select whether or not you serve customers outside of that location. Optimize for Mobile Rankings. Mobile Rankings and Google Apps.

Google 322

Google Mobile Advertising Business Work Management 322

Sword and the Script | B2B

SEPTEMBER 12, 2023

58% spending more time researching products before making purchasing decisions; social media has become increasingly important in B2B marketing The consumerization of business technology is probably one of the biggest driving forces in the development of B2B software. Using people’s names in marketing email (i.e.

B2B Marketing 110

B2B Marketing Peer-to-peer B2B Paid Search Agency 110

Spiralytics

FEBRUARY 1, 2023

Most web users nowadays use mobile devices to surf the internet. And if they like a certain brand or website, they download its mobile app for their convenience. This is why mobile user experience (UX) is critical in the success or failure of your business’s mobile app. Best Practices for Mobile User Experience Design 1.

Design 115

Design Practices Mobile Marketing Best Practices 115

Thinkers360

MAY 19, 2024

We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today ! We provide consulting, training and research services to implement tailored solutions for our clients.

Marketing AI 144

Marketing AI Lead Ranking Lead Scoring Enterprise Management 144

Marketing Insider Group

NOVEMBER 28, 2022

Ask most people what marketing is and they will describe an ad, tell you a story of a sleazy salesperson, or mention something funny they saw on TikTok. Most people think Marketing is someone trying to sell you something. And to some people, marketing just equates to lying. Marketing has a marketing problem.

Paid Search Agency 315

Paid Search Agency Planning Demand Generation Agencies Advertising Agencies 315

Webbiquity

NOVEMBER 23, 2020

The events of 2020 have forced marketers and entrepreneurs to continually adapt, to revise strategies and tactics almost weekly. Have the tools in your marketing technology matrix kept up? Over three million customers manage their accounting, finances, payments, operations, and people with Sage Business Cloud. SE Ranking.

Marketing Automation Services 254

Marketing Automation Services Marketing Management Long Tail Marketing Paid Content 254

Marketing Insider Group

MAY 10, 2021

Every year, I have tons of prospects who ask me, “Is content marketing right for my industry?”. Either they think they don’t need content marketing because everyone knows they’re there – or they don’t quite know how to explain what they do and why people need their product. And sadly, they’re wrong on both counts. The Local Mainstay.

Paid Search Agency 315

Paid Search Agency Content Marketing Planning Advertising Agencies 315

Top Rank Marketing

JANUARY 24, 2024

For business leaders and marketers, attempting to keep pace in this environment is challenging, but highly rewarding. SEO strategy is a cornerstone of digital marketing. With that said, there is a model that B2B marketers can use to reliably drive SEO success when aided by quality data and expertise. What is an SEO strategy?

Marketing AI 119

Marketing AI SEO Ad Building Marketing & Strategy 119

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Marketing AI 128

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 128

SocialPilot

JANUARY 15, 2024

With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. For marketers who have second thoughts about investing in video marketing, we have covered the latest trends reported by several studies in this article.

Statistics 82

Statistics Video Marketing Work Management Paid Search Agency 82

Stevens & Tate

NOVEMBER 10, 2023

Whatever product or service you sell, Black Friday allows you to market your business and reach as many prospects as possible. For many years, many “marketing gurus” have predicted the end of email marketing, but despite the efforts to market its downsides, email marketing remains relevant and more effective than ever.

Personalization 90

Personalization Marketing Automation Services Mobile Marketing Marketing Prospects 90

SocialPilot

APRIL 25, 2024

In this guide, we’ll break down everything you need to know about this tool so you can make an informed YouTube marketing strategy. There are various ways to access YouTube Studio on both your desktop and your mobile device. PS: You can directly go to the Studio from here or access it through the mobile app.

Youtube 81

Youtube Copyright Ideal Customer Profiles Advertising Agencies 81

Only B2B

MARCH 10, 2022

Processes bring marketing and sales teams together and provide salespeople with a tried-and-true structure to follow. B2B lead generation, as we all know, is the process through which sales and marketing teams convert prospects into paying clients. For on-boarding, they’ll be transferred to customer success.

Lead Generation 118

Lead Generation Sales Management Paid Content Sales Qualified Leads 118

Valasys

OCTOBER 2, 2023

Local SEO helps your business get noticed by potential customers in your area, driving more foot traffic and online engagement. Local SEO is a digital marketing strategy that focuses on optimizing your online presence to attract local customers. Small businesses heavily rely on their local customer base.

Small Business Marketing 52

Small Business Marketing SEO Tips Long Tail Marketing 52

Liveintent

MAY 19, 2023

While changes are challenging in the ecosystem, LiveIntent is proud that the solution we’ve developed through years of research, testing and implementation is ready now to support Publishers and Brands in taking charge of their own future. LiveIntent’s solution is simple and puts the publisher in control.

Google 62

Google Work Management Marketing Management Business 62

ClearVoice

SEPTEMBER 4, 2020

Finding reliable content marketing statistics and data on which you can base your marketing decisions can be difficult — but it’s not impossible. Use this list of research and data to help you make wise and informed content marketing decisions. Content marketing statistics for SEO. Pew Research ).

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111