LeadSquared

JANUARY 28, 2015

The webinar on ‘7 Killer Content Marketing Strategies for 2015’ conducted by our expert content marketer, Meenu Joshi and LeadSquared CEO, Nilesh Patel was a huge success. It would help people learn more about the business or school in this case. Are case studies a good way to connect with readers? Question 8.

Webinar Metrics 52

Webinar Metrics FAQ Work Management Marketing & Strategy 52

Marketing Insider Group

AUGUST 30, 2021

I see with marketing (and sales) this: we get clinical and treat our customers as objects to convert rather than people who need help. I recently met with a group of sales and marketing influencers and we discussed trends and our projects. As I listened, I realized that there’s a greater need for customer empathy. The result?

Paid Search Agency 165

Paid Search Agency B2B Sales Marketing & Strategy CMO 165

The ROI Guy

JULY 15, 2015

Gartner recently published their latest worldwide IT spending forecasts with a sharp downward revision, now projecting a 5.5% This latest estimate from Gartner is a further downward revision of the overly optimistic forecast published to kickoff the New Year, where Gartner was anticipating a 2.4% YoY decline from 2014 levels.

Gartner 40

Gartner Spending Effectiveness Marketing Proposals 40

Valasys

DECEMBER 18, 2019

According to Forbes Customer Experience Management (CXM) is amongst the potent most important investment areas for the marketers to thrive amidst the cutting-edge competition in the B2B world & establish their omnichannel reputation. The blogs published are amongst the best B2B marketing blogs for entrepreneurs.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

B2B Marketing Directions

SEPTEMBER 20, 2015

This summer, Starfleet Media published The 2015 Benchmark Report on B2B Content Marketing and Lead Generation. For example: Almost nine out of ten respondents (89%) said their primary high-level objective for investing in content marketing is to acquire new customers.

Research 45

Research B2B Marketing Allocation Content Marketing 45

Launch Marketing

NOVEMBER 6, 2019

Since launching in 2003, they’ve grown to 1,035 team members and helped build millions of websites for customers across industries. In particular, CEO Anthony Casalena wanted this 2015 campaign to translate that “any idea, no matter how wild or weird, can be presented beautifully and meaningfully through Squarespace.”. million people.

Campaigns 57

Campaigns B2B Marketing Examples Paid Search Agency 57

Content Standard

OCTOBER 26, 2015

– iframe –> This mini-rant leads me to Trend No. This is the second-to-last installment of my 6 trends to watch in content marketing series, and follows articles on content promotion , interactive storytelling , episodic content , and fringe social media platforms. Your customers and your staff. Eroding Trust.

Enterprise Management 40

Enterprise Management Work Management Trends Marketing Management 40

Content Standard

OCTOBER 26, 2015

– iframe –> This mini-rant leads me to Trend No. This is the second-to-last installment of my 6 trends to watch in content marketing series, and follows articles on content promotion , interactive storytelling , episodic content , and fringe social media platforms. Your customers and your staff. Eroding Trust.

Enterprise Management 40

Enterprise Management Work Management Trends Marketing Management 40

ViewPoint

MARCH 6, 2012

Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that engages prospects and customers, nurtures leads and advances the buying cycle. She has produced hundreds of white papers, case studies and eBooks for a range of organizations, including some of the world's leading technology companies.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

NuSpark Consulting

SEPTEMBER 7, 2016

As Gartner reported in Flipping to Digital Leadership: The 2015 CIO Agenda , digitalization has become the muscle that transforms businesses. To do that, you need to help him where he’s weak — building the business case for technological change. He is most likely to seek information on IT vendor and publisher websites. [iv].

Sales Qualified Leads 100

Sales Qualified Leads Gartner B2B Thought Leadership Barriers 100

Markempa

AUGUST 12, 2021

I see with marketing (and sales) this: we get clinical and treat our customers as objects to convert rather than people who need help. I recently met with a group of sales and marketing influencers and we discussed trends and our projects. As I listened, I realized that there’s a greater need for customer empathy.

Paid Search Agency 130

Paid Search Agency B2B Sales Account Based Marketing CMO 130

Buffer

OCTOBER 1, 2018

“In case you missed” (older relevant tweets). This made Bored Panda’s Facebook Page the most engaged publisher Facebook Page last October, according to NewsWhip. Bored Panda also received the highest average engagement on LinkedIn and Pinterest among publishers.) Never do clickbait. His secret?

Social Media 109

Social Media Organization Paid Search Agency Media 109

Sprout Social

NOVEMBER 15, 2016

Social platforms like Twitter and Facebook have transformed the way that people communicate and, in the process, have changed the way that businesses interact with customers. In fact, social media’s influence runs deeper than customer engagement. Do you notice any performance trends? Improving a Decline in Organic Reach.

Social Media 94

Social Media Media Business Social Networks 94

Parse.ly

OCTOBER 22, 2019

Summary: Host Reid Hoffman (yes, that Reid Hoffman ) studies the story of Charity:Water’s founder and CEO, Scott Harrison. Summary: A case study in a successful content marketing campaign, this episode has guest Sean Freidlin of SAI Global talk about how he created a coloring book for compliance officers. Inspiration.

Content Marketing 63

Content Marketing Planning Lead Scoring Lead Ranking 63

Content Standard

APRIL 12, 2019

Like sophisticated modern marketers, Netflix is no longer just using data to customize the user experience and better target individuals—they’re also using it to drive original content creation. While CareerBuilder’s technology and customer base had matured by 2015, its content marketing strategy had not.

Enterprise Management 84

Enterprise Management Content Marketing Brand Identity Branding 84

Hubspot

MAY 1, 2017

The article details exactly what that information and accompanying process look like, and why psychology makes it easier for marketers to customize the messages they send us. That ID is used to store the customer’s demographic information, ranging from ethnicity to job history, and to track buying behavior. 1) Target. The Takeaway.

Personalization 101

Personalization Brand Identity Branding Planning 101

Exo B2B

MAY 30, 2019

At the time (and even today, for that matter), we noticed and became aware of the latest trends in marketing, especially on the American side, where they often seem to be a step ahead of what’s going on. We have published nearly 500 blog posts to date, at a sustained pace and almost double if you consider the English versions as well.

Marketing AI 45

Marketing AI B2B Thought Leadership Blogger Thought Leadership 45

Hubspot

APRIL 9, 2016

Studies show that people rely on emotions, rather than information, to make brand decisions -- and that emotional responses to ads are more influential on a person’s intent to buy than the content of an ad. This emotional awareness from brands hasn't always been the case, though. Image Credit: Trend Hunter Eco.

Advertising Agencies 28

Advertising Agencies Buy Advertisements Advertising 28

The ROI Guy

MARCH 1, 2016

Gartner recently published their latest worldwide IT spending forecasts, and with a likely economic slowdown on the horizon, are projecting an anemic 0.6% YoY increase from 2015. According to Forrester, prospects indicate that less than 12% of sales engagements are focused on outcomes and customer value.

Gartner 40

Gartner Spending Effectiveness Marketing Proposals 40

Hubspot

JUNE 2, 2020

Buyer personas are semi-fictional representations of your ideal customers based on data and research. They help you focus your time on qualified prospects, guide product development to suit the needs of your target customers, and align all work across your organization (from marketing to sales to service). how do I actually make one?".

Buyer Personas 101

Buyer Personas Template Work Management Marketing Management 101

QuanticMind

AUGUST 29, 2018

Any business leader that hopes to succeed in coming years must take note of these trends and develop a future-proof growth strategy accordingly. Digital Growth Strategy: Two Case Studies. Domino’s is the second-largest pizza chain in the United States, with sales in fiscal year 2015 hitting more than $4.7

Marketing & Strategy 40

Marketing & Strategy Marketing Strategy Planning Paid Search Agency 40

Content Standard

MAY 22, 2016

In January 2013, Morgan Stanley analyst Benjamin Swinburne and team published a report that showed broadcast TV’s audience had collapsed by 50 percent since 2002. They also increased subscription costs for their customers. This new trend of hiding sponsored pop-ups cost publishers nearly $22 billion last year.

Enterprise Management 61

Enterprise Management Banner Ads Television marketing Banners 61

QuanticMind

JUNE 14, 2017

QuanticMind is at Search Marketing Expo Advanced in Seattle, WA to pick up on the latest trends and recommended tactics in paid search from industry experts. On the matter of machine learning becoming more of a trend at Google, Dischler offers that this is perhaps simply how things will be. pictured: @jdischler , @GinnyMarvin ).

Paid Search Agency 40

Paid Search Agency PPC Optimization Marketing AI 40

Buffer

AUGUST 22, 2019

Launched in 2015, Daily Harvest has become one of the fastest growing direct-to-consumer food brands in the world. More than 100,000 customers now use its service. Focus on target customers’ needs and create products to solve their problems. Drori expanded on Daily Harvest’s target customer during an interview with Inc.

Paid Content 72

Paid Content Planning Landing Pages Paid Search Agency 72

Sprout Social

AUGUST 23, 2016

Many small- and medium-sized companies see growth in brand awareness, site traffic, shares and customer engagement when there’s a plan in place. Social media allows smaller companies to compete against some of the larger businesses to reach more customers. billion on social media advertising in 2015.

Social Media 111

Social Media Paid Content Media Business 111

ClearVoice

SEPTEMBER 23, 2019

In just the first year of being readily available on the market, from 2014 to 2015, voice search skyrocketed from a statistical zero to around 10 percent of global search volume. The Verge published an article back in 2016, announcing that Google was planning on starting to block Flash in Google Chrome. Deprecate Flash.

Traffic 68

Traffic Marketing AI Amazon Mobile Marketing 68

Content Standard

MAY 22, 2016

In January 2013, Morgan Stanley analyst Benjamin Swinburne and team published a report that showed broadcast TV’s audience had collapsed by 50 percent since 2002. They also increased subscription costs for their customers. This new trend of hiding sponsored pop-ups cost publishers nearly $22 billion last year.

Enterprise Management 42

Enterprise Management Marketing Strategy Marketing & Strategy Paid Search Agency 42

QuanticMind

OCTOBER 24, 2017

QuanticMind is covering the latest trends and tactics in paid search and digital marketing at SMX East 2017 from search publishers and expert practitioners. Shopping Best Practices: “Tailoring Your Shopping Campaign Programs to Your Customers” by Jared DeSisto. SMX East 2017, Day 1.

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

Heinz Marketing

SEPTEMBER 3, 2018

Late in 2015 we started a podcast called Sales Pipeline Radio , which runs live every Thursday at 11:30 a.m. We’ll publish similar highlights here for upcoming episodes. We’re going to talk about some of the bright shiny objects in B2B marketing, and how she’s either embraced or ignored some of those trends.

Top of Funnel 49

Top of Funnel B2B Thought Leadership Work Management B2B Sales 49

KoMarketing Associates

SEPTEMBER 22, 2015

As a B2B content marketer, staying on top of the latest news and trends that impact my clients and the B2B marketing space as a whole has become a daily part of my life and a critical factor in allowing me to do my job effectively. However, staying on top of everything that’s going on in the world is next to impossible.

Trends 120

Trends Marketing & Strategy Marketing Strategy B2B Thought Leadership 120

Heinz Marketing

FEBRUARY 12, 2018

Late in 2015 we started producing a bi-weekly radio program called Sales Pipeline Radio , which runs live every other Thursday at 11:30 a.m. We’ll publish similar highlights here for upcoming episodes. Selling the Right Product for the right customer use cases. By Matt Heinz, President of Heinz Marketing.

Top of Funnel 55

Top of Funnel Enterprise Management Work Management Marketing Management 55

flux.la

FEBRUARY 1, 2020

It’s one of the most effective digital strategy being used today by businesses since it attracts potential customers on their website for free and increases chances for more conversions and eventually revenue. It’s a great avenue to improve your business and attract interested customers.

Paid Content 52

Paid Content SEO Lead Ranking SERP 52

Content Standard

AUGUST 26, 2015

In February 2015 I forecasted on the Content Standard , along with many more credible sources, that spending, talent acquisition, business transformation, and customer experience would play crucial roles in successful brand storytelling programs this year.

Budget Programs 40

Budget Programs Planning Marketing Budget Creation Trends 40

Hubspot

OCTOBER 27, 2020

You'll learn how to drive traffic to your store or website, nurture those visitors, and convert them into customers. Each week, Indig dissects a trend, idea, or piece of marketing news. Indig has also started doing a lot of interviews (which he shares with the Tech Bound audience weeks before publishing them elsewhere).

Resources 101

Resources SEO Lead Ranking Marketing Analytics Tools 101

KoMarketing Associates

DECEMBER 22, 2015

Here is a look back at some of our favorite blog posts and articles from 2015. Because that’s what studies have shown. However, with all the changes in the SERPs (knowledge graph, direct answers, etc), that may no longer be the case. As content marketers, we need to always be one step ahead of the trends.

CTR 120

CTR Lead Scoring Lead Ranking SERP 120

BuzzSumo

FEBRUARY 24, 2016

With content from PWC and Deloitte, Ernst & Young and KPMG excluded, accountants’ content still got 33% more shares than the content published by leading law firms. If the content they create doesn’t produce visitors to your website, add names to your mailing list, or deliver customers to your sales funnel, that money is lost.

Case Studies 40

Case Studies Case Study Studies Content Marketing 40

Content Standard

OCTOBER 5, 2015

In my prediction post published in August, I outlined six trends you couldn’t afford to overlook next year, and I have been diving deeper into each tactic ever since. You can read about the first trend, content amplification , if you missed that post. This one is all about interactive storytelling.

Storytelling 40

Storytelling Trends Brand Identity Branding 40