Webbiquity

SEPTEMBER 19, 2017

CoSchedule, a top content planning and research tool vendor, just released its State of Marketing Strategy Report 2017 , based on a survey of nearly 1,600 marketing professionals. Which is why a documented strategy and audience research are so important. Many of the findings were enlightening through not terribly surprising.

Webinar Metrics 262

Webinar Metrics Marketing Report Marketing Strategy Marketing & Strategy 262

Sword and the Script | B2B

SEPTEMBER 12, 2023

58% spending more time researching products before making purchasing decisions; social media has become increasingly important in B2B marketing The consumerization of business technology is probably one of the biggest driving forces in the development of B2B software. 46% said, “customers are increasingly accessing content on mobile devices.”

B2B Marketing 105

B2B Marketing Peer-to-peer B2B Paid Search Agency 105

Marketing Insider Group

FEBRUARY 4, 2020

It’s not your meticulously researched blog posts that get all the online love. You spend hours researching, and then you shine up your grammar so well that you’d make your high school English teacher proud. As the campaign took flight between 2015 and 2017, the company’s market share grew steadily. Have a seat.

Generation 298

Generation Content Paid Search Agency Trust Marketing 298

SmartBug Media

APRIL 6, 2023

A buyer persona is a semi-fictional representation of a business's ideal customer. The purpose of creating buyer personas is to help businesses understand their customers better, tailor their marketing efforts to their specific needs and preferences, and improve customer acquisition and retention. Use surveys.

Buyer Personas 98

Buyer Personas Planning Psychographics Paid Search Agency 98

Brandwatch Marketing

MARCH 7, 2023

billion users Source: Pew Research Center Social media business statistics Social networks earned an estimated $8.3 million blog posts are published every month A 2011 study by AOL/Nielsen showed that 27 million pieces of content were shared every day, and today 3.2 Facebook accounts for 53.1%

Statistics 98

Statistics Social Media Media Mobile Advertising 98

KoMarketing Associates

OCTOBER 4, 2017

Marketers are spending more time crafting value content that resonates with their target audience, but new research indicates that there is a lack of sophistication in how they measure its impact. To gauge the effectiveness of marketing content, 56 percent of marketers are still relying on customer feedback.

Marketing Report 120

Marketing Report Effectiveness Marketing Budget Content 120

Webbiquity

DECEMBER 9, 2020

The more effective your SEO efforts are, the more visible your website will be to potential customers—and the more organic search traffic you site will earn. According to research, the top three search results on Google get 50% of all clicks. According to research, 83% of users expect websites to load within three seconds or less.

SEO 271

SEO Traffic Tips SERP 271

KoMarketing Associates

DECEMBER 8, 2015

As we wind down 2015, marketing budgets and planning for the new year begin to take focus. 75 percent of B2B buyers said they research at least 25 percent of their work-related purchases online, even if they made the actual purchase offline. 76 percent of B2B buyers use three or more marketing channels for research. source ). >.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

Contently

JULY 28, 2021

Contently Case Stories gives a behind-the-scenes look at the amazing stories Contently customers are telling. Car shopping is a high-consideration purchase, so people do a lot of research online. The content team can take an unbiased, editorial approach that puts the customer first. But CarMax doesn’t stop there.

SEO 160

SEO Content Paid Search Agency Youtube 160

ViewPoint

SEPTEMBER 9, 2015

Well, in an article published by the Georgia Institute of Technology, “Too Many Choices Can Lead to Bad Decisions” (February 2015), researchers found that “The frustration of picking one thing from dozens of options can take over and lead to choice overload.”. You can never have too much of a good thing … right?

Vendors 120

Vendors Custom Publishing Marketing & Strategy Marketing 120

markempa

JANUARY 19, 2015

Lead nurturing is a relevant and consistent dialog with viable potential customers, regardless of their timing to buy. Begin by asking your sales team: What questions do your customers ask most often? Pass this content by your sales team, and ask them whether their customers would value it. What do they care about?

Tips 120

Tips Sales Qualified Leads Features Lead Scoring 120

B2B Marketing Directions

SEPTEMBER 20, 2020

The benefits of a strong B2B brand - and of investing in marketing programs that are specifically designed to build the brand - have been demonstrated in numerous research studies conducted over many years. High brand consideration customers were those who gave brands high scores for trust, image, and industry leadership.

Lead Ranking 98

Lead Ranking Brand Identity Branding Allocation 98

Cintell

DECEMBER 20, 2018

Cintell and Salutary Data have formed a partnership to provide a broad array of B2B data and services designed to help businesses understand their existing customers better and fill the sales pipeline with leads that convert into new customers at a higher rate. The company aggregates U.S.

High Quality Lead 107

High Quality Lead Marketing Automation Services Aggregators Curation 107

Contently

JULY 10, 2019

Your customers/clients (and potential customers/clients) care about more than just the inner goings on of your company. Back in 2015, Fractl created a research-focused content campaign for my client, Travelmath.com, in which we had a team test how germy different areas of airplanes were. Cue data storytelling. Conclusion.

Storytelling 155

Storytelling PR Marketing & Strategy Press 155

B2B Marketing Directions

MARCH 28, 2021

Earlier this year, McKinsey & Company published an article - " The rising value of industrial brands " - that provides important evidence regarding the value of strong brands for industrial companies. The researchers also tracked the volume of searches for each brand on major online search engines.

Brand Identity 52

Brand Identity Branding Demand Generation Agencies Correlation 52

Vision Edge Marketing

NOVEMBER 21, 2017

In 1969, Jack Trout introduced the idea of market positioning in a paper published by Industrial Marketing Magazine. A 2015 study by Carat found that 41% of people are overwhelmed by the volume of information and choice. The basic premise of a positioning strategy is that meanings, associations, and words resonate with customers.

Lead Ranking 183

Lead Ranking Case Studies Work Management Marketing Management 183

KoMarketing Associates

SEPTEMBER 14, 2015

— dennis kardys (@dkardys) September 8, 2015. – Brené Brown (Researcher and Storyteller). "If — Rebekah Radice (@RebekahRadice) September 9, 2015. andream_russell) September 9, 2015. — Douglas Burdett (@ArtilleryMarket) September 10, 2015. . – Seth Godin (Best Selling Author).

B2B Marketing 120

B2B Marketing B2B Paid Search Agency Marketing Analytics Tools 120

Content Standard

SEPTEMBER 24, 2015

My mind certainly wandered there as the week of INBOUND 2015 began, surrounded by hordes of attendees discussing KPIs, lead gen, and content marketing strategy. Every time we propose a new idea, publish a new asset, and reach out to a new contact, we are entering the ring again — in the middle of screaming, skeptical crowds.

Inbound Marketing 40

Inbound Marketing Tips Paid Search Agency Godaddy 40

Outreach

AUGUST 11, 2020

Outreach’s ABS workflow incorporates Bombora’s Intent data to indicate an account’s online content consumption, giving sellers a window into which organizations are actively researching solutions to their biggest problems. Intent Data in Action in Outreach. Here’s how the ABS workflow incorporates Bombora’s Intent Data in Outreach.

Intent Data 104

Intent Data Intent Peer-to-peer Bombora 104

Optinmonster

AUGUST 2, 2023

Every year since 2015, Wyzowl has revealed its annual video marketing report. Let’s look at some key video marketing statistics from the research and analyze them for actionable takeaways. The overall integration of video for internal processes and customer engagement is heartening to observe.

Statistics 88

Statistics Video Marketing Planning Allocation 88

The ROI Guy

JULY 15, 2015

Gartner recently published their latest worldwide IT spending forecasts with a sharp downward revision, now projecting a 5.5% This latest estimate from Gartner is a further downward revision of the overly optimistic forecast published to kickoff the New Year, where Gartner was anticipating a 2.4% YoY decline from 2014 levels.

Gartner 40

Gartner Spending Effectiveness Marketing Proposals 40

B2B Marketing Directions

SEPTEMBER 20, 2015

This summer, Starfleet Media published The 2015 Benchmark Report on B2B Content Marketing and Lead Generation. In many ways, the findings of the Starfleet survey echo the results of research from several other firms. Starfleet also found a significant disparity in the number of content assets that companies create or use.

Research 45

Research B2B Marketing Allocation Content Marketing 45

Contently

MARCH 31, 2017

Back in 2015, technology market researcher Gartner published a statistic that sent waves throughout the marketing world: By 2018, companies that have “fully invested in all types of personalization” will outsell companies that have not by 20 percent. ” More personalization, more problems? .

Personalization 166

Personalization Account Based Marketing Content Marketing Gartner 166

Cintell

FEBRUARY 3, 2016

Are You Ready to Make 2016 the Year of Customer-Centric Marketing? 2016 is also another year of massive change in marketing as buyers expect more relevance, channels become more congested with content, and marketers are tasked with owning more and more of the customer experience. Password protection for published personas.

Eloqua 100

Eloqua Buyer Personas Marketing Automation Services Marketo 100

Sword and the Script | B2B

JULY 18, 2023

So, now that we are halfway through 2023, I went back through every newsletter published so far this year to review what’s made headlines. Marketing leaders with personal customer connections get more out of their budget. Customer marketing is a B2B priority. ” Read more on Marketing Dive 2. attempts in the SDR sequence.

Planning 52

Planning Statistics B2B Marketing Top of Funnel 52

Marketing Insider Group

AUGUST 4, 2015

So many great research reports coming out of last year that provide us with a chance to reflect on our B2B marketing strategies and compare it to our peers. One new set of insights published by DemandGen Report and Marketo is the 2015 Demand Gen Report Benchmark Study. I love this time of year. Not Actually Using Buyer Personas.

Top of Funnel 100

Top of Funnel B2B Marketing Buyer Personas Peer-to-peer 100

LeadSquared

JANUARY 28, 2015

The webinar on ‘7 Killer Content Marketing Strategies for 2015’ conducted by our expert content marketer, Meenu Joshi and LeadSquared CEO, Nilesh Patel was a huge success. One of our customers who is into corporate training has used video marketing and seen good results. We saw a record number of registrations for the webinar.

Webinar Metrics 52

Webinar Metrics FAQ Work Management Marketing & Strategy 52

Conductor

OCTOBER 11, 2022

By understanding how these features work, determining which are most important, and learning how to benefit from them, your business can increase visibility in SERP, reach more customers, and drive more intent-driven visits to your site. Google is constantly testing new SERP features as they try to improve the customer experience.

SERP 124

SERP Lead Scoring Lead Ranking Paid Content 124

Content Standard

MAY 20, 2015

Now, I’m on the outside of the media industry looking in on the innovation and advancements in digital publishing. Big publishers like Time Inc., In Cision’s State of the Media 2015 report, surveyed media professionals seem to agree that the future of media lies in native content. Custom Studios), and Yahoo!

Advertising Agencies 40

Advertising Agencies Advertisements Advertising Media 40

ClickZ

JULY 12, 2019

Published in June, The future of personalization—and how to get ready for it , offers some intriguing predictions about the rise of personalized experiences among consumers. The jump-off point for McKinsey on the growing importance of personalization comes from research published by Harvard Business Review back in 2015.

Marketing AI 111

Marketing AI Personalization Paid Search Agency Touchpoints 111

SocialPilot

MARCH 12, 2024

Even 15 years after World War II, it was still hard for Volkswagen to sell German commodities in the US market, especially since the automobile itself was considerably smaller than what the target customers were already using. In 2018, The New York Times published a simple video demonstrating the clarity of news production in its office.

Paid Content 83

Paid Content Campaigns Examples Advertising Agencies 83

B2B Marketing Directions

FEBRUARY 20, 2022

Research by McKinsey has shown that being included in a potential buyer's initial consideration set can produce a significant advantage for B2C companies. McKinsey's research on the impact of being (or not being) in a potential buyer's initial consideration set was also focused on B2C buying decisions.

B2B Marketing 52

B2B Marketing B2B Vendors Trigger Marketing 52

Adobe Experience Cloud Blog

JANUARY 15, 2020

Digital marketing helps small businesses build lasting customer relationships. Over 1,190 US-based small business respondents told Keap that their third biggest challenge in 2019 was retaining and re-engaging customers. It goes beyond to ensure a buying customer becomes the brand’s ambassador. . Graphic source: Keap report.

Small Business Marketing 174

Small Business Marketing Paid Content Cost per Lead Marketing Budget 174

Kaon

DECEMBER 5, 2016

Original article published on Mobile Marketer. Ample research shows that buyers are already more than 70 percent through the buying cycle before reaching out to a sales rep. According to multiple studies, 42 percent of those buyers are using their mobile devices during the B2B research process. Web mobile optimization is a must.

Mobile Marketing 100

Mobile Marketing Paid Search Agency Interactive Marketing Buying Cycle 100

KoMarketing Associates

DECEMBER 27, 2016

But, as Arnie Kuenn points out, if your target customers aren’t looking for the type of content you’re putting out, you’re already swimming against the tide. As I performed keyword research throughout 2016, I began noticing more and more terms returning an “Answer Box” result in Google SERPs.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

Contently

APRIL 28, 2017

Back in 2015, Facebook introduced Instant Articles. The Guardian, which used to turn every piece it published into an Instant Article, is now completely abandoning the format. The Guardian, which used to turn every piece it published into an Instant Article, is now completely abandoning the format. But what about brands?

Customer Surveys 106

Customer Surveys Brand Identity Branding Distribution 106

Brandwatch Marketing

JANUARY 2, 2019

Source: Pew Research Center. billion from advertising in 2015. 38% of organizations plan to spend more than 20% of their total advertising budgets on social media channels in 2015, up from 13% a year ago. Only 20 Fortune 500 companies actually engage with their customers on Facebook, while 83% have a presence on Twitter. .

Statistics 111

Statistics Social Media Media Mobile Advertising 111