Content Standard

JANUARY 21, 2016

Patricia Travaline, CMO of Skyword, said, “Looking back, if we had abandoned ship at that time, it would have been the worst mistake of my career.” In 2015, the Content Standard returned over 640 percent ROI on marketing spend. Despite all fingers pointing in the other direction, the Skyword team kept the Content Standard.

Marketing Analytics Tools 40

Marketing Analytics Tools Storytelling Analytics Google 40

Hubspot

FEBRUARY 15, 2016

No one understands this better than Bill Macaitis , CMO of Slack, former CMO of Zendesk, and former SVP of Online Marketing and Operations at Salesforce. Best in class companies achieve a score of 70 on a scale of 100, but according to Zendesk data, the typical B2B software company achieves only 29. 3) Use it to reduce churn.

Lead Ranking 28

Lead Ranking Lead Scoring Promotion Word of Mouth 28

Terminus

JANUARY 16, 2019

While still working a different (full-time) job, I started doing some freelance work for Terminus in 2015. In the summer of 2018 we completed the technology integration from our acquisition and launched our account-based platform. Along with these changes, and somewhat serendipitously, we had recently brought on a new CMO.

Account Based Marketing 29

Account Based Marketing Brand Identity Branding Paid Search Agency 29

Heinz Marketing

AUGUST 20, 2018

Late in 2015 we started a show called Sales Pipeline Radio which runs live every Thursday at 11:30 a.m. We were thrilled this last time to be able to talk to Guy Weismantel , CMO at Pushpay. We have a proud member of the Fighting Irish Nation from the University of Notre Dame, Guy Weismantel , who is currently the CMO at Pushpay.

Top of Funnel 41

Top of Funnel Enterprise Management Work Management Paid Search Agency 41

Martech

OCTOBER 18, 2023

We asked CMO Shafqat Islam if that was all it was. Marmion has been working with Optimizely since 2015 when she was based at an ecommerce company in Austin, Texas. ” Interview with Ashley Anderson, Aura A cohesive experience After the long acquisition season of 2020 and 2021, Optimizely was left with a challenge.

Enterprise Management 123

Enterprise Management Digital Asset Management Optimization CMS Development 123

Martech

OCTOBER 19, 2023

We asked CMO Shafqat Islam if that was all it was. “I Marmion has been working with Optimizely since 2015 when she was based at an ecommerce company in Austin, Texas. Interview with Ashley Anderson, Aura A cohesive experience After the long acquisition season of 2020 and 2021, Optimizely was left with a challenge.

Enterprise Management 107

Enterprise Management Digital Asset Management CMS Development Optimization 107

Outgrow

JULY 16, 2021

About our guest: Morgan Norman is the ex-Global Content Marketer at Ring Central, ex-SVP of Marketing & Chief Creative Officer at Zuoro and Netsuite, and ex-Chief Marketing Officer (CMO) at Copper. The Podcast – Killing the Desk Phone and Other Marketing Gambits with the CMO of Dialpad, Morgan Norman. This was like 2015.

Planning 52

Planning Enterprise Management Work Management Marketing Management 52

Heinz Marketing

JANUARY 21, 2019

Late in 2015 we started producing a weekly radio program called Sales Pipeline Radio , which is live every Thursday at 11:30 a.m. Can you explain what you mean by that and talk about, for anyone listening to this podcast, whether they’re a CMO or whether they’re an intern at an organization, what do they do about that?

Top of Funnel 70

Top of Funnel Work Management Marketing Management Gartner 70

Martech Advisor

FEBRUARY 28, 2020

Sara Richter, CMO, Emarsys said, " Our partnership will offer customers more consistent, personalized journeys across all of consumers' touchpoints from one single channel-agonistic platform, empowering PUMA's marketing team to deliver the highly personal experience that customers deserve.". Salesforce made two major acquisitions this month.

Marketing AI 73

Marketing AI Digital Asset Management Work Management Paid Search Agency 73

Heinz Marketing

FEBRUARY 5, 2018

Late in 2015 we started producing a bi-weekly radio program called Sales Pipeline Radio , which runs live every other Thursday at 11:30 a.m. Our guest this time was Ryan Bonnici , CMO at G2 Crowd. Check it out and learn more about G2 Crowd here (Top 100 Best Software Companies for 2018). He is the new CMO at G2 Crowd.

Sales Management 50

Sales Management Top of Funnel Enterprise Management Work Management 50

6sense

DECEMBER 10, 2021

There’s so much more to share with you — including 6sense CEO Jason Zintak’s presentation in which he revealed how he started in this industry (“ I had one of the worst jobs in the world”) and how he became the #1 sales rep at a global software company at the age of 27 (and won a Porsche in the process). And why G2?

Lead Ranking 62

Lead Ranking Sales Management Ideal Customer Profiles Top of Funnel 62

Directive Agency

MARCH 7, 2019

Michelle Killebrew is the vice president and head of marketing at PwC New Ventures, an internal software service incubator. Before starting her company, she was the first editor of branded content at The New York Times where she won the Best Native Advertising Execution OMNA Award in 2014 and 2015. Michelle Killebrew. Maria Pergolino.

Demand Generation Agencies 111

Demand Generation Agencies Enterprise Management Work Management Marketing Management 111

ClickZ

FEBRUARY 18, 2020

We believe by being brave and putting our software out there helps us to be visible through the smoke, and put the technology at the front of our business. It’s imperative that marketing is involved in the entire lifecycle, rather than just acquisition of new business, and a marketers KPIs should reflect that.

Enterprise Management 103

Enterprise Management Marketing Automation Services Work Management Marketing Management 103

Content Standard

AUGUST 26, 2015

In February 2015 I forecasted on the Content Standard , along with many more credible sources, that spending, talent acquisition, business transformation, and customer experience would play crucial roles in successful brand storytelling programs this year. billion by 2017.

Budget Programs 40

Budget Programs Planning Marketing Budget Creation Trends 40

chiefmartech

JANUARY 3, 2017

One is the growth of the marketing technology landscape , as it’s blossomed from 2011 , 2012 , 2014 , 2015 , and 2016 (and, yes, 2017 is on the way). I first met him in 2012, when he was a marketing technology & strategy director at SapientNitro — a technologist building software for marketers. Congratulations!).

Work Management 81

Work Management Marketing Management Digital Transformation Lead Ranking 81

Vidyard

JANUARY 26, 2016

Vidyard – whose video platform helps marketing and sales teams boost engagement in their video content, track individual viewing activities, and report on video ROI – saw exponential growth in market demand and utilization of its platform in 2015. To date, Vidyard has raised more than $60 million.

Marketing Automation Services 51

Marketing Automation Services Analytics Video Marketing Marketo 51

Vidyard

JANUARY 26, 2016

Vidyard – whose video platform helps marketing and sales teams boost engagement in their video content, track individual viewing activities, and report on video ROI – saw exponential growth in market demand and utilization of its platform in 2015. To date, Vidyard has raised more than $60 million.

Marketing Automation Services 50

Marketing Automation Services Analytics Video Marketing Marketo 50

Vidyard

JANUARY 26, 2016

Vidyard – whose video platform helps marketing and sales teams boost engagement in their video content, track individual viewing activities, and report on video ROI – saw exponential growth in market demand and utilization of its platform in 2015. Customer Success Fuels Growth of Video Platform Market. About Battery Ventures.

Marketing Automation Services 50

Marketing Automation Services Analytics Video Marketing Marketo 50

SnapApp

FEBRUARY 13, 2018

And, 74% of businesses increased sales with a multichannel strategy, while 64% increased consumer loyalty/acquisition. . According to a 2015 study by Lewis , just 9% of marketers worldwide will not increase spending on multichannel marketing. Increases customer loyalty and acquisition (64%). Increase revenue.

Marketing Strategy 63

Marketing Strategy Marketing & Strategy Examples Multi-Touch Attribution 63

Terminus

MAY 2, 2017

Recently, Terminus CMO and Co-Founder Sangram Vajre appeared on DisrupTV to discuss account-based marketing, building a business, and what it means to give your employees the “keys to the Ferrari.” Vala Afshar: Our next guest is Sangram Vajre, Co-Founder and CMO of Terminus. The show airs live at 11:00 a.m. PT / 2:00 p.m.

Account Based Marketing 50

Account Based Marketing ABM Enterprise Management Video Marketing 50

Marketing Insider Group

JULY 1, 2020

Software companies have become tech teachers with how-to videos and eBooks. Under the leadership of CMO Karen Walker, Cisco brought on 200 content marketers back in 2015 and they haven’t looked back. That’s how you get what Jolie Miller , content strategy and acquisitions leader at LinkedIn, calls great content.

Marketing Budget 361

Marketing Budget Paid Content ROI Marketing & Strategy 361

QuanticMind

NOVEMBER 28, 2016

For example, advertising ecosystems are changing rapidly: mobile Google searches surpassed queries from desktop in the summer of 2015, according to TechCrunch , and eMarketer predicts that in 2016, digital display ad spending will jump 39.7% As a company that powers predictive advertising management software and manages $1.2

Advertising Agencies 40

Advertising Agencies Enterprise Management Work Management Marketing Management 40