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22 Live Streaming Statistics for B2B Marketers

Zoominfo

But, because live video is unpredictable and strays from traditional marketing methods, many B2B marketers speculate whether live streaming has a place within their corporate social media strategy. We’ve compiled 22 live streaming statistics that will inform and evolve your B2B marketing strategy. Keep reading!

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Will Women’s World Cup bring the prize audience marketers want?

Martech

The Women’s World Cup (WWC) is underway, fueling the dreams of fans and marketers around the world. The soccer organization expects to earn $807 billion this year from ticket sales, television broadcasting, marketing, hospitality and licensing rights. The broadcast rights for Japan were only sold a week ago. from 2019).

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Nielsen’s national TV ratings gets accreditation back after 19-month suspension

Martech

The suspension was a good thing for marketers in many ways. For nearly all of the broadcast era, Nielsen had what was essentially a monopoly on measuring ratings. Since 2011 major network broadcast ratings have dropped more than 80% , according to SpoilerTV. Why we care. Further, the cord-cutting trend continues apace.

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Did Taylor Swift make Super Bowl 2024 the largest game day to date?

illumin

And is her going to the Super Bowl as significant as some marketers make it out to be? Swift is typically onscreen for less than 25 seconds over the course of broadcasts that run longer than three hours, with her name rarely being mentioned.” Apex Marketing Group estimates Swift brings a total value of $331.5 And were you right?

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The Conjoint Effect: From friends to “for you,” how creator-led content is changing social media

Sprout Social

It’s interesting how many said social media was a disruptive force to big, traditional broadcast media. Knowing where we might be headed, what should senior marketing execs do as a result of all of these changes? And why should all marketers understand it and its impact on social media strategies right now? Change is constant.

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5 Similarities Between B2B Content Marketing and the 2018 World Cup

KoMarketing Associates

As I was relaxing this weekend and watching a few of the matches on TV, I couldn’t help but to notice some striking similarities between the World Cup and something I am much more familiar with – B2B content marketing strategy. Budget and Resources. Qualifying.

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10+ Examples of Awesome Integrated Marketing Campaigns

SocialPilot

It was 2019, when Microsoft ran an integrated marketing campaign with Carlsberg. Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. Marketing leaders are 1.5