Remove 2015 Remove Case Studies Remove Custom Publishing Remove Trends
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13 Social Media Video Content Examples: Amplify Your Social Media Traffic

Brandpoint

Start by brainstorming a frequent or common customer or client question to address. Here’s a more extensive case for live video content. Saying Thanks Did you have a good fiscal year, a successful product or service launch or maybe a campaign that customers loved? These videos aren’t difficult to produce.

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How Empathy Will Grow Your Sales and Marketing Pipeline

Marketing Insider Group

I see with marketing (and sales) this: we get clinical and treat our customers as objects to convert rather than people who need help. I recently met with a group of sales and marketing influencers and we discussed trends and our projects. As I listened, I realized that there’s a greater need for customer empathy. The result?

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How Personalization Is Changing Content Marketing

Contently

Back in 2015, technology market researcher Gartner published a statistic that sent waves throughout the marketing world: By 2018, companies that have “fully invested in all types of personalization” will outsell companies that have not by 20 percent. One thing is clear: Personalization works.

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Why It’s Time to Rebuild Traditional Marketing Teams

Contently

There are disruptive technological trends like artificial intelligence , virtual reality , big data , and hypertargeting. ” In other words, brands are looking for employees who can solve specific customer problems, rather than people who can perform a particular skill. Marketers have access to more data and better analytics.

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5 Places B2B Marketers Can Find Blogging Inspiration

KoMarketing Associates

Customer Service Communication. Customer service communication is a great place to start. B2B marketers should check out the ticket queue, FAQ section, or even a customer service forum to see if there are any repeated questions that could be answered in a blog post. Case Studies / Customer Stories.

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How BuzzSumo Achieved $2.5m Annual Revenue in its First Year: Case Study in SaaS Growth

BuzzSumo

At the end of 2015, our first full financial year, we had over 160,000 freemium subscribers but more importantly 2,000 paying customers and an annual revenue run rate of over $2.5m. One of the highlights of my year in 2015 was being interviewed by Jay Baer for the Social Pros podcast. Be growth focused.

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What Is Database Cleansing and Why is it Important

Only B2B

A lot of businesses depend on the big data for a lot of things, like: Creating precise customer profiles to engage with them in a more meaningful way Analyzing and scanning social media trends and newspaper reports Double-checking that their customer’s addresses are accurate Making sure that accurate invoices are sent to the recipients.