Webbiquity

APRIL 6, 2021

Kris: At the beginning of 2020, I was at Kipsu , a high-growth Minneapolis-based company focused on software for hotels and resorts. Along the way, in 2015 I wrote this blog post that I posted on LinkedIn titled, “How LinkedIn can become more valuable than Facebook.” I got furloughed on the first Friday in April.

Marketing AI 247

Marketing AI Startups Paid Search Agency B2B Thought Leadership 247

Webbiquity

DECEMBER 18, 2018

verticals, the factors that define success, and the customer acquisition channels available, are fairly well understood. Most bloggers think about search as the primary customer acquisition channel for blogging. Other obvious customer acquisition channels include PPC, video, podcasts, and visual search (primarily Pinterest).

Training 215

Training Planning Work Management Marketing Management 215

TrustRadius Marketing

APRIL 16, 2021

In 2015 – 2016, HR cloud technology vendors have continued to receive massive, increasing amounts of funding from venture capital investors—so much so that the media has dubbed it an on-going “love affair.” THIS IS A TEST TO SEE WHEN THIS GOES LIVE. This message should appear at 3:05.

Work Management 52

Work Management Marketing Management Peer-to-peer SMB 52

Walker Sands

JULY 27, 2022

Kellie Sink to Vice President of Public Relations: Since joining the agency in 2015, Kellie has contributed to the growth of both the PR department and Walker Sands as a whole.

PR 52

PR Public Relations Enterprise Management Ad Agencies 52

Walker Sands

JULY 27, 2022

Kellie Sink to Vice President of Public Relations: Since joining the agency in 2015, Kellie has contributed to the growth of both the PR department and Walker Sands as a whole.

PR 52

PR Public Relations Enterprise Management Ad Agencies 52

Thinkers360

MAY 19, 2024

Arion Research LLC Arion Research LLC is a global cloud advisory, research and consulting firm that helps software providers increase business performance by providing innovative cloud based software solutions; and with businesses in building a digital first strategy and selecting the best technology solutions.

Marketing AI 144

Marketing AI Lead Ranking Lead Scoring Enterprise Management 144

DiscoverOrg

JANUARY 22, 2016

Many issues that Chief Information Security Officers faced in 2015 will carry into 2016. Cloud security software. The CISO of 2015 has been expected to be a business leader, IT leader, finance leader, and an excellent people influencer and navigator,” says James Carpenter, CISO at Texas Scottish Rite Hospital for Children.

Enterprise Management 120

Enterprise Management Paid Search Agency Privacy Mobile Advertising 120

Terminus

JANUARY 3, 2018

To this end, we launched our account-based advertising product in 2015 and started building #FlipMyFunnel , a thriving community around the practice of account-based marketing (ABM). Terminus is the #1-rated account-based execution software on G2 Crowd , and feedback from marketers indicates nothing else on the market even comes close.

Acquisitions 0

Acquisitions Account Based Marketing Multi-Touch Attribution Top of Funnel 0

KoMarketing Associates

DECEMBER 27, 2016

At the end of 2015 and into the beginning of 2016, we began hearing rumblings across the industry that Google AMP was coming, and sure enough, by the end of the year, we started seeing many of our client’s sites being impacted. An extremely handy extension because it lists the software a particular website uses. Related Posts.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

SmartBug Media

APRIL 6, 2023

The purpose of creating buyer personas is to help businesses understand their customers better, tailor their marketing efforts to their specific needs and preferences, and improve customer acquisition and retention. Use HubSpot or your marketing database software to help. What are the most popular topics? What do the comments say?

Buyer Personas 98

Buyer Personas Planning Psychographics Paid Search Agency 98

Unbounce

AUGUST 13, 2019

The nature of the software as a service (SaaS) model is that your customers need to resubscribe every month (or year, depending). We marketers know that acquisition is a whole lot easier when you create compelling content that gets people interested in your product. Taylor joined Later near the end of 2015.

Landing Pages 111

Landing Pages Lead Ranking Top of Funnel Cost per Acquisition 111

KoMarketing Associates

DECEMBER 27, 2016

At the end of 2015 and into the beginning of 2016, we began hearing rumblings across the industry that Google AMP was coming, and sure enough, by the end of the year, we started seeing many of our client’s sites being impacted. An extremely handy extension because it lists the software a particular website uses. Related Posts.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

Optinmonster

SEPTEMBER 11, 2023

Back in January, we had decided to build OptinMonster as a Software-as-a-Service (SaaS) product. And in late April 2015, we officially launched the OptinMonster app you know and love today. A few of the OptinMonster G2 Awards for Popup Builder Software What’s Next + Huge Giveaway You might be wondering: what’s next for OptinMonster?

Trigger Marketing 105

Trigger Marketing Planning Intent Template 105

Customer Experience Matrix

NOVEMBER 5, 2015

The Aprimo group was dominant in the years immediately following the acquisition but control shifted back to the older Teradata team more recently. Point of reference: Salesforce.com reported $505 million revenue for its B2C marketing cloud in 2015.) One bit of evidence: the Aprimo brand was dropped in 2013. So what happens now?

Enterprise Management 120

Enterprise Management Planning Marketing Management Marketing Automation Services 120

Hubspot

MAY 6, 2024

Your favorite graphic design software or AI tool may just be a unicorn startup dazzling in plain sight. This backbone isn't surprising given that 3 of the top 10 unicorn categories are software (#1), pharmaceuticals and biotechnology (#7), and healthcare technology systems (#8). Grammarly , a writing assistant software.

Startups 52

Startups Marketing Management Statistics Thought Leadership 52

Marketing Insider Group

OCTOBER 21, 2015

It doesn’t take an expert to tell you that the content marketing software industry is exploding. As of September 2015, a total of $1,097,847,416 (according to recent, publicly available data from CrunchBase) has been invested from 2006 to present in the 89 companies chiefmartec defines as “content marketing” technology platforms.

Marketing Management 100

Marketing Management Marketing Budget Content Marketing Paid Search Agency 100

readwrite

MAY 16, 2017

There has been a significant rise in the sales of connected cars from 2015 to 2017 from eight million to 30 million, according to a Business Insider report. In 2015, it acquired a data analytics startup called Control-Tec for an undisclosed amount and Movimento in early 2017, a startup that works on providing over-the-air updates to cars.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Bundling 52

Launch Marketing

NOVEMBER 6, 2019

In particular, CEO Anthony Casalena wanted this 2015 campaign to translate that “any idea, no matter how wild or weird, can be presented beautifully and meaningfully through Squarespace.”. Adobe Acquisition of Omniture. million people. And to top it off, the campaign was given a face thanks to the nation-wide seminars. Who They Are.

Campaigns 61

Campaigns B2B Marketing Examples Paid Search Agency 61

Terminus

MAY 4, 2018

We kicked off the year with our acquisition of BrightFunnel , our team is growing like crazy, and we’ve announced several new product integrations and features to help our customers streamline and scale their ABM programs. Come join the fastest-growing software company in Atlanta! Join the Terminus Team.

Marketing Automation Services 27

Marketing Automation Services Account Based Marketing Software Paid Search Agency 27

Crimson Marketing

APRIL 9, 2015

billion in 2014, and is “expected to grow another 50% in 2015 to $1.8 Here are 7 reasons to help marketers understand why your CEO will say Yes to choosing marketing software: 1. Marketing automation software can replace your B2B marketing technology stack into one high performing platform. ” 7.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Work Management 100

Convince & Convert

JANUARY 11, 2016

The biggest challenge B2B marketer will face in 2016 is the same as 2015, ’14 and ’13 before it. These days, acquiring software is the easy part. The acquisition pain that used to lead to months of planning has become an afterthought. Software without process is a guaranteed problem. highlight to tweet).

Marketing Automation Services 98

Marketing Automation Services Buyer Personas Education Barriers 98

The Lead Agency

OCTOBER 23, 2017

Find out how attribution can align your B2B sales and marketing activities to generate more revenue and lower acquisition costs. The 2015 State of Pipeline Marketing Report found, “marketers who reported ROIs greater than 1.5x The data on CRM software contains insights into what turns leads into sales. On-site JavaScript.

Marketing Attribution 83

Marketing Attribution Top of Funnel Multi-Touch Attribution Work Management 83

Customer Experience Matrix

SEPTEMBER 15, 2016

Funding data from Venture Scanner suggests that 2015 may have been a peak year for investments, although 2016 data is obviously incomplete. So marketers need to focus on a systematic approach to martech acquisition, balancing new opportunities against training and integration costs. _ *CabinetM actually tracks 30 categories.

Marketing Automation Services 120

Marketing Automation Services Vendors Comparison Acquisitions 120

Terminus

MAY 4, 2018

We kicked off the year with our acquisition of BrightFunnel , our team is growing like crazy, and we’ve announced several new product integrations and features to help our customers streamline and scale their ABM programs. Come join the fastest-growing software company in Atlanta! Join the Terminus Team.

Marketing Automation Services 20

Marketing Automation Services Account Based Marketing Software Paid Search Agency 20

Adobe Experience Cloud Blog

SEPTEMBER 5, 2018

In 2015, more than 35% of web pages were served to a mobile phone. Playable advertisements are the next generation of user acquisition channels on mobile. They stream play sessions of mobile games inside other apps through the cloud, using virtualization software. In 2018, that number has risen to 52.2% according to Statista.

Mobile Marketing 126

Mobile Marketing Campaigns Paid Search Agency Planning 126

DotDigital

APRIL 22, 2021

That means that sustainable marketing is not a nice-to-have but truly achievable using our software. 2015: empowering our people to drive organizational change. Following the acquisition of communication platforms Dynmark and Comapi, dotmailer underwent an extensive rebrand to become dotdigital.

Work Management 85

Work Management Marketing Management Paid Search Agency Marketing Automation Services 85

Online Marketing Institute

JULY 20, 2018

million this April in the first major bid to merge and re-shape job recruiting and training around the acquisition of digital skills. The World Economic Forum backs this up, forecasting -4.91% growth for Office and Administrative Work in its Employment Trends Report for 2015-2020. based digital training academy—for $412.5 How is that?

Work Management 52

Work Management Training Marketing Management Class 52

chiefmartech

APRIL 24, 2018

To appreciate the magnitude of martech’s diversity (and the effort behind this project), the size of the 2018 landscape is equivalent to all of the marketing tech landscapes we assembled from 2011 through 2016 added together : For reference, here are the 2011 , 2012 , 2014 , 2015 , 2016 , and 2017 versions of the landscape.

Marketing Automation Services 111

Marketing Automation Services Marketing AI Long Tail Marketing Paid Search Agency 111

SnapApp

APRIL 18, 2016

The marketing tech industry has seen an average annual growth of 170%, increasing from 100 companies in 2011, to nearly 2000 in 2015. in investments and acquisitions alone in the last three months of 2014. Marketing automation companies increased from 51 total in 2014 to 83 in 2015. Scott Brinker. Conductor. VentureBeat.

Stats 48

Stats Marketing Automation Services Planning Gartner 48

Kaon

JULY 20, 2015

Over the last decade more hospitals have made the acquisition of this equipment more complicated by involving more constituents in the decision-making process. Are you launching any new programs, products or services in 2015? What’s the prognosis for sales in 2015? It’s a highly competitive field. We started our company in 1996.

Product 100

Product Ad Building Buying Cycle Lead Ranking 100

Buffer

MAY 11, 2020

In 2015, we made Buffer’s most significant acquisition and acquired Respondly , which became Reply, our solution to help businesses deliver fast and responsive customer support on social media. We originally acquired it intending to diversify Buffer’s core product offerings.

Marketing Management 53

Marketing Management Paid Search Agency Small Business Marketing Social Media 53

Content Standard

APRIL 12, 2019

By leveraging robust marketing analytics software that gathers data across channels and provides strategic insights , brands can build a content creation strategy that engages audiences, drives conversions, and demonstrates quantifiable ROI. CareerBuilder also surveyed customers, asking what they want to read more about.

Enterprise Management 84

Enterprise Management Content Marketing Brand Identity Branding 84

Inbox Insight

DECEMBER 10, 2018

billion) in 2015, to £3.39 Arguably however the biggest news in the B2B Mergers & Acquisition space is the news that software behemoth Adobe is to acquire leading B2B Marketing Automation business Marketo for a staggering $4.75 billion ($2.69 billion ($4.58 billion) in 2017, and £4.52 billion ($6.10 billion) by 2019.

Buy 56

Buy B2B Enterprise Management B2B Thought Leadership 56

Hubspot

JUNE 11, 2020

To give you insight on how often and where general internet users watch live video, I conducted a survey of more than 400 people using Lucid software. Although the platform isn't primarily known for live streaming, Twitter's company was one of the first to invest in it with the 2015 acquisition of Periscope.

Video Marketing 101

Video Marketing Youtube Budget Programs Twitter 101

Hubspot

MAY 18, 2015

After all, the customer acquisition and retention landscape is evolving faster than ever. HubSpot’s 2015 Demand Generation Benchmarks Report addresses this exact challenge by asking marketers to nominate their top marketing investments by budget. Software companies are investing more heavily than other industries in inbound techniques.

Advertising Benchmark 28

Advertising Benchmark Work Management Marketing Management Marketing Automation Services 28

Content Marketing Institute

JANUARY 3, 2018

In their new book, Killing Marketing , Joe Pulizzi and Robert Rose recount the story of how Arrow Electronics, one of the world’s largest companies, spent millions between 2015 and 2016 to purchase more than 50 media properties to acquire their valuable subscriber lists and editorial talent. They’re insiders. They show enterprise.

Enterprise Management 74

Enterprise Management Work Management Marketing Management Paid Search Agency 74

Content Standard

FEBRUARY 9, 2015

There’s been some buzz in the venture capital (VC) community recently about the importance of start-up content marketing, particularly when it’s unleashed in the Software-as-a-Service (SaaS) start-up scene. Content Marketing: The Software Marketer’s Competitive Advantage. 4x the ROI: It’s Possible.

Enterprise Management 40

Enterprise Management Marketing Management Marketing Analytics Tools Marketing Automation Services 40