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Optimizely: A unified workflow for marketers

Martech

“I think a year ago there was uncertainty, just being honest, if we should stay true to our roots of offering a traditional coupled CMS and a DXP that offers less flexibility but more simplicity (because it is all-in-one),” he said. You guys have been buying companies, can you please make it a cohesive experience.'”

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Optimizely: A unified workflow for marketers

Martech

I think a year ago there was uncertainty, just being honest, if we should stay true to our roots of offering a traditional coupled CMS and a DXP that offers less flexibility but more simplicity (because it is all-in-one),” he said. Marmion has been working with Optimizely since 2015 when she was based at an ecommerce company in Austin, Texas.

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36 illustrated and insightful martech stacks from the 2023 Stackie Awards

chiefmartech

You can view all of them from previous years, here: 2015 , 2016 , 2017 , 2018 , 2019 , 2020 , 2021 , and 2022. They organized them along the customer journey of acquisition, nurturing, and retention, as well as behind-the-scenes work with data and productivity tools. They keep the customer in mind at every stage of this cycle.