Martech Advisor

NOVEMBER 6, 2019

For any business, the motivation to improve customer experience is always tied to at least 2 critical objectives: To generate more revenue through more customer acquisition. To generate more revenue by retaining, renewing and upselling or cross-selling to existing customers. Learn more: What is Omnichannel Marketing? CX gap analysis.

Tips 89

Tips Enterprise Management Customer Satisfaction Work Management 89

Martech Advisor

NOVEMBER 6, 2019

For any business, the motivation to improve customer experience is always tied to at least 2 critical objectives: To generate more revenue through more customer acquisition. To generate more revenue by retaining, renewing and upselling or cross-selling to existing customers. Learn more: What is Omnichannel Marketing? CX gap analysis.

Tips 75

Tips Enterprise Management Customer Satisfaction Work Management 75

EveryoneSocial

FEBRUARY 20, 2018

The Genesys social selling program has been in place since the beginning of 2015 and is deployed across their global salesforce. said Kira Bernshteyn, Social Media Strategist at Coupa, a newly public software company. Genesys was one of the first, if not the first company to take employee advocacy into the sales department.

Brand Identity 86

Brand Identity Branding Work Management Advertising Agencies 86

Hubspot

NOVEMBER 11, 2015

To save time, pinpoint a few really informative, on-trend websites as your go-to sources and open an account with a news aggregator like Feedly. Another good option is to follow relevant social media accounts and use HubSpot’s Social Inbox to aggregate your updates. 3) Pick your Battles, Outsource the Rest.

Demand Generation Agencies 28

Demand Generation Agencies Work Management Marketing Management Paid Search Agency 28

EveryoneSocial

FEBRUARY 26, 2018

HR is another interesting application of employee advocacy centered on talent acquisition. For many companies (but certain types in particular, such as those that need significant numbers of specialized workers) talent acquisition is a constant battle. To the second point, most vendors simply sell software. Coupa (Tech Company).

Paid Content 75

Paid Content Work Management Marketing Management Paid Search Agency 75

Convince & Convert

AUGUST 17, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. As a company that sells software that helps people do this I ask you Eric Boggs, how do you feel about that? The RSS feed is: [link]. Eric : It is.

Enterprise Management 113

Enterprise Management Work Management Marketing Management Communities 113

Terminus

MAY 2, 2017

Before co-founding Terminus, a SaaS platform for account-based marketing, Sangram led the marketing team at Pardot through its acquisition of ExactTarget, and then Salesforce. And especially it’s going to be really hard to follow Rob [Bernshteyn, CEO of Coupa Software]. Sangram Vajre: Thank you so much, Vala. This is pretty cool.

Account Based Marketing 50

Account Based Marketing ABM Enterprise Management Video Marketing 50

QuanticMind

OCTOBER 25, 2017

Brinker points out, however, that there has been some consolidation in that smaller marketing firms have been getting acquired by larger firms – and the original founders of these smaller firms then cash out after acquisition and go off to fund dozens more smaller firms. These smaller firms are also driving significant marketing innovation.

Paid Content 40

Paid Content Paid Search Agency Amazon Enterprise Management 40

Single Grain

JULY 21, 2020

First of all, to answer the question in the title: Yes, Netflix is a SaaS company that sells software to watch licensed videos on demand. SaaS , which stands for software as a service , is a software that you can access via your Internet browser without the need to download it onto your computer, laptop or smartphone.

CMS Development 94

CMS Development Enterprise Management Work Management Marketing Automation Services 94