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2015 Called and Wants Its MQL Back

6sense

For cybersecurity software company Code42, the year 2021 was a pivotal point when it came to reevaluating its go-to-market approach. Presentation Slides: The post 2015 Called and Wants Its MQL Back appeared first on 6sense. Gone are the days of MQLs, arbitrary target account selection, and relying on a leads-based approach.

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B2B Budgeting for 2015: 10 Key Marketing Research Reports & Guides

KoMarketing Associates

Software Advice’s recently released 2014 B2B Demand Generation Benchmark report revealed that the vast majority of B2B marketers (79 percent) use at least 11 different marketing software applications. Software Solutions Used. Plans for 2015 Demand Generation Spending, by Channel. Charts courtesy of Software Advice.

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Infographic: What’s Trending In Marketing for 2015?

Crimson Marketing

When choosing marketing software, it’s interesting to find that on average, only 32% of marketers use the capabilities of the software solutions they employ. The post Infographic: What’s Trending In Marketing for 2015? Of course, do not forget about content marketing. Source: Uberflip. Image: Courtesy of Postific.

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The Entrepreneur Interview Series #6: Loring Kaveney, WorkOutLoud

Webbiquity

The company was founded by B2B software veterans Loring Kaveney and Eric Lopez to help the developers of complex product turn their customers into their “most competitive advantage and best feature,” by strengthening relationships and fostering innovation. Year founded: 2015. The Company. Funding rounds: Bootstrapped.

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Predictions for 2015: Start Off the New Year Knowing the Future of Social

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Predictions for 2015: Start Off the New Year Knowing the Future of Social. We discussed what each person is predicting for 2015. billion by the end of 2014.

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Dreamforce 2015: A Dream for (Video) Marketers!

Vidyard

Referred to by some as “The Super Bowl of software”, Dreamforce was held on San Francisco last week, hosting an estimated 150,000 attendees from 78 countries. While this wasn’t introduced at Dreamforce 2015, we saw a lot more partners showing off apps, Salesforce communities, and components developed with Salesforce Lightning.

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The Top 10 Marketing Attribution Software Solutions

Oktopost

In 2015, the average B2B nurture funnel was 12 months long with the full marketing and sales funnel taking about 512 days from lead to sale on average! Some might shy away from this but a good place to start figuring out the right attribution software for your needs is understanding the right attribution model for your customer/user journey.