chiefmartech

MAY 3, 2023

You can view all of them from previous years, here: 2015 , 2016 , 2017 , 2018 , 2019 , 2020 , 2021 , and 2022. They organized them along the customer journey of acquisition, nurturing, and retention, as well as behind-the-scenes work with data and productivity tools. They keep the customer in mind at every stage of this cycle.

Digital Experience Platform 93

Digital Experience Platform Multi-Channel Work Management Paid Search Agency 93

Heinz Marketing

AUGUST 20, 2018

Late in 2015 we started a show called Sales Pipeline Radio which runs live every Thursday at 11:30 a.m. One of our clients was a company that was in the church management software space and it was founded by folks that were trying to make money, but there were also Christian values that were being used and solid within the organization.

Top of Funnel 41

Top of Funnel Enterprise Management Work Management Paid Search Agency 41

Martech Advisor

NOVEMBER 6, 2019

For any business, the motivation to improve customer experience is always tied to at least 2 critical objectives: To generate more revenue through more customer acquisition. Orchestrated multi- or omni-channel campaigns deliver winning customer experiences. The same goes for Facebook, Twitter and Hubspot (email) analytics.

Tips 89

Tips Enterprise Management Customer Satisfaction Work Management 89

Hubspot

JANUARY 25, 2021

You could host a multi-day event that attracts thousands of attendees, sponsors, and speakers … like INBOUND. Lots of today’s software and e-commerce businesses never get to meet their customers or clients in person. Establishing your audience will help you target and invest in the proper marketing channels.

Event Marketing 100

Event Marketing Marketing Budget Planning Work Management 100

Martech Advisor

NOVEMBER 6, 2019

For any business, the motivation to improve customer experience is always tied to at least 2 critical objectives: To generate more revenue through more customer acquisition. Orchestrated multi- or omni-channel campaigns deliver winning customer experiences. The same goes for Facebook, Twitter and Hubspot (email) analytics.

Tips 75

Tips Enterprise Management Customer Satisfaction Work Management 75

SnapApp

FEBRUARY 13, 2018

On the internet, this is synonymous with expanding your reach from just a website to multiple channels: SEO , email, social, PPC, and more. . Today, 72% of consumers say they would rather connect with brands and businesses across multiple channels. Multi-channel marketing. . . The solution? First up. . .

Marketing Strategy 63

Marketing Strategy Marketing & Strategy Examples Multi-Touch Attribution 63

SnapApp

NOVEMBER 2, 2017

In fact, CMI’s 2017 B2B content marketing trends report shows lead generation as the number one goal for 80% of marketers working to boost customer acquisition: . . Otherwise, you’re just guessing which marketing channels you should be using to distribute content. . . Just sharing relevant content isn’t enough. . Source ). .

Top of Funnel 96

Top of Funnel Sales Management Lead Scoring Lead Ranking 96

Valasys

AUGUST 9, 2019

Comparing KPIs across several social channels after benchmarking the competitors online for their social endeavors, also aids in improving the rankings on the SERPs. Care must be taken that content should be relevant & diversified.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

chiefmartech

JANUARY 3, 2017

One is the growth of the marketing technology landscape , as it’s blossomed from 2011 , 2012 , 2014 , 2015 , and 2016 (and, yes, 2017 is on the way). I first met him in 2012, when he was a marketing technology & strategy director at SapientNitro — a technologist building software for marketers. Congratulations!).

Work Management 81

Work Management Marketing Management Digital Transformation Lead Ranking 81

PureB2B

APRIL 26, 2016

In the midst of this social media revolution, Information & Technology (IT) and software companies have been creating better and faster business solutions every day. Given this state of affairs, IT and software companies have had to rely more and more on lead generation to be successful in the modern marketplace.

Social Media 62

Social Media Paid Search Agency Software Companies 62

PureB2B

APRIL 26, 2016

In the midst of this social media revolution, Information & Technology (IT) and software companies have been creating better and faster business solutions every day. Given this state of affairs, IT and software companies have had to rely more and more on lead generation to be successful in the modern marketplace.

Social Media 62

Social Media Paid Search Agency Software Companies 62

Marketing Insider Group

JULY 1, 2020

It’s about using a holistic approach, using different content channels to support one another and maintaining a meaningful brand story throughout. Content is information, but it can be delivered through myriad channels (video, graphics, live events, apps, social media posts, emails). Take Demandbase for example. It’s not rented space.

Marketing Budget 361

Marketing Budget Paid Content ROI Marketing & Strategy 361

PureB2B

APRIL 26, 2016

In the midst of this social media revolution, Information & Technology (IT) and software companies have been creating better and faster business solutions every day. Given this state of affairs, IT and software companies have had to rely more and more on lead generation to be successful in the modern marketplace.

Lead Generation 54

Lead Generation Social Media Paid Search Agency Software 54

Single Grain

APRIL 28, 2020

With rising acquisition costs, they used their own chatbot to decrease customer acquisition costs and increase reach. This reduced their cost per lead acquisition by 97% which also allowed them to reach a wider audience with the product. Create a multi-channel, multi-media strategy. 1) Mobile Monkey.

Marketing Budget 141

Marketing Budget Campaigns Paid Search Agency Work Management 141

QuanticMind

OCTOBER 25, 2017

Brinker points out, however, that there has been some consolidation in that smaller marketing firms have been getting acquired by larger firms – and the original founders of these smaller firms then cash out after acquisition and go off to fund dozens more smaller firms. These smaller firms are also driving significant marketing innovation.

Paid Content 40

Paid Content Paid Search Agency Amazon Enterprise Management 40

Martech Advisor

OCTOBER 14, 2019

Orchestrated and managed experiences lead to an improved buying experience throughout the journey - which in turn leads to higher conversions and customer acquisition through both physical and digital points of sale. For example, if you are a software product company, what is the preferred buyer journey? How do they prefer to pay?

Work Management 92

Work Management Marketing Management Design Examples 92